{"id":326109,"date":"2020-03-24T04:00:00","date_gmt":"2020-03-24T04:00:00","guid":{"rendered":"https:\/\/integralads.com\/insider\/streaming-wars-mx\/"},"modified":"2023-09-27T10:08:07","modified_gmt":"2023-09-27T10:08:07","slug":"streaming-wars-mx","status":"publish","type":"post","link":"https:\/\/integralads.com\/latam\/insider\/streaming-wars-mx\/","title":{"rendered":"Guerra del Streaming"},"content":{"rendered":"<p><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Para nadie es un secreto que la adopci\u00f3n de la TV conectada se ha disparado en los \u00faltimos a\u00f1os. Los consumidores se sienten atra\u00eddos por la posibilidad de acceder a su contenido favorito mediante streaming (sin necesidad de un proveedor de cable), al suscribirse selectivamente a proveedores de contenido que se adapten a sus preferencias y presupuesto.<\/span><\/span><\/span><\/span><\/p>\n<p>Pero, \u00bfqu\u00e9 sucede cuando las suscripciones se vuelven una carga? Consultamos a 509 consumidores sobre su uso de la TV conectada y sus preferencias en cuanto a pagar por servicios mediante suscripci\u00f3n.<\/p>\n<p>Descarga nuestra investigaci\u00f3n m\u00e1s reciente para saber lo que opinan los consumidores sobre la Guerra del Streaming.<\/p>\n<p><em>IAS es la primera y \u00fanica compa\u00f1\u00eda colaborando directamente con los m\u00e1s grandes servicios de video en l\u00ednea para validar que los anuncios de video en TV conectada sean vistos en su totalidad y sin tr\u00e1fico inv\u00e1lido. Conoce m\u00e1s sobre nuestras <a href=\"https:\/\/integralads.com\/solutions\/ctv-video\/\">soluciones de CTV y Unified Video tag<\/a> ahora.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Para nadie es un secreto que la adopci\u00f3n de la TV conectada se ha disparado en los \u00faltimos a\u00f1os. Los consumidores se sienten atra\u00eddos por la posibilidad de acceder a su contenido favorito mediante streaming (sin necesidad de un proveedor de cable), al suscribirse selectivamente a proveedores de contenido que se adapten a sus preferencias y presupuesto.<\/p>\n","protected":false},"author":1,"featured_media":296008,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[722,718,731,725],"tags":[],"class_list":["post-326109","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-investigacion-latam","category-recursos-latam","category-seguridad-e-idoneidad-de-marca-latam","category-topicos-latam"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Guerra del Streaming - Integral Ad Science<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/latam\/insider\/streaming-wars-mx\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Guerra del Streaming\" \/>\n<meta property=\"og:description\" content=\"Para nadie es un secreto que la adopci\u00f3n de la TV conectada se ha disparado en los \u00faltimos a\u00f1os. Los consumidores se sienten atra\u00eddos por la posibilidad de acceder a su contenido favorito mediante streaming (sin necesidad de un proveedor de cable), al suscribirse selectivamente a proveedores de contenido que se adapten a sus preferencias y presupuesto.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/integralads.com\/latam\/insider\/streaming-wars-mx\/\" \/>\n<meta property=\"og:site_name\" content=\"Integral Ad Science\" \/>\n<meta property=\"article:published_time\" content=\"2020-03-24T04:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-09-27T10:08:07+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/integralads.com\/wp-content\/uploads\/2023\/06\/Streaming-Wars-MX-Insider-header.png\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"405\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"IAS TEAM\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@integralads\" \/>\n<meta name=\"twitter:site\" content=\"@integralads\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"IAS TEAM\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/integralads.com\\\/latam\\\/insider\\\/streaming-wars-mx\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/latam\\\/insider\\\/streaming-wars-mx\\\/\"},\"author\":{\"name\":\"IAS TEAM\",\"@id\":\"https:\\\/\\\/integralads.com\\\/#\\\/schema\\\/person\\\/dbee79df007713b5bab3127e3f349399\"},\"headline\":\"Guerra del Streaming\",\"datePublished\":\"2020-03-24T04:00:00+00:00\",\"dateModified\":\"2023-09-27T10:08:07+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/latam\\\/insider\\\/streaming-wars-mx\\\/\"},\"wordCount\":169,\"publisher\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/latam\\\/insider\\\/streaming-wars-mx\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/integralads.com\\\/wp-content\\\/uploads\\\/2023\\\/06\\\/Streaming-Wars-MX-Insider-header.png\",\"articleSection\":[\"Investigaci\u00f3n\",\"Recursos\",\"Seguridad e idoneidad de marca\",\"T\u00f3picos\"],\"inLanguage\":\"es-419\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/integralads.com\\\/latam\\\/insider\\\/streaming-wars-mx\\\/\",\"url\":\"https:\\\/\\\/integralads.com\\\/latam\\\/insider\\\/streaming-wars-mx\\\/\",\"name\":\"Guerra del Streaming - Integral Ad Science\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/latam\\\/insider\\\/streaming-wars-mx\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/latam\\\/insider\\\/streaming-wars-mx\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/integralads.com\\\/wp-content\\\/uploads\\\/2023\\\/06\\\/Streaming-Wars-MX-Insider-header.png\",\"datePublished\":\"2020-03-24T04:00:00+00:00\",\"dateModified\":\"2023-09-27T10:08:07+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/latam\\\/insider\\\/streaming-wars-mx\\\/#breadcrumb\"},\"inLanguage\":\"es-419\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/integralads.com\\\/latam\\\/insider\\\/streaming-wars-mx\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es-419\",\"@id\":\"https:\\\/\\\/integralads.com\\\/latam\\\/insider\\\/streaming-wars-mx\\\/#primaryimage\",\"url\":\"https:\\\/\\\/integralads.com\\\/wp-content\\\/uploads\\\/2023\\\/06\\\/Streaming-Wars-MX-Insider-header.png\",\"contentUrl\":\"https:\\\/\\\/integralads.com\\\/wp-content\\\/uploads\\\/2023\\\/06\\\/Streaming-Wars-MX-Insider-header.png\",\"width\":800,\"height\":405},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/integralads.com\\\/latam\\\/insider\\\/streaming-wars-mx\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/integralads.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Guerra del Streaming\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/integralads.com\\\/#website\",\"url\":\"https:\\\/\\\/integralads.com\\\/\",\"name\":\"Integral Ad Science\",\"description\":\"The Hidden Cost of MFA Webinar\",\"publisher\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/integralads.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es-419\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/integralads.com\\\/#organization\",\"name\":\"Integral Ad Science\",\"url\":\"https:\\\/\\\/integralads.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es-419\",\"@id\":\"https:\\\/\\\/integralads.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/integralads.com\\\/wp-content\\\/uploads\\\/2023\\\/10\\\/IAS_Square-Logo-600x600-1.png\",\"contentUrl\":\"https:\\\/\\\/integralads.com\\\/wp-content\\\/uploads\\\/2023\\\/10\\\/IAS_Square-Logo-600x600-1.png\",\"width\":600,\"height\":600,\"caption\":\"Integral Ad Science\"},\"image\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/x.com\\\/integralads\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/integralads.com\\\/#\\\/schema\\\/person\\\/dbee79df007713b5bab3127e3f349399\",\"name\":\"IAS TEAM\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es-419\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/255e04bda9c08f76d15834db86e6d973bed5d92c701c65e4e3781e74f8b79551?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/255e04bda9c08f76d15834db86e6d973bed5d92c701c65e4e3781e74f8b79551?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/255e04bda9c08f76d15834db86e6d973bed5d92c701c65e4e3781e74f8b79551?s=96&d=mm&r=g\",\"caption\":\"IAS TEAM\"},\"description\":\"Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.\",\"sameAs\":[\"https:\\\/\\\/integralads.com\"],\"jobTitle\":\"TEST\",\"url\":\"https:\\\/\\\/integralads.com\\\/latam\\\/insider\\\/author\\\/ias2023\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Guerra del Streaming - Integral Ad Science","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/integralads.com\/latam\/insider\/streaming-wars-mx\/","og_locale":"es_ES","og_type":"article","og_title":"Guerra del Streaming","og_description":"Para nadie es un secreto que la adopci\u00f3n de la TV conectada se ha disparado en los \u00faltimos a\u00f1os. Los consumidores se sienten atra\u00eddos por la posibilidad de acceder a su contenido favorito mediante streaming (sin necesidad de un proveedor de cable), al suscribirse selectivamente a proveedores de contenido que se adapten a sus preferencias y presupuesto.","og_url":"https:\/\/integralads.com\/latam\/insider\/streaming-wars-mx\/","og_site_name":"Integral Ad Science","article_published_time":"2020-03-24T04:00:00+00:00","article_modified_time":"2023-09-27T10:08:07+00:00","og_image":[{"width":800,"height":405,"url":"https:\/\/integralads.com\/wp-content\/uploads\/2023\/06\/Streaming-Wars-MX-Insider-header.png","type":"image\/png"}],"author":"IAS TEAM","twitter_card":"summary_large_image","twitter_creator":"@integralads","twitter_site":"@integralads","twitter_misc":{"Written by":"IAS TEAM","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/integralads.com\/latam\/insider\/streaming-wars-mx\/#article","isPartOf":{"@id":"https:\/\/integralads.com\/latam\/insider\/streaming-wars-mx\/"},"author":{"name":"IAS TEAM","@id":"https:\/\/integralads.com\/#\/schema\/person\/dbee79df007713b5bab3127e3f349399"},"headline":"Guerra del Streaming","datePublished":"2020-03-24T04:00:00+00:00","dateModified":"2023-09-27T10:08:07+00:00","mainEntityOfPage":{"@id":"https:\/\/integralads.com\/latam\/insider\/streaming-wars-mx\/"},"wordCount":169,"publisher":{"@id":"https:\/\/integralads.com\/#organization"},"image":{"@id":"https:\/\/integralads.com\/latam\/insider\/streaming-wars-mx\/#primaryimage"},"thumbnailUrl":"https:\/\/integralads.com\/wp-content\/uploads\/2023\/06\/Streaming-Wars-MX-Insider-header.png","articleSection":["Investigaci\u00f3n","Recursos","Seguridad e idoneidad de marca","T\u00f3picos"],"inLanguage":"es-419"},{"@type":"WebPage","@id":"https:\/\/integralads.com\/latam\/insider\/streaming-wars-mx\/","url":"https:\/\/integralads.com\/latam\/insider\/streaming-wars-mx\/","name":"Guerra del Streaming - Integral Ad Science","isPartOf":{"@id":"https:\/\/integralads.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/integralads.com\/latam\/insider\/streaming-wars-mx\/#primaryimage"},"image":{"@id":"https:\/\/integralads.com\/latam\/insider\/streaming-wars-mx\/#primaryimage"},"thumbnailUrl":"https:\/\/integralads.com\/wp-content\/uploads\/2023\/06\/Streaming-Wars-MX-Insider-header.png","datePublished":"2020-03-24T04:00:00+00:00","dateModified":"2023-09-27T10:08:07+00:00","breadcrumb":{"@id":"https:\/\/integralads.com\/latam\/insider\/streaming-wars-mx\/#breadcrumb"},"inLanguage":"es-419","potentialAction":[{"@type":"ReadAction","target":["https:\/\/integralads.com\/latam\/insider\/streaming-wars-mx\/"]}]},{"@type":"ImageObject","inLanguage":"es-419","@id":"https:\/\/integralads.com\/latam\/insider\/streaming-wars-mx\/#primaryimage","url":"https:\/\/integralads.com\/wp-content\/uploads\/2023\/06\/Streaming-Wars-MX-Insider-header.png","contentUrl":"https:\/\/integralads.com\/wp-content\/uploads\/2023\/06\/Streaming-Wars-MX-Insider-header.png","width":800,"height":405},{"@type":"BreadcrumbList","@id":"https:\/\/integralads.com\/latam\/insider\/streaming-wars-mx\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/integralads.com\/"},{"@type":"ListItem","position":2,"name":"Guerra del Streaming"}]},{"@type":"WebSite","@id":"https:\/\/integralads.com\/#website","url":"https:\/\/integralads.com\/","name":"Integral Ad Science","description":"The Hidden Cost of MFA Webinar","publisher":{"@id":"https:\/\/integralads.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/integralads.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es-419"},{"@type":"Organization","@id":"https:\/\/integralads.com\/#organization","name":"Integral Ad Science","url":"https:\/\/integralads.com\/","logo":{"@type":"ImageObject","inLanguage":"es-419","@id":"https:\/\/integralads.com\/#\/schema\/logo\/image\/","url":"https:\/\/integralads.com\/wp-content\/uploads\/2023\/10\/IAS_Square-Logo-600x600-1.png","contentUrl":"https:\/\/integralads.com\/wp-content\/uploads\/2023\/10\/IAS_Square-Logo-600x600-1.png","width":600,"height":600,"caption":"Integral Ad Science"},"image":{"@id":"https:\/\/integralads.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/x.com\/integralads"]},{"@type":"Person","@id":"https:\/\/integralads.com\/#\/schema\/person\/dbee79df007713b5bab3127e3f349399","name":"IAS TEAM","image":{"@type":"ImageObject","inLanguage":"es-419","@id":"https:\/\/secure.gravatar.com\/avatar\/255e04bda9c08f76d15834db86e6d973bed5d92c701c65e4e3781e74f8b79551?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/255e04bda9c08f76d15834db86e6d973bed5d92c701c65e4e3781e74f8b79551?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/255e04bda9c08f76d15834db86e6d973bed5d92c701c65e4e3781e74f8b79551?s=96&d=mm&r=g","caption":"IAS TEAM"},"description":"Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.","sameAs":["https:\/\/integralads.com"],"jobTitle":"TEST","url":"https:\/\/integralads.com\/latam\/insider\/author\/ias2023\/"}]}},"_links":{"self":[{"href":"https:\/\/integralads.com\/latam\/wp-json\/wp\/v2\/posts\/326109","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/integralads.com\/latam\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/integralads.com\/latam\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/integralads.com\/latam\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/integralads.com\/latam\/wp-json\/wp\/v2\/comments?post=326109"}],"version-history":[{"count":0,"href":"https:\/\/integralads.com\/latam\/wp-json\/wp\/v2\/posts\/326109\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/integralads.com\/latam\/wp-json\/wp\/v2\/media\/296008"}],"wp:attachment":[{"href":"https:\/\/integralads.com\/latam\/wp-json\/wp\/v2\/media?parent=326109"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/integralads.com\/latam\/wp-json\/wp\/v2\/categories?post=326109"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/integralads.com\/latam\/wp-json\/wp\/v2\/tags?post=326109"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}