{"id":315688,"date":"2023-06-09T10:15:41","date_gmt":"2023-06-09T10:15:41","guid":{"rendered":"https:\/\/integralads.com\/about-ias-2\/quality-impressions\/"},"modified":"2026-10-16T20:03:19","modified_gmt":"2026-10-16T20:03:19","slug":"quality-impressions","status":"publish","type":"page","link":"https:\/\/integralads.com\/latam\/innovation\/quality-impressions\/","title":{"rendered":"Quality Impressions"},"content":{"rendered":"\t\t
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Quality Impressions\u2122<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Los anuncios de calidad merecen Quality Impressions\u2122. Ahora m\u00e1s que nunca, es fundamental que los especialistas en marketing controlen la calidad de los medios que compran o por los que pujan. En IAS, nuestro objetivo siempre ha sido brindar a nuestros clientes transparencia sobre la calidad de sus medios. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Fortalezca los resultados de su campa\u00f1a y encuentre impresiones de calidad con IAS como su socio.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tDESCARGAR HOJA INFORMATIVA<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Haga <\/span><\/span> que <\/span><\/span> su <\/span><\/span> primera <\/span><\/span> impresi\u00f3n <\/span><\/span> sea <\/span><\/span> de <\/span><\/span> calidad <\/span><\/span> <\/h3><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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La Quality Impression\u2122 de IAS es una m\u00e9trica patentada, acreditada por el MRC, que ayuda a garantizar los est\u00e1ndares de calidad de los medios. Para ser contabilizado como una Quality Impression, un anuncio digital debe ser visible, visto por una persona real, en un entorno adecuado. Todo dentro de la ubicaci\u00f3n geogr\u00e1fica correcta. <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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\n\t\t\t\t\t\t\n\t\t\t\t\t\t\tVisibilidad (Viewability)\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h6>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t

\n\t\t\t\t\t\tSi se sirve un anuncio, pero nadie lo ve, \u00bfgenera alg\u00fan impacto? La visibilidad es la base de la calidad. \n\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\t\n\t\t\t\t\t\t\tLibre de fraude\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h6>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t

\n\t\t\t\t\t\tLos bots no compran productos, las personas reales s\u00ed. Las Quality Impressions\u2122 siempre excluyen el tr\u00e1fico inv\u00e1lido. \n\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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\n\t\t\t\t\t\tEl contexto del anuncio influye en la recordaci\u00f3n, el compromiso y la afinidad, por lo que ayudamos a garantizar que los anuncios aparezcan en el entorno adecuado para usted.\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\tNo pague por impresiones que queden fuera de su ubicaci\u00f3n ideal y elimine el gasto desperdiciado.\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Quality Impressions\u2122<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Para garantizar que las campa\u00f1as tengan el potencial de conectar con sus audiencias, los anunciantes necesitan transparencia en la calidad integral de sus impresiones y deben poder optimizar las campa\u00f1as de manera efectiva. Nuestra m\u00e9trica Quality Impression\u2122 ayuda a los anunciantes a lograr precisamente eso; es una m\u00e9trica de calidad de medios que resume el rendimiento de la campa\u00f1a y demuestra su valor. <\/p>

Los informes de IAS brindan a los anunciantes un control total sobre sus inversiones en medios digitales al proporcionar informaci\u00f3n detallada a nivel de campa\u00f1a, socio, ubicaci\u00f3n, dominio y aplicaci\u00f3n, adem\u00e1s de detallar los motivos de los fallos para guiar una mejor optimizaci\u00f3n.<\/p>

Con Quality Impressions\u2122, el control est\u00e1 en sus manos.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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PERSPECTIVAS <\/span><\/span> DE <\/span><\/span> EXPERTOS <\/span><\/span> DE <\/span><\/span> LA <\/span><\/span> INDUSTRIA <\/span><\/span> <\/h3><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Obtenga informaci\u00f3n m\u00e1s profunda sobre soluciones de visibilidad de vanguardia en IAS Insider.<\/p><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\tExplore nuestro liderazgo de opini\u00f3n<\/span><\/a>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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\n\t\t\tThe current query has no posts. Please make sure you have published items matching your query.\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Quality Impressions\u2122 Los anuncios de calidad merecen Quality Impressions\u2122. Ahora m\u00e1s que nunca, es fundamental que los especialistas en marketing controlen la calidad de los medios que compran o por los que pujan. En IAS, nuestro objetivo siempre ha sido…<\/p>\n","protected":false},"author":22,"featured_media":315548,"parent":315708,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-315688","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"\nIntegral Ad Science | Quality Impressions\u2122<\/title>\n<meta name=\"description\" content=\"Quality Impressions\u2122 de Integral Ad Science (IAS) es una m\u00e9trica patentada que garantiza los est\u00e1ndares de calidad de medios para marcas y agencias.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/latam\/innovation\/quality-impressions\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" 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