{"id":343193,"date":"2025-06-30T00:49:42","date_gmt":"2025-06-30T00:49:42","guid":{"rendered":"https:\/\/integralads.com\/?post_type=portfolio&#038;p=343193"},"modified":"2025-06-30T00:49:44","modified_gmt":"2025-06-30T00:49:44","slug":"ias-ai-driven-contextual-category-reporting-meta-platforms","status":"publish","type":"portfolio","link":"https:\/\/integralads.com\/ko\/news\/ias-ai-driven-contextual-category-reporting-meta-platforms\/","title":{"rendered":"IAS, \uba54\ud0c0(Meta) \ud50c\ub7ab\ud3fc\uc6a9 AI \uae30\ubc18 \uc0c8\ub85c\uc6b4 \u2018\ucee8\ud14d\uc2a4\ud2b8 \uce74\ud14c\uace0\ub9ac \ub9ac\ud3ec\ud2b8\u2019 \ucd9c\uc2dc\ub85c  \uad11\uace0\uc8fc\ub97c \uc704\ud55c \ucd5c\uc801\ud654 \ubc0f \uc815\ud655\uc131 \uadf9\ub300\ud654"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"343193\" class=\"elementor elementor-343193\" data-elementor-post-type=\"portfolio\">\n\t\t\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-236e7e98 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"26353\" data-id=\"236e7e98\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-20720be4\" data-eae-slider=\"20162\" data-id=\"20720be4\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-243f6c23 elementor-widget elementor-widget-text-editor\" data-id=\"243f6c23\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\n<p><strong><em>\uc5c5\uacc4 \ucd5c\ucd08 \uba54\ud0c0\uc6a9 \ucd5c\uc801\ud654 \uc194\ub8e8\uc158\uc5d0 \ub9de\ucd98 \uc2e0\uaddc \ub9ac\ud3ec\ud2b8\ub85c, \ube0c\ub79c\ub4dc \uc548\uc804\uc131 \ubc0f \uc801\ud569\uc131\uc5d0 \ub300\ud55c \uc5c5\uacc4 \ud45c\uc900\uc744 \ub118\uc740\u00a0 \ubb38\ub9e5\uc801 \uce21\uc815(contextual measurement) \uc81c\uacf5<\/em><\/strong><\/p>\n\n<p>\u00a0<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-5d8a6b3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"5098\" data-id=\"5d8a6b3\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-534eba3\" data-eae-slider=\"38375\" data-id=\"534eba3\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f3f2dba elementor-widget elementor-widget-text-editor\" data-id=\"f3f2dba\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b>2025\ub144 6\uc6d4 19\uc77c<\/b><span style=\"font-weight: 400;\"> \u2014 \uae00\ub85c\ubc8c \ubbf8\ub514\uc5b4 \uce21\uc815 \ubc0f \ucd5c\uc801\ud654 \ud50c\ub7ab\ud3fc\uc758 \uc120\ub450\uc8fc\uc790\uc778 \uc778\ud2f0\uadf8\ub7f4 \uc560\ub4dc \uc0ac\uc774\uc5b8\uc2a4(Integral Ad Science, Nasdaq: IAS)\ub294 \uc624\ub298 \uba54\ud0c0 \ud50c\ub7ab\ud3fc (Meta, Nasdaq: META)\uc6a9 \uc0c8\ub85c\uc6b4 \u2018\ucee8\ud14d\uc2a4\ud2b8 \uce74\ud14c\uace0\ub9ac \ub9ac\ud3ec\ud2b8 (Contextual Category Reporting)\u2019 \uae30\ub2a5 \ucd9c\uc2dc\ub97c \ubc1c\ud45c\ud588\ub2e4. \ud574\ub2f9 \ub9ac\ud3ec\ud2b8\ub294 \ud398\uc774\uc2a4\ubd81 \ubc0f \uc778\uc2a4\ud0c0\uadf8\ub7a8 \ud53c\ub4dc\uc640 \ub9b4\uc2a4 \uad11\uace0 \uc804\ubc18\uc5d0 \ub300\ud55c \uce21\uc815\uc744 \ud655\ub300\ud558\ub294 \uac83\uc73c\ub85c, \uad11\uace0\uc8fc\uc758 \ube0c\ub79c\ub4dc \uc801\ud569\uc131 \ubc0f \uad11\uace0 \uc131\uacfc \uadf9\ub300\ud654\ub97c \uc704\ud574 \uc2e0\ub8b0\ud560 \uc218 \uc788\ub294 \uc11c\ub4dc\ud30c\ud2f0 \uce21\uc815 \ubc0f \ucd5c\uc801\ud654 \ub3c4\uad6c\ub97c \uc81c\uacf5\ud558\ub824\ub294 IAS\uc640 \uba54\ud0c0\uc758 \ud30c\ud2b8\ub108\uc2ed\uc5d0 \uae30\ubc18\ud558\uc5ec \uad6c\ud604\ub418\uc5c8\ub2e4. \ud574\ub2f9 \ub9ac\ud3ec\ud2b8\ub294 IAS\uac00 \uc5c5\uacc4 \ucd5c\ucd08 \uba54\ud0c0\uc6a9\uc73c\ub85c \uc120\ubcf4\uc778 \u2018\ucf58\ud150\uce20 \ube14\ub85d\ub9ac\uc2a4\ud2b8 \ucd5c\uc801\ud654 \uc194\ub8e8\uc158(Content Block List Optimization Solution)\u2019\uc744 \ud1b5\ud574 \uc81c\uacf5\ub418\ub294 \ucee8\ud14d\uc2a4\ud2b8 \uce74\ud14c\uace0\ub9ac\uc640 \uc5f0\ub3d9\ub418\uc5b4 \uc788\ub2e4.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\ub9ac\uc0ac \uc6b0\uce20\uc288\ub098\uc774\ub354(Lisa Utzschneider) IAS CEO\ub294 \u201cIAS\ub294 \uba54\ud0c0 \uc804\ubc18\uc5d0 \uac78\uccd0 \uac15\ub825\ud558\uace0 \uc2e0\ub8b0\ud560 \uc218 \uc788\ub294 AI \uae30\ubc18\uc758 \uc815\ubc00\ud55c \uc778\uc0ac\uc774\ud2b8\ub97c \uad11\uace0\uc8fc\uc5d0\uac8c \uc81c\uacf5\ud568\uc73c\ub85c\uc368, \ub9c8\ucf00\ud130\ub4e4\uc774 \ube0c\ub79c\ub4dc \uac00\uce58\ub97c \ubcf4\ud638\ud558\uace0 \ubd88\ud544\uc694\ud55c \uad11\uace0 \uc9c0\ucd9c\uc744 \ucd5c\uc18c\ud654\ud558\uba70 ROI\ub97c \uadf9\ub300\ud654 \ud560 \uc218 \uc788\ub3c4\ub85d \uc9c0\uc6d0\ud569\ub2c8\ub2e4. \ucee8\ud14d\uc2a4\ud2b8 \uce74\ud14c\uace0\ub9ac\uc640 \uc5f0\uacc4\ub41c \uce21\uc815 \ub9ac\ud3ec\ud2b8\ub294 \uace0\uac1d\uc758 \uba54\ud0c0 \uad11\uace0 \ucea0\ud398\uc778 \ucee4\ubc84\ub9ac\uc9c0\uc640 \ud37c\ud3ec\uba3c\uc2a4\ub97c \ud55c\uce35 \ub354 \ub192\uc5ec\uc904 \uac83\u201d\uc774\ub77c\uace0 \ubc1d\ud614\ub2e4.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\ucee8\ud14d\uc2a4\ud2b8 \uce74\ud14c\uace0\ub9ac \ub9ac\ud3ec\ud2b8\ub294 \uba54\ud0c0\uc6a9 \u2018\ud1a0\ud0c8 \ubbf8\ub514\uc5b4 \ud004\ub9ac\ud2f0(Total Media Quality, TMQ)\u2019\uc758 \uc77c\ud658\uc73c\ub85c, \uad11\uace0\uc8fc\uc5d0\uac8c \uac00\uc7a5 \uc815\ud655\ud558\uace0 \uc2e4\ud589 \uac00\ub2a5\ud55c \ube0c\ub79c\ub4dc \uc548\uc804\uc131 \ubc0f \uc801\ud569\uc131 \uce21\uc815\uc744 \uc81c\uacf5\ud55c\ub2e4. TMQ\ub294 IAS \uace0\uc720\uc758 \uba40\ud2f0\ubbf8\ub514\uc5b4 \ubd84\uc11d \uae30\uc220\uc744 \uae30\ubc18\uc73c\ub85c \ud558\uba70, \ube44\ub514\uc624 \ucf58\ud150\uce20 \ub0b4 \ube44\ub514\uc624 \uc774\ubbf8\uc9c0, \uc624\ub514\uc624, \ud14d\uc2a4\ud2b8\ub97c \ud504\ub808\uc784 \ub2e8\uc704\ub85c \ubd84\uc11d\ud558\uace0 \uc778\uc0ac\uc774\ud2b8\ub97c \uc81c\uacf5\ud574 \ub300\uaddc\ubaa8 \ud658\uacbd\uc5d0\uc11c\ub3c4 \uac00\uc7a5 \uc815\ud655\ud55c \uce21\uc815\uc744 \uac00\ub2a5\ud558\uac8c \ud55c\ub2e4. IAS\uc758 \ucf58\ud150\uce20 \ube14\ub85d\ub9ac\uc2a4\ud2b8 \ucd5c\uc801\ud654 \uc194\ub8e8\uc158\uc744 \uc774\uc6a9\ud558\ub294 \uad11\uace0\uc8fc\ub4e4\uc740 \uc774\ubc88 \ucee8\ud14d\uc2a4\ud2b8 \uce74\ud14c\uace0\ub9ac \ub9ac\ud3ec\ud2b8\ub3c4 \uc774\uc6a9\ud560 \uc218 \uc788\ub2e4.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\uba54\ud0c0\uc6a9 \ucee8\ud14d\uc2a4\ud2b8 \uce74\ud14c\uace0\ub9ac \ub9ac\ud3ec\ud2b8\ub294 \uad11\uace0\uc8fc\uc5d0\uac8c \ub2e4\uc74c\uacfc \uac19\uc740 \uac00\uce58\ub97c \uc81c\uacf5\ud55c\ub2e4.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\ud22c\uba85\uc131 \ud5a5\uc0c1:<\/b><span style=\"font-weight: 400;\"> \uc2e0\ub8b0\ud560 \uc218 \uc788\ub294 \uc11c\ub4dc\ud30c\ud2f0 \ubd84\uc11d\uc744 \ud1b5\ud574 \ud53c\ub4dc\uc640 \ub9b4\uc2a4\uc5d0\uc11c \uc8fc\ubcc0 \ucf58\ud150\uce20\uc640\uc758 \uad11\uace0 \uc801\ud569\uc131\uc5d0 \ub300\ud55c \ucd94\uac00 \uc778\uc0ac\uc774\ud2b8 \uc81c\uacf5<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\uc77c\uad00\uc131 \uc788\ub294 \uce21\uc815 \ub9ac\ud3ec\ud2b8:<\/b><span style=\"font-weight: 400;\"> \uba54\ud0c0 \ud2b9\ud654 \ucf58\ud150\uce20 \ube14\ub85d\ub9ac\uc2a4\ud2b8\uc5d0 \uc801\uc6a9\ub41c \ucee8\ud14d\uc2a4\ud2b8 \uce74\ud14c\uace0\ub9ac\uc640 \ub3d9\uc77c\ud55c \uae30\uc900\uc758 \uc77c\uad00\ub41c \uce21\uc815 \ub9ac\ud3ec\ud2b8 \uc81c\uacf5<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\ucee8\ud14d\uc2a4\ud2b8 \uce74\ud14c\uace0\ub9ac \ud655\uc7a5: <\/b><span style=\"font-weight: 400;\">\uc815\uce58, \uc790\uc5f0 \uc7ac\ud574, \uc885\uad50, \uac00\uc871 \ubc0f \uc721\uc544 &#8211; \ud0a4\uc988 \ucf58\ud150\uce20 \ub4f1\uc744 \ud3ec\ud568\ud55c 46\uac1c \uc774\uc0c1\uc758 \uce74\ud14c\uace0\ub9ac\ub97c \uc804 \uc138\uacc4 34\uac1c \uc5b8\uc5b4\ub85c \uc81c\uacf5<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">2024\ub144 2\uc6d4, IAS\ub294 \uba54\ud0c0\uc640\uc758 \ud30c\ud2b8\ub108\uc2ed\uc744 \ud1b5\ud574 \ud398\uc774\uc2a4\ubd81 \ubc0f \uc778\uc2a4\ud0c0\uadf8\ub7a8 \ud53c\ub4dc\uc640 \ub9b4\uc2a4 \uad11\uace0 \uc804\ubc18\uc5d0 \uac78\uccd0 <\/span><a href=\"https:\/\/integralads.com\/news\/ias-expands-ai-driven-brand-safety-and-suitability-measurement-to-meta\/\"><span style=\"font-weight: 400;\">AI \uae30\ubc18\uc758 \ud1a0\ud0c8 \ubbf8\ub514\uc5b4 \ud004\ub9ac\ud2f0 (Total Media Quality, TMQ) \ube0c\ub79c\ub4dc \uc548\uc804\uc131 \ubc0f \uc801\ud569\uc131 \uce21\uc815 \uae30\ub2a5<\/span><\/a><span style=\"font-weight: 400;\">\uc744 \ubc1c\ud45c\ud558\uc5ec, \uad11\uace0\uc8fc\uc5d0\uac8c \ub354\uc6b1 \ud5a5\uc0c1\ub41c \uce21\uc815 \ubc0f \ucee4\ubc84\ub9ac\uc9c0\ub97c \uc81c\uacf5\ud560 \uc218 \uc788\uac8c \ub418\uc5c8\ub2e4. \uc774\uc5b4 2024\ub144 4\uc6d4\uc5d0\ub294 <\/span><a href=\"https:\/\/integralads.com\/news\/ias-meta-expand-brand-safety-suitability-measurement-misinformation\/\"><span style=\"font-weight: 400;\">\ud398\uc774\uc2a4\ubd81 \ubc0f \uc778\uc2a4\ud0c0\uadf8\ub7a8 \ud53c\ub4dc\uc640 \ub9b4\uc2a4\uc5d0\uc11c \uc5c5\uacc4 \ud45c\uc900\uc5d0 \ubd80\ud569\ud558\ub294 \ud5c8\uc704 \uc815\ubcf4 \uce74\ud14c\uace0\ub9ac\ub97c \ud3ec\ud568\ud558\ub3c4\ub85d<\/span><\/a><span style=\"font-weight: 400;\"> \ud558\uc5ec \ube0c\ub79c\ub4dc \uc548\uc804\uc131 \ubc0f \uce21\uc815 \uc81c\ud488\uc744 \ud655\uc7a5\ud558\uc600\ub2e4\uace0 \ubc1c\ud45c\ud588\ub2e4. \ub610\ud55c \uac19\uc740 \ud574 10\uc6d4\uc5d0\ub294 \ucd5c\uc801\ud654 \uc194\ub8e8\uc158 \uac1c\ubc1c \ud30c\ud2b8\ub108\ub85c \uc120\uc815\ub41c \ud6c4 <\/span><a href=\"https:\/\/integralads.com\/news\/ias-meta-optimization-solution\/\"><span style=\"font-weight: 400;\">\u00a0Meta\uc6a9 \uc5c5\uacc4 \ucd5c\ucd08 \ucf58\ud150\uce20 \ube14\ub85d \ub9ac\uc2a4\ud2b8(Content Block Lists)<\/span><\/a><span style=\"font-weight: 400;\"> \ucd9c\uc2dc\ub97c \ubc1c\ud45c\ud558\uc600\ub2e4.\u00a0<\/span><\/p>\n<p><b>Integral Ad Science \uc815\ubcf4<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\uc778\ud2f0\uadf8\ub7f4 \uc560\ub4dc \uc0ac\uc774\uc5b8\uc2a4(Integral Ad Science, IAS)\ub294 \uc138\uacc4\ub97c \uc120\ub3c4\ud558\ub294 \ubbf8\ub514\uc5b4 \uce21\uc815 \ubc0f \ucd5c\uc801\ud654 \ud50c\ub7ab\ud3fc\uc73c\ub85c, \uc804 \uc138\uacc4 \uc8fc\uc694 \uad11\uace0\uc8fc, \ud37c\ube14\ub9ac\uc154, \ubbf8\ub514\uc5b4 \ud50c\ub7ab\ud3fc\uc5d0 \uc2e4\ud589 \uac00\ub2a5\ud55c \ub370\uc774\ud130\ub97c \uc81c\uacf5\ud558\uc5ec \uc6b0\uc218\ud55c \uc131\uacfc\ub97c \uc774\ub04c\uc5b4 \ub0c5\ub2c8\ub2e4. IAS\uc758 \uc18c\ud504\ud2b8\uc6e8\uc5b4\ub294 \ud3ec\uad04\uc801\uc774\uace0 \ud48d\ubd80\ud55c \ub370\uc774\ud130\ub97c \uc81c\uacf5\ud558\uc5ec \uad11\uace0\uac00 \uc548\uc804\ud558\uace0 \uc801\ud569\ud55c \ud658\uacbd\uc5d0\uc11c \uc2e4\uc81c \uc0ac\ub78c\uc5d0\uac8c \ub178\ucd9c\ub418\ub3c4\ub85d \ud558\uba70, \ub3d9\uc2dc\uc5d0 \uad11\uace0\uc8fc\uc5d0\uac8c\ub294 ROAS \ud5a5\uc0c1\uc744, \ud37c\ube14\ub9ac\uc154\uc5d0\uac8c\ub294 \ub354 \ub192\uc740 \uc218\uc775\uc744 \uac00\uc838\ub2e4\uc90d\ub2c8\ub2e4. \uc6b0\ub9ac\uc758 \ubbf8\uc158\uc740 \ub514\uc9c0\ud138 \ubbf8\ub514\uc5b4 \ud004\ub9ac\ud2f0 \ubd84\uc57c\uc5d0\uc11c \uc2e0\ub8b0\uc640 \ud22c\uba85\uc131\uc5d0 \uc788\uc5b4 \uae00\ub85c\ubc8c \ubca4\uce58\ub9c8\ud06c\uac00 \ub418\ub294 \uac83\uc785\ub2c8\ub2e4. \ub354 \uc790\uc138\ud55c \ub0b4\uc6a9\uc740 integralads.com\/ko\/\ub97c \ubc29\ubb38\ud574 \uc8fc\uc138\uc694.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>2025\ub144 6\uc6d4 19\uc77c \u2014 \uae00\ub85c\ubc8c \ubbf8\ub514\uc5b4 \uce21\uc815 \ubc0f \ucd5c\uc801\ud654 \ud50c\ub7ab\ud3fc\uc758 \uc120\ub450\uc8fc\uc790\uc778 \uc778\ud2f0\uadf8\ub7f4 \uc560\ub4dc \uc0ac\uc774\uc5b8\uc2a4(Integral Ad Science, Nasdaq: IAS)\ub294 \uc624\ub298 \uba54\ud0c0 \ud50c\ub7ab\ud3fc (Meta, Nasdaq: META)\uc6a9 \uc0c8\ub85c\uc6b4 \u2018\ucee8\ud14d\uc2a4\ud2b8 \uce74\ud14c\uace0\ub9ac \ub9ac\ud3ec\ud2b8 (Contextual Category Reporting)\u2019 \uae30\ub2a5 \ucd9c\uc2dc\ub97c \ubc1c\ud45c\ud588\ub2e4. \ud574\ub2f9 \ub9ac\ud3ec\ud2b8\ub294 \ud398\uc774\uc2a4\ubd81 \ubc0f \uc778\uc2a4\ud0c0\uadf8\ub7a8 \ud53c\ub4dc\uc640 \ub9b4\uc2a4 \uad11\uace0 \uc804\ubc18\uc5d0 \ub300\ud55c \uce21\uc815\uc744 \ud655\ub300\ud558\ub294 \uac83\uc73c\ub85c, \uad11\uace0\uc8fc\uc758 \ube0c\ub79c\ub4dc \uc801\ud569\uc131 \ubc0f \uad11\uace0 \uc131\uacfc \uadf9\ub300\ud654\ub97c \uc704\ud574 \uc2e0\ub8b0\ud560 \uc218 \uc788\ub294 \uc11c\ub4dc\ud30c\ud2f0 \uce21\uc815 \ubc0f \ucd5c\uc801\ud654 \ub3c4\uad6c\ub97c \uc81c\uacf5\ud558\ub824\ub294 IAS\uc640 \uba54\ud0c0\uc758 \ud30c\ud2b8\ub108\uc2ed\uc5d0 \uae30\ubc18\ud558\uc5ec \uad6c\ud604\ub418\uc5c8\ub2e4. \ud574\ub2f9 \ub9ac\ud3ec\ud2b8\ub294 IAS\uac00 \uc5c5\uacc4 \ucd5c\ucd08 \uba54\ud0c0\uc6a9\uc73c\ub85c \uc120\ubcf4\uc778 \u2018\ucf58\ud150\uce20 \ube14\ub85d\ub9ac\uc2a4\ud2b8 \ucd5c\uc801\ud654 \uc194\ub8e8\uc158(Content Block List Optimization Solution)\u2019\uc744 \ud1b5\ud574 \uc81c\uacf5\ub418\ub294 \ucee8\ud14d\uc2a4\ud2b8 \uce74\ud14c\uace0\ub9ac\uc640 \uc5f0\ub3d9\ub418\uc5b4 \uc788\ub2e4.<\/p>\n","protected":false},"author":34,"featured_media":343107,"menu_order":0,"template":"","portfolio-types":[],"class_list":["post-343193","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.4 (Yoast SEO v26.4) - 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