{"id":326099,"date":"2020-04-30T04:00:00","date_gmt":"2020-04-30T04:00:00","guid":{"rendered":"https:\/\/integralads.com\/insider\/presentamos-total-visibility-con-amino-payments\/"},"modified":"2023-09-27T10:06:10","modified_gmt":"2023-09-27T10:06:10","slug":"presentamos-total-visibility-con-amino-payments","status":"publish","type":"post","link":"https:\/\/integralads.com\/latam\/insider\/presentamos-total-visibility-con-amino-payments\/","title":{"rendered":"Presentamos Total Visibility con Amino Payments"},"content":{"rendered":"<p><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Hoy m\u00e1s que nunca, los profesionales de la mercadotecnia buscan constantemente la manera de garantizar el m\u00e1ximo nivel de efectividad y eficiencia posibles para sus presupuestos publicitarios. En este contexto, los anunciantes deben optimizar sus campa\u00f1as publicitarias hacia un inventario seguro para la marca, visible y libre de tr\u00e1fico no v\u00e1lido, asegur\u00e1ndose al mismo tiempo de sacar el m\u00e1ximo provecho de sus presupuestos de medios.<\/p>\n<p>En un esfuerzo por incrementar el nivel de transparencia y asegurar transacciones eficientes en medios de calidad, IAS ha formado una <strong>alianza exclusiva<\/strong> con Amino Payments. Amino ofrece completa transparencia en la totalidad de la cadena de suministro de publicidad program\u00e1tica con <strong>reportes financieros a nivel de impresiones y en tiempo real<\/strong> que permiten al anunciante optimizar su gasto medi\u00e1tico. Juntos, IAS y Amino brindan acceso a una completa gama de servicios de verificaci\u00f3n y transparencia financiera que brindan <strong>visibilidad total\u2013Total Visibility<\/strong>\u2013en una sola etiqueta.<\/p>\n<p>Con <strong>Total Visibility<\/strong>, los anunciantes tienen visibilidad tanto del porcentaje de impresiones desperdiciadas as\u00ed como su impacto financiero, permitiendo optimizar las campa\u00f1as hacia las rutas digitales y publicaciones que ofrecen contenido de calidad y con una buena relaci\u00f3n costo-beneficio. Usando una sola etiqueta, Total Visibility proporciona acceso al costo de todas las impresiones de video ya sea que hayan sido vistas parcialmente, en su mayor\u00eda, en su totalidad o que no hayan sido vistas en lo absoluto. Utilizando esta informaci\u00f3n, los anunciantes pueden refinar la configuraci\u00f3n de su soluci\u00f3n de verificaci\u00f3n para minimizar el desperdicio y maximizar cada centavo de su inversi\u00f3n en medios.<\/p>\n<p>En promedio, los anunciantes que utilizan la soluci\u00f3n Total Visibility ahorran entre un 10% y un 15% de su gasto medi\u00e1tico al redirigir fondos hacia medios m\u00e1s eficientes y efectivos. Por ejemplo, Nestl\u00e9 identific\u00f3 un dominio espec\u00edfico que consistentemente fue marcado como no seguro para la marca en una campa\u00f1a activa. Utilizando la gama entera de servicios de verificaci\u00f3n y transparencia financiera de Total Visibility, Nestl\u00e9 pudo confirmar que el 3.77% de las impresiones no seguras para la marca representaba el 9.23% de su gasto medi\u00e1tico total. Seis horas despu\u00e9s de este descubrimiento, Nestl\u00e9 a\u00f1adi\u00f3 dicho dominio web a su lista negra y desvi\u00f3 su inversi\u00f3n lejos de sitios da\u00f1inos para la marca. El presupuesto previamente destinado a inventario poco seguro fue r\u00e1pidamente redirigido hacia medios seguros.<\/p>\n<p>La alianza entre IAS y Amino ofrece a los anunciantes las herramientas necesarias para verificar la calidad de medios, cuantificar el valor de dichos medios y optimizar la eficiencia y el alcance de sus campa\u00f1as.<\/p>\n<p>Obt\u00e9n m\u00e1xima transparencia en tus compras program\u00e1ticas con IAS y Amino y evita desperdiciar siquiera un centavo de tu presupuesto.<\/p>\n<p>Para mayores informes sobre <strong>Total Visibility<\/strong>, descarga los recursos disponibles.<\/span><\/span><\/span><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Hoy m\u00e1s que nunca, los profesionales de la mercadotecnia buscan constantemente la manera de garantizar el m\u00e1ximo nivel de efectividad y eficiencia posibles para sus presupuestos publicitarios. En un esfuerzo por incrementar el nivel  de transparencia y asegurar transacciones eficientes en medios de calidad, IAS ha formado una alianza exclusiva con Amino Payments.<\/p>\n","protected":false},"author":22,"featured_media":325556,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[720,718],"tags":[668],"class_list":["post-326099","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-guias-latam","category-recursos-latam","tag-guia"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.4 (Yoast SEO v28.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Presentamos Total Visibility con Amino Payments - Integral Ad Science<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/latam\/insider\/presentamos-total-visibility-con-amino-payments\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Presentamos Total Visibility con Amino Payments\" \/>\n<meta property=\"og:description\" content=\"Hoy m\u00e1s que nunca, los profesionales de la mercadotecnia buscan constantemente la manera de garantizar el m\u00e1ximo nivel de efectividad y eficiencia posibles para sus presupuestos publicitarios. 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