{"id":326110,"date":"2020-03-02T05:00:00","date_gmt":"2020-03-02T05:00:00","guid":{"rendered":"https:\/\/integralads.com\/insider\/has-visto-este-bot\/"},"modified":"2023-09-27T10:08:37","modified_gmt":"2023-09-27T10:08:37","slug":"has-visto-este-bot","status":"publish","type":"post","link":"https:\/\/integralads.com\/latam\/insider\/has-visto-este-bot\/","title":{"rendered":"\u00bfHas visto este bot?"},"content":{"rendered":"<p><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">El IAS Threat Lab ha hecho que la industria fije su atenci\u00f3n en un creciente esquema de bots llamado 404bot.<\/p>\n<p>Este esquema, detectado a principios de 2018, se basa en actividades de suplantaci\u00f3n de dominios (el ojo humano no puede detectar f\u00e1cilmente las URL falsas). El bot se centra en atacar archivos Ads.txt grandes y, m\u00e1s importante a\u00fan, desactualizados. Con la implementaci\u00f3n de archivos Ads.txt, las publicaciones hasta ahora han limitado considerablemente la capacidad de los actores fraudulentos para abusar del ecosistema, pero los timadores evolucionan constantemente y ahora pueden sacar provecho de los archivos Ads.txt no auditados.<\/p>\n<p>Gracias a la diligencia de nuestro Threat Lab, pudimos identificar el sofisticado 404bot y asegurar que nuestros clientes, y la industria en general, est\u00e9n protegidos de sus efectos. Auditar y actualizar continuamente los archivos Ads.txt resulta crucial para mitigar la amenaza del 404bot.<\/p>\n<p>Si tienes preguntas sobre si tus campa\u00f1as han sido afectadas, ponte en contacto con tu representante de IAS. Lee m\u00e1s sobre el 404bot<\/span><\/span><\/span><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Este esquema, detectado a principios de 2018, se basa en actividades de suplantaci\u00f3n de dominios (el ojo humano no puede detectar f\u00e1cilmente las URL falsas). El bot se centra en atacar archivos Ads.txt grandes y, m\u00e1s importante a\u00fan, desactualizados. Con la implementaci\u00f3n de archivos Ads.txt, las publicaciones hasta ahora han limitado considerablemente la capacidad de los actores fraudulentos para abusar del ecosistema, pero los timadores evolucionan constantemente y ahora pueden sacar provecho de los archivos Ads.txt no auditados.<\/p>\n","protected":false},"author":1,"featured_media":293694,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[727,721,722],"tags":[672],"class_list":["post-326110","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fraude-publicitario-latam","category-insights-latam","category-investigacion-latam","tag-investigacion-y-reportes"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>\u00bfHas visto este bot? - Integral Ad Science<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/latam\/insider\/has-visto-este-bot\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00bfHas visto este bot?\" \/>\n<meta property=\"og:description\" content=\"Este esquema, detectado a principios de 2018, se basa en actividades de suplantaci\u00f3n de dominios (el ojo humano no puede detectar f\u00e1cilmente las URL falsas). 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