{"id":326108,"date":"2020-10-13T04:00:00","date_gmt":"2020-10-13T04:00:00","guid":{"rendered":"https:\/\/integralads.com\/insider\/reporte-sobre-calidad-de-medios-s1-2020\/"},"modified":"2023-09-27T10:03:21","modified_gmt":"2023-09-27T10:03:21","slug":"reporte-sobre-calidad-de-medios-s1-2020","status":"publish","type":"post","link":"https:\/\/integralads.com\/latam\/insider\/reporte-sobre-calidad-de-medios-s1-2020\/","title":{"rendered":"Reporte sobre Calidad de Medios S1 2020"},"content":{"rendered":"<p><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">A medida que los consumidores aumentan su uso de medios digitales en estos tiempos sin precedente, la calidad de los medios se convierte en un factor clave. De acuerdo con eMarketer, los consumidores est\u00e1n dedicando una hora extra al d\u00eda a los medios digitales este a\u00f1o en comparaci\u00f3n con 2019. En otras palabras, la atenci\u00f3n del consumidor se ha centrado m\u00e1s en las pantallas digitales, lo que crea nuevas oportunidades de conexi\u00f3n a trav\u00e9s del ecosistema en l\u00ednea.<\/span><\/span><\/span><\/span><\/p>\n<p>En Integral Ad Science, evaluamos m\u00e1s de 1 bill\u00f3n de m\u00e9tricas de medios a nivel mundial dirariamente, una escala que nos brinda la oportunidad de observar y comprender la calidad de los medios en tiempo real. Nuestro Reporte sobre Calidad de Medios se cimienta en esta enorme base de datos y ofrece un bar\u00f3metro de la industria con el que tanto compradores como vendedores de publicidad pueden comparar la calidad de sus campa\u00f1as e inventario. Dadas las circunstancias que rodean al coronavirus, las mejoras mundiales (espec\u00edficamente con respecto al tiempo de visualizaci\u00f3n) reflejan un cambio de enfoque hacia el contenido digital tanto entre los consumidores como en la industria publicitaria.<\/p>\n<p>Descarga ya el reporte para establecer tus propios est\u00e1ndares en futuras campa\u00f1as.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>En Integral Ad Science, evaluamos m\u00e1s de 1 bill\u00f3n de m\u00e9tricas de medios a nivel mundial dirariamente, una escala que nos brinda la oportunidad de observar y comprender la calidad de los medios en tiempo real. Nuestro Reporte sobre Calidad de Medios se cimienta en esta enorme base de datos y ofrece un bar\u00f3metro de la industria con el que tanto compradores como vendedores de publicidad pueden comparar la calidad de sus campa\u00f1as e inventario.<\/p>\n","protected":false},"author":1,"featured_media":293775,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[717,721,722,723],"tags":[],"class_list":["post-326108","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-featured-latam","category-insights-latam","category-investigacion-latam","category-mqr-latam"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.7 (Yoast SEO v27.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Reporte sobre Calidad de Medios S1 2020 - Integral Ad Science<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/latam\/insider\/reporte-sobre-calidad-de-medios-s1-2020\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Reporte sobre Calidad de Medios S1 2020\" \/>\n<meta property=\"og:description\" content=\"En Integral Ad Science, evaluamos m\u00e1s de 1 bill\u00f3n de m\u00e9tricas de medios a nivel mundial dirariamente, una escala que nos brinda la oportunidad de observar y comprender la calidad de los medios en tiempo real. 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