{"id":326101,"date":"2020-04-15T04:00:00","date_gmt":"2020-04-15T04:00:00","guid":{"rendered":"https:\/\/integralads.com\/insider\/reporte-sobre-calidad-de-medios-s2-2019-principales-hallazgos\/"},"modified":"2023-09-27T10:06:28","modified_gmt":"2023-09-27T10:06:28","slug":"reporte-sobre-calidad-de-medios-s2-2019-principales-hallazgos","status":"publish","type":"post","link":"https:\/\/integralads.com\/latam\/insider\/reporte-sobre-calidad-de-medios-s2-2019-principales-hallazgos\/","title":{"rendered":"Reporte sobre calidad de medios S2 2019: Principales hallazgos"},"content":{"rendered":"

Cada d\u00eda, Integral Ad Science eval\u00faa m\u00e1s de 1 bill\u00f3n de m\u00e9tricas de medios a nivel mundial, lo que nos brinda la escala necesaria para observar tendencias en la calidad de los medios en tiempo real. El<\/strong> Reporte sobre calidad de medios S2 2019<\/strong> de IAS se cimienta en esta enorme base de datos para ofrecer un bar\u00f3metro de la industria con el que tanto compradores como vendedores de publicidad pueden comparar la calidad de sus campa\u00f1as e inventario.<\/span><\/span><\/span><\/span><\/p>\n

    \n
  1. Las tasas globales de visibilidad (Viewability) aumentaron en todos los formatos y entornos en el segundo semestre de 2019, impulsadas por el inventario program\u00e1tico, que registr\u00f3 un mayor aumento en comparaci\u00f3n con el inventario vendido directamente por publicaciones digitales, tanto a nivel mundial como en mercados espec\u00edficos.<\/li>\n
  2. Los expertos de la industria han adoptado el tiempo de visualizaci\u00f3n como la extensi\u00f3n natural en su juego de herramientas de verificaci\u00f3n: el tiempo de visualizaci\u00f3n en formato display para aplicaciones m\u00f3viles promedi\u00f3 m\u00e1s de 24 segundos en todo el mundo, mayor que el de las visualizaciones en formato display para sistemas de escritorio (22,8 s) y en formato display para sitios web versi\u00f3n m\u00f3vil (15,5 s).<\/li>\n
  3. Las tasas de fraude en las campa\u00f1as optimizadas contra el fraude publicitario se mantuvieron estables en todo el mundo, cambiando en no m\u00e1s de dos d\u00e9cimas de punto porcentual con respecto al a\u00f1o anterior.<\/li>\n
  4. Las mejoras globales en la mitigaci\u00f3n del riesgo de la marca demuestran que la seguridad de la marca sigue siendo una prioridad para los compradores de publicidad digital: en comparaci\u00f3n con el S2 2018, los niveles promedio de riesgo de la marca bajaron en la mayor\u00eda de los an\u00e1lisis comparativos mundiales en el S2 2019.<\/li>\n<\/ol>\n

    A medida que el contenido premium y el generado por los usuarios siguen creciendo a un ritmo sin precedentes, la industria de la publicidad digital ha priorizado cada vez m\u00e1s la verificaci\u00f3n y protecci\u00f3n de la calidad de los medios. El auge del contenido ofrece m\u00e1s oportunidades para conectarse con los consumidores, pero tambi\u00e9n crea desaf\u00edos adicionales para que los anunciantes se aseguren de que sus campa\u00f1as son vistas por humanos reales, en entornos adecuados a la imagen y el mensaje de una marca. Descargue el Informe sobre la calidad de los medios S2 2019 de IAS<\/strong> para obtener la informaci\u00f3n que necesita para planificar estrat\u00e9gicamente para el pr\u00f3ximo a\u00f1o.<\/p>\n","protected":false},"excerpt":{"rendered":"

    Cada d\u00eda, Integral Ad Science eval\u00faa m\u00e1s de 1 bill\u00f3n de m\u00e9tricas de medios a nivel mundial, lo que nos brinda la escala necesaria para observar tendencias en la calidad de los medios en tiempo real. El Reporte sobre calidad de medios S2 2019 de IAS se cimienta en esta enorme base de datos para ofrecer un bar\u00f3metro de la industria con el que tanto compradores como vendedores de publicidad pueden comparar la calidad de sus campa\u00f1as e inventario.<\/p>\n","protected":false},"author":1,"featured_media":295223,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[721,722,723],"tags":[],"class_list":["post-326101","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-insights-latam","category-investigacion-latam","category-mqr-latam"],"acf":[],"yoast_head":"\nReporte sobre calidad de medios S2 2019: Principales hallazgos - Integral Ad Science<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/latam\/insider\/reporte-sobre-calidad-de-medios-s2-2019-principales-hallazgos\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Reporte sobre calidad de medios S2 2019: Principales hallazgos\" \/>\n<meta property=\"og:description\" content=\"Cada d\u00eda, Integral Ad Science eval\u00faa m\u00e1s de 1 bill\u00f3n de m\u00e9tricas de medios a nivel mundial, lo que nos brinda la escala necesaria para observar tendencias en la calidad de los medios en tiempo real. 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