{"id":344494,"date":"2025-12-17T02:59:28","date_gmt":"2025-12-17T02:59:28","guid":{"rendered":"https:\/\/integralads.com\/?post_type=portfolio&#038;p=344494"},"modified":"2025-12-17T02:59:30","modified_gmt":"2025-12-17T02:59:30","slug":"ias-launches-ias-agent","status":"publish","type":"portfolio","link":"https:\/\/integralads.com\/ko\/news\/ias-launches-ias-agent\/","title":{"rendered":"IAS, \ub9c8\ucf00\ud130\uac00 \uc2e4\uc2dc\uac04\uc73c\ub85c \uc2ec\uce35\uc801\uc778 \ucea0\ud398\uc778 \uc778\uc0ac\uc774\ud2b8\ub97c \ub3c4\ucd9c\ud558\uace0 \uad11\uace0 \uc131\uacfc\ub97c \ud5a5\uc0c1\ud560 \uc218 \uc788\ub3c4\ub85d \uc9c0\uc6d0\ud558\ub294 \u2018IAS Agent\u2019 \ucd9c\uc2dc"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"344494\" class=\"elementor elementor-344494\" data-elementor-post-type=\"portfolio\">\n\t\t\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-1768c65 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"40596\" data-id=\"1768c65\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-fb75066\" data-eae-slider=\"47761\" data-id=\"fb75066\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2ab0b0d elementor-widget elementor-widget-text-editor\" data-id=\"2ab0b0d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h4><b>\uc0c8\ub85c\uc6b4 AI \uae30\ubc18 \uc5b4\uc2dc\uc2a4\ud134\ud2b8\ub85c \ubaa8\ub4e0 \ub9c8\ucf00\ud130\ub97c \uc989\uc2dc \uc804\ubb38\uac00\ub85c<\/b><\/h4>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-6e1cfe6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"37493\" data-id=\"6e1cfe6\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1311733\" data-eae-slider=\"53330\" data-id=\"1311733\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b69e7d2 elementor-widget elementor-widget-text-editor\" data-id=\"b69e7d2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">\ub274\uc695, 2025\ub144 12\uc6d4 17\uc77c&nbsp; &#8211; Integral Ad Science(Nasdaq: IAS, \uc774\ud558 IAS)\ub294 \uc624\ub298 \ucea0\ud398\uc778 \uc2e4\ud589\uc744 \ub354 \ube60\ub974\uac8c \ud558\uace0, \uc989\uac01\uc801\uc73c\ub85c \ub354 \uae4a\uc740 \uc778\uc0ac\uc774\ud2b8\ub97c \ubc1c\uacac\ud558\uba70, \ub300\uaddc\ubaa8\ub85c \uc131\uacfc\ub97c \ucd5c\uc801\ud654\ud560 \uc218 \uc788\ub3c4\ub85d \uc9c0\uc6d0\ud558\ub294 \uc0c8\ub85c\uc6b4 AI \uae30\ubc18 \uc5b4\uc2dc\uc2a4\ud134\ud2b8 IAS Agent\ub97c \ubc1c\ud45c\ud588\uc2b5\ub2c8\ub2e4. \uc5c5\uacc4\uc5d0\uc11c \uac00\uc7a5 \ud3ec\uad04\uc801\uc778 \ub370\uc774\ud130 \uc138\ud2b8\ub97c \uae30\ubc18\uc73c\ub85c \ud558\uba70, 15\ub144 \uc774\uc0c1 \ucd95\uc801\ub41c \uba38\uc2e0\ub7ec\ub2dd\uacfc \uc2ec\uce35 \ub370\uc774\ud130 \ubd84\uc11d \uc5ed\ub7c9\uc744 \ubc14\ud0d5\uc73c\ub85c \uc124\uacc4\ub41c IAS Agent\ub294 \uc9c1\uad00\uc801\uc778 \uc0ac\uc6a9\uc131\uc744 \uac16\ucd94\uc5b4, \ubaa8\ub4e0 \ub9c8\ucf00\ud130\uac00 \uc218\ubc31\ub9cc \ub2ec\ub7ec \uaddc\ubaa8\uc758 \ucea0\ud398\uc778\uc744 \ubcf4\ud638\ud558\uace0 \uc634\ub2c8\ucc44\ub110 \ud22c\uc790 \uc804\ubc18\uc5d0\uc11c \uc131\uacfc\ub97c \uac00\uc18d\ud654\ud558\ub294 \ub370 \ud544\uc694\ud55c \uc2e0\ub8b0\ud560 \uc218 \uc788\ub294 \uc778\ud154\ub9ac\uc804\uc2a4\ub97c \uc81c\uacf5\ud560 \uc218 \uc788\ub3c4\ub85d \uc9c0\uc6d0\ud569\ub2c8\ub2e4. IAS\ub294 CES 2026\uc5d0\uc11c IAS Agent\ub97c \uc2dc\uc5f0\ud560 \uc608\uc815\uc774\uba70, 2026\ub144 1\ubd84\uae30 \ucd08 \ucd94\uac00 \ube44\uc6a9 \uc5c6\uc774 \uae00\ub85c\ubc8c \ucd9c\uc2dc\ub97c \uacc4\ud68d\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/span><\/p>\n<p><\/p>\n<p><span style=\"font-weight: 400;\">IAS Agent\ub294 \ub9ce\uc740 \u2018\ube14\ub799\ubc15\uc2a4\ud615\u2019 AI \uc194\ub8e8\uc158\uacfc \ub2ec\ub9ac \u2018\uc124\uba85 \uac00\ub2a5\ud55c AI(Explainable AI)\u2019 \uc6d0\uce59\uc744 \uae30\ubc18\uc73c\ub85c \uad6c\ucd95\ub418\uc5b4, \ubaa8\ub4e0 \ucd94\ucc9c \uc0ac\ud56d\uc5d0 \ub300\ud574 \uc644\uc804\ud55c \ud22c\uba85\uc131\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4. IAS \uc0ac\uc6a9\uc790 \uc778\ud130\ud398\uc774\uc2a4(UI)\uc5d0 \uc9c1\uc811 \ud1b5\ud569\ub41c \uc774 \uc0c8\ub85c\uc6b4 \ub3c4\uad6c\ub97c \ud1b5\ud574 \uc0ac\uc6a9\uc790\ub294 \uc81c\uc548 \ud56d\ubaa9\uc5d0 \ub9c8\uc6b0\uc2a4\ub97c \uc62c\ub824 \ubb34\uc5c7\uc774 \uc81c\uc548\ub418\uc5c8\ub294\uc9c0, \uadf8\ub9ac\uace0 \uadf8 \uc774\uc720\uac00 \ubb34\uc5c7\uc778\uc9c0\uc5d0 \ub300\ud55c \uba85\ud655\ud558\uace0 \uc774\ud574\ud558\uae30 \uc26c\uc6b4 \uc124\uba85\uc744 \ud655\uc778\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ub610\ud55c IAS Agent\uc758 \ucd94\ucc9c\uc744 \uc0ac\uc6a9\uc790 \ud658\uacbd\uc5d0 \ub9de\uac8c \ucee4\uc2a4\ud130\ub9c8\uc774\uc988\ud558\uac70\ub098, \uc7ac\uc815\uc758\ud558\uac70\ub098, \uadf8\ub300\ub85c \ucc44\ud0dd\ud560 \uc218 \uc788\ub294 \uc81c\uc5b4 \uad8c\ud55c\ub3c4 \uc81c\uacf5\ud569\ub2c8\ub2e4. IAS Agent\ub294 AI\ub85c \uac15\ud654\ub41c \ubcf4\ub2e4 \uc5c4\uaca9\ud55c \ube0c\ub79c\ub4dc \uac70\ubc84\ub10c\uc2a4, \ucea0\ud398\uc778 \uc778\uc0ac\uc774\ud2b8, \uadf8\ub9ac\uace0 \ub300\ud3ed \uac04\uc18c\ud654\ub41c \uc6cc\ud06c\ud50c\ub85c\uc6b0\uc5d0 \ub300\ud55c \uc811\uadfc\uc744 \uc81c\uacf5\ud568\uc73c\ub85c\uc368, \ud37c\ube14\ub9ac\uc154\uc640 \ud50c\ub7ab\ud3fc \uc804\ubc18\uc5d0 \uac78\uce5c \uc885\ud569\uc801\uc778 \uc774\ud574\uc640 \uc131\uacfc \uac1c\uc120\uc744 \uc704\ud55c \uad8c\uc7a5 \uc0ac\ud56d\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4. IAS Agent\uc758 \ucd94\ucc9c\uc740 \uc81c\ud55c\uc801\uc778 \ud559\uc2b5 \ub370\uc774\ud130\uac00 \uc544\ub2cc, \uad11\ubc94\uc704\ud558\uace0 \uc2ec\uce35\uc801\uc778 \uc778\ud154\ub9ac\uc804\uc2a4\ub97c \uae30\ubc18\uc73c\ub85c \ud569\ub2c8\ub2e4.<\/span><\/p>\n<p><\/p>\n<p><span style=\"font-weight: 400;\">Integral Ad Science\uc758 \ucd5c\uace0\uc81c\ud488\ucc45\uc784\uc790(CPO)\uc778 \uc2a4\ub9ac\uc288\ud2f0 \uad7d\ud0c0(Srishti Gupta)\ub294 \ub2e4\uc74c\uacfc \uac19\uc774 \ub9d0\ud588\uc2b5\ub2c8\ub2e4.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cIAS Agent\ub294 \ub9c8\ucf00\ud130\ub97c \uc704\ud55c \uad11\uace0 \ub098\uce68\ubc18\uc73c\ub85c \uc124\uacc4\ub418\uc5c8\uc2b5\ub2c8\ub2e4. \uba85\ud655\ud55c \uae30\uc900\uc73c\ub85c \uc758\uc0ac\uacb0\uc815\uc744 \uc774\ub04c\uace0, \uadf8\ub3d9\uc548 \ub4dc\ub7ec\ub098\uc9c0 \uc54a\uc558\ub358 \uae4a\uace0 \ud3ec\uad04\uc801\uc778 \uc778\uc0ac\uc774\ud2b8\ub97c \ubc1c\uacac\ud574 \uc774\ub97c \uc2e4\uc2dc\uac04\uc73c\ub85c \uc2e4\ud589\uc5d0 \uc62e\uae38 \uc218 \uc788\ub3c4\ub85d \ud568\uc73c\ub85c\uc368, \ub9c8\ucf00\ud130\uac00 \uc989\uac01\uc801\uc73c\ub85c \uc131\uacfc\ub97c \ud5a5\uc0c1\uc2dc\ud0ac \uc218 \uc788\uac8c \ud569\ub2c8\ub2e4. \uc774\ub294 \uc2dc\uc791\uc5d0 \ubd88\uacfc\ud569\ub2c8\ub2e4. IAS Agent\ub294 \uc55e\uc73c\ub85c\ub3c4 AI \uae30\ubc18 \uacf5\uae09 \uacbd\ub85c \uc778\uc0ac\uc774\ud2b8, \ud0dc\uae45 \ud65c\uc131\ud654, \ucea0\ud398\uc778 \uc124\uc815 \uc9c0\uc6d0 \ub4f1 \uc5d0\uc774\uc804\ud2b8 \uae30\ub2a5\uc744 \uc9c0\uc18d\uc801\uc73c\ub85c \ud655\uc7a5\ud574 \uc6cc\ud06c\ud50c\ub85c\uc6b0\ub97c \uac1c\uc120\ud558\uace0 \uc0c8\ub85c\uc6b4 \uac00\uce58\ub97c \ucc3d\ucd9c\ud560 \uac83\uc785\ub2c8\ub2e4. \uc774\ub7ec\ud55c \uc9c0\uc18d\uc801\uc778 \ud601\uc2e0\uc740 \ubcf5\uc7a1\ud55c \ub514\uc9c0\ud138 \ud658\uacbd\uc5d0\uc11c \uad11\uace0\uc8fc\uac00 \ub354 \ub6f0\uc5b4\ub09c \ucea0\ud398\uc778 \uc131\uacfc\ub97c \ub2ec\uc131\ud558\uace0 \uacbd\uc7c1\ub825\uc744 \uc720\uc9c0\ud558\ub294 \ub370 \ud544\uc694\ud55c \uc2e0\ub8b0\uc131, \ud22c\uba85\uc131, \uc2e4\ud589 \uac00\ub2a5\ud55c \ub370\uc774\ud130\ub97c \uc81c\uacf5\ud558\uaca0\ub2e4\ub294 \uc6b0\ub9ac\uc758 \uc57d\uc18d\uc744 \ubcf4\uc5ec\uc90d\ub2c8\ub2e4.\u201d<\/span><\/p>\n<p><\/p>\n<p><span style=\"font-weight: 400;\">IAS Agent\uc758 \uc8fc\uc694 \uae30\ub2a5\uc740 \ub2e4\uc74c\uacfc \uac19\uc2b5\ub2c8\ub2e4.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\ud22c\uba85\ud55c \uc790\uccb4 \uc124\uba85 \ub9ac\ud3ec\ud305: IAS Agent\ub294 \u2018\uc791\ub3d9 \uc6d0\ub9ac\u2019\ub97c \uba85\ud655\ud788 \ubcf4\uc5ec\uc8fc\uba70, \uac01 \ucd94\ucc9c\uc774\ub098 \uc561\uc158\uc758 \uadfc\uac70\ub97c \uc774\ud574\ud560 \uc218 \uc788\ub3c4\ub85d \ud569\ub2c8\ub2e4. \uc774\ub97c \ud1b5\ud574 \ub9c8\ucf00\ud130\ub294 \uc758\uc0ac\uacb0\uc815\uc744 \uc790\uc2e0 \uc788\uac8c \uc124\uba85\ud558\uace0, IAS Agent \uacb0\uacfc\ub97c \uc774\ub044\ub294 \ub85c\uc9c1\uc744 \uba85\ud655\ud788 \uc774\ud574\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\uc644\uc804\ud55c \uc81c\uc5b4\uad8c\uacfc \uac00\uc2dc\uc131 : AI\uc758 \uc758\uc0ac\uacb0\uc815 \uacfc\uc815\uc744 \ucda9\ubd84\ud788 \ud655\uc778\ud55c \uc0c1\ud0dc\uc5d0\uc11c \ucd94\ucc9c \uc0ac\ud56d\uc744 \ucee4\uc2a4\ud130\ub9c8\uc774\uc988\ud558\uac70\ub098, \uc7ac\uc815\uc758\ud558\uac70\ub098, \uadf8\ub300\ub85c \ucc44\ud0dd\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub97c \ud1b5\ud574 \ubaa8\ub4e0 \uc218\uc900\uc758 IAS UI \uc0ac\uc6a9\uc790\uac00 \ucea0\ud398\uc778 \uc124\uc815\uc744 \uac1c\uc120\ud558\uace0 \uc131\uacfc\ub97c \ub192\uc77c \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\uc5c5\ubb34 \ud6a8\uc728\uc131 \ud5a5\uc0c1 : \ucd5c\uc18c\ud55c\uc758 \uc785\ub825\ub9cc\uc73c\ub85c \ube0c\ub79c\ub4dc \uc138\uc774\ud504\ud2f0 \ubc0f \ube0c\ub79c\ub4dc \uc801\ud569\uc131 \uc124\uc815\uc5d0 \ub300\ud55c AI \uae30\ubc18 \ucd94\ucc9c\uc744 \ubc1b\uc544, \ubaa8\ub4e0 \uad11\uace0 \ud22c\uc790 \uc804\ubc18\uc5d0 \uac78\uccd0 \ubcf4\ud638\ub97c \ud655\uc7a5\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ucd08\uae30 \ud14c\uc2a4\ud2b8 \uacb0\uacfc, \ucd5c\ub300 50%\uc758 \ud6a8\uc728\uc131 \ud5a5\uc0c1\uc774 \ud655\uc778\ub418\uc5c8\uc2b5\ub2c8\ub2e4.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\uc989\uac01\uc801\uc778 \uc778\uc0ac\uc774\ud2b8 \uc81c\uacf5 : IAS UI \ub0b4 \ubaa8\ub4e0 \ub300\uc2dc\ubcf4\ub4dc\uc5d0\uc11c \ud2b8\ub80c\ub4dc\uc640 \ud328\ud134\uc744 \uc790\ub3d9\uc73c\ub85c \uac10\uc9c0\ud558\uace0, \ubb34\uc5c7\uc774 \ud6a8\uacfc\uc801\uc778\uc9c0 \ub3c4\ucd9c\ud574 \uc218\uc791\uc5c5 \ubd84\uc11d \uc5c6\uc774 \ucd5c\ub300 5\ubc30 \ube60\ub978 \ucea0\ud398\uc778 \uc131\uacfc \uc778\uc0ac\uc774\ud2b8\ub97c \uc81c\uacf5\ud569\ub2c8\ub2e4.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\ucea0\ud398\uc778 \uc2e4\ud589 \uac04\uc18c\ud654 : \uc790\uc5f0\uc5b4\ub85c \uc5d0\uc774\uc804\ud2b8\uc640 \ub300\ud654\ud558\ub294 \uac83\ub9cc\uc73c\ub85c AI \uae30\ubc18 \uac00\uc774\ub4dc\ub97c \ubc1b\uc544 \ucea0\ud398\uc778 \uc2dc\uc791 \uc804 \uc124\uc815\uc744 \ud6a8\uc728\ud654\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc804\ubb38\uc801\uc778 \uae30\uc220 \uc9c0\uc2dd\uc740 \ud544\uc694\ud558\uc9c0 \uc54a\uc2b5\ub2c8\ub2e4.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Publicis Media\uc758 Unified TAAG \ub2f4\ub2f9 \ubd80\uc0ac\uc7a5(EVP)\uc778 \uc81c\ud504 \uc624\ubaa8\ub808\uc9c0(Jeff Omoregie)\ub294 \ub2e4\uc74c\uacfc \uac19\uc774 \ub9d0\ud588\uc2b5\ub2c8\ub2e4.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201c\uc624\ub298\ub0a0\ucc98\ub7fc \ubcf5\uc7a1\ud55c \ubbf8\ub514\uc5b4 \ud658\uacbd\uc5d0\uc11c \ube0c\ub79c\ub4dc \uc138\uc774\ud504\ud2f0\uc640 \uc131\uacfc\ub97c \ub3d9\uc2dc\uc5d0 \ud655\ubcf4\ud558\ub824\uba74 \uc0c1\ub2f9\ud55c \uc2dc\uac04\uacfc \ub9ac\uc18c\uc2a4 \ud22c\uc790\uac00 \ud544\uc694\ud569\ub2c8\ub2e4. IAS Agent\ub294 \ub354 \uae4a\uc740 \uc778\uc0ac\uc774\ud2b8\ub97c \ubc1c\uad74\ud558\uace0 \uc774\ub97c \uc989\uc2dc \uc2e4\ud589\uc73c\ub85c \uc5f0\uacb0\ud568\uc73c\ub85c\uc368 \uc774 \uacfc\uc815\uc744 \uc758\ubbf8 \uc788\uac8c \uac00\uc18d\ud654\ud569\ub2c8\ub2e4. \uc2e4\uc2dc\uac04\uc73c\ub85c \ud22c\uba85\ud558\uace0 \ub370\uc774\ud130 \uae30\ubc18\uc758 \ucd94\ucc9c\uc744 \uc989\uc2dc \uc81c\uacf5\ud558\ub294 \uae30\ub2a5\uc740 \uad11\uace0 \ub0ad\ube44\ub97c \uc904\uc774\uace0, \uace0\uac1d\uacfc \uadf8\ub4e4\uc758 \ucea0\ud398\uc778\uc5d0 \ub354 \uac15\ub825\ud55c \uc131\uacfc\ub97c \uac00\uc838\uc62c \uac83\uc785\ub2c8\ub2e4.\u201d<\/span><\/p>\n<p><\/p>\n<p><span style=\"font-weight: 400;\">IAS\uc758 \uc194\ub8e8\uc158\uc740 \ucc45\uc784 \uc788\ub294 AI\uc5d0 \ub300\ud55c \ud655\uace0\ud55c \uc57d\uc18d\uc744 \uae30\ubc18\uc73c\ub85c \ud569\ub2c8\ub2e4. IAS\uc758 \uace0\uae09 \uc5d0\uc774\uc804\ud2b8\ud615 \uae30\ub2a5\uc740 \uac70\ubc84\ub10c\uc2a4\uc640 \uad00\uce21 \uac00\ub2a5\uc131\uc744 \uc800\ud574\ud558\uc9c0 \uc54a\uc73c\uba74\uc11c \uc5d4\ud130\ud504\ub77c\uc774\uc988\uae09 \uc5ed\ub7c9\uc744 \uc81c\uacf5\ud558\uae30 \uc704\ud574 Databricks Agent Bricks\ub97c \uae30\ubc18\uc73c\ub85c \uad6c\ucd95\ub418\uc5c8\uc2b5\ub2c8\ub2e4. IAS\ub294 TrustArc Responsible AI, ISO 42001, \uadf8\ub9ac\uace0 Alliance for Audited Media\uc758 Ethical AI \uc778\uc99d \ub4f1, \uc5c5\uacc4\uc5d0\uc11c \uac00\uc7a5 \uad8c\uc704 \uc788\ub294 \uc138 \uac00\uc9c0 AI \uad00\ub828 \uc778\uc99d\uc744 \ubaa8\ub450 \ubcf4\uc720\ud55c \uc138\uacc4 \uc720\uc77c\uc758 \uae30\uc5c5\uc785\ub2c8\ub2e4.<\/span><\/p>\n<p><\/p>\n<p><span style=\"font-weight: 400;\">IAS\ub294 2026\ub144 1\uc6d4 5\uc77c\ubd80\ud130 8\uc77c\uae4c\uc9c0 \uac1c\ucd5c\ub418\ub294 CES 2026\uc5d0\uc11c IAS Agent\ub97c \uc2dc\uc5f0\ud560 \uc608\uc815\uc785\ub2c8\ub2e4. IAS Agent\ub294 2026\ub144 1\ubd84\uae30 \ucd08, \uc804 \uc138\uacc4 \ubaa8\ub4e0 IAS UI \uace0\uac1d\uc5d0\uac8c \ucd94\uac00 \ube44\uc6a9 \uc5c6\uc774 \uc81c\uacf5\ub420 \uac83\uc73c\ub85c \uc608\uc0c1\ub429\ub2c8\ub2e4. \uc790\uc138\ud55c \uc815\ubcf4\ub098&nbsp;<\/span><a href=\"https:\/\/connect.integralads.com\/ces-2026\" target=\"_blank\">CES<\/a><span style=\"font-weight: 400;\">&nbsp;\ud604\uc7a5 \ub370\ubaa8 \ubbf8\ud305 \uc608\uc57d\uc740 IAS\ub85c \ubb38\uc758\ud574 \uc8fc\uc2dc\uae30 \ubc14\ub78d\ub2c8\ub2e4.<\/span><\/p>\n<p><\/p>\n<p><b>Integral Ad Science \uc815\ubcf4<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Integral Ad Science(IAS)\ub294 \uc5c5\uacc4\uc5d0\uc11c \uac00\uc7a5 \uc2e4\ud589 \uac00\ub2a5\ud55c \ub370\uc774\ud130\ub97c \uc81c\uacf5\ud558\uc5ec \uc138\uacc4 \ucd5c\ub300 \uaddc\ubaa8\uc758 \uad11\uace0\uc8fc, \ud37c\ube14\ub9ac\uc154 \ubc0f \ubbf8\ub514\uc5b4 \ud50c\ub7ab\ud3fc\uc5d0 \uc6b0\uc218\ud55c \uacb0\uacfc\ub97c \uc81c\uacf5\ud558\ub294 \uc120\ub3c4\uc801\uc778 \uae00\ub85c\ubc8c \ubbf8\ub514\uc5b4 \uce21\uc815 \ubc0f \ucd5c\uc801\ud654 \ud50c\ub7ab\ud3fc\uc785\ub2c8\ub2e4. IAS\uc758 \uc18c\ud504\ud2b8\uc6e8\uc5b4\ub294 \uc885\ud569\uc801\uc774\uace0 \ud48d\ubd80\ud55c \ub370\uc774\ud130\ub97c \uc81c\uacf5\ud558\uc5ec \uad11\uace0\uac00 \uc548\uc804\ud558\uace0 \uc801\ud569\ud55c \ud658\uacbd\uc5d0\uc11c \uc2e4\uc81c \uc0ac\ub78c\ub4e4\uc5d0\uac8c \ub178\ucd9c\ub418\ub3c4\ub85d \ubcf4\uc7a5\ud558\ub294 \ub3d9\uc2dc\uc5d0 \uad11\uace0\uc8fc\uc758 \uad11\uace0 \ud22c\uc790 \uc218\uc775\ub960\uacfc \ud37c\ube14\ub9ac\uc154\uc758 \uc218\uc775\ub960\uc744 \uac1c\uc120\ud569\ub2c8\ub2e4. IAS\uc758 \uc0ac\uba85\uc740 \ub514\uc9c0\ud138 \ubbf8\ub514\uc5b4 \ud488\uc9c8\uc5d0 \ub300\ud55c \uc2e0\ub8b0\uc640 \ud22c\uba85\uc131\uc758 \uae00\ub85c\ubc8c \ubca4\uce58\ub9c8\ud06c\uac00 \ub418\ub294 \uac83\uc785\ub2c8\ub2e4. \uc790\uc138\ud55c \ub0b4\uc6a9\uc740 integralads.com\/ko\/\uc744 \ubc29\ubb38\ud558\uc138\uc694.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>\uc0c8\ub85c\uc6b4 AI \uae30\ubc18 \uc5b4\uc2dc\uc2a4\ud134\ud2b8\ub85c \ubaa8\ub4e0 \ub9c8\ucf00\ud130\ub97c \uc989\uc2dc \uc804\ubb38\uac00\ub85c \ub274\uc695, 2025\ub144 12\uc6d4 17\uc77c&nbsp; &#8211; Integral Ad Science(Nasdaq: IAS, \uc774\ud558 IAS)\ub294 \uc624\ub298 \ucea0\ud398\uc778 \uc2e4\ud589\uc744 \ub354 \ube60\ub974\uac8c \ud558\uace0, \uc989\uac01\uc801\uc73c\ub85c \ub354 \uae4a\uc740 \uc778\uc0ac\uc774\ud2b8\ub97c \ubc1c\uacac\ud558\uba70, \ub300\uaddc\ubaa8\ub85c \uc131\uacfc\ub97c \ucd5c\uc801\ud654\ud560 \uc218 \uc788\ub3c4\ub85d \uc9c0\uc6d0\ud558\ub294 \uc0c8\ub85c\uc6b4 AI \uae30\ubc18 \uc5b4\uc2dc\uc2a4\ud134\ud2b8&#8230;<\/p>\n","protected":false},"author":34,"featured_media":344456,"menu_order":0,"template":"","portfolio-types":[],"class_list":["post-344494","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.4) - 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