{"id":344037,"date":"2025-10-16T23:28:47","date_gmt":"2025-10-16T23:28:47","guid":{"rendered":"https:\/\/integralads.com\/?post_type=portfolio&p=344037"},"modified":"2025-10-16T23:29:39","modified_gmt":"2025-10-16T23:29:39","slug":"brand-safety-suitability-measurement-threads","status":"publish","type":"portfolio","link":"https:\/\/integralads.com\/ko\/news\/brand-safety-suitability-measurement-threads\/","title":{"rendered":"IAS, Meta Threads\uc6a9 \ucd5c\ucd08\uc758 AI \uae30\ubc18 \ub3c5\ub9bd Brand Safety \ubc0f Suitability \uce21\uc815 \ucd9c\uc2dc"},"content":{"rendered":"\t\t
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\uba54\ud0c0\uc640\uc758 \ud655\uc7a5\ub41c \ud30c\ud2b8\ub108\uc2ed\uc744 \ud1b5\ud574 \ube0c\ub79c\ub4dc \ubcf4\ud638 \uac15\ud654 \ubc0f \uae00\ub85c\ubc8c \uad11\uace0\uc8fc\uc758 ROI \uadf9\ub300\ud654<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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2025\ub144 10\uc6d4 17\uc77c \u2013 \uae00\ub85c\ubc8c \ubbf8\ub514\uc5b4 \uce21\uc815 \ubc0f \ucd5c\uc801\ud654 \ud50c\ub7ab\ud3fc \uc120\ub3c4 \uae30\uc5c5\uc778 \uc778\ud130\uadf8\ub7f4 \uc560\ub4dc \uc0ac\uc774\uc5b8\uc2a4(Integral Ad Science, \uc774\ud558 IAS, \ub098\uc2a4\ub2e5: IAS) \ub294 \uc624\ub298, \uba54\ud0c0(Meta)\ub97c \uc704\ud55c Total Media Quality(TMQ) \ub97c \ud655\uc7a5\ud558\uc5ec \uba54\ud0c0\uc758 \uc2a4\ub808\ub4dc(Threads)\uc5d0\uc11c \ucd5c\ucd08\ub85c AI \uae30\ubc18\uc758 \ub3c5\ub9bd\uc801\uc778 \ube0c\ub79c\ub4dc \uc548\uc804\uc131(Brand Safety) \ubc0f \uc801\ud569\uc131(Suitability)\uce21\uc815 \uc744 \uc81c\uacf5\ud55c\ub2e4\uace0 \ubc1c\ud45c\ud588\ub2e4.<\/span><\/p>\n

IAS\uc758 \ucd5c\ucca8\ub2e8 AI \uae30\ubc18 \uba40\ud2f0\ubbf8\ub514\uc5b4 \uae30\uc220(Multimedia Technology) \uc740 \ub3d9\uc601\uc0c1, \uc774\ubbf8\uc9c0, \uc624\ub514\uc624, \ud14d\uc2a4\ud2b8 \uc2e0\ud638\ub97c \ud65c\uc6a9\ud574 \ub300\uaddc\ubaa8 \ucf58\ud150\uce20\ub97c \uc815\ubc00\ud558\uac8c \ud3c9\uac00\ud558\uba70, \uc774\ub97c \ud1b5\ud574 \uad11\uace0\uc8fc\uac00 \ube0c\ub79c\ub4dc\ub97c \ubcf4\ud638\ud558\uace0 \uc2e4\uc2dc\uac04\uc73c\ub85c \ucea0\ud398\uc778\uc744 \uc790\uc2e0 \uc788\uac8c \ud655\uc7a5\ud560 \uc218 \uc788\ub3c4\ub85d \uc9c0\uc6d0\ud55c\ub2e4. \uc774\ubc88 \ucd9c\uc2dc\ub85c IAS\ub294 Facebook\uacfc Instagram\uc758 \ud53c\ub4dc \ubc0f \ub9b4\uc2a4(Feed & Reels)\ub97c \ud3ec\ud568\ud55c \uba54\ud0c0 \uc804\ubc18\uc5d0 \uac78\uce5c \uc0ac\uc804\u00b7\uc0ac\ud6c4 \uc785\ucc30(pre & post-bid) \uce21\uc815\uc744 \uc644\ube44\ud558\uac8c \ub418\uc5c8\ub2e4.<\/span><\/p>\n

IAS\uc758 CEO \ub9ac\uc0ac \uc6b0\uce20\uc288\ub098\uc774\ub354(Lisa Utzschneider)\ub294 \ub2e4\uc74c\uacfc \uac19\uc774 \ub9d0\ud588\ub2e4.<\/span><\/p>\n

\u201cIAS\uc758 AI \uae30\ubc18 \ucf58\ud150\uce20 \ub808\ubca8 \ubd84\uc11d\uc740 \uad11\uace0\uc8fc\uac00 \uc2e0\ub8b0\ud560 \uc218 \uc788\ub294 \uc368\ub4dc\ud30c\ud2f0 \ub3c5\ub9bd \uce21\uc815\uc744 \ud1b5\ud574 \uc131\uacfc\ub97c \ub192\uc774\uace0 \ud22c\uc790\ub97c \uc790\uc2e0\uc788\uac8c \ud655\uc7a5\ud560 \uc218 \uc788\ub3c4\ub85d \uc9c0\uc6d0\ud569\ub2c8\ub2e4. IAS\ub294 \uba54\ud0c0\uc640 \uac19\uc740 \uae00\ub85c\ubc8c \ud30c\ud2b8\ub108\ub4e4\uacfc \ud611\ub825\uc744 \uac15\ud654\ud558\uace0 \uc788\uc73c\uba70, \ubaa8\ub4e0 \uc2a4\ud06c\ub9b0\uacfc \ucc44\ub110\uc5d0\uc11c \uad11\uace0\uc8fc\uc5d0\uac8c \uc5d4\ub4dc\ud22c\uc5d4\ub4dc(end-to-end) \ucea0\ud398\uc778 \uc9c0\uc6d0\uc744 \uc81c\uacf5\ud558\uae30 \uc704\ud574 \uc9c0\uc18d\uc801\uc73c\ub85c \ud601\uc2e0\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.\u201d<\/span><\/p>\n

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\uba54\ud0c0\uc758 \uc2a4\ub808\ub4dc(Threads) \ub294 2025\ub144 8\uc6d4 \uae30\uc900 \uc804 \uc138\uacc4 \uc6d4\uac04 \ud65c\uc131 \uc0ac\uc6a9\uc790(MAU) \uc218\uac00 4\uc5b5 \uba85\uc744 \ub3cc\ud30c\ud55c \ube60\ub974\uac8c \uc131\uc7a5\ud558\ub294 \ud50c\ub7ab\ud3fc\uc774\ub2e4. IAS\uc758 \uc2a4\ub808\ub4dc\uc6a9 \ube0c\ub79c\ub4dc \uc138\uc774\ud504\ud2f0 \ubc0f \uc801\ud569\uc131(suitability) \uce21\uc815\uc740 \uae00\ub85c\ubc8c \uad11\uace0\uc8fc\uc5d0\uac8c \ub2e4\uc74c\uacfc \uac19\uc740 \uae30\ub2a5\uc744 \uc81c\uacf5\ud55c\ub2e4.<\/span><\/p>\n

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  • \uc81c3\uc790 \uac80\uc99d(Third-party validation): \uc2a4\ub808\ub4dc \ub0b4 \uad11\uace0\uac00 \uc548\uc804\ud558\uace0 \uc801\ud569\ud55c \ucf58\ud150\uce20 \uc606\uc5d0 \uac8c\uc7ac\ub418\ub3c4\ub85d \ubcf4\uc7a5\ud558\uba70, \uba54\ud0c0 \uc778\ubca4\ud1a0\ub9ac \ud544\ud130(Meta Inventory Filter)\uc758 \uc131\uacfc\ub97c \uce21\uc815 \ubc0f \ucd5c\uc801\ud654\ud560 \uc218 \uc788\ub3c4\ub85d \uc9c0\uc6d0<\/span><\/li>\n<\/ul>\n
      \n
    • \ucf58\ud150\uce20 \ub2e8\uc704 \uc778\uc0ac\uc774\ud2b8(Content-level insights): IAS \ub9ac\ud3ec\ud305 \ud50c\ub7ab\ud3fc IAS Signal UI \ub0b4\uc5d0\uc11c \ub9de\ucda4\ud615 \uc801\ud569\uc131 \ubd84\uc11d \ubc0f \ucea0\ud398\uc778 \uc804\uccb4\uc758 \ud1b5\ud569 \ubdf0 \uc81c\uacf5<\/span><\/li>\n<\/ul>\n
        \n
      • \uc0b0\uc5c5 \ud45c\uc900\uc5d0 \ubd80\ud569\ud558\ub294 \ubd84\ub958 \uccb4\uacc4(Industry-aligned classification): \uc8fc\uc694 \uce74\ud14c\uace0\ub9ac \ubc0f \ub9ac\uc2a4\ud06c \uc218\uc900\uc5d0 \ub530\ub978 \uc778\uc0ac\uc774\ud2b8 \uc81c\uacf5

        <\/span>\n

        <\/p>\n<\/li>\n

      • AI \uae30\ubc18 \ud504\ub808\uc784 \ub2e8\uc704 \ucf58\ud150\uce20 \ubd84\uc11d(AI-powered frame-level analysis): \uc624\uc9c1 IAS\ub9cc\uc774 \uc774\ubbf8\uc9c0, \uc624\ub514\uc624, \ud14d\uc2a4\ud2b8 \uc2e0\ud638\ub97c \uacb0\ud569\ud574 \ud504\ub808\uc784 \ub2e8\uc704\ub85c \ucf58\ud150\uce20\ub97c \ubd84\uc11d\ud574 \ucd5c\uace0 \uc218\uc900\uc758 \uc815\ud655\ub3c4 \ub2ec\uc131 \uac00\ub2a5<\/span><\/li>\n<\/ul>\n
          \n
        • \uae00\ub85c\ubc8c \ud655\uc7a5\uc131(Global scale): 34\uac1c \uc5b8\uc5b4\ub97c \uc9c0\uc6d0\ud558\uc5ec \uad11\uace0\uc8fc\uc5d0\uac8c \ud3ec\uad04\uc801\uc774\uace0 \uae00\ub85c\ubc8c\ud55c \uc194\ub8e8\uc158 \uc81c\uacf5<\/span><\/li>\n<\/ul>\n

          IAS\ub294 2024\ub144 10\uc6d4, \uba54\ud0c0\ub85c\ubd80\ud130 \uc8fc\uc694 \uacf5\uae09\uc5c5\uccb4\ub85c \uc120\uc815\ub418\uc5b4 \uac1c\ubc1c\ud55c \ucf58\ud150\uce20 \ube14\ub85d \ub9ac\uc2a4\ud2b8(Content Block Lists) \ub97c \uc5c5\uacc4 \ucd5c\ucd08\ub85c \ucd9c\uc2dc\ud588\uc73c\uba70, 2024\ub144 4\uc6d4\uc5d0\ub294 Facebook\uacfc Instagram \ud53c\ub4dc \ubc0f \ub9b4\uc2a4\uc5d0 \ub300\ud55c \u2018\ud5c8\uc704 \uc815\ubcf4(misinformation)\u2019 \uce74\ud14c\uace0\ub9ac \ub97c \ucd94\uac00\ud558\uc5ec \ube0c\ub79c\ub4dc \uc138\uc774\ud504\ud2f0 \ubc0f \uc801\ud569\uc131 \uce21\uc815 \ubc94\uc704\ub97c \ud655\uc7a5\ud588\ub2e4. \ub610\ud55c 2024\ub144 2\uc6d4\uc5d0\ub294 AI \uae30\ubc18 TMQ \ube0c\ub79c\ub4dc \uc138\uc774\ud504\ud2f0 \ubc0f \uc801\ud569\uc131 \uce21\uc815 \uc194\ub8e8\uc158\uc744 \uba54\ud0c0\uc640\uc758 \ud30c\ud2b8\ub108\uc2ed\uc744 \ud1b5\ud574 Facebook\uacfc Instagram \ud53c\ub4dc \ubc0f \ub9b4\uc2a4\uc5d0 \uc801\uc6a9, \uad11\uace0\uc8fc\uc5d0\uac8c \uc5c5\uacc4 \ucd5c\uace0 \uc218\uc900\uc758 \uc815\uad50\ud55c \uce21\uc815 \ucee4\ubc84\ub9ac\uc9c0\ub97c \uc81c\uacf5\ud558\uae30 \uc2dc\uc791\ud588\ub2e4.

          <\/span><\/p>\n

          <\/p>\n

          Integral Ad Science \uc815\ubcf4
          <\/b>Integral Ad Science(IAS)\ub294 \uc5c5\uacc4\uc5d0\uc11c \uac00\uc7a5 \uc2e4\ud589 \uac00\ub2a5\ud55c \ub370\uc774\ud130\ub97c \uc81c\uacf5\ud558\uc5ec \uc138\uacc4 \ucd5c\ub300 \uaddc\ubaa8\uc758 \uad11\uace0\uc8fc, \ud37c\ube14\ub9ac\uc154 \ubc0f \ubbf8\ub514\uc5b4 \ud50c\ub7ab\ud3fc\uc5d0 \uc6b0\uc218\ud55c \uacb0\uacfc\ub97c \uc81c\uacf5\ud558\ub294 \uc120\ub3c4\uc801\uc778 \uae00\ub85c\ubc8c \ubbf8\ub514\uc5b4 \uce21\uc815 \ubc0f \ucd5c\uc801\ud654 \ud50c\ub7ab\ud3fc\uc785\ub2c8\ub2e4. IAS\uc758 \uc18c\ud504\ud2b8\uc6e8\uc5b4\ub294 \uc885\ud569\uc801\uc774\uace0 \ud48d\ubd80\ud55c \ub370\uc774\ud130\ub97c \uc81c\uacf5\ud558\uc5ec \uad11\uace0\uac00 \uc548\uc804\ud558\uace0 \uc801\ud569\ud55c \ud658\uacbd\uc5d0\uc11c \uc2e4\uc81c \uc0ac\ub78c\ub4e4\uc5d0\uac8c \ub178\ucd9c\ub418\ub3c4\ub85d \ubcf4\uc7a5\ud558\ub294 \ub3d9\uc2dc\uc5d0 \uad11\uace0\uc8fc\uc758 \uad11\uace0 \ud22c\uc790 \uc218\uc775\ub960\uacfc \ud37c\ube14\ub9ac\uc154\uc758 \uc218\uc775\ub960\uc744 \uac1c\uc120\ud569\ub2c8\ub2e4. IAS\uc758 \uc0ac\uba85\uc740 \ub514\uc9c0\ud138 \ubbf8\ub514\uc5b4 \ud488\uc9c8\uc5d0 \ub300\ud55c \uc2e0\ub8b0\uc640 \ud22c\uba85\uc131\uc758 \uae00\ub85c\ubc8c \ubca4\uce58\ub9c8\ud06c\uac00 \ub418\ub294 \uac83\uc785\ub2c8\ub2e4. \uc790\uc138\ud55c \ub0b4\uc6a9\uc740 integralads.com\/ko\/\uc744 \ubc29\ubb38\ud558\uc138\uc694.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

          \uae00\ub85c\ubc8c \ubbf8\ub514\uc5b4 \uce21\uc815 \ubc0f \ucd5c\uc801\ud654 \ud50c\ub7ab\ud3fc \uc120\ub3c4 \uae30\uc5c5\uc778 \uc778\ud130\uadf8\ub7f4 \uc560\ub4dc \uc0ac\uc774\uc5b8\uc2a4(Integral Ad Science, \uc774\ud558 IAS, \ub098\uc2a4\ub2e5: IAS) \ub294 \uc624\ub298, \uba54\ud0c0(Meta)\ub97c \uc704\ud55c Total Media Quality(TMQ) \ub97c \ud655\uc7a5\ud558\uc5ec \uba54\ud0c0\uc758 \uc2a4\ub808\ub4dc(Threads)\uc5d0\uc11c \ucd5c\ucd08\ub85c AI \uae30\ubc18\uc758 \ub3c5\ub9bd\uc801\uc778 \ube0c\ub79c\ub4dc \uc548\uc804\uc131(Brand Safety) \ubc0f \uc801\ud569\uc131(Suitability)\uce21\uc815 \uc744 \uc81c\uacf5\ud55c\ub2e4\uace0 \ubc1c\ud45c\ud588\ub2e4.<\/p>\n","protected":false},"author":34,"featured_media":344024,"menu_order":0,"template":"","portfolio-types":[],"class_list":["post-344037","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"\nIAS, Meta Threads\uc6a9 \ucd5c\ucd08\uc758 AI \uae30\ubc18 \ub3c5\ub9bd Brand Safety \ubc0f Suitability \uce21\uc815 \ucd9c\uc2dc - Integral Ad Science<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/ko\/news\/brand-safety-suitability-measurement-threads\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"IAS, Meta Threads\uc6a9 \ucd5c\ucd08\uc758 AI \uae30\ubc18 \ub3c5\ub9bd Brand Safety \ubc0f Suitability \uce21\uc815 \ucd9c\uc2dc\" \/>\n<meta property=\"og:description\" content=\"\uae00\ub85c\ubc8c \ubbf8\ub514\uc5b4 \uce21\uc815 \ubc0f \ucd5c\uc801\ud654 \ud50c\ub7ab\ud3fc \uc120\ub3c4 \uae30\uc5c5\uc778 \uc778\ud130\uadf8\ub7f4 \uc560\ub4dc \uc0ac\uc774\uc5b8\uc2a4(Integral Ad Science, \uc774\ud558 IAS, \ub098\uc2a4\ub2e5: IAS) \ub294 \uc624\ub298, \uba54\ud0c0(Meta)\ub97c \uc704\ud55c Total Media Quality(TMQ) \ub97c \ud655\uc7a5\ud558\uc5ec \uba54\ud0c0\uc758 \uc2a4\ub808\ub4dc(Threads)\uc5d0\uc11c \ucd5c\ucd08\ub85c AI \uae30\ubc18\uc758 \ub3c5\ub9bd\uc801\uc778 \ube0c\ub79c\ub4dc \uc548\uc804\uc131(Brand Safety) \ubc0f \uc801\ud569\uc131(Suitability)\uce21\uc815 \uc744 \uc81c\uacf5\ud55c\ub2e4\uace0 \ubc1c\ud45c\ud588\ub2e4.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/integralads.com\/ko\/news\/brand-safety-suitability-measurement-threads\/\" \/>\n<meta property=\"og:site_name\" content=\"Integral Ad Science\" \/>\n<meta property=\"article:modified_time\" content=\"2025-10-16T23:29:39+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/integralads.com\/wp-content\/uploads\/2025\/10\/Meta-Lockup-v2b.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"1200\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@integralads\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/integralads.com\\\/ko\\\/news\\\/brand-safety-suitability-measurement-threads\\\/\",\"url\":\"https:\\\/\\\/integralads.com\\\/ko\\\/news\\\/brand-safety-suitability-measurement-threads\\\/\",\"name\":\"IAS, Meta Threads\uc6a9 \ucd5c\ucd08\uc758 AI \uae30\ubc18 \ub3c5\ub9bd Brand Safety \ubc0f Suitability \uce21\uc815 \ucd9c\uc2dc - 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