{"id":326951,"date":"2023-04-20T12:39:23","date_gmt":"2023-04-20T12:39:23","guid":{"rendered":"https:\/\/integralads.com\/?p=326951"},"modified":"2023-10-10T12:44:42","modified_gmt":"2023-10-10T12:44:42","slug":"taking-action-on-attention-volume-i","status":"publish","type":"post","link":"https:\/\/integralads.com\/ko\/insider\/taking-action-on-attention-volume-i\/","title":{"rendered":"\uc8fc\ubaa9\ub3c4\ub97c \uc704\ud55c \uc870\uce58 \ucde8\ud558\uae30 : Volume I"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"326951\" class=\"elementor elementor-326951\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-c3c6ed3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"46592\" data-id=\"c3c6ed3\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c2e4d4d\" data-eae-slider=\"90970\" data-id=\"c2e4d4d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-70589a2 elementor-widget elementor-widget-image\" data-id=\"70589a2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"640\" height=\"400\" src=\"https:\/\/integralads.com\/wp-content\/uploads\/2023\/04\/Attention-Whitepaper_Email-800px-SK-1.png\" class=\"attachment-large size-large wp-image-326952\" alt=\"\" srcset=\"https:\/\/integralads.com\/wp-content\/uploads\/2023\/04\/Attention-Whitepaper_Email-800px-SK-1.png 800w, https:\/\/integralads.com\/wp-content\/uploads\/2023\/04\/Attention-Whitepaper_Email-800px-SK-1-300x188.png 300w, https:\/\/integralads.com\/wp-content\/uploads\/2023\/04\/Attention-Whitepaper_Email-800px-SK-1-768x480.png 768w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-5fc390c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"10225\" data-id=\"5fc390c\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b5c4f2a\" data-eae-slider=\"15072\" data-id=\"b5c4f2a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fd24a06 elementor-widget elementor-widget-text-editor\" data-id=\"fd24a06\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h4><strong>IAS\ub294 \uc99d\uac70\uc5d0 \uae30\ubc18\ud55c \uad00\uc2ec\ub3c4 \ubc31\uc11c\uc640 \ub178\ucd9c\uc774 \uacb0\uacfc\ub85c \uc774\uc5b4\uc9c8 \uac00\ub2a5\uc131\uc744 \uc608\uce21\ud558\ub294 \ucd5c\ucd08\uc758 \ubaa8\ub378\uc744 \uac1c\ubc1c\ud588\uc2b5\ub2c8\ub2e4.<\/strong><\/h4><div><strong>\u00a0<\/strong><\/div><p><\/p><p><\/p><p>\uc8fc\ubaa9\ub3c4\ub294 \ub514\uc9c0\ud138 \ubbf8\ub514\uc5b4\uc5d0\uc11c \uac00\uc7a5 \ubcf5\uc7a1\ud558\uace0 \ub110\ub9ac \ub17c\uc758\ub418\ub294 \uc8fc\uc81c \uc911 \ud558\ub098\uc785\ub2c8\ub2e4. \uc774\ub97c \uc815\uc758\ud558\ub294 \uac83\uc740 \uc5b4\ub824\uc6b4 \uc77c\uc774\uc9c0\ub9cc, \uc5c5\uacc4 \uc804\ubb38\uac00\ub4e4\uc740 \uc8fc\ubaa9\ub3c4\ub97c \ud65c\uc6a9\ud558\ub294 \uac83\uc774 \uc131\uacf5\uc801\uc778 \uad11\uace0 \ucea0\ud398\uc778\uc744 \uc2e4\ud589\ud558\ub294 \ub370 \ub9e4\uc6b0 \uc911\uc694\ud558\ub2e4\ub294 \ub370 \ub9cc\uc7a5\uc77c\uce58\ub85c \ub3d9\uc758\ud569\ub2c8\ub2e4.<\/p><p><\/p><p><\/p><p>\uadf8\uac83\uc774 \ubc14\ub85c IAS\uac00 \uc99d\uac70 \uae30\ubc18 \uc8fc\ubaa9\ub3c4 \ubc31\uc11c\ub97c \ub9cc\ub4e4\uace0 \ub178\ucd9c\uc774 \uacb0\uacfc\ub85c \uc774\uc5b4\uc9c8 \uac00\ub2a5\uc131\uc744 \uc608\uce21\ud558\ub294 \ub3d9\uc885 \ucd5c\ucd08\uc758 \ubaa8\ub378\uc744 \uac1c\ubc1c\ud55c \uc774\uc720\uc785\ub2c8\ub2e4. \uc218\ubc31\ub9cc \uac1c\uc758 \ub370\uc774\ud130 \uc2e0\ud638\uc5d0 \uae30\ubc18\ud55c \uc5f0\uad6c\uc640 Total Visibility\u2122 \ubc0f \uba38\uc2e0 \ub7ec\ub2dd \ubaa8\ub378\uc744 \uacb0\ud569\ud55c \ubd84\uc11d \ubaa8\ub378\uc744 \ud1b5\ud574 \uc138 \uac00\uc9c0 \uc8fc\uc694 \uc2e0\ud638\ub97c \uc2dd\ubcc4\ud569\ub2c8\ub2e4. \uc774\ub294 \ubc14\ub85c \uac00\uc2dc\uc131, \uc0c1\ud669\uacfc \uc0c1\ud638\uc791\uc6a9\uc785\ub2c8\ub2e4. \uac01\uac01\uc740 \ub178\ucd9c\uc774 \uacb0\uacfc\ub85c \uc774\uc5b4\uc9c8\uc9c0 \uc608\uce21\ud558\ub294 \uc911\uc694 \uc9c0\ud45c\uc640 \ucd5c\uc801\ud654\uc758 \uc9d1\ud569\uc73c\ub85c \uad6c\uc131\ub429\ub2c8\ub2e4.<\/p><p><\/p><p><\/p><p>\ubc31\uc11c Taking Action on Attention(\uc8fc\ubaa9\ub3c4\ub97c \uc704\ud55c \uc870\uce58 \ucde8\ud558\uae30) \uc804\ubc18\uc5d0 \uac78\uccd0 \ub2e4\uc74c \ub0b4\uc6a9\uc744 \ud655\uc778\ud558\uc2e4 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p><ul><li>\uad11\ubc94\uc704\ud55c \uad11\uace0\uc8fc \ucea0\ud398\uc778 \ub370\uc774\ud130\ub97c \uc0ac\uc6a9\ud558\uc5ec \uac1c\ubc1c\ub41c \ucd1d\uccb4\uc801\uc778 \uc8fc\ubaa9\ub3c4 \uc811\uadfc\ubc95 \ubc0f \ubaa8\ub378<\/li><li>\ucea0\ud398\uc778 \ud6a8\uacfc\ub97c \uac1c\uc120\ud558\uace0 \ube44\uc988\ub2c8\uc2a4 \uc131\uacfc\ub97c \ub192\uc774\ub294 \uac83\uc73c\ub85c \uc785\uc99d\ub41c \uc138 \uac00\uc9c0 \ub370\uc774\ud130 \uae30\ubc18 \uc8fc\ubaa9\ub3c4 \uc2e0\ud638<\/li><li>\uad11\uace0\uc8fc\ub4e4\uc774 \uc9c0\uae08 \ubc14\ub85c \uc8fc\ubaa9\ub3c4\ub97c \ud65c\uc6a9\ud560 \uc218 \uc788\ub294 \uacb0\uacfc \uae30\ubc18 \ud301<\/li><\/ul><p><\/p><p><\/p><p>IAS\ub294 \uad11\uace0 \uce21\uc815\uacfc \ucd5c\uc801\ud654\uac00 \uc5b4\ub5bb\uac8c \uc8fc\ubaa9\ub3c4\ub97c \ub192\uc5ec ROI\ub97c \ucc3d\ucd9c\ud558\ub294\uc9c0 \uc9c1\uc811 \uacbd\ud5d8\ud588\uc2b5\ub2c8\ub2e4. \uc9c0\uae08 Taking Action on Attention(\uc8fc\ubaa9\ub3c4\ub97c \uc704\ud55c \uc870\uce58 \ucde8\ud558\uae30) \ud65c\uc6a9 \ubc31\uc11c\ub97c \ub2e4\uc6b4\ub85c\ub4dc\ud558\uc5ec \uc8fc\ubaa9\ub3c4\uc758 \ud798\uc744 \ud65c\uc6a9\ud558\uace0 \uc6b0\uc218\ud55c \ube44\uc988\ub2c8\uc2a4 \uc131\uacfc\ub97c \ucc3d\ucd9c\ud558\uc2ed\uc2dc\uc624.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>IAS\ub294 \uc99d\uac70\uc5d0 \uae30\ubc18\ud55c \uad00\uc2ec\ub3c4 \ubc31\uc11c\uc640 \ub178\ucd9c\uc774 \uacb0\uacfc\ub85c \uc774\uc5b4\uc9c8 \uac00\ub2a5\uc131\uc744 \uc608\uce21\ud558\ub294 \ucd5c\ucd08\uc758 \ubaa8\ub378\uc744 \uac1c\ubc1c\ud588\uc2b5\ub2c8\ub2e4. \u00a0 \uc8fc\ubaa9\ub3c4\ub294 \ub514\uc9c0\ud138 \ubbf8\ub514\uc5b4\uc5d0\uc11c \uac00\uc7a5 \ubcf5\uc7a1\ud558\uace0 \ub110\ub9ac \ub17c\uc758\ub418\ub294 \uc8fc\uc81c \uc911 \ud558\ub098\uc785\ub2c8\ub2e4. \uc774\ub97c \uc815\uc758\ud558\ub294 \uac83\uc740 \uc5b4\ub824\uc6b4 \uc77c\uc774\uc9c0\ub9cc, \uc5c5\uacc4 \uc804\ubb38\uac00\ub4e4\uc740 \uc8fc\ubaa9\ub3c4\ub97c \ud65c\uc6a9\ud558\ub294 \uac83\uc774 \uc131\uacf5\uc801\uc778 \uad11\uace0 \ucea0\ud398\uc778\uc744 \uc2e4\ud589\ud558\ub294 \ub370 \ub9e4\uc6b0&#8230;<\/p>\n","protected":false},"author":22,"featured_media":324926,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[633],"tags":[],"class_list":["post-326951","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-research-ko"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.4 (Yoast SEO v28.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>\uc8fc\ubaa9\ub3c4\ub97c \uc704\ud55c \uc870\uce58 \ucde8\ud558\uae30 : Volume I - Integral Ad Science<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/ko\/insider\/taking-action-on-attention-volume-i\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" 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