{"id":325518,"date":"2022-05-25T10:02:00","date_gmt":"2022-05-25T10:02:00","guid":{"rendered":"https:\/\/integralads.com\/insider\/total-visibility-is-moving-to-ias-signal\/"},"modified":"2023-09-22T12:11:55","modified_gmt":"2023-09-22T12:11:55","slug":"total-visibility-is-moving-to-ias-signal","status":"publish","type":"post","link":"https:\/\/integralads.com\/ko\/insider\/total-visibility-is-moving-to-ias-signal\/","title":{"rendered":"IAS\uc758 Total Visibility Dashboard\ub85c \ub9c8\ucf00\ud305 \uacb0\uacfc\ub97c \uc774\ub04c\uc5b4 \ub0c5\ub2c8\ub2e4"},"content":{"rendered":"

\"Total_Visibility_IAS_Signal_Dashboard_MidnightBlue\"\t\t\t\t\t\t\t\t\t\t\t<\/p>\n

022\ub144 5\uc6d4 26\uc77c \ubaa9\uc694\uc77c \u2014\u00a0\ub514\uc9c0\ud138 \ubbf8\ub514\uc5b4 \ud488\uc9c8 \ubd84\uc57c\uc758 \uc138\uacc4\uc801\uc778 \ub9ac\ub354\uc778 Integral Ad Science(\ub098\uc2a4\ub2e5: IAS)\ub294 \uc624\ub298 IAS\uac00 \uac1c\uc120\ub41c \uc0c8 \ub300\uc2dc\ubcf4\ub4dc\ub97c \ud1b5\ud574 Total VisibilityTM\u00a0\uc194\ub8e8\uc158\uc744 \ud1b5\ud569\ud558\uac8c \ub428\uc744 \ubc1c\ud45c\ud588\uc2b5\ub2c8\ub2e4. \uc774\ub7ec\ud55c \ud1b5\ud569\uc73c\ub85c \ud074\ub77c\uc774\uc5b8\ud2b8\ub294 \ubcf4\uace0 \ud50c\ub7ab\ud3fc \ud55c \uad70\ub370\uc5d0\uc11c \uc774\uc81c \uacf5\uae09 \uacbd\ub85c\uc5d0 \uc911\uc694\ud55c \ud1b5\ucc30\uc744 \uc811\ubaa9\ud560 \uc218 \uc788\uc5b4, \ub2e8\uc21c\ud55c \ubc29\uc2dd\uc73c\ub85c \ucea0\ud398\uc778 \uc131\uacfc\ub97c \ubd84\uc11d\ud558\uace0 \uad00\ub9ac\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

\uad11\uace0\uc8fc\ub294 \ub2f9\uc0ac\uc5d0\uc11c \uc0c8\ub86d\uac8c \uad6c\uc131\ud55c \uc131\uacfc \ud300\uc758 \ub9de\ucda4 \uc9c0\uc6d0\uacfc \ub354\ubd88\uc5b4 \uc628\uc804\ud55c Total VisibilityTM\u00a0\uc194\ub8e8\uc158\uc744 \uc774\uc6a9\ud560 \uc218 \uc788\uc5b4 \ubbf8\ub514\uc5b4 \ud488\uc9c8\uc758 \uc9c4\uc815\ud55c \uc7ac\uc815\uc801 \uc601\ud5a5\uc744 \uc774\ud574\ud558\uace0 \ub9c8\ucf00\ud305 \uc131\uacfc\ub97c \ucc3d\ucd9c\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

Integral Ad Science\uc758 CEO Lisa Utzschneider\ub294 \u201c\ube0c\ub79c\ub4dc\uc640 \uc5d0\uc774\uc804\uc2dc\ub4e4\uc740 \uc5b4\ub5a4 \ucd5c\uc801\ud654\uac00 \ucea0\ud398\uc778 \uc131\uacfc\ub97c \uac1c\uc120\ud560 \uc218 \uc788\ub294\uc9c0 \uc774\ud574\ud558\uace0 \uace0\ud488\uc9c8\uc758 \uacf5\uae09 \uacbd\ub85c\ub97c \ucc3d\ucd9c\ud558\uae30 \uc704\ud574\uc11c \ud504\ub85c\uadf8\ub798\ub9e4\ud2f1 \uad6c\ub9e4\uc5d0 \uac00\uc2dc\uc131\uc744 \ub354\ud558\uace0 \uc2f6\uc5b4\ud569\ub2c8\ub2e4.\u201d\ub77c\uace0 \ub9d0\ud588\uc2b5\ub2c8\ub2e4. \u201cIAS\uc758 QPO \uc194\ub8e8\uc158\uacfc qCPM\uacfc \uac19\uc740 \uba54\ud2b8\ub9ad\uc744 \uc774\uc6a9\ud558\uba74 \uad11\uace0\uc8fc\ub294 \uac00\uc7a5 \ud6a8\uc728\uc801\uc778 \ube44\uc6a9\uc73c\ub85c \uace0\ud488\uc9c8\uc758 \uc778\ubca4\ud1a0\ub9ac\ub97c \uad6c\ub9e4\ud560 \uc218 \uc788\ub294 \uac00\uc7a5 \ud6a8\uacfc\uc801\uc778 \ucc44\ub110\uc744 \uc54c \uc218 \uc788\uc2b5\ub2c8\ub2e4\u201d.<\/p>\n

IAS\ub294 \uad11\uace0\uc8fc\uac00 \uacf5\uae09 \uacbd\ub85c\uc758 \uc774\ud574\ub97c \uc5bc\ub9c8\ub098 \uc911\uc694\uc2dc\ud558\ub294\uc9c0 \uc54c\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ub2f9\uc0ac\ub294 \ub610\ud55c \ud30c\ud2b8\ub108 \ud1b5\ud569\uc744 \ud655\uc7a5\ud558\uc5ec The Trade Desk, Xandr, Beeswax(\ud604\uc7ac FreeWheel\uc758 \uacc4\uc5f4\uc0ac), Bidtellect\uc640 \uac19\uc740 \ucd94\uac00 \ud575\uc2ec DSP\uc640 \ud568\uaed8 Total VisibilityTM\ub97c \uc804 \uc138\uacc4\uc5d0\uc11c \uc774\uc6a9\ud560 \uc218 \uc788\ub3c4\ub85d \ud588\uc2b5\ub2c8\ub2e4. \ub2f9\uc0ac\ub294 \uc62c\ud574 MediaMath, Viant, Adform\uacfc \uac19\uc740 \ud30c\ud2b8\ub108\uc640 \ud568\uaed8 \ub354 \ub9ce\uc740 DSP \ud1b5\ud569 \uc9c0\uc6d0\uc744 \uc81c\uacf5\ud558\uae30 \uc704\ud574 \ub178\ub825\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

\u201d\uad11\uace0\uc8fc\ub4e4\uc740 \uacf5\uae09 \uacbd\ub85c \ucd5c\uc801\ud654\uc5d0 \uc804\ub7b5\uc801\uc73c\ub85c \uc811\uadfc\ud558\uba70 \ud6a8\uc728\uc801\uc778 \ud22c\uc790\ub85c \ub4b7\ubc1b\uce68\ub418\ub294 \uace0\ud488\uc9c8 \ubbf8\ub514\uc5b4\ub97c \ucd94\uad6c\ud558\uae30 \uc704\ud574 \uc5ec\ub7ec \uc804\ub7b5\uc744 \uc774\uc6a9\ud569\ub2c8\ub2e4.\u201d Xandr\uc758 \uc81c\ud488 \uad00\ub9ac \ubd80\uc0ac\uc7a5\uc778 Joshua Turner \uc758 \ub9d0\uc785\ub2c8\ub2e4. \u201c\uc774 \ud1b5\ud569\uc73c\ub85c \uc778\ud574 \uad11\uace0\uc8fc\ub4e4\uc740 \uc774\uc81c \ub514\uc9c0\ud138 \ucea0\ud398\uc778\uc744 \uc774\ud574\ud558\uace0 \ucd5c\uc801\ud654\ud574 \uac00\uc7a5 \ud6a8\uc728\uc801\uc778 \ube44\uc6a9\uc73c\ub85c \uace0\ud488\uc9c8 \uc778\ubca4\ud1a0\ub9ac\ub97c \uad6c\ub9e4\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ub610 \uc774\ub85c \uc778\ud574 \uc7ac\uc815 \ud22c\uba85\uc131\uc5d0 \uc804\uc801\uc73c\ub85c \uc9d1\uc911\ud558\ub294 \uac83\uc744 \uc911\uc2ec\uc73c\ub85c \uc800\ud76c\uac00 \ucd5c\uc801\uc758 \ub9c8\ucf00\ud305 \uc131\uacfc\ub97c \ucc3d\ucd9c\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.\u201d<\/p>\n

IAS\uc758 QPO \uc194\ub8e8\uc158\uc778 Total VisibilityTM\ub294 \uad6c\ub9e4\uc790\uac00 \uacf5\uae09 \uacbd\ub85c \ub0b4\uc5d0\uc11c \ube44\ud6a8\uc728\uc131\uc744 \ucc3e\uc544\ub0b4\ub294 \uac83\uc744 \ub3c4\uc640 \uad11\uace0\uc8fc\uac00 \ucea0\ud398\uc778\uc744 \uc9c4\ud589\ud558\uba74\uc11c\ub3c4 \uac00\uc7a5 \ud6a8\uc728\uc801\uc774\uba70 \uace0\ud488\uc9c8\uc758 \uacbd\ub85c\ub85c \ucd5c\uc801\ud654\ub97c \uc9c4\ud589\ud560 \uc218 \uc788\uac8c \ud569\ub2c8\ub2e4. IAS\uc758 QPO \uc194\ub8e8\uc158\uc73c\ub85c \uad11\uace0\uc8fc\uac00 \ud604\uc7ac \ud560 \uc218 \uc788\ub294 \uc77c\uc740 \ub2e4\uc74c\uacfc \uac19\uc2b5\ub2c8\ub2e4.<\/p>\n

\u25cf\u00a0 IAS\uc758 \ud45c\uc900 \ube0c\ub79c\ub4dc \uc548\uc804\uc131, IVT \ubc0f \uc870\ud68c \uac00\ub2a5\uc131 \uba54\ud2b8\ub9ad\uc5d0 \ub300\ud55c\u00a0\ubbf8\ub514\uc5b4 \ud488\uc9c8 \ud655\uc778<\/p>\n

\u25cf\u00a0 \ud55c\uacf3\uc5d0\uc11c\u00a0\ubbf8\ub514\uc5b4 \ube44\uc6a9 \uc815\ub7c9\ud654\u00a0\ubc0f \ucc28\ub2e8\ub41c \uad11\uace0\uc758 \uc7ac\uc815\uc801 \uc601\ud5a5\uacfc \ud488\uc9c8 \uc778\ubca4\ud1a0\ub9ac \ube44\uc6a9 \uc774\ud574<\/p>\n

\u25cf\u00a0\u00a0\ubbf8\ub514\uc5b4 \ud6a8\uc728\uc131 \ucd5c\uc801\ud654\ub97c \ud1b5\ud574 \ud6a8\uc728\uc801\uc778 \uac00\uaca9\uc73c\ub85c \ub6f0\uc5b4\ub09c \uc131\ub2a5 \uc81c\uacf5<\/p>\n

Total Visibility\ub294 \uace0\ud488\uc9c8 \uacbd\ub85c\ub85c \ube44\uc6a9\uc744 \ub2e4\uc2dc \ud560\ub2f9\ud568\uc73c\ub85c\uc368 22%\uc5d0 \ub2ec\ud558\ub294 \ubbf8\ub514\uc5b4 \ube44\uc6a9 \ud6a8\uc728\uc131\uc744 \uc81c\uacf5\ud574 \uad11\uace0\uc8fc\uc758 \ud504\ub85c\uadf8\ub798\ub9e4\ud2f1 \ucea0\ud398\uc778 \uc131\uacfc\ub97c \uac1c\uc120\ud55c\ub2e4\ub294 \uac83\uc774\u00a0\uc785\uc99d<\/a>\ub418\uc5c8\uc2b5\ub2c8\ub2e4.<\/p>\n

Integral Ad Science \uc815\ubcf4<\/p>\n

Integral Ad Science(IAS)\ub294 \ub514\uc9c0\ud138 \ubbf8\ub514\uc5b4 \ud488\uc9c8 \ubd84\uc57c\uc758 \uae00\ub85c\ubc8c \ub9ac\ub354\uc785\ub2c8\ub2e4. IAS\ub294 \uad11\uace0\ub97c \uc2e4\uc81c \uc0ac\ub78c\ub4e4\uc774 \uc548\uc804\ud558\uace0 \uc801\ud569\ud55c \ud658\uacbd\uc5d0\uc11c \ubcfc \uc218 \uc788\ub3c4\ub85d \ubcf4\uc7a5\ud558\uace0, \uc0c1\ud669\ubcc4 \ud0c0\uac9f\ud305\uc744 \ud65c\uc131\ud654\ud558\uba70 \uacf5\uae09 \uacbd\ub85c \ucd5c\uc801\ud654\ub97c \ucd94\uc9c4\ud558\uba74\uc11c \ubaa8\ub4e0 \uad11\uace0\ub178\ucd9c\uc744 \uacc4\uc0b0\ud569\ub2c8\ub2e4. \uc6b0\ub9ac\uc758 \uc784\ubb34\ub294 \uc138\uacc4 \ucd5c\uace0\uc758 \ube0c\ub79c\ub4dc, \ud37c\ube14\ub9ac\uc154 \ubc0f \ud50c\ub7ab\ud3fc\uc758 \ub514\uc9c0\ud138 \ubbf8\ub514\uc5b4 \ud488\uc9c8\uc5d0 \ub300\ud55c \uc2e0\ub8b0\uc640 \ud22c\uba85\uc131\uc744 \uc704\ud55c \uae00\ub85c\ubc8c \ubca4\uce58\ub9c8\ud06c\uac00 \ub418\ub294 \uac83\uc785\ub2c8\ub2e4. \uc6b0\ub9ac\ub294 \uc2e4\ud589 \uac00\ub2a5\ud55c \uc2e4\uc2dc\uac04 \uc2e0\ud638\uc640 \ud1b5\ucc30\ub825\uc744 \uac16\ucd98 \ub370\uc774\ud130 \uae30\ubc18 \uae30\uc220\uc744 \ud1b5\ud574 \uc774\ub97c \uc218\ud589\ud569\ub2c8\ub2e4. 2009\ub144\uc5d0 \uc124\ub9bd\ub418\uc5b4 \ub274\uc695\uc5d0 \ubcf8\uc0ac\ub97c \ub450\uace0 \uc788\ub294 IAS\ub294 \uc804 \uc138\uacc4 \uc218\ucc9c \uac1c\uc758 \ucd5c\uace0 \uad11\uace0\uc8fc \ubc0f \ud504\ub9ac\ubbf8\uc5c4 \ud37c\ube14\ub9ac\uc154\uc640 \ud611\ub825\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ub354 \ub9ce\uc740 \uc815\ubcf4\ub97c \uc6d0\ud558\uc2dc\uba74, stagingias.wpengine.com\ub97c \ubc29\ubb38\ud558\uc138\uc694.<\/p>\n","protected":false},"excerpt":{"rendered":"

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