{"id":326100,"date":"2020-01-05T05:00:00","date_gmt":"2020-01-05T05:00:00","guid":{"rendered":"https:\/\/integralads.com\/insider\/reporte-sobre-calidad-de-medios-s2-2019\/"},"modified":"2023-09-27T10:09:27","modified_gmt":"2023-09-27T10:09:27","slug":"reporte-sobre-calidad-de-medios-s2-2019","status":"publish","type":"post","link":"https:\/\/integralads.com\/latam\/insider\/reporte-sobre-calidad-de-medios-s2-2019\/","title":{"rendered":"Reporte sobre calidad de medios S2 2019"},"content":{"rendered":"<p><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><\/span><\/span><\/span><\/span><\/p>\n<h3>Percepciones con una escala global<\/h3>\n<p>En 2019, Integral Ad Science evalu\u00f3 m\u00e1s de 1 bill\u00f3n de m\u00e9tricas de medios a nivel mundial cada d\u00eda, lo que nos permite observar y entender la calidad de los medios en tiempo real. Dado el crecimiento sin precedentes en el volumen de contenido premium y aquel generado por usuarios, la industria de la publicidad digital necesita garant\u00edas de que las campa\u00f1as son efectivamente vistas por personas reales, en entornos adecuados para la imagen y el posicionamiento de una marca.<\/p>\n<p>Este Reporte sobre calidad de medios se cimienta en la inmensa base de datos que recopilamos en el segundo semestre de 2019. Utilizando una combinaci\u00f3n \u00fanica de ciencia y escala, IAS ha desarrollado el est\u00e1ndar de calidad de medios con el que tanto nuestros socios como la industria de la tecnolog\u00eda publicitaria pueden cotejar sus campa\u00f1as e inventario.<\/p>\n<p>Descarga el reporte global para establecer tus propios est\u00e1ndares para futuras campa\u00f1as.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>En 2019, Integral Ad Science evalu\u00f3 m\u00e1s de 1 bill\u00f3n de m\u00e9tricas de medios a nivel mundial cada d\u00eda, lo que nos permite observar y entender la calidad de los medios en tiempo real. Este Reporte sobre calidad de medios se cimienta en la inmensa base de datos que recopilamos en el segundo semestre de 2019.<\/p>\n","protected":false},"author":1,"featured_media":295163,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[669,722,723],"tags":[671,672],"class_list":["post-326100","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-investigacion","category-investigacion-latam","category-mqr-latam","tag-calidad-de-medios","tag-investigacion-y-reportes"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.4 (Yoast SEO v26.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Reporte sobre calidad de medios S2 2019 - Integral Ad Science<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/latam\/insider\/reporte-sobre-calidad-de-medios-s2-2019\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Reporte sobre calidad de medios S2 2019\" \/>\n<meta property=\"og:description\" content=\"En 2019, Integral Ad Science evalu\u00f3 m\u00e1s de 1 bill\u00f3n de m\u00e9tricas de medios a nivel mundial cada d\u00eda, lo que nos permite observar y entender la calidad de los medios en tiempo real. Este Reporte sobre calidad de medios se cimienta en la inmensa base de datos que recopilamos en el segundo semestre de 2019.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/integralads.com\/latam\/insider\/reporte-sobre-calidad-de-medios-s2-2019\/\" \/>\n<meta property=\"og:site_name\" content=\"Integral Ad Science\" \/>\n<meta property=\"article:published_time\" content=\"2020-01-05T05:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-09-27T10:09:27+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/integralads.com\/wp-content\/uploads\/2023\/06\/H22019_MQR_Insider_Feature_Image-760x397-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"760\" \/>\n\t<meta property=\"og:image:height\" content=\"397\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"IAS TEAM\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@integralads\" \/>\n<meta name=\"twitter:site\" content=\"@integralads\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"IAS TEAM\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/integralads.com\/latam\/insider\/reporte-sobre-calidad-de-medios-s2-2019\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/integralads.com\/latam\/insider\/reporte-sobre-calidad-de-medios-s2-2019\/\"},\"author\":{\"name\":\"IAS TEAM\",\"@id\":\"https:\/\/integralads.com\/#\/schema\/person\/dbee79df007713b5bab3127e3f349399\"},\"headline\":\"Reporte sobre calidad de medios S2 2019\",\"datePublished\":\"2020-01-05T05:00:00+00:00\",\"dateModified\":\"2023-09-27T10:09:27+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/integralads.com\/latam\/insider\/reporte-sobre-calidad-de-medios-s2-2019\/\"},\"wordCount\":170,\"publisher\":{\"@id\":\"https:\/\/integralads.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/integralads.com\/latam\/insider\/reporte-sobre-calidad-de-medios-s2-2019\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/integralads.com\/wp-content\/uploads\/2023\/06\/H22019_MQR_Insider_Feature_Image-760x397-1.png\",\"keywords\":[\"Calidad de medios\",\"Investigaci\u00f3n y reportes\"],\"articleSection\":[\"Investigaci\u00f3n\",\"Investigaci\u00f3n\",\"Reporte de Calidad de Medios\"],\"inLanguage\":\"es-419\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/integralads.com\/latam\/insider\/reporte-sobre-calidad-de-medios-s2-2019\/\",\"url\":\"https:\/\/integralads.com\/latam\/insider\/reporte-sobre-calidad-de-medios-s2-2019\/\",\"name\":\"Reporte sobre calidad de medios S2 2019 - 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