{"id":344351,"date":"2025-11-14T09:00:00","date_gmt":"2025-11-14T09:00:00","guid":{"rendered":"https:\/\/integralads.com\/?post_type=portfolio&#038;p=344351"},"modified":"2025-11-17T01:37:18","modified_gmt":"2025-11-17T01:37:18","slug":"integral-ad-science-mrc-accreditation-on-amazon","status":"publish","type":"portfolio","link":"https:\/\/integralads.com\/ko\/news\/integral-ad-science-mrc-accreditation-on-amazon\/","title":{"rendered":"INTEGRAL AD SCIENCE, AMAZON PROPERTIES\uc5d0\uc11c\uc758 \ub178\ucd9c\uc218\u00b7\uac00\uc2dc\uc131\u00b7\ubd80\uc801\ud569 \ud2b8\ub798\ud53d \uce21\uc815\uc5d0 \ub300\ud574 MRC \uc778\uc99d \ud68d\ub4dd"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"344351\" class=\"elementor elementor-344351\" data-elementor-post-type=\"portfolio\">\n\t\t\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-62ff79c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"13587\" data-id=\"62ff79c\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-882f6a6\" data-eae-slider=\"93689\" data-id=\"882f6a6\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7898193 elementor-widget elementor-widget-text-editor\" data-id=\"7898193\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">2025\ub144 11\uc6d4 14\uc77c \u2014 \uae00\ub85c\ubc8c \ubbf8\ub514\uc5b4 \uce21\uc815 \ubc0f \ucd5c\uc801\ud654 \ud50c\ub7ab\ud3fc \uc120\ub3c4 \uae30\uc5c5\uc778 Integral Ad Science(Nasdaq: IAS)\ub294 \uc624\ub298 Amazon DSP\uc758 \ub178\ucd9c\uc218(impressions), \uac00\uc2dc\uc131(viewability), \ubd80\uc801\ud569 \ud2b8\ub798\ud53d(Invalid Traffic) \ub370\uc774\ud130\ub97c IAS \ub514\uc9c0\ud138 \uad11\uace0 \uce21\uc815 \ud50c\ub7ab\ud3fc\uacfc \uc11c\ubc84 \ud22c \uc11c\ubc84(server-to-server, S2S) \ubc29\uc2dd\uc73c\ub85c \uc5f0\ub3d9\ud558\ub294 \uae30\ub2a5\uc5d0 \ub300\ud574 \ubbf8\ub514\uc5b4 \ub808\uc774\ud305 \uc704\uc6d0\ud68c(Media Rating Council, MRC) \uc778\uc99d\uc744 \ud68d\ub4dd\ud588\ub2e4\uace0 \ubc1c\ud45c\ud588\ub2e4.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\uad11\uace0\uc8fc\uc640 \ub300\ud589\uc0ac\ub294 \ud50c\ub7ab\ud3fc \uc804\ubc18\uc5d0\uc11c \ub3c5\ub9bd\uc801\uc774\uace0 \uc778\uc99d\ub41c \uc11c\ub4dc\ud30c\ud2f0 \uce21\uc815\uc744 \uc810\uc810 \ub354 \uc694\uad6c\ud558\uace0 \uc788\uc73c\uba70, \uc774\ubc88 \uc778\uc99d\uc740 IAS \uc9c0\ud45c\uac00 \ub192\uc740 \uc815\ud655\uc131\uacfc \ud22c\uba85\uc131 \uae30\uc900\uc744 \ucda9\uc871\ud568\uc744 \ub2e4\uc2dc \ud55c\ubc88 \uc99d\uba85\ud55c\ub2e4.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">IAS \ucd5c\uace0 \ucef4\ud50c\ub77c\uc774\uc5b8\uc2a4 \ucc45\uc784\uc790(Chief Compliance Officer)\uc778 Kevin Alvero\ub294 \ub2e4\uc74c\uacfc \uac19\uc774 \ub9d0\ud588\ub2e4.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cAmazon DSP\uc758 \ub178\ucd9c\uc218, \uac00\uc2dc\uc131, \ubd80\uc801\ud569 \ud2b8\ub798\ud53d \uc9c0\ud45c\uc5d0 \ub300\ud55c MRC \uc778\uc99d\uc744 \ucd94\uac00\ub85c \ud68d\ub4dd\ud568\uc73c\ub85c\uc368, \uad11\uace0\uc8fc\ub294 \ub2f9\uc0ac\uc758 \uce21\uc815 \uc194\ub8e8\uc158\uc774 \uc5c5\uacc4\uac00 \uc694\uad6c\ud558\ub294 \uac00\uc7a5 \ub192\uc740 \uae30\uc900\uc744 \ucda9\uc871\ud55c\ub2e4\ub294 \uc810\uc744 \ud655\uc2e0\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. IAS\ub294 MRC \uae30\uc900\uc744 \ucda9\uc2e4\ud788 \uc774\ud589\ud558\uace0 \uc788\uc73c\uba70, Amazon\uc740 \uc2e0\ub8b0\uc131\uacfc \ud22c\uba85\uc131\uc744 \uac15\ud654\ud558\ub294 \ub370 \ud6cc\ub96d\ud55c \ud30c\ud2b8\ub108\uc785\ub2c8\ub2e4.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">IAS\uc758 \ub9ac\ud3ec\ud305 \ubc0f \uc778\uc0ac\uc774\ud2b8\ub294 \uc11c\ubc84 \ud22c \uc11c\ubc84(S2S) \ud1b5\ud569\uc744 \ud1b5\ud574 Amazon DSP \ub9e4\uccb4 \uad6c\ub9e4 \uc2dc \uc81c\uacf5\ub418\uba70, \uad11\uace0\uc8fc\ub294 MRC \uc778\uc99d\uc744 \ubc1b\uc740 \uc11c\ub4dc\ud30c\ud2f0 \uce21\uc815\uc744 \ud65c\uc6a9\ud574 \ucea0\ud398\uc778 \uac8c\uc7ac \ud604\ud669\uc744 \uba85\ud655\ud788 \ud30c\uc545\ud560 \uc218 \uc788\ub2e4. IAS\uc640 Amazon DSP\ub294 IAS \uce21\uc815 \ud0dc\uadf8\ub97c \uae30\ubc18\uc73c\ub85c \uac70\uc758 \uc2e4\uc2dc\uac04\uc5d0 \uac00\uae4c\uc6b4 \ub3c5\ub9bd\uc801 \uc11c\ub4dc\ud30c\ud2f0 \uce21\uc815 \ubc0f \ub9ac\ud3ec\ud305\uc744 \uac00\ub2a5\ud558\uac8c \ud558\ub294 \ud1b5\ud569 \ubaa8\ub378\uc744 \uc6b4\uc601\ud558\uba74\uc11c, Amazon Properties \uace0\uc720\uc758 \ud504\ub77c\uc774\ubc84\uc2dc \uc694\uac74 \uc5ed\uc2dc \ucda9\uc871\ud55c\ub2e4.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\uc774\ubc88 MRC \uc778\uc99d\uc740 Amazon \uc218\uc694\uce21 \ud50c\ub7ab\ud3fc(DSP)\uacfc\uc758 \uc11c\ubc84 \ud22c \uc11c\ubc84(S2S) \ud1b5\ud569\uc744 \ud1b5\ud55c \ub2e4\uc74c \ud56d\ubaa9\uc758 \uce21\uc815 \ubc0f \ubcf4\uace0\uc5d0 \uc801\uc6a9\ub41c\ub2e4.<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">\ub370\uc2a4\ud06c\ud1b1, \ubaa8\ubc14\uc77c \uc6f9, \ubaa8\ubc14\uc77c \uc571 \ud658\uacbd\uc5d0\uc11c Amazon O&amp;O(Amazon Retail \ubc0f IMDb) \ubc0f \uc11c\ub4dc\ud30c\ud2f0 \uacf5\uae09(APD \ubc0f 3PX)\uc5d0 \ub300\ud55c \ub514\uc2a4\ud50c\ub808\uc774\u00b7\ube44\ub514\uc624 \ub178\ucd9c\uc218, \uac00\uc2dc\uc801 \ub178\ucd9c\uc218(\ubc0f \uad00\ub828 \uac00\uc2dc\uc131 \uc9c0\ud45c), \uadf8\ub9ac\uace0 \uc77c\ubc18 \ubc0f \uc815\uad50\ud55c \ubd80\uc801\ud569 \ud2b8\ub798\ud53d(GIVT \ubc0f SIVT) \ud544\ud130\ub9c1\uc774 \ubc18\uc601\ub41c \uad11\uace0 \ucd94\uc801(Tracked Ads)<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">MRC \ub514\uc9c0\ud138 \ub9ac\uc11c\uce58 \ubc0f \ud45c\uc900 \ub2f4\ub2f9 SVP\uc778 Ron Pinelli\ub294 \ub2e4\uc74c\uacfc \uac19\uc774 \ub9d0\ud588\ub2e4.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cIAS\uac00 \uc81c\ucd9c\ud55c \ud3ec\ub9f7 \ubc0f \ud658\uacbd\uc5d0 \ub300\ud55c Amazon DSP \ub178\ucd9c\uc218, \uac00\uc2dc\uc131 \ubc0f \ubd80\uc801\ud569 \ud2b8\ub798\ud53d \uc9c0\ud45c\uc758 \uce21\uc815 \ubc0f \ubcf4\uace0 \uae30\ub2a5\uc73c\ub85c MRC \uc778\uc99d\uc744 \ud68d\ub4dd\ud55c \uac83\uc744 \ucd95\ud558\ud569\ub2c8\ub2e4. \ud22c\uba85\uc131, \ucef4\ud50c\ub77c\uc774\uc5b8\uc2a4, \ud488\uc9c8 \ubcf4\uc99d\uc740 \uce21\uc815 \uc0ac\uc6a9\uc790\uc5d0\uac8c \ub9e4\uc6b0 \uc911\uc694\ud55c \uc694\uc18c\uc774\uba70, IAS\uac00 \uc774\ubc88 \ud1b5\ud569\uc744 \ub3c5\ub9bd\uc801\uc778 \uac10\uc0ac\ub97c \ud1b5\ud574 \uac80\uc99d\ud55c \uac83\uc744 \uae30\uc058\uac8c \uc0dd\uac01\ud569\ub2c8\ub2e4.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Amazon Ads\uc758 Supply Quality Partnerships \ucc45\uc784\uc790\uc778 Pavan Rajkumar\ub294 \ub2e4\uc74c\uacfc \uac19\uc774 \ub367\ubd99\uc600\ub2e4.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cIAS\uac00 Amazon DSP \uc11c\ubc84 \ud22c \uc11c\ubc84 \ud1b5\ud569\uc5d0 \ub300\ud574 MRC \uc778\uc99d\uc744 \ubc1b\uc740 \uac83\uc744 \ub9e4\uc6b0 \uae30\uc058\uac8c \uc0dd\uac01\ud569\ub2c8\ub2e4. \uc774\ubc88 \uc131\uacfc\ub294 \uad11\uace0\uc8fc\uc5d0\uac8c \uc2e0\ub8b0\ud560 \uc218 \uc788\uace0 \ub3c5\ub9bd\uc801\uc73c\ub85c \uac80\uc99d\ub41c \uce21\uc815 \uc194\ub8e8\uc158\uc744 \uc81c\uacf5\ud558\uba74\uc11c, Amazon\uc758 \uc5c4\uaca9\ud55c \ud504\ub77c\uc774\ubc84\uc2dc \uae30\uc900\uc744 \uc720\uc9c0\ud558\uace0\uc790 \ud558\ub294 \uc6b0\ub9ac\uc758 \uc758\uc9c0\ub97c \uac15\ud654\ud569\ub2c8\ub2e4. \uc774 \uc778\uc99d\uc744 \ud1b5\ud574 \uad11\uace0\uc8fc\ub294 Amazon DSP\uc5d0\uc11c \ucea0\ud398\uc778\uc744 \ub354\uc6b1 \uc790\uc2e0 \uc788\uac8c \uce21\uc815\ud558\uace0 \ucd5c\uc801\ud654\ud560 \uc218 \uc788\uc744 \uac83\uc785\ub2c8\ub2e4.\u201d<\/span><\/p>\n<p><\/p>\n<p><b><br><\/b><\/p><p><b>About the Media Rating Council\uff08MRC \uc18c\uac1c\uff09<br><\/b><span style=\"font-family: Outfit; font-size: 18.004px; color: inherit; letter-spacing: 0em;\">MRC\ub294 1963\ub144\uc5d0 \uc124\ub9bd\ub41c \ube44\uc601\ub9ac \uc0b0\uc5c5 \ud611\ud68c\ub85c, \uc8fc\uc694 TV\u00b7\ub77c\ub514\uc624\u00b7\uc778\uc1c4\u00b7\uc778\ud130\ub137 \uae30\uc5c5\ubfd0 \uc544\ub2c8\ub77c \uad11\uace0\uc8fc, \uad11\uace0\ub300\ud589\uc0ac, \uc5c5\uacc4 \ub2e8\uccb4\ub85c \uad6c\uc131\ub418\uc5b4 \uc788\uc2b5\ub2c8\ub2e4. MRC\uc758 \ubaa9\ud45c\ub294 \uc720\ud6a8\ud558\uace0 \uc2e0\ub8b0\ud560 \uc218 \uc788\uc73c\uba70 \ud6a8\uacfc\uc801\uc778 \uce21\uc815 \uc11c\ube44\uc2a4\uac00 \uc2dc\uc7a5\uc5d0\uc11c \uc81c\uacf5\ub418\ub3c4\ub85d \ubcf4\uc7a5\ud558\ub294 \ub370 \uc788\uc2b5\ub2c8\ub2e4. MRC \uc778\uc99d\uc744 \ubc1b\uace0\uc790 \ud558\ub294 \uce21\uc815 \uc11c\ube44\uc2a4\ub294 \uace0\uac1d\uc5d0\uac8c \uc790\uc0ac \uc11c\ube44\uc2a4\uc758 \ubaa8\ub4e0 \ubc29\ubc95\ub860\uc801 \uc694\uc18c\ub97c \uacf5\uac1c\ud574\uc57c \ud558\uba70, MRC\uac00 \uc81c\uc815\ud55c \ubbf8\ub514\uc5b4 \ub808\uc774\ud305 \uc5f0\uad6c \ucd5c\uc18c \uae30\uc900(MRC Minimum Standards for Media Rating Research) \ubc0f \uae30\ud0c0 \uae30\uc900\uc744 \uc900\uc218\ud574\uc57c \ud569\ub2c8\ub2e4. \ub610\ud55c MRC\uac00 \uc124\uacc4\ud55c \uac10\uc0ac\ub97c \ud1b5\ud574 \uc808\ucc28\uc758 \uc9c4\uc815\uc131 \ubc0f \ud22c\uba85\uc131\uc744 \uc785\uc99d\ud574\uc57c \ud569\ub2c8\ub2e4.<\/span><\/p>\n<p><\/p>\n<p><span style=\"font-weight: 400;\">\uc774\uc640 \ub354\ubd88\uc5b4, MRC \ud68c\uc6d0\uc0ac\ub294 \uc2dc\uc7a5\uc758 \uc5f0\uad6c \ud488\uc9c8 \ud5a5\uc0c1\uc744 \uc704\ud574 \uc6b0\uc120\uc21c\uc704\uac00 \ub192\uc740 \uc5f0\uad6c \uacfc\uc81c\ub97c \uc801\uadf9\uc801\uc73c\ub85c \ucd94\uc9c4\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ud604\uc7ac MRC\ub294 110\uac1c \uc774\uc0c1\uc758 \uc5f0\uad6c \uc81c\ud488\uc5d0 \ub300\ud574 \uac10\uc0ac\ub97c \uc218\ud589\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<br><\/span><span style=\"color: inherit; font-family: Outfit; letter-spacing: 0em;\"><br><b>Integral Ad Science \uc815\ubcf4<br><\/b><\/span><span style=\"color: inherit; font-family: Outfit; font-size: 18.004px; letter-spacing: 0em;\">Integral Ad Science(IAS)\ub294 \uc5c5\uacc4\uc5d0\uc11c \uac00\uc7a5 \uc2e4\ud589 \uac00\ub2a5\ud55c \ub370\uc774\ud130\ub97c \uc81c\uacf5\ud558\uc5ec \uc138\uacc4 \ucd5c\ub300 \uaddc\ubaa8\uc758 \uad11\uace0\uc8fc, \ud37c\ube14\ub9ac\uc154 \ubc0f \ubbf8\ub514\uc5b4 \ud50c\ub7ab\ud3fc\uc5d0 \uc6b0\uc218\ud55c \uacb0\uacfc\ub97c \uc81c\uacf5\ud558\ub294 \uc120\ub3c4\uc801\uc778 \uae00\ub85c\ubc8c \ubbf8\ub514\uc5b4 \uce21\uc815 \ubc0f \ucd5c\uc801\ud654 \ud50c\ub7ab\ud3fc\uc785\ub2c8\ub2e4. IAS\uc758 \uc18c\ud504\ud2b8\uc6e8\uc5b4\ub294 \uc885\ud569\uc801\uc774\uace0 \ud48d\ubd80\ud55c \ub370\uc774\ud130\ub97c \uc81c\uacf5\ud558\uc5ec \uad11\uace0\uac00 \uc548\uc804\ud558\uace0 \uc801\ud569\ud55c \ud658\uacbd\uc5d0\uc11c \uc2e4\uc81c \uc0ac\ub78c\ub4e4\uc5d0\uac8c \ub178\ucd9c\ub418\ub3c4\ub85d \ubcf4\uc7a5\ud558\ub294 \ub3d9\uc2dc\uc5d0 \uad11\uace0\uc8fc\uc758 \uad11\uace0 \ud22c\uc790 \uc218\uc775\ub960\uacfc \ud37c\ube14\ub9ac\uc154\uc758 \uc218\uc775\ub960\uc744 \uac1c\uc120\ud569\ub2c8\ub2e4. IAS\uc758 \uc0ac\uba85\uc740 \ub514\uc9c0\ud138 \ubbf8\ub514\uc5b4 \ud488\uc9c8\uc5d0 \ub300\ud55c \uc2e0\ub8b0\uc640 \ud22c\uba85\uc131\uc758 \uae00\ub85c\ubc8c \ubca4\uce58\ub9c8\ud06c\uac00 \ub418\ub294 \uac83\uc785\ub2c8\ub2e4. \uc790\uc138\ud55c \ub0b4\uc6a9\uc740 integralads.com\/ko\/\uc744 \ubc29\ubb38\ud558\uc138\uc694.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>2025\ub144 11\uc6d4 14\uc77c \u2014 \uae00\ub85c\ubc8c \ubbf8\ub514\uc5b4 \uce21\uc815 \ubc0f \ucd5c\uc801\ud654 \ud50c\ub7ab\ud3fc \uc120\ub3c4 \uae30\uc5c5\uc778 Integral Ad Science(Nasdaq: IAS)\ub294 \uc624\ub298 Amazon DSP\uc758 \ub178\ucd9c\uc218(impressions), \uac00\uc2dc\uc131(viewability), \ubd80\uc801\ud569 \ud2b8\ub798\ud53d(Invalid Traffic) \ub370\uc774\ud130\ub97c IAS \ub514\uc9c0\ud138 \uad11\uace0 \uce21\uc815 \ud50c\ub7ab\ud3fc\uacfc \uc11c\ubc84 \ud22c \uc11c\ubc84(server-to-server, S2S) \ubc29\uc2dd\uc73c\ub85c \uc5f0\ub3d9\ud558\ub294 \uae30\ub2a5\uc5d0 \ub300\ud574 \ubbf8\ub514\uc5b4 \ub808\uc774\ud305&#8230;<\/p>\n","protected":false},"author":34,"featured_media":344345,"menu_order":0,"template":"","portfolio-types":[],"class_list":["post-344351","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.4) - 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