{"id":347221,"date":"2026-04-20T06:28:54","date_gmt":"2026-04-20T06:28:54","guid":{"rendered":"https:\/\/integralads.com\/?post_type=portfolio&#038;p=347221"},"modified":"2026-06-05T06:31:40","modified_gmt":"2026-06-05T06:31:40","slug":"ias-expands-industry-leading-media-quality-measurement-to-tiktoks-brand-performance-solutions-including-search-ad-campaigns","status":"publish","type":"portfolio","link":"https:\/\/integralads.com\/ko\/news\/ias-expands-industry-leading-media-quality-measurement-to-tiktoks-brand-performance-solutions-including-search-ad-campaigns\/","title":{"rendered":"IAS Expands Industry-Leading Media Quality Measurement to TikTok\u2019s Brand &amp; Performance Solutions, Including Search Ad Campaigns"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"347221\" class=\"elementor elementor-347221\" data-elementor-post-type=\"portfolio\">\n\t\t\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-a1610e7 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"4846\" data-id=\"a1610e7\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b9c178c\" data-eae-slider=\"31986\" data-id=\"b9c178c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-efba023 elementor-widget elementor-widget-text-editor\" data-id=\"efba023\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>April 20, 2026 \u2014<a href=\"https:\/\/integralads.com\/\">&nbsp;Integral Ad Science<\/a>&nbsp;(IAS), a global leader in media quality, today announced a significant expansion of its Total Media Quality (TMQ) coverage for TikTok. This expansion into four new ad formats, including Search Ad Campaigns, Upgraded Campaign Creation Experience for Brand &amp; Smart+ Traffic Objectives, GMV Max (US), and TikTok Lite (US) ensures IAS provides the industry\u2019s most comprehensive coverage for media quality measurement on the platform.&nbsp;<\/p>\n<p>IAS\u2019s TMQ combines image, audio, and text to accurately classify content at scale, with video-level insights available. As TikTok continues to grow its global community of more than 1 billion users, IAS is empowering advertisers to maximize their ad investments and achieve greater scale with confidence; leveraging media quality as an engine for growth, ensuring their messages reach highly engaged audiences and appear in safe and suitable environments across TikTok\u2019s diverse and evolving formats.<\/p>\n<p>\u201cWe are proud to expand our collaborative partnership with TikTok by offering trusted independent measurement for their most performant ad formats,\u201d said Lisa Utzschneider, CEO of IAS. \u201cBy extending our Total Media Quality coverage across these new formats, we are providing advertisers with the transparency and granular insights they need to protect their brand equity, so they can use media quality signals to unlock greater performance across one of the world\u2019s largest short-form video and creator platforms.\u201d<\/p>\n<p><strong>IAS\u2019s expanded coverage for TMQ across TikTok\u2019s performance formats includes:<\/strong><\/p>\n<ul class=\"wp-block-list\">\n<li><strong>Search Ads Campaigns:&nbsp;<\/strong>Introduces protection for TikTok\u2019s Search Results Page Placement, one of its most discoverable and highest intent environments, for the first time. By combining TikTok\u2019s first-party pre-bid brand safety controls with IAS\u2019s independent third-party post-bid suitability, viewability, and invalid traffic (IVT) measurement, advertisers can now unlock even greater transparency and performance on TikTok Search Ads Campaigns and Automatic Placements for Traffic and Performance objectives. Available globally.<\/li>\n<li><strong>Upgraded Campaign Creation Experience (Brand &amp; Smart+ Traffic):&nbsp;<\/strong>TikTok\u2019s AI-enabled, automated optimization tool. With IAS measurement, global advertisers are able to adopt the upgraded Smart+ experience with confidence by integrating IAS\u2019s independent brand safety and suitability directly into the buying flow. Available globally.&nbsp;<\/li>\n<li><strong>GMV Max:&nbsp;<\/strong>TikTok\u2019s advertising tool designed to maximize Gross Merchandise Value (GMV) to pick the best products, creatives and placements for increased conversions. This new integration provides TikTok Shop sellers combined pre-campaign, first-party controls and IAS post-campaign suitability insights for GMV Max for automated, commerce-driven campaigns, allowing advertisers to confidently optimize returns while maintaining brand-specific safety, suitability &amp; transparency standards. Excludes Live GMV Max and Shop Tab. Available US only at launch, with additional markets rolling out in future.<\/li>\n<li><strong>TikTok Lite:&nbsp;<\/strong>IAS also introduces brand safety and suitability measurement for TikTok Lite, its version optimized for devices with limited storage or slower connectivity. This expansion ensures advertisers maintain consistent measurement and independent, third-party transparency as TikTok\u2019s reach extends to new audience segments and device types. Currently available US only.&nbsp;<\/li>\n<\/ul>\n<p>This expansion further consolidates IAS\u2019s global coverage on TikTok, offering optimization and measurement. By leveraging IAS\u2019s AI-driven multimedia technology, analyzing video, audio, and text frame-by-frame, that provides the industry\u2019s deepest content analysis informing trusted, independent pre-bid content block and allow-lists, combined with holistic performance measurement, advertisers can confidently scale their TikTok presence globally.&nbsp;<br><br><\/p>\n<p><strong>About Integral Ad Science&nbsp;<\/strong>Integral Ad Science (IAS) is a leading global media measurement and optimization platform that delivers the industry\u2019s most actionable data to drive superior results for the world\u2019s largest advertisers, publishers, and media platforms. IAS\u2019s software provides comprehensive and enriched data that ensures ads are seen by real people in safe and suitable environments, while improving return on ad spend for advertisers and yield for publishers. Our mission is to be the global benchmark for trust and transparency in digital media quality. For more information, visit<a href=\"https:\/\/integralads.com\/\">&nbsp;integralads.com<\/a>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p> Integral Ad Science (IAS), a global leader in media quality, today announced a significant expansion of its Total Media Quality (TMQ) coverage for TikTok. This expansion into four new ad formats, including Search Ad Campaigns, Upgraded Campaign Creation Experience for Brand &#038; Smart+ Traffic Objectives, GMV Max (US), and TikTok Lite (US) ensures IAS provides the industry\u2019s most comprehensive coverage for media quality measurement on the platform. <\/p>\n","protected":false},"author":34,"featured_media":346766,"menu_order":0,"template":"","portfolio-types":[],"class_list":["post-347221","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.7 (Yoast SEO v27.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>IAS Expands Industry-Leading Media Quality Measurement to TikTok\u2019s Brand &amp; Performance Solutions, Including Search Ad Campaigns - Integral Ad Science<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/ko\/news\/ias-expands-industry-leading-media-quality-measurement-to-tiktoks-brand-performance-solutions-including-search-ad-campaigns\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"IAS Expands Industry-Leading Media Quality Measurement to TikTok\u2019s Brand &amp; Performance Solutions, Including Search Ad Campaigns\" \/>\n<meta property=\"og:description\" content=\"Integral Ad Science (IAS), a global leader in media quality, today announced a significant expansion of its Total Media Quality (TMQ) coverage for TikTok. This expansion into four new ad formats, including Search Ad Campaigns, Upgraded Campaign Creation Experience for Brand &amp; Smart+ Traffic Objectives, GMV Max (US), and TikTok Lite (US) ensures IAS provides the industry\u2019s most comprehensive coverage for media quality measurement on the platform.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/integralads.com\/ko\/news\/ias-expands-industry-leading-media-quality-measurement-to-tiktoks-brand-performance-solutions-including-search-ad-campaigns\/\" \/>\n<meta property=\"og:site_name\" content=\"Integral Ad Science\" \/>\n<meta property=\"article:modified_time\" content=\"2026-06-05T06:31:40+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/integralads.com\/wp-content\/uploads\/2026\/04\/TikTok-Lockup-2-bg-image.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"1200\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@integralads\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/integralads.com\\\/ko\\\/news\\\/ias-expands-industry-leading-media-quality-measurement-to-tiktoks-brand-performance-solutions-including-search-ad-campaigns\\\/\",\"url\":\"https:\\\/\\\/integralads.com\\\/ko\\\/news\\\/ias-expands-industry-leading-media-quality-measurement-to-tiktoks-brand-performance-solutions-including-search-ad-campaigns\\\/\",\"name\":\"IAS Expands Industry-Leading Media Quality Measurement to TikTok\u2019s Brand &amp; 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