{"id":343218,"date":"2025-07-01T09:11:03","date_gmt":"2025-07-01T09:11:03","guid":{"rendered":"https:\/\/integralads.com\/?post_type=portfolio&#038;p=343218"},"modified":"2025-07-01T09:11:05","modified_gmt":"2025-07-01T09:11:05","slug":"snap-first-to-market-ai-powered-social-attention-measurement","status":"publish","type":"portfolio","link":"https:\/\/integralads.com\/ko\/news\/snap-first-to-market-ai-powered-social-attention-measurement\/","title":{"rendered":"IAS, \uc5c5\uacc4 \ucd5c\ucd08 Snap\uc6a9 AI \uae30\ubc18 \uc18c\uc15c \uc8fc\uc758\ub825 \uce21\uc815 \uc194\ub8e8\uc158  \uccab \ucd9c\uc2dc"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"343218\" class=\"elementor elementor-343218\" data-elementor-post-type=\"portfolio\">\n\t\t\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-d871c16 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"57936\" data-id=\"d871c16\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-fa8ce26\" data-eae-slider=\"59848\" data-id=\"fa8ce26\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-778a0c8 elementor-widget elementor-widget-text-editor\" data-id=\"778a0c8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Lumen Research\uc758 \ub208\ub3d9\uc790 \ucd94\uc801 \uae30\uc220\uacfc IAS\uc758 \ub178\ucd9c(impression) \ub370\uc774\ud130\ub97c \uacb0\ud569\ud574 IAS Signal \ub0b4 Snapchat \ucea0\ud398\uc778\uc758 \uc18c\uc15c \uc8fc\uc758\ub825\uc744 \uce21\uc815<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-87042fc elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"67090\" data-id=\"87042fc\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8428882\" data-eae-slider=\"47128\" data-id=\"8428882\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c2ba3a0 elementor-widget elementor-widget-text-editor\" data-id=\"c2ba3a0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">2025\ub144 7\uc6d4 1\uc77c \u2014 \uae00\ub85c\ubc8c \ubbf8\ub514\uc5b4 \uce21\uc815 \ubc0f \ucd5c\uc801\ud654 \ud50c\ub7ab\ud3fc\uc758 \uc120\ub450\uc8fc\uc790\uc778<\/span><a href=\"https:\/\/www.google.com\/search?q=integral+ad+science&amp;rlz=1C1CHBF_enUS1154US1154&amp;oq=integral+ad+science&amp;gs_lcrp=EgZjaHJvbWUqEAgAEAAYgwEY4wIYsQMYgAQyEAgAEAAYgwEY4wIYsQMYgAQyEwgBEC4YgwEYxwEYsQMY0QMYgAQyBwgCEAAYgAQyBwgDEAAYgAQyBwgEEAAYgAQyBggFEEUYOzIGCAYQRRg8MgYIBxBFGDzSAQgzMzMxajBqN6gCALACAA&amp;sourceid=chrome&amp;ie=UTF-8\"> <span style=\"font-weight: 400;\">Integral Ad Science<\/span><\/a><span style=\"font-weight: 400;\"> (\ub098\uc2a4\ub2e5: IAS)\ub294 \uc624\ub298 Snap Inc. (NYSE: SNAP) \ubc0f Lumen Research\uc640 \ud568\uaed8 Snapchat \ub9de\ucda4 \uc8fc\uc758\ub825 \uce21\uc815 \uc194\ub8e8\uc158\uc744 \uc81c\uacf5\ud558\ub294 \ub9c8\ucf13 \ucd5c\ucd08\uc758 \uc804\ub7b5\uc801 \ud30c\ud2b8\ub108\uc2ed\uc744 \ubc1c\ud45c\ud588\ub2e4. Snap Attention Measurement\ub294 \uad11\uace0\uc8fc\ub4e4\uc774 Lumen\uc758 \ub208\ub3d9\uc790 \ucd94\uc801 (<\/span><span style=\"font-weight: 400;\">eye-tracking) <\/span><span style=\"font-weight: 400;\">\uae30\uc220\uacfc IAS\uc758 AI \uae30\ubc18 \ubbf8\ub514\uc5b4 \ud004\ub9ac\ud2f0 \ub370\uc774\ud130\ub97c \uacb0\ud569\ud574, IAS Signal \ud50c\ub7ab\ud3fc \ub0b4\uc5d0\uc11c Snapchat \ub9de\ucda4 \uc8fc\uc758\ub825 \uc810\uc218\ub97c \uc9c1\uc811 \uc5bb\uc744 \uc218 \uc788\ub3c4\ub85d \ud55c\ub2e4.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Integral Ad Science\uc758 CEO Lisa Utzschneider\ub294 \u201c\uad11\uace0\uc8fc\ub294 \uc18c\ube44\uc790\ub4e4\uc774 \ubbf8\ub514\uc5b4\uc640 \uc0c1\ud638\uc791\uc6a9\ud558\ub294 \ubc29\uc2dd\uc5d0 \ub300\ud574 \ub354 \uae4a\uc774 \uc774\ud574\ud558\uace0 \uc2f6\uc5b4\ud569\ub2c8\ub2e4. \uc774\ubc88 Snap\uacfc Lumen Research\uc640\uc758 \uc2dc\uc7a5 \ucd5c\ucd08 \ud30c\ud2b8\ub108\uc2ed\uc740 \uc8fc\uc758\ub825\uc5d0 \ub300\ud55c \ud1b5\ud569\ub41c \uad00\uc810\uc744 \ub9cc\ub4e4\uc5c8\uc73c\uba70, \uc2e4\uc81c \uc0ac\uc6a9\uc790 \ub370\uc774\ud130\uc640 \ubbf8\ub514\uc5b4 \ud004\ub9ac\ud2f0 \ub370\uc774\ud130\ub97c \ud1b5\ud569\ud574 \uae00\ub85c\ubc8c \uc8fc\uc694 \uc18c\uc15c \ud50c\ub7ab\ud3fc\uc5d0\uc11c \ubbf8\ub514\uc5b4 \uc131\uacfc\ub97c \ud5a5\uc0c1\uc2dc\ud0a4\uae30 \uc704\ud55c \uc8fc\uc758\ub825\uc5d0 \ub300\ud55c \uc885\ud569\uc801\uc778 \uc774\ud574\ub97c \uc81c\uacf5\ud569\ub2c8\ub2e4.\u201d\ub77c\uace0 \ubc1d\ud614\ub2e4.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">IAS\uc640 Lumen Research\uc758 Snap Attention Measurement\ub294 \uad11\uace0\uc8fc\uc5d0\uac8c \ub2e4\uc74c\uacfc \uac19\uc740 \ud61c\ud0dd\uc744 \uc81c\uacf5\ud55c\ub2e4:<\/span><\/p>\n<ul>\n<li aria-level=\"1\"><b>Snapchat\uc6a9 \ub9de\ucda4 \uc8fc\uc758\ub825 \uc9c0\ud45c: <\/b><span style=\"font-weight: 400;\">\uac00\uc2dc\uc131(viewability) \uce21\uc815\uc744 \ub118\uc5b4 Lumen\uc758 \uc8fc\uc758\ub825 \ubaa8\ub378\uc744 \uae30\ubc18\uc73c\ub85c \ud55c IAS Signal \ub0b4 \ud575\uc2ec \uc8fc\uc758\ub825 \uc778\uc0ac\uc774\ud2b8 \ud65c\uc6a9. \uc774 \uc778\uc0ac\uc774\ud2b8\ub294 IAS\uc758 \ubbf8\ub514\uc5b4 \ud004\ub9ac\ud2f0 \uc9c0\ud45c\uc640 \uacb0\ud569\ud558\uc5ec, \uc774\ub97c \ud1b5\ud574 Snapchat\uc5d0\uc11c\uc758 \ubbf8\ub514\uc5b4 \uc131\uacfc\uc640 \ucc38\uc5ec\ub3c4\uc5d0 \ub300\ud55c \uae4a\uc740 \uc774\ud574 \uac00\ub2a5&nbsp;<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-level=\"1\"><b>\ucc44\ub110 \uac04 \uc8fc\uc758\ub825 \uc9c0\ud45c\uc5d0 \ub300\ud55c \ud1b5\ud569\ub41c \uad00\uc810: <\/b><span style=\"font-weight: 400;\">\ud50c\ub7ab\ud3fc\uacfc \ucc44\ub110 \uc804\ubc18\uc5d0 \uac78\uccd0 Snap Attention\uacfc IAS Quality Attention Measurement\ub97c \uc6d0\ud65c\ud558\uac8c \ud655\uc778 \uac00\ub2a5<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-level=\"1\"><b>\uc2e0\ub8b0\ud560 \uc218 \uc788\ub294 \uc11c\ub4dc\ud30c\ud2f0 \uce21\uc815: <\/b><span style=\"font-weight: 400;\">\uad11\uace0\uc8fc\uc5d0\uac8c \uc2e0\ub8b0\ud560 \uc218 \uc788\uace0 \ub3c5\ub9bd\uc801\uc778 \uc11c\ub4dc\ud30c\ud2f0 \uc8fc\uc758\ub825 \uce21\uc815 \ub370\uc774\ud130\ub97c \uc81c\uacf5\ud558\uc5ec \ucea0\ud398\uc778 \uc131\uacfc \ubaa9\ud45c \ub2ec\uc131\uc744 \uc9c0\uc6d0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Lumen Research\uc758 \uae30\uc220\ub85c \uad6c\ub3d9\ub418\ub294 Snap\uc6a9 \uc8fc\uc758\ub825 \uce21\uc815 \uc194\ub8e8\uc158\uc740 \uc138\uacc4 \ucd5c\ub300 \uaddc\ubaa8\uc758 \uc635\ud2b8\uc778(opt-in) \ub370\uc774\ud130\uc14b\uc744 \uae30\ubc18\uc73c\ub85c \ud55c \ub208\ub3d9\uc790 \ucd94\uc801 \uae30\uc220\uc744 \ud65c\uc6a9\ud574 \uad11\uace0\uc8fc\uac00 \uac00\uc2dc\uc131 \uc9c0\ud45c\ub97c \ub118\uc5b4 \uc18c\ube44\uc790 \ud589\ub3d9\uacfc \uc2e4\uc81c \uc8fc\uc758\ub825\uc5d0 \ub300\ud55c \ub354 \uae4a\uace0 \uc2e4\ud589 \uac00\ub2a5\ud55c \uc778\uc0ac\uc774\ud2b8\ub97c \uc5bb\uc744 \uc218 \uc788\ub3c4\ub85d \ud55c\ub2e4.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Lumen Research\uc758 CEO\uc778 Mike Follett\ub294 \u201c\uc774\ubc88 \ud30c\ud2b8\ub108\uc2ed\uc740 \uc8fc\uc758\ub825 \uacbd\uc81c(Attention Economy)\uc758 \uc911\ub300\ud55c&nbsp; \ubc1c\uc804\uc73c\ub85c, Snap\uc758 \uad11\uace0\uc8fc\ub4e4\uc774 \uc8fc\uc758\ub825\uc774 \uc561\uc158\uc73c\ub85c \uc774\uc5b4\uc9c0\ub294 \ubc29\uc2dd\uc744 \uce21\uc815\ud558\uace0 \uc774\ud574\ud558\ub294\ub370 \ub3c4\uc6c0\uc744 \uc90d\ub2c8\ub2e4. \uc800\ud76c Lumen\uc5d0\uc11c\ub294 \uc0ac\ub78c\ub4e4\uc758 \uc2dc\uc120\uc774 \uba38\ubb3c\uace0 \uc8fc\ubaa9\ud558\ub294 \uacf3\uc774 \ubc14\ub85c \uc2e4\uc9c8\uc801\uc778 \ud589\ub3d9\uc744 \ub9cc\ub4e4\uc5b4\ub0b4\ub294 \uacf3\uc784\uc744 \uc54c\uace0 \uc788\uc2b5\ub2c8\ub2e4\u201d\ub77c\uace0 \ub9d0\ud588\ub2e4.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Snap Attention Measurement\ub294 IAS Signal \ud50c\ub7ab\ud3fc\uc744 \ud1b5\ud574 \uc81c\uacf5\ub41c\ub2e4. IAS Signal\uc740 \uad11\uace0\uc8fc\uac00 \ucc44\ub110 \uac04 \ub514\uc9c0\ud138 \ucea0\ud398\uc778\uc744 \uc27d\uac8c \uce21\uc815\ud558\uace0 \ucd5c\uc801\ud654\ud558\uae30 \uc704\ud574 \ud544\uc694\ud55c \ub370\uc774\ud130\uc640 \uc778\uc0ac\uc774\ud2b8\ub97c \uc81c\uacf5\ud558\ub294 \ub9ac\ud3ec\ud305 \ud50c\ub7ab\ud3fc\uc774\ub2e4.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">IAS\ub294 \uc8fc\uc758\ub825 \uce21\uc815 \ubc0f \ucd5c\uc801\ud654 \ubd84\uc57c\uc758 \uae00\ub85c\ubc8c \ub9ac\ub354\uc774\ub2e4. 2024\ub144 12\uc6d4, IAS\ub294<\/span><a href=\"https:\/\/integralads.com\/news\/quality-attention-optimization-social-attention-measurement\/\"> <span style=\"font-weight: 400;\">Quality Attention\u2122 Optimization \uc81c\ud488<\/span><\/a><span style=\"font-weight: 400;\">\uc744 \ubca0\ud0c0 \ubc84\uc804\uc73c\ub85c \ucd9c\uc2dc\ud588\ub2e4. \uc774 \uc81c\ud488\uc740 \uad11\uace0\uc8fc\uac00 \uc8fc\uc758\ub825 \uc778\uc0ac\uc774\ud2b8\ub97c \ud65c\uc131\ud654\ud558\uace0 \ud504\ub85c\uadf8\ub798\ub9e4\ud2f1 \ucea0\ud398\uc778\uc744 \uc2e4\uc2dc\uac04\uc73c\ub85c \ucd5c\uc801\ud654\ud560 \uc218 \uc788\ub294 \uac15\ub825\ud55c \ubc29\ubc95\uc744 \uc81c\uacf5\ud55c\ub2e4. \uc774 \ud601\uc2e0\uc801\uc778 \uc194\ub8e8\uc158\uc740 Lumen\uc758 \uc5c5\uacc4 \uc120\ub3c4\uc801\uc778 \uc608\uce21\ud615 \ub208\ub3d9\uc790 \ucd94\uc801 \uae30\uc220(predictive eye-tracking technology)\uacfc IAS\uc758 AI \uae30\ubc18 \uce21\uc815 \uae30\uc220\uc744 \uacb0\ud569\ud574 \uad11\uace0\uc8fc\uac00 \uc18c\ube44\uc790\uc640 \uad11\uace0\uc758 \uc0c1\ud638\uc791\uc6a9 \ubc29\uc2dd\uc744 \ud654\uba74 \uc804\ubc18\uc5d0\uc11c \ub354 \uc798 \uc774\ud574\ud558\uace0 \ub300\uc751\ud560 \uc218 \uc788\ub3c4\ub85d \uc9c0\uc6d0\ud55c\ub2e4. \uc774\uc640 \ud568\uaed8 IAS\ub294 Lumen Research\uc640\uc758 \ud30c\ud2b8\ub108\uc2ed\uc744 \ud655\ub300\ud574 IAS \uace0\uac1d\uc5d0\uac8c \uc18c\uc15c \ud50c\ub7ab\ud3fc\uacfc \uc624\ud508 \uc6f9 \uc804\ubc18\uc5d0\uc11c \uc18c\uc15c \uc8fc\uc758\ub825 \uce21\uc815 \uae30\ub2a5\uc744 \uc81c\uacf5\ud55c\ub2e4\uace0 \ubc1c\ud45c\ud588\ub2e4.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\uc790\uc138\ud55c \uc815\ubcf4\ub294 \ub2e4\uc74c \ub9c1\ud06c\ub97c \ucc38\uc870\ud558\uc138\uc694:<\/span><a href=\"https:\/\/integralads.com\/solutions\/attention\/\"> <span style=\"font-weight: 400;\">https:\/\/integralads.com\/solutions\/attention\/<\/span><\/a><\/p>\n<p><b>Integral Ad Science \uc815\ubcf4<br><\/b><span style=\"font-family: Outfit; font-size: 18.004px; color: inherit; letter-spacing: 0em;\">Integral Ad Science(IAS)\ub294 \uc2e4\ud589 \uac00\ub2a5\ud55c \ub370\uc774\ud130\ub97c \uc81c\uacf5\ud558\uc5ec \uc138\uacc4 \ucd5c\ub300 \uaddc\ubaa8\uc758 \uad11\uace0\uc8fc, \ud37c\ube14\ub9ac\uc154 \ubc0f \ubbf8\ub514\uc5b4 \ud50c\ub7ab\ud3fc\uc5d0 \uc6b0\uc218\ud55c \uacb0\uacfc\ub97c \uc81c\uacf5\ud558\ub294 \uc120\ub3c4\uc801\uc778 \uae00\ub85c\ubc8c \ubbf8\ub514\uc5b4 \uce21\uc815 \ubc0f \ucd5c\uc801\ud654 \ud50c\ub7ab\ud3fc\uc785\ub2c8\ub2e4. IAS\uc758 \uc18c\ud504\ud2b8\uc6e8\uc5b4\ub294 \uc885\ud569\uc801\uc774\uace0 \ud48d\ubd80\ud55c \ub370\uc774\ud130\ub97c \uc81c\uacf5\ud558\uc5ec \uad11\uace0\uac00 \uc548\uc804\ud558\uace0 \uc801\ud569\ud55c \ud658\uacbd\uc5d0\uc11c \uc2e4\uc81c \uc0ac\ub78c\ub4e4\uc5d0\uac8c \ub178\ucd9c\ub418\ub3c4\ub85d \ubcf4\uc7a5\ud558\ub294 \ub3d9\uc2dc\uc5d0 \uad11\uace0\uc8fc\uc758 \uad11\uace0 \ud22c\uc790 \uc218\uc775\ub960\uacfc \ud37c\ube14\ub9ac\uc154\uc758 \uc218\uc775\ub960\uc744 \uac1c\uc120\ud569\ub2c8\ub2e4. IAS\uc758 \uc0ac\uba85\uc740 \ub514\uc9c0\ud138 \ubbf8\ub514\uc5b4 \ud488\uc9c8\uc5d0 \ub300\ud55c \uc2e0\ub8b0\uc640 \ud22c\uba85\uc131\uc758 \uae00\ub85c\ubc8c \ubca4\uce58\ub9c8\ud06c\uac00 \ub418\ub294 \uac83\uc785\ub2c8\ub2e4. \uc790\uc138\ud55c \ub0b4\uc6a9\uc740 integralads.com\/ko\/\uc744 \ubc29\ubb38\ud558\uc138\uc694.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>\uae00\ub85c\ubc8c \ubbf8\ub514\uc5b4 \uce21\uc815 \ubc0f \ucd5c\uc801\ud654 \ud50c\ub7ab\ud3fc\uc758 \uc120\ub450\uc8fc\uc790\uc778 Integral Ad Science (\ub098\uc2a4\ub2e5: IAS)\ub294 \uc624\ub298 Snap Inc. (NYSE: SNAP) \ubc0f Lumen Research\uc640 \ud568\uaed8 Snapchat \ub9de\ucda4 \uc8fc\uc758\ub825 \uce21\uc815 \uc194\ub8e8\uc158\uc744 \uc81c\uacf5\ud558\ub294 \ub9c8\ucf13 \ucd5c\ucd08\uc758 \uc804\ub7b5\uc801 \ud30c\ud2b8\ub108\uc2ed\uc744 \ubc1c\ud45c\ud588\ub2e4. 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