{"id":343642,"date":"2025-09-17T00:34:15","date_gmt":"2025-09-17T00:34:15","guid":{"rendered":"https:\/\/integralads.com\/?post_type=portfolio&#038;p=343642"},"modified":"2025-09-17T00:36:56","modified_gmt":"2025-09-17T00:36:56","slug":"ias-and-good-loop-enhanced-emissions-measurement-offering","status":"publish","type":"portfolio","link":"https:\/\/integralads.com\/ko\/news\/ias-and-good-loop-enhanced-emissions-measurement-offering\/","title":{"rendered":"IAS\uc640 Good-Loop, \ubaa8\ub4e0 \uad11\uace0\uc8fc\uac00 \ud658\uacbd\uc801 \uc601\ud5a5\uc744 \uce21\uc815 \ubc0f \uac10\ucd95\ud560 \uc218 \uc788\ub3c4\ub85d \uac15\ud654\ub41c \ud0c4\uc18c \ubc30\ucd9c\ub7c9 \uce21\uc815 \uc194\ub8e8\uc158 \ubc1c\ud45c"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"343642\" class=\"elementor elementor-343642\" data-elementor-post-type=\"portfolio\">\n\t\t\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-0111f99 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"60715\" data-id=\"0111f99\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4c52b7f\" data-eae-slider=\"30483\" data-id=\"4c52b7f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5fe6824 elementor-widget elementor-widget-heading\" data-id=\"5fe6824\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">\uc774\ubc88 \uc0c8\ub85c\uc6b4 \ud611\ub825\uc744 \ud1b5\ud574 \uc804 \uc138\uacc4 IAS \uace0\uac1d\uc5d0\uac8c \ucd94\uac00 \ube44\uc6a9 \uc5c6\uc774 \ud0c4\uc18c \ubc30\ucd9c\ub7c9 \uce21\uc815\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-005e2ac elementor-widget elementor-widget-text-editor\" data-id=\"005e2ac\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">2025\ub144 9\uc6d4 17\uc77c \u2013 \uae00\ub85c\ubc8c \ubbf8\ub514\uc5b4 \uce21\uc815 \ubc0f \ucd5c\uc801\ud654 \uc120\ub3c4 \uae30\uc5c5\uc778 \uc778\ud14c\uadf8\ub784 \uc560\ub4dc \uc0ac\uc774\uc5b8\uc2a4(Integral Ads Science, Nasdaq: IAS)\ub294 \uc0ac\ud68c\uc801 \ucc45\uc784 \ubbf8\ub514\uc5b4 \ud50c\ub7ab\ud3fc\uc778 Good-Loop\uc640\uc758 \ud30c\ud2b8\ub108\uc2ed\uc744 \ud1b5\ud574 \ub514\uc9c0\ud138 \ubbf8\ub514\uc5b4\uc758 \uc804 \uc138\uacc4\uc801 \ud0c8\ud0c4\uc18c\ud654\ub97c \ud5a5\ud55c \uc911\ub300\ud55c \uc9c4\uc804\uc744 \ubc1c\ud45c\ud588\uc2b5\ub2c8\ub2e4. \uce78\uc5d0\uc11c \ubc1c\ud45c\ub41c \u201c<\/span><a href=\"https:\/\/adnetzero.com\/wp-content\/uploads\/2024\/09\/The-Ad-Net-Zero-Global-Media-Sustainability-Framework-2024-1.pdf\"><span style=\"font-weight: 400;\">\uae00\ub85c\ubc8c \ubbf8\ub514\uc5b4 \uc9c0\uc18d\uac00\ub2a5\uc131 \ud504\ub808\uc784\uc6cc\ud06c 1.2(GMSF)<\/span><\/a><span style=\"font-weight: 400;\">\u201d \ucd9c\uc2dc\uc5d0 \uc774\uc5b4, IAS\ub294 \uc774\uc81c \uad11\uace0\uc8fc\ub4e4\uc774 \uc624\ud508 \uc778\ud130\ub137 \uc0c1\uc5d0\uc11c \uc9d1\ud589\ub418\ub294 \ubaa8\ub4e0 \uad11\uace0 \ub178\ucd9c\uc758 \ud0c4\uc18c \ubc30\ucd9c\ub7c9\uc744 \uc9c1\uc811\uc801\uc774\uace0 \uc6d0\ud65c\ud558\uac8c \uce21\uc815\ud560 \uc218 \uc788\ub3c4\ub85d \uc9c0\uc6d0\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc774 \uae30\ub2a5\uc740 \uc804 \uc138\uacc4 IAS \uace0\uac1d\uc5d0\uac8c \ucd94\uac00 \ube44\uc6a9 \uc5c6\uc774 \uc81c\uacf5\ub429\ub2c8\ub2e4.<\/span><\/p><p><span style=\"font-weight: 400;\">\uc804 \uc138\uacc4\uc801\uc73c\ub85c \uc0c8\ub85c\uc6b4 \ud0c4\uc18c \ubc30\ucd9c \uaddc\uc81c\uac00 \ub3c4\uc785\ub418\uace0, \uad11\uace0\uc8fc\ub4e4\uc774 \uc0c8\ub85c\uc6b4 \uc9c0\uc18d\uac00\ub2a5\uc131 \ubaa9\ud45c\ub97c \uc124\uc815\ud568\uc5d0 \ub530\ub77c, \ud0c4\uc18c \ubc30\ucd9c\ub7c9 \uce21\uc815\uc740 \ube60\ub974\uac8c \u201c\ubbf8\ub514\uc5b4 \ud488\uc9c8 \uc9c0\ud45c\u201d\uc758 \ud544\uc218\uc801\uc778 \ucd95\uc73c\ub85c \uc790\ub9ac \uc7a1\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub294 IAS\uac00 \uc9c0\uae08\uae4c\uc9c0 \uc81c\uacf5\ud574 \uc628 viewability(\uac00\uc2dc\uc131), ad fraud(\uad11\uace0 \uc0ac\uae30) \ubc29\uc9c0, brand safety &amp; suitability(\ube0c\ub79c\ub4dc \uc138\uc774\ud504\ud2f0 \ubc0f \uc801\ud569\uc131), geo(\uc9c0\uc5ed) \uc815\ud655\ub3c4\uc640 \uac19\uc740 \ud655\ub9bd\ub41c \uae30\uc900\uacfc \uc5b4\uae68\ub97c \ub098\ub780\ud788 \ud558\ub294 \uac83\uc785\ub2c8\ub2e4. IAS\ub294 \ud3ec\uad04\uc801\uc778 \ubbf8\ub514\uc5b4 \ud488\uc9c8 \uc194\ub8e8\uc158\uc5d0 \uc9c0\uc18d\uac00\ub2a5\uc131 \uc9c0\ud45c\ub97c \ud1b5\ud569\ud568\uc73c\ub85c\uc368, \uad11\uace0\uc8fc\ub4e4\uc774 \u201c\uc2e4\uc81c \uc0ac\ub78c\uc5d0\uac8c\u201d \u201c\uc801\uc808\ud55c \ud658\uacbd\uc5d0\uc11c\u201d \uad11\uace0\ub97c \uc804\ub2ec\ud560 \ubfd0\ub9cc \uc544\ub2c8\ub77c, \ubaa8\ub4e0 \ub514\uc9c0\ud138 \ucea0\ud398\uc778\uc758 \ud658\uacbd\uc801 \uc601\ud5a5\uc744 \uce21\uc815\ud558\uace0 \uac10\ucd95\ud560 \uc218 \uc788\ub3c4\ub85d \uc9c0\uc6d0\ud569\ub2c8\ub2e4. \uc774\ub97c \ud1b5\ud574 \uad11\uace0\uc8fc\ub294 \ud22c\uba85\uc131\uacfc \uc0ac\ud68c\uc801 \ucc45\uc784\uac10\uc744 \uac00\uc9c0\uace0 \uc131\uacfc\ub97c \ucd94\uad6c\ud560 \uc218 \uc788\uac8c \ub429\ub2c8\ub2e4.<\/span><\/p><p><span style=\"font-weight: 400;\">Good-Loop\ub294 \uae30\ud6c4 \uce5c\ud654\uc801\uc778 \uae0d\uc815\uc801\uc778 \uad11\uace0\ub97c \uc81c\uacf5\ud558\ub294 \uac83\uc744 \uc0ac\uba85\uc73c\ub85c \ud558\ub294 B-\uc778\uc99d \uae30\uc5c5(B Corporation)\uc73c\ub85c, \uc9c0\ub09c 3\ub144 \ub3d9\uc548 IAS \ud50c\ub7ab\ud3fc \ub0b4\uc5d0\uc11c \ud0c4\uc18c \ubc30\ucd9c\ub7c9 \uce21\uc815\uc744 \uc9c0\uc6d0\ud574 \uc654\uc2b5\ub2c8\ub2e4. \uc774 \uae30\uac04 \ub3d9\uc548 IAS\uc640 Good-Loop\ub294 \uc5bc\ub9ac\uc5b4\ub2f5\ud130 \uad11\uace0\uc8fc\ub4e4\uacfc \ud611\ub825\ud558\uc5ec \uc911\uc694\ud55c \ubca4\uce58\ub9c8\ud06c\ub97c \ud655\ub9bd\ud588\uc744 \ubfd0\ub9cc \uc544\ub2c8\ub77c, Advertising Association\uacfc Ad Net Zero\uac00 \ubcf4\ud3b8\uc801\uc778 \uc5c5\uacc4 \ud45c\uc900\uc744 \uac1c\ubc1c\ud560 \uc218 \uc788\ub3c4\ub85d \uc9c0\uc6d0\ud588\uc2b5\ub2c8\ub2e4.<\/span><\/p><p><span style=\"font-weight: 400;\">Good-Loop \ucc3d\ub9bd\uc790 \ubc0f CEO\uc778 \uc5d0\uc774\ubbf8 \uc70c\ub9ac\uc5c4\uc2a4(Amy Williams)\ub294 \u201c\uc774 \ubd84\uc57c\uc758 \ubc29\ubc95\ub860\uacfc \uae30\uc220\uc774 \uc131\uc219\ud574\uc9d0\uc5d0 \ub530\ub77c \uc6b0\ub9ac\uc758 \ud3ec\ubd80 \ub610\ud55c \ucee4\uc84c\uc2b5\ub2c8\ub2e4. \uc774\uc81c \uc6b0\ub9ac\ub294 \ubbf8\ub514\uc5b4 \ubc14\uc789\uc774 \ud658\uacbd\uc5d0 \ubbf8\uce58\ub294 \uc601\ud5a5\uc744 \uba85\ud655\ud558\uac8c \uc54c\uace0 \uc788\uc73c\uba70, \uc774 \uc815\ubcf4\ub97c \uc5c5\uacc4 \uc804\ubc18\uc5d0 \ubcf4\uae09\ud574 \ub354 \ub098\uc740 \ubc29\ud5a5\uc73c\ub85c \ubcc0\ud654\uc2dc\ucf1c\uc57c \ud560 \ub54c\uc785\ub2c8\ub2e4. \uadf8\ub798\uc11c \uc624\ub298 IAS\uc758 \uc804 \uc138\uacc4 \uace0\uac1d\ub4e4\uc774 \uc790\uc2e0\ub4e4\uc758 \ub514\uc9c0\ud138 \ucea0\ud398\uc778 \ub300\ub2e4\uc218\uc5d0\uc11c \ubbf8\ub514\uc5b4 \ud22c\uc790\uc5d0 \ub530\ub978 \ud0c4\uc18c \ubc1c\uc790\uad6d\uc744 \uc774\ud574\ud558\uace0, \ub098\uc544\uac00 \uc774\ub97c \uc904\uc774\uae30 \uc704\ud55c \uc870\uce58\ub97c \ucde8\ud560 \uc218 \uc788\uac8c \ub418\uc5c8\ub2e4\ub294 \uc810\uc744 \ubc1c\ud45c\ud558\uac8c \ub418\uc5b4 \ub9e4\uc6b0 \uae30\uc069\ub2c8\ub2e4\u201d \ub77c\uace0 \ub9d0\ud588\uc2b5\ub2c8\ub2e4.<\/span><\/p><p><span style=\"font-weight: 400;\">IAS\uc758 CEO\uc778 \ub9ac\uc0ac \uc6b0\uce20\uc288\ub098\uc774\ub354(Lisa Utzschneider)\ub294 \u201c\uad11\uace0\uc5d0\uc11c\uc758 \uc9c0\uc18d\uac00\ub2a5\uc131\uc740 \uc57d\uc18d\ub9cc\uc73c\ub85c\ub294 \ucda9\ubd84\ud558\uc9c0 \uc54a\uc2b5\ub2c8\ub2e4. \ud544\uc694\ud55c \uac83\uc740 \uc0ac\ud68c\uc801 \ucc45\uc784\uc785\ub2c8\ub2e4. \uc6b0\ub9ac\ub294 \uc774\ub7ec\ud55c \uc218\uc900\uc758 \ud22c\uba85\uc131\uc774 \uc5c5\uacc4 \uc804\ubc18\uc5d0 \uc758\ubbf8 \uc788\ub294 \ubcc0\ud654\ub97c \ucd09\uc9c4\ud558\ub294 \ub370 \ud544\uc218\ub77c\uace0 \ubbff\uc2b5\ub2c8\ub2e4. \uadf8\ub9ac\uace0 \uc6b0\ub9ac\ub294 \uc138\uacc4 \ucd5c\uace0\uc758 \ud0c4\uc18c \uce21\uc815 \uc81c\uacf5\uc5c5\uccb4\ub4e4\uacfc \ud611\ub825\ud558\uc5ec \uc5c5\uacc4 \ucd5c\uace0 \uae30\uc900\uc73c\ub85c \uc774\ub97c \uc2e4\ud604\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. Good-Loop\uc640 \ud568\uaed8 \ub2e4\uc74c \ub2e8\uacc4\ub97c \ubc1f\uac8c \ub418\uc5b4 \uc790\ub791\uc2a4\ub7fd\uac8c \uc0dd\uac01\ud569\ub2c8\ub2e4. \uc774\uc81c \uc6b0\ub9ac\uac00 \uc624\ud508 \uc778\ud130\ub137 \uc804\ubc18\uc5d0\uc11c \uce21\uc815\ud558\ub294 \ubaa8\ub4e0 \ub178\ucd9c\uc740 \uadf8 \ud658\uacbd\uc801 \uc601\ud5a5\uc744 \ubcf4\uc5ec\uc8fc\ub294 \uad6c\uccb4\uc801\uc778 \ub370\uc774\ud130\uc5d0 \uc758\ud574 \ub4b7\ubc1b\uce68\ub418\uba70, \uc774\ub97c \ud1b5\ud574 \uc6b0\ub9ac\uac00 \ud611\ub825\ud558\ub294 \ubaa8\ub4e0 \uad11\uace0\uc8fc\ub4e4\uc774 \uc804 \uc138\uacc4 \uc5b4\ub514\uc5d0\uc11c\ub4e0 \ud45c\uc900\uc801\uc778 \uc9c0\ud45c\ub85c \ud65c\uc6a9\ud560 \uc218 \uc788\ub3c4\ub85d \uc9c0\uc6d0\ud569\ub2c8\ub2e4\u201d \ub77c\uace0 \ubc1d\ud614\uc2b5\ub2c8\ub2e4.<\/span><\/p><p><span style=\"font-weight: 400;\">Ad Net Zero\uc758 \uae00\ub85c\ubc8c \ubbf8\ub514\uc5b4 \uc9c0\uc18d\uac00\ub2a5\uc131 \ub514\ub809\ud130\uc778 \uc564\uc11c\ub2c8 \ud314\ucf54(Anthony Falco)\ub294 \u201c\ubc30\ucd9c\ub7c9 \uacc4\uc0b0\uc5d0 \uc788\uc5b4 \uc77c\uad00\ub41c \uc811\uadfc\ubc95\uc774 \uc2dc\uae09\ud788 \ud544\uc694\ud558\uba70, GMSF\uc5d0 \ub300\ud55c \uc5c5\uacc4\uc758 \uc9c0\uc9c0\uac00 \ud655\ub300\ub418\uace0 \ucc44\ud0dd\uc774 \ub298\uc5b4\ub098\uace0 \uc788\ub294 \uac83\uc744 \ub9e4\uc6b0 \uae30\uc058\uac8c \uc0dd\uac01\ud569\ub2c8\ub2e4. \u2018\uce21\uc815\ub41c \uac83\uc740 \uad00\ub9ac\ub41c\ub2e4\u2019\ub294 \ub9d0\ucc98\ub7fc, \ubc30\ucd9c\ub7c9 \ub370\uc774\ud130\ub97c \uc804\uba74\uc5d0 \ub0b4\uc138\uc6b0\ub294 \uac83\uc740 \uc9c0\uc18d\uc801\uc778 \ud589\ub3d9 \ubcc0\ud654\ub97c \uc774\ub044\ub294 \uc758\ubbf8 \uc788\ub294 \ub2e8\uacc4\uc785\ub2c8\ub2e4\u201d \ub77c\uace0 \ub367\ubd99\uc600\uc2b5\ub2c8\ub2e4.<\/span><\/p><p><span style=\"font-weight: 400;\">\uc9c0\uad6c\ub97c \ubcf4\ud638\ud558\ub294 \ub370 \uc788\uc5b4\uc11c \ub9d0\ubcf4\ub2e4 \ud589\ub3d9\uc774 \ub354 \uc911\uc694\ud558\uba70, IAS\uc640 Good-Loop\ub294 \ubaa8\ub450 \ud658\uacbd\uc801 \uc9c0\uc18d\uac00\ub2a5\uc131\uc744 \ub9e4\uc6b0 \uc911\uc694\ud558\uac8c \ubc1b\uc544\ub4e4\uc774\ub294 \uae30\uc5c5\uc785\ub2c8\ub2e4. IAS\ub294 \uc790\ubc1c\uc801\uc73c\ub85c <\/span><a href=\"https:\/\/theclimateregistry.org\/\"><span style=\"font-weight: 400;\">The Climate Registry<\/span><\/a><span style=\"font-weight: 400;\">\uc5d0 \ub370\uc774\ud130\ub97c \uacf5\uac1c\ud588\uc73c\uba70, \ud604\uc7ac <\/span><a href=\"https:\/\/sciencebasedtargets.org\/target-dashboard\"><span style=\"font-weight: 400;\">SBTi<\/span><\/a><span style=\"font-weight: 400;\">(\uacfc\ud559 \uae30\ubc18 \uac10\ucd95\ubaa9\ud45c \uc774\ub2c8\uc154\ud2f0\ube0c) \uc778\uc99d\uc744 \ubc1b\uc740 \ub137 \uc81c\ub85c(Net Zero) \ubc30\ucd9c \ubaa9\ud45c\ub97c \uacf5\uc2dd\uc801\uc73c\ub85c \uc124\uc815\ud588\uc2b5\ub2c8\ub2e4. \uc774\ub97c \ud1b5\ud574 Good-Loop\ub97c \ud3ec\ud568\ud55c 1\ub9cc \uac1c \uc774\uc0c1\uc758 \uae30\uc5c5\uacfc \ud568\uaed8, \ub300\uc678\uc801\uc73c\ub85c \uac80\uc99d\ub41c \ub137 \uc81c\ub85c \ub2ec\uc131\uc744 \ud5a5\ud55c \uc5ec\uc815\uc5d0 \ub3d9\ucc38\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<br \/><br \/><\/span><\/p><p><b>Integral Ad Science \uc815\ubcf4<br \/><\/b><span style=\"font-weight: 400;\">Integral Ad Science(IAS)\ub294 \uc5c5\uacc4\uc5d0\uc11c \uac00\uc7a5 \uc2e4\ud589 \uac00\ub2a5\ud55c(most actionable) \ub370\uc774\ud130\ub97c \uc81c\uacf5\ud558\uc5ec \uc138\uacc4 \ucd5c\ub300 \uaddc\ubaa8\uc758 \uad11\uace0\uc8fc, \ud37c\ube14\ub9ac\uc154 \ubc0f \ubbf8\ub514\uc5b4 \ud50c\ub7ab\ud3fc\uc5d0 \uc6b0\uc218\ud55c \uacb0\uacfc\ub97c \uc81c\uacf5\ud558\ub294 \uc120\ub3c4\uc801\uc778 \uae00\ub85c\ubc8c \ubbf8\ub514\uc5b4 \uce21\uc815 \ubc0f \ucd5c\uc801\ud654 \ud50c\ub7ab\ud3fc\uc785\ub2c8\ub2e4. IAS\uc758 \uc18c\ud504\ud2b8\uc6e8\uc5b4\ub294 \uc885\ud569\uc801\uc774\uace0 \ud48d\ubd80\ud55c \ub370\uc774\ud130\ub97c \uc81c\uacf5\ud558\uc5ec \uad11\uace0\uac00 \uc548\uc804\ud558\uace0 \uc801\ud569\ud55c \ud658\uacbd\uc5d0\uc11c \uc2e4\uc81c \uc0ac\ub78c\ub4e4\uc5d0\uac8c \ub178\ucd9c\ub418\ub3c4\ub85d \ubcf4\uc7a5\ud558\ub294 \ub3d9\uc2dc\uc5d0 \uad11\uace0\uc8fc\uc758 \uad11\uace0 \ud22c\uc790 \uc218\uc775\ub960\uacfc \ud37c\ube14\ub9ac\uc154\uc758 \uc218\uc775\ub960\uc744 \uac1c\uc120\ud569\ub2c8\ub2e4. IAS\uc758 \ubbf8\uc158\uc740 \ub514\uc9c0\ud138 \ubbf8\ub514\uc5b4 \ud488\uc9c8\uc5d0 \ub300\ud55c \uc2e0\ub8b0\uc640 \ud22c\uba85\uc131\uc758 \uae00\ub85c\ubc8c \ubca4\uce58\ub9c8\ud06c\uac00 \ub418\ub294 \uac83\uc785\ub2c8\ub2e4. \uc790\uc138\ud55c \ub0b4\uc6a9\uc740 integralads.com\/ko\/\uc744 \ubc29\ubb38\ud558\uc138\uc694.<\/span><\/p><p>\u00a0<\/p><p><b>About Good-Loop<br \/><\/b><span style=\"font-weight: 400;\">Good-Loop\ub294 \ub354 \uc758\ubbf8 \uc788\uace0, \ub354 \uc9c0\uc18d \uac00\ub2a5\ud558\uba70, \ub354 \ud6a8\uacfc\uc801\uc778 \uad11\uace0\ub97c \uc81c\uacf5\ud558\ub294 \ucc45\uc784 \uc788\ub294 \ubbf8\ub514\uc5b4 \ud50c\ub7ab\ud3fc\uc785\ub2c8\ub2e4. <\/span><span style=\"font-weight: 400;\">Good Engagement Platform\uc740 \uc0ac\ud68c\uc801 \uc784\ud329\ud2b8\uc758 \ud798\uc744 \ud65c\uc6a9\ud558\uc5ec \ud398\uc774\ub4dc \ubbf8\ub514\uc5b4\uc5d0\uc11c \ub354 \ub098\uc740 \uc131\uacfc\ub97c \ucc3d\ucd9c\ud558\uba70, Good Measures Platform\uc740 CO2e \ubc30\ucd9c\ub7c9\uc744 \ubb34\uc2dc\ud560 \uc218 \uc5c6\uace0 \uc904\uc774\uae30 \uc27d\uac8c \ub9cc\ub4e4\uc5b4 \uc9c0\uc18d \uac00\ub2a5\ud55c \ubbf8\ub514\uc5b4 \uad6c\ub9e4\ub97c \uac00\ub2a5\ud558\uac8c \ud569\ub2c8\ub2e4. \uc790\uc138\ud55c \ub0b4\uc6a9\uc740 <\/span><a href=\"http:\/\/good-loop.com\"><span style=\"font-weight: 400;\">good-loop.com<\/span><\/a><span style=\"font-weight: 400;\"> \uc744 \ubc29\ubb38\ud574 \uc8fc\uc2ed\uc2dc\uc624.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>\uae00\ub85c\ubc8c \ubbf8\ub514\uc5b4 \uce21\uc815 \ubc0f \ucd5c\uc801\ud654 \uc120\ub3c4 \uae30\uc5c5\uc778 \uc778\ud14c\uadf8\ub784 \uc560\ub4dc \uc0ac\uc774\uc5b8\uc2a4(Integral Ads Science, Nasdaq: IAS)\ub294 \uc0ac\ud68c\uc801 \ucc45\uc784 \ubbf8\ub514\uc5b4 \ud50c\ub7ab\ud3fc\uc778 Good-Loop\uc640\uc758 \ud30c\ud2b8\ub108\uc2ed\uc744 \ud1b5\ud574 \ub514\uc9c0\ud138 \ubbf8\ub514\uc5b4\uc758 \uc804 \uc138\uacc4\uc801 \ud0c8\ud0c4\uc18c\ud654\ub97c \ud5a5\ud55c \uc911\ub300\ud55c \uc9c4\uc804\uc744 \ubc1c\ud45c\ud588\uc2b5\ub2c8\ub2e4. \uce78\uc5d0\uc11c \ubc1c\ud45c\ub41c \u201c\uae00\ub85c\ubc8c \ubbf8\ub514\uc5b4 \uc9c0\uc18d\uac00\ub2a5\uc131 \ud504\ub808\uc784\uc6cc\ud06c 1.2(GMSF)\u201d \ucd9c\uc2dc\uc5d0 \uc774\uc5b4, IAS\ub294 \uc774\uc81c \uad11\uace0\uc8fc\ub4e4\uc774 \uc624\ud508 \uc778\ud130\ub137 \uc0c1\uc5d0\uc11c \uc9d1\ud589\ub418\ub294 \ubaa8\ub4e0 \uad11\uace0 \ub178\ucd9c\uc758 \ud0c4\uc18c \ubc30\ucd9c\ub7c9\uc744 \uc9c1\uc811\uc801\uc774\uace0 \uc6d0\ud65c\ud558\uac8c \uce21\uc815\ud560 \uc218 \uc788\ub3c4\ub85d \uc9c0\uc6d0\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc774 \uae30\ub2a5\uc740 \uc804 \uc138\uacc4 IAS \uace0\uac1d\uc5d0\uac8c \ucd94\uac00 \ube44\uc6a9 \uc5c6\uc774 \uc81c\uacf5\ub429\ub2c8\ub2e4.<\/p>\n","protected":false},"author":34,"featured_media":343632,"menu_order":0,"template":"","portfolio-types":[],"class_list":["post-343642","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.4 (Yoast SEO v26.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>IAS\uc640 Good-Loop, \ubaa8\ub4e0 \uad11\uace0\uc8fc\uac00 \ud658\uacbd\uc801 \uc601\ud5a5\uc744 \uce21\uc815 \ubc0f \uac10\ucd95\ud560 \uc218 \uc788\ub3c4\ub85d \uac15\ud654\ub41c \ud0c4\uc18c \ubc30\ucd9c\ub7c9 \uce21\uc815 \uc194\ub8e8\uc158 \ubc1c\ud45c - Integral Ad Science<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/ko\/news\/ias-and-good-loop-enhanced-emissions-measurement-offering\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"IAS\uc640 Good-Loop, \ubaa8\ub4e0 \uad11\uace0\uc8fc\uac00 \ud658\uacbd\uc801 \uc601\ud5a5\uc744 \uce21\uc815 \ubc0f \uac10\ucd95\ud560 \uc218 \uc788\ub3c4\ub85d \uac15\ud654\ub41c \ud0c4\uc18c \ubc30\ucd9c\ub7c9 \uce21\uc815 \uc194\ub8e8\uc158 \ubc1c\ud45c\" \/>\n<meta property=\"og:description\" content=\"\uae00\ub85c\ubc8c \ubbf8\ub514\uc5b4 \uce21\uc815 \ubc0f \ucd5c\uc801\ud654 \uc120\ub3c4 \uae30\uc5c5\uc778 \uc778\ud14c\uadf8\ub784 \uc560\ub4dc \uc0ac\uc774\uc5b8\uc2a4(Integral Ads Science, Nasdaq: IAS)\ub294 \uc0ac\ud68c\uc801 \ucc45\uc784 \ubbf8\ub514\uc5b4 \ud50c\ub7ab\ud3fc\uc778 Good-Loop\uc640\uc758 \ud30c\ud2b8\ub108\uc2ed\uc744 \ud1b5\ud574 \ub514\uc9c0\ud138 \ubbf8\ub514\uc5b4\uc758 \uc804 \uc138\uacc4\uc801 \ud0c8\ud0c4\uc18c\ud654\ub97c \ud5a5\ud55c \uc911\ub300\ud55c \uc9c4\uc804\uc744 \ubc1c\ud45c\ud588\uc2b5\ub2c8\ub2e4. \uce78\uc5d0\uc11c \ubc1c\ud45c\ub41c \u201c\uae00\ub85c\ubc8c \ubbf8\ub514\uc5b4 \uc9c0\uc18d\uac00\ub2a5\uc131 \ud504\ub808\uc784\uc6cc\ud06c 1.2(GMSF)\u201d \ucd9c\uc2dc\uc5d0 \uc774\uc5b4, IAS\ub294 \uc774\uc81c \uad11\uace0\uc8fc\ub4e4\uc774 \uc624\ud508 \uc778\ud130\ub137 \uc0c1\uc5d0\uc11c \uc9d1\ud589\ub418\ub294 \ubaa8\ub4e0 \uad11\uace0 \ub178\ucd9c\uc758 \ud0c4\uc18c \ubc30\ucd9c\ub7c9\uc744 \uc9c1\uc811\uc801\uc774\uace0 \uc6d0\ud65c\ud558\uac8c \uce21\uc815\ud560 \uc218 \uc788\ub3c4\ub85d \uc9c0\uc6d0\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc774 \uae30\ub2a5\uc740 \uc804 \uc138\uacc4 IAS \uace0\uac1d\uc5d0\uac8c \ucd94\uac00 \ube44\uc6a9 \uc5c6\uc774 \uc81c\uacf5\ub429\ub2c8\ub2e4.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/integralads.com\/ko\/news\/ias-and-good-loop-enhanced-emissions-measurement-offering\/\" \/>\n<meta property=\"og:site_name\" content=\"Integral Ad Science\" \/>\n<meta property=\"article:modified_time\" content=\"2025-09-17T00:36:56+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/integralads.com\/wp-content\/uploads\/2025\/09\/Good-Loop-Lockup-2-image-bg.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"1200\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@integralads\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/integralads.com\/ko\/news\/ias-and-good-loop-enhanced-emissions-measurement-offering\/\",\"url\":\"https:\/\/integralads.com\/ko\/news\/ias-and-good-loop-enhanced-emissions-measurement-offering\/\",\"name\":\"IAS\uc640 Good-Loop, \ubaa8\ub4e0 \uad11\uace0\uc8fc\uac00 \ud658\uacbd\uc801 \uc601\ud5a5\uc744 \uce21\uc815 \ubc0f \uac10\ucd95\ud560 \uc218 \uc788\ub3c4\ub85d \uac15\ud654\ub41c \ud0c4\uc18c \ubc30\ucd9c\ub7c9 \uce21\uc815 \uc194\ub8e8\uc158 \ubc1c\ud45c - Integral Ad Science\",\"isPartOf\":{\"@id\":\"https:\/\/integralads.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/integralads.com\/ko\/news\/ias-and-good-loop-enhanced-emissions-measurement-offering\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/integralads.com\/ko\/news\/ias-and-good-loop-enhanced-emissions-measurement-offering\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/integralads.com\/wp-content\/uploads\/2025\/09\/Good-Loop-Lockup-2-image-bg.png\",\"datePublished\":\"2025-09-17T00:34:15+00:00\",\"dateModified\":\"2025-09-17T00:36:56+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/integralads.com\/ko\/news\/ias-and-good-loop-enhanced-emissions-measurement-offering\/#breadcrumb\"},\"inLanguage\":\"ko-KR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/integralads.com\/ko\/news\/ias-and-good-loop-enhanced-emissions-measurement-offering\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"ko-KR\",\"@id\":\"https:\/\/integralads.com\/ko\/news\/ias-and-good-loop-enhanced-emissions-measurement-offering\/#primaryimage\",\"url\":\"https:\/\/integralads.com\/wp-content\/uploads\/2025\/09\/Good-Loop-Lockup-2-image-bg.png\",\"contentUrl\":\"https:\/\/integralads.com\/wp-content\/uploads\/2025\/09\/Good-Loop-Lockup-2-image-bg.png\",\"width\":1200,\"height\":1200,\"caption\":\"Good-Loop - Lockup 2 - image bg\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/integralads.com\/ko\/news\/ias-and-good-loop-enhanced-emissions-measurement-offering\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/integralads.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"IAS\uc640 Good-Loop, \ubaa8\ub4e0 \uad11\uace0\uc8fc\uac00 \ud658\uacbd\uc801 \uc601\ud5a5\uc744 \uce21\uc815 \ubc0f \uac10\ucd95\ud560 \uc218 \uc788\ub3c4\ub85d \uac15\ud654\ub41c \ud0c4\uc18c \ubc30\ucd9c\ub7c9 \uce21\uc815 \uc194\ub8e8\uc158 \ubc1c\ud45c\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/integralads.com\/#website\",\"url\":\"https:\/\/integralads.com\/\",\"name\":\"Integral Ad Science\",\"description\":\"The Hidden Cost of MFA Webinar\",\"publisher\":{\"@id\":\"https:\/\/integralads.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/integralads.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"ko-KR\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/integralads.com\/#organization\",\"name\":\"Integral Ad Science\",\"url\":\"https:\/\/integralads.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"ko-KR\",\"@id\":\"https:\/\/integralads.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/integralads.com\/wp-content\/uploads\/2023\/10\/IAS_Square-Logo-600x600-1.png\",\"contentUrl\":\"https:\/\/integralads.com\/wp-content\/uploads\/2023\/10\/IAS_Square-Logo-600x600-1.png\",\"width\":600,\"height\":600,\"caption\":\"Integral Ad Science\"},\"image\":{\"@id\":\"https:\/\/integralads.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/x.com\/integralads\"]}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"IAS\uc640 Good-Loop, \ubaa8\ub4e0 \uad11\uace0\uc8fc\uac00 \ud658\uacbd\uc801 \uc601\ud5a5\uc744 \uce21\uc815 \ubc0f \uac10\ucd95\ud560 \uc218 \uc788\ub3c4\ub85d \uac15\ud654\ub41c \ud0c4\uc18c \ubc30\ucd9c\ub7c9 \uce21\uc815 \uc194\ub8e8\uc158 \ubc1c\ud45c - Integral Ad Science","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/integralads.com\/ko\/news\/ias-and-good-loop-enhanced-emissions-measurement-offering\/","og_locale":"en_US","og_type":"article","og_title":"IAS\uc640 Good-Loop, \ubaa8\ub4e0 \uad11\uace0\uc8fc\uac00 \ud658\uacbd\uc801 \uc601\ud5a5\uc744 \uce21\uc815 \ubc0f \uac10\ucd95\ud560 \uc218 \uc788\ub3c4\ub85d \uac15\ud654\ub41c \ud0c4\uc18c \ubc30\ucd9c\ub7c9 \uce21\uc815 \uc194\ub8e8\uc158 \ubc1c\ud45c","og_description":"\uae00\ub85c\ubc8c \ubbf8\ub514\uc5b4 \uce21\uc815 \ubc0f \ucd5c\uc801\ud654 \uc120\ub3c4 \uae30\uc5c5\uc778 \uc778\ud14c\uadf8\ub784 \uc560\ub4dc \uc0ac\uc774\uc5b8\uc2a4(Integral Ads Science, Nasdaq: IAS)\ub294 \uc0ac\ud68c\uc801 \ucc45\uc784 \ubbf8\ub514\uc5b4 \ud50c\ub7ab\ud3fc\uc778 Good-Loop\uc640\uc758 \ud30c\ud2b8\ub108\uc2ed\uc744 \ud1b5\ud574 \ub514\uc9c0\ud138 \ubbf8\ub514\uc5b4\uc758 \uc804 \uc138\uacc4\uc801 \ud0c8\ud0c4\uc18c\ud654\ub97c \ud5a5\ud55c \uc911\ub300\ud55c \uc9c4\uc804\uc744 \ubc1c\ud45c\ud588\uc2b5\ub2c8\ub2e4. \uce78\uc5d0\uc11c \ubc1c\ud45c\ub41c \u201c\uae00\ub85c\ubc8c \ubbf8\ub514\uc5b4 \uc9c0\uc18d\uac00\ub2a5\uc131 \ud504\ub808\uc784\uc6cc\ud06c 1.2(GMSF)\u201d \ucd9c\uc2dc\uc5d0 \uc774\uc5b4, IAS\ub294 \uc774\uc81c \uad11\uace0\uc8fc\ub4e4\uc774 \uc624\ud508 \uc778\ud130\ub137 \uc0c1\uc5d0\uc11c \uc9d1\ud589\ub418\ub294 \ubaa8\ub4e0 \uad11\uace0 \ub178\ucd9c\uc758 \ud0c4\uc18c \ubc30\ucd9c\ub7c9\uc744 \uc9c1\uc811\uc801\uc774\uace0 \uc6d0\ud65c\ud558\uac8c \uce21\uc815\ud560 \uc218 \uc788\ub3c4\ub85d \uc9c0\uc6d0\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc774 \uae30\ub2a5\uc740 \uc804 \uc138\uacc4 IAS \uace0\uac1d\uc5d0\uac8c \ucd94\uac00 \ube44\uc6a9 \uc5c6\uc774 \uc81c\uacf5\ub429\ub2c8\ub2e4.","og_url":"https:\/\/integralads.com\/ko\/news\/ias-and-good-loop-enhanced-emissions-measurement-offering\/","og_site_name":"Integral Ad Science","article_modified_time":"2025-09-17T00:36:56+00:00","og_image":[{"width":1200,"height":1200,"url":"https:\/\/integralads.com\/wp-content\/uploads\/2025\/09\/Good-Loop-Lockup-2-image-bg.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_site":"@integralads","twitter_misc":{"Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/integralads.com\/ko\/news\/ias-and-good-loop-enhanced-emissions-measurement-offering\/","url":"https:\/\/integralads.com\/ko\/news\/ias-and-good-loop-enhanced-emissions-measurement-offering\/","name":"IAS\uc640 Good-Loop, \ubaa8\ub4e0 \uad11\uace0\uc8fc\uac00 \ud658\uacbd\uc801 \uc601\ud5a5\uc744 \uce21\uc815 \ubc0f \uac10\ucd95\ud560 \uc218 \uc788\ub3c4\ub85d \uac15\ud654\ub41c \ud0c4\uc18c \ubc30\ucd9c\ub7c9 \uce21\uc815 \uc194\ub8e8\uc158 \ubc1c\ud45c - Integral Ad Science","isPartOf":{"@id":"https:\/\/integralads.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/integralads.com\/ko\/news\/ias-and-good-loop-enhanced-emissions-measurement-offering\/#primaryimage"},"image":{"@id":"https:\/\/integralads.com\/ko\/news\/ias-and-good-loop-enhanced-emissions-measurement-offering\/#primaryimage"},"thumbnailUrl":"https:\/\/integralads.com\/wp-content\/uploads\/2025\/09\/Good-Loop-Lockup-2-image-bg.png","datePublished":"2025-09-17T00:34:15+00:00","dateModified":"2025-09-17T00:36:56+00:00","breadcrumb":{"@id":"https:\/\/integralads.com\/ko\/news\/ias-and-good-loop-enhanced-emissions-measurement-offering\/#breadcrumb"},"inLanguage":"ko-KR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/integralads.com\/ko\/news\/ias-and-good-loop-enhanced-emissions-measurement-offering\/"]}]},{"@type":"ImageObject","inLanguage":"ko-KR","@id":"https:\/\/integralads.com\/ko\/news\/ias-and-good-loop-enhanced-emissions-measurement-offering\/#primaryimage","url":"https:\/\/integralads.com\/wp-content\/uploads\/2025\/09\/Good-Loop-Lockup-2-image-bg.png","contentUrl":"https:\/\/integralads.com\/wp-content\/uploads\/2025\/09\/Good-Loop-Lockup-2-image-bg.png","width":1200,"height":1200,"caption":"Good-Loop - Lockup 2 - image bg"},{"@type":"BreadcrumbList","@id":"https:\/\/integralads.com\/ko\/news\/ias-and-good-loop-enhanced-emissions-measurement-offering\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/integralads.com\/"},{"@type":"ListItem","position":2,"name":"IAS\uc640 Good-Loop, \ubaa8\ub4e0 \uad11\uace0\uc8fc\uac00 \ud658\uacbd\uc801 \uc601\ud5a5\uc744 \uce21\uc815 \ubc0f \uac10\ucd95\ud560 \uc218 \uc788\ub3c4\ub85d \uac15\ud654\ub41c \ud0c4\uc18c \ubc30\ucd9c\ub7c9 \uce21\uc815 \uc194\ub8e8\uc158 \ubc1c\ud45c"}]},{"@type":"WebSite","@id":"https:\/\/integralads.com\/#website","url":"https:\/\/integralads.com\/","name":"Integral Ad Science","description":"The Hidden Cost of MFA Webinar","publisher":{"@id":"https:\/\/integralads.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/integralads.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"ko-KR"},{"@type":"Organization","@id":"https:\/\/integralads.com\/#organization","name":"Integral Ad Science","url":"https:\/\/integralads.com\/","logo":{"@type":"ImageObject","inLanguage":"ko-KR","@id":"https:\/\/integralads.com\/#\/schema\/logo\/image\/","url":"https:\/\/integralads.com\/wp-content\/uploads\/2023\/10\/IAS_Square-Logo-600x600-1.png","contentUrl":"https:\/\/integralads.com\/wp-content\/uploads\/2023\/10\/IAS_Square-Logo-600x600-1.png","width":600,"height":600,"caption":"Integral Ad Science"},"image":{"@id":"https:\/\/integralads.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/x.com\/integralads"]}]}},"_links":{"self":[{"href":"https:\/\/integralads.com\/ko\/wp-json\/wp\/v2\/portfolio\/343642","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/integralads.com\/ko\/wp-json\/wp\/v2\/portfolio"}],"about":[{"href":"https:\/\/integralads.com\/ko\/wp-json\/wp\/v2\/types\/portfolio"}],"author":[{"embeddable":true,"href":"https:\/\/integralads.com\/ko\/wp-json\/wp\/v2\/users\/34"}],"version-history":[{"count":0,"href":"https:\/\/integralads.com\/ko\/wp-json\/wp\/v2\/portfolio\/343642\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/integralads.com\/ko\/wp-json\/wp\/v2\/media\/343632"}],"wp:attachment":[{"href":"https:\/\/integralads.com\/ko\/wp-json\/wp\/v2\/media?parent=343642"}],"wp:term":[{"taxonomy":"portfolio-types","embeddable":true,"href":"https:\/\/integralads.com\/ko\/wp-json\/wp\/v2\/portfolio-types?post=343642"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}