{"id":344164,"date":"2025-10-29T08:00:15","date_gmt":"2025-10-29T08:00:15","guid":{"rendered":"https:\/\/integralads.com\/?post_type=portfolio&#038;p=344164"},"modified":"2025-10-29T08:00:16","modified_gmt":"2025-10-29T08:00:16","slug":"tiktok-selects-ias-for-brand-safety-measurement-for-tiktok-pangle-advertisers","status":"publish","type":"portfolio","link":"https:\/\/integralads.com\/ko\/news\/tiktok-selects-ias-for-brand-safety-measurement-for-tiktok-pangle-advertisers\/","title":{"rendered":"TikTok, TikTok Pangle \uad11\uace0\uc8fc \ub300\uc0c1 \ube0c\ub79c\ub4dc \uc138\uc774\ud504\ud2f0 \uce21\uc815 \uc194\ub8e8\uc158\uc73c\ub85c IAS \uc120\uc815"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"344164\" class=\"elementor elementor-344164\" data-elementor-post-type=\"portfolio\">\n\t\t\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-12707a0 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"3547\" data-id=\"12707a0\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-56dd67c\" data-eae-slider=\"75641\" data-id=\"56dd67c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-32a92b5 elementor-widget elementor-widget-text-editor\" data-id=\"32a92b5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">2025\ub144 10\uc6d4 29\uc77c \u2013 \uae00\ub85c\ubc8c \ubbf8\ub514\uc5b4 \uce21\uc815 \ubc0f \ucd5c\uc801\ud654 \ud50c\ub7ab\ud3fc \uc120\ub3c4 \uae30\uc5c5\uc778 Integral Ad Science (\ub098\uc2a4\ub2e5: IAS)\ub294 TikTok for Business\uc758 \uad11\uace0 \ub124\ud2b8\uc6cc\ud06c\uc778 TikTok Pangle\uc5d0 IAS\uc758 \ube0c\ub79c\ub4dc \uc138\uc774\ud504\ud2f0 \uce21\uc815 \uae30\ub2a5\uc774 \uc0c8\ub86d\uac8c \ud1b5\ud569\ub418\uc5c8\uc74c\uc744 \ubc1c\ud45c\ud588\uc2b5\ub2c8\ub2e4. \uc774\ubc88 \ud1b5\ud569\uc73c\ub85c TikTok Pangle \uad11\uace0\uc8fc\ub294 \uae30\uc874\uc758 \ubdf0\uc5b4\ube4c\ub9ac\ud2f0(Viewability) \ubc0f \ubb34\ud6a8 \ud2b8\ub798\ud53d(Invalid Traffic, IVT) \uce21\uc815\uc5d0 \ub354\ud574, \uc0c8\ub85c\uc6b4 \ube0c\ub79c\ub4dc \uc138\uc774\ud504\ud2f0 \uae30\ub2a5\uae4c\uc9c0 \ud65c\uc6a9\ud560 \uc218 \uc788\uac8c \ub418\uc5c8\uc2b5\ub2c8\ub2e4.<\/span><\/p><p><span style=\"font-weight: 400;\">TikTok Pangle\uc740 \uc804 \uc138\uacc4 38\ub9cc \uac1c \uc774\uc0c1\uc758 \uc571\uc744 \ubcf4\uc720\ud558\uace0 \uc788\uc73c\uba70, \uc571 \ud2b8\ub798\ud53d\uc744 \ud1b5\ud574 \uc77c\uc77c \ud65c\uc131 \uc0ac\uc6a9\uc790(DAU) 29\uc5b5 \uba85\uc5d0 \ub3c4\ub2ec\ud569\ub2c8\ub2e4. \uad11\uace0\uc8fc\ub294 TikTok \ub0b4 \ud3ec\uc2a4\ud2b8\ube44\ub4dc(Post-Bid) \uce21\uc815\uc5d0 \uc0ac\uc6a9\ub418\ub294 IAS\uc758 AI \uae30\ubc18 Total Media Quality(TMQ) \uc194\ub8e8\uc158\uacfc TikTok Pangle\uc6a9 \ud3ec\uc2a4\ud2b8\ube44\ub4dc \uce21\uc815\uc744 \ud568\uaed8 \ud65c\uc6a9\ud568\uc73c\ub85c\uc368, \ubcf4\ub2e4 \ub192\uc740 \uc2e0\ub8b0\ub97c \ubc14\ud0d5\uc73c\ub85c \uad11\uace0 \ub3c4\ub2ec \ubc94\uc704\ub97c \ud655\ub300\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub294 TikTok \ud50c\ub7ab\ud3fc\uc5d0\uc11c\uc758 \uad11\uace0 \ud22c\uc790\ub97c \ubcf4\ub2e4 \ud22c\uba85\ud558\uace0 \uc815\uad50\ud558\uac8c \uad00\ub9ac\ud560 \uc218 \uc788\ub3c4\ub85d \uc9c0\uc6d0\ud558\ub294 IAS\uc758 \uc18c\uc15c \ucd5c\uc801\ud654(Social Optimization) \uae30\ub2a5\uc744 \ud655\uc7a5\ud55c \uac83\uc785\ub2c8\ub2e4.<\/span><\/p><p><span style=\"font-weight: 400;\">IAS CEO \ub9ac\uc0ac \uc6b0\uce20\uc288\ub098\uc774\ub354(Lisa Utzschneider)\ub294 \ub2e4\uc74c\uacfc \uac19\uc774 \ub9d0\ud588\uc2b5\ub2c8\ub2e4.<\/span><\/p><p><span style=\"font-weight: 400;\">\u201c\uad11\uace0\uc8fc\ub4e4\uc740 TikTok\uc5d0\uc11c \ud655\uc7a5 \uac00\ub2a5\ud55c IAS\uc758 \uc194\ub8e8\uc158\uc5d0 \ud070 \uac00\uce58\ub97c \ub450\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ubc88 \ube0c\ub79c\ub4dc \uc138\uc774\ud504\ud2f0 \uae30\ub2a5 \ud1b5\ud569\uc744 \ud1b5\ud574 \uc804 \uc138\uacc4 \uad11\uace0\uc8fc\ub4e4\uc740 \uc218\uc2ed\ub9cc \uac1c\uc758 \uae00\ub85c\ubc8c \uc571\uc744 \ud3ec\ud568\ud55c TikTok \uc804\uccb4 \ud658\uacbd\uc5d0\uc11c \ub3c5\ub9bd\uc801\uc774\uace0 \uc2e0\ub8b0\ud560 \uc218 \uc788\ub294 \uc81c3\uc790 \uce21\uc815\uc5d0 \uc811\uadfc\ud560 \uc218 \uc788\uac8c \ub429\ub2c8\ub2e4. IAS\ub294 \uad11\uace0\uc8fc\uac00 \ub514\uc9c0\ud138 \ubbf8\ub514\uc5b4 \uc608\uc0b0\uc744 \uc9d1\ud589\ud558\ub294 \ubaa8\ub4e0 \uc601\uc5ed\uc5d0\uc11c \ub192\uc740 \ud22c\uba85\uc131\uc744 \uc81c\uacf5\ud558\uace0, \ucea0\ud398\uc778\uc744 \uc548\uc2ec\ud558\uace0 \ud655\uc7a5\ud560 \uc218 \uc788\ub3c4\ub85d \uc9c0\uc18d\uc801\uc73c\ub85c \uc9c0\uc6d0\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.\u201d<\/span><\/p><p><span style=\"font-weight: 400;\">TikTok Pangle\uc6a9 IAS \ud3ec\uc2a4\ud2b8\ube44\ub4dc \uce21\uc815\uc758 \uc8fc\uc694 \uae30\ub2a5\uc740 \ub2e4\uc74c\uacfc \uac19\uc2b5\ub2c8\ub2e4.<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><b>\ud655\uc7a5\ub41c Total Media Quality \ubc94\uc704 \uc81c\uacf5 : <\/b><span style=\"font-weight: 400;\">TikTok Pangle\uc5d0\uc11c Viewability, IVT, \ube0c\ub79c\ub4dc \uc138\uc774\ud504\ud2f0 \uce21\uc815\uc744 \uc9c0\uc6d0\ud558\uba70, \ub610\ud55c TikTok\uc6a9 TMQ\ub97c \ud1b5\ud574 For You \ud53c\ub4dc, \ud504\ub85c\ud544 \ud53c\ub4dc, \ud314\ub85c\uc789 \ud53c\ub4dc, \uac80\uc0c9 \ud53c\ub4dc \ubc0f (\uc9c0\uc6d0\ub418\ub294 \ub9c8\ucf13\uc5d0\uc11c) TikTok Lite\uae4c\uc9c0 \ud3ec\uad04\uc801\uc73c\ub85c \uce21\uc815\ud569\ub2c8\ub2e4.<\/span><span style=\"font-weight: 400;\"><br \/><br \/><\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>\uae00\ub85c\ubc8c \ub9ac\uce58 \uac15\ud654 :<\/b><span style=\"font-weight: 400;\"> IAS\ub294 APAC, EMEA, LATAM \uc9c0\uc5ed\uc744 \ud3ec\ud568\ud558\ub294 \uc804 \uc138\uacc4 38\ub9cc \uac1c \uc774\uc0c1\uc758 TikTok Pangle \uc571 \uc778\ubca4\ud1a0\ub9ac\ub97c \uc9c0\uc6d0\ud569\ub2c8\ub2e4.<\/span><span style=\"font-weight: 400;\"><br \/><br \/><\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>\uc2e0\ub8b0\ud560 \uc218 \uc788\ub294 \uc81c3\uc790 \uac80\uc99d \uc81c\uacf5 : <\/b><span style=\"font-weight: 400;\">\uad11\uace0\uac00 \uc5c5\uacc4 \uae30\uc900\uc5d0 \ubd80\ud569\ud558\ub294 \ube0c\ub79c\ub4dc \uc138\uc774\ud504 \ud658\uacbd \ub0b4 \ubaa8\ubc14\uc77c \uc571\uacfc \ud568\uaed8 \ub178\ucd9c\ub418\uace0 \uc788\ub294\uc9c0\ub97c \ub3c5\ub9bd\uc801\uc73c\ub85c \uac80\uc99d\ud569\ub2c8\ub2e4.<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">\uc774\ubc88 \ubc1c\ud45c\ub294 2021\ub144 TikTok\uacfc \ud568\uaed8 \ud504\ub9ac\ube44\ub4dc(Pre-Bid) \ucd5c\uc801\ud654 \uc81c\ud488\uc744 \ucd9c\uc2dc\ud55c \uc774\ud6c4 \uc9c0\uc18d\ub418\uc5b4 \uc628 \uc591\uc0ac\uc758 \ud30c\ud2b8\ub108\uc2ed\uc744 \ub354\uc6b1 \ud655\ub300\ud558\ub294 \uac83\uc785\ub2c8\ub2e4. \ub610\ud55c IAS\ub294 \uc62c\ud574 4\uc6d4, TikTok\uc6a9 \uc18c\uc15c \ucd5c\uc801\ud654 \uae30\ub2a5\uc744 \uac15\ud654\ud558\uc5ec \ud504\ub9ac\ube44\ub4dc Video Exclusion Lists \uc81c\uacf5\uc744 \uc2dc\uc791\ud55c \ubc14 \uc788\uc2b5\ub2c8\ub2e4.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>\uae00\ub85c\ubc8c \ubbf8\ub514\uc5b4 \uce21\uc815 \ubc0f \ucd5c\uc801\ud654 \ud50c\ub7ab\ud3fc \uc120\ub3c4 \uae30\uc5c5\uc778 Integral Ad Science (\ub098\uc2a4\ub2e5: IAS)\ub294 TikTok for Business\uc758 \uad11\uace0 \ub124\ud2b8\uc6cc\ud06c\uc778 TikTok Pangle\uc5d0 IAS\uc758 \ube0c\ub79c\ub4dc \uc138\uc774\ud504\ud2f0 \uce21\uc815 \uae30\ub2a5\uc774 \uc0c8\ub86d\uac8c \ud1b5\ud569\ub418\uc5c8\uc74c\uc744 \ubc1c\ud45c\ud588\uc2b5\ub2c8\ub2e4. \uc774\ubc88 \ud1b5\ud569\uc73c\ub85c TikTok Pangle \uad11\uace0\uc8fc\ub294 \uae30\uc874\uc758 \ubdf0\uc5b4\ube4c\ub9ac\ud2f0(Viewability) \ubc0f \ubb34\ud6a8 \ud2b8\ub798\ud53d(Invalid Traffic, IVT) \uce21\uc815\uc5d0 \ub354\ud574, \uc0c8\ub85c\uc6b4 \ube0c\ub79c\ub4dc \uc138\uc774\ud504\ud2f0 \uae30\ub2a5\uae4c\uc9c0 \ud65c\uc6a9\ud560 \uc218 \uc788\uac8c \ub418\uc5c8\uc2b5\ub2c8\ub2e4.<\/p>\n","protected":false},"author":34,"featured_media":344120,"menu_order":0,"template":"","portfolio-types":[],"class_list":["post-344164","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.7 (Yoast SEO v27.7) - 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