{"id":326114,"date":"2020-11-20T05:00:00","date_gmt":"2020-11-20T05:00:00","guid":{"rendered":"https:\/\/integralads.com\/insider\/tag-automatizada-optimiza-la-medicion-por-parte-de-socios-externos\/"},"modified":"2023-09-27T10:02:43","modified_gmt":"2023-09-27T10:02:43","slug":"tag-automatizada-optimiza-la-medicion-por-parte-de-socios-externos","status":"publish","type":"post","link":"https:\/\/integralads.com\/latam\/insider\/tag-automatizada-optimiza-la-medicion-por-parte-de-socios-externos\/","title":{"rendered":"Tag Automatizada: optimiza la medici\u00f3n por parte de socios externos"},"content":{"rendered":"<p><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><\/p>\n<div>\n<p>IAS es la compa\u00f1\u00eda de verificaci\u00f3n reconocida por anunciantes a nivel mundial como el est\u00e1ndar global de confianza, transparencia y ciencia predictiva en los medios.<\/p>\n<p>Somos la primera compa\u00f1\u00eda externa en proporcionar verificaci\u00f3n automatizada para campa\u00f1as publicitarias de video y display en Google Campaign Manager. Esta integraci\u00f3n ahorra tiempo a los expertos de marketing al lanzar campa\u00f1as con protecci\u00f3n y medici\u00f3n externa.<\/p>\n<p>Los usuarios de Google Campaign Manager tienen la capacidad de integrarse con la tecnolog\u00eda de IAS a nivel de anunciante para agregar autom\u00e1ticamente la verificaci\u00f3n a nivel de campa\u00f1a, as\u00ed como toda nueva colocaci\u00f3n de anuncios creada de manera subsecuente dentro de la campa\u00f1a.<\/p>\n<p>Descarga la hoja promocional para obtener m\u00e1s informaci\u00f3n.<\/p>\n<\/div>\n<p><\/span><\/span><\/span><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>IAS es la primera compa\u00f1\u00eda externa en proporcionar verificaci\u00f3n automatizada para campa\u00f1as publicitarias de video y display en Google Campaign Manager. Esta integraci\u00f3n ahorra tiempo a los expertos de marketing al lanzar campa\u00f1as con protecci\u00f3n y medici\u00f3n externa.<\/p>\n","protected":false},"author":22,"featured_media":293773,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[717,721,714,718,731,725],"tags":[],"class_list":["post-326114","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-featured-latam","category-insights-latam","category-plataformas-proprietarias-latam","category-recursos-latam","category-seguridad-e-idoneidad-de-marca-latam","category-topicos-latam"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.7 (Yoast SEO v28.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Tag Automatizada: optimiza la medici\u00f3n por parte de socios externos - Integral Ad Science<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/latam\/insider\/tag-automatizada-optimiza-la-medicion-por-parte-de-socios-externos\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Tag Automatizada: optimiza la medici\u00f3n por parte de socios externos\" \/>\n<meta property=\"og:description\" content=\"IAS es la primera compa\u00f1\u00eda externa en proporcionar verificaci\u00f3n automatizada para campa\u00f1as publicitarias de video y display en Google Campaign Manager. Esta integraci\u00f3n ahorra tiempo a los expertos de marketing al lanzar campa\u00f1as con protecci\u00f3n y medici\u00f3n externa.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/integralads.com\/latam\/insider\/tag-automatizada-optimiza-la-medicion-por-parte-de-socios-externos\/\" \/>\n<meta property=\"og:site_name\" content=\"Integral Ad Science\" \/>\n<meta property=\"article:published_time\" content=\"2020-11-20T05:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-09-27T10:02:43+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/integralads.com\/wp-content\/uploads\/2023\/06\/insider-image-template-Recovered-03-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"760\" \/>\n\t<meta property=\"og:image:height\" content=\"760\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"IAS Marketing\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@integralads\" \/>\n<meta name=\"twitter:site\" content=\"@integralads\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"IAS Marketing\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/integralads.com\\\/latam\\\/insider\\\/tag-automatizada-optimiza-la-medicion-por-parte-de-socios-externos\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/latam\\\/insider\\\/tag-automatizada-optimiza-la-medicion-por-parte-de-socios-externos\\\/\"},\"author\":{\"name\":\"IAS Marketing\",\"@id\":\"https:\\\/\\\/integralads.com\\\/#\\\/schema\\\/person\\\/7385283b34c18807943c65833f585b49\"},\"headline\":\"Tag Automatizada: optimiza la medici\u00f3n por parte de socios externos\",\"datePublished\":\"2020-11-20T05:00:00+00:00\",\"dateModified\":\"2023-09-27T10:02:43+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/latam\\\/insider\\\/tag-automatizada-optimiza-la-medicion-por-parte-de-socios-externos\\\/\"},\"wordCount\":143,\"publisher\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/latam\\\/insider\\\/tag-automatizada-optimiza-la-medicion-por-parte-de-socios-externos\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/integralads.com\\\/wp-content\\\/uploads\\\/2023\\\/06\\\/insider-image-template-Recovered-03-1.png\",\"articleSection\":[\"Featured\",\"Insights\",\"Plataformas Proprietarias\",\"Recursos\",\"Seguridad e idoneidad de marca\",\"T\u00f3picos\"],\"inLanguage\":\"es-419\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/integralads.com\\\/latam\\\/insider\\\/tag-automatizada-optimiza-la-medicion-por-parte-de-socios-externos\\\/\",\"url\":\"https:\\\/\\\/integralads.com\\\/latam\\\/insider\\\/tag-automatizada-optimiza-la-medicion-por-parte-de-socios-externos\\\/\",\"name\":\"Tag Automatizada: optimiza la medici\u00f3n por parte de socios externos - Integral Ad Science\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/latam\\\/insider\\\/tag-automatizada-optimiza-la-medicion-por-parte-de-socios-externos\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/latam\\\/insider\\\/tag-automatizada-optimiza-la-medicion-por-parte-de-socios-externos\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/integralads.com\\\/wp-content\\\/uploads\\\/2023\\\/06\\\/insider-image-template-Recovered-03-1.png\",\"datePublished\":\"2020-11-20T05:00:00+00:00\",\"dateModified\":\"2023-09-27T10:02:43+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/latam\\\/insider\\\/tag-automatizada-optimiza-la-medicion-por-parte-de-socios-externos\\\/#breadcrumb\"},\"inLanguage\":\"es-419\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/integralads.com\\\/latam\\\/insider\\\/tag-automatizada-optimiza-la-medicion-por-parte-de-socios-externos\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es-419\",\"@id\":\"https:\\\/\\\/integralads.com\\\/latam\\\/insider\\\/tag-automatizada-optimiza-la-medicion-por-parte-de-socios-externos\\\/#primaryimage\",\"url\":\"https:\\\/\\\/integralads.com\\\/wp-content\\\/uploads\\\/2023\\\/06\\\/insider-image-template-Recovered-03-1.png\",\"contentUrl\":\"https:\\\/\\\/integralads.com\\\/wp-content\\\/uploads\\\/2023\\\/06\\\/insider-image-template-Recovered-03-1.png\",\"width\":760,\"height\":760},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/integralads.com\\\/latam\\\/insider\\\/tag-automatizada-optimiza-la-medicion-por-parte-de-socios-externos\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/integralads.com\\\/latam\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Tag Automatizada: optimiza la medici\u00f3n por parte de socios externos\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/integralads.com\\\/#website\",\"url\":\"https:\\\/\\\/integralads.com\\\/\",\"name\":\"Integral Ad Science\",\"description\":\"The Hidden Cost of MFA Webinar\",\"publisher\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/integralads.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es-419\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/integralads.com\\\/#organization\",\"name\":\"Integral Ad Science\",\"url\":\"https:\\\/\\\/integralads.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es-419\",\"@id\":\"https:\\\/\\\/integralads.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/integralads.com\\\/wp-content\\\/uploads\\\/2023\\\/10\\\/IAS_Square-Logo-600x600-1.png\",\"contentUrl\":\"https:\\\/\\\/integralads.com\\\/wp-content\\\/uploads\\\/2023\\\/10\\\/IAS_Square-Logo-600x600-1.png\",\"width\":600,\"height\":600,\"caption\":\"Integral Ad Science\"},\"image\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/x.com\\\/integralads\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/integralads.com\\\/#\\\/schema\\\/person\\\/7385283b34c18807943c65833f585b49\",\"name\":\"IAS Marketing\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es-419\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/fd91e008885a0cc580cc032e53313c99cfdb402c7ca38311698f93cf95a6fa6f?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/fd91e008885a0cc580cc032e53313c99cfdb402c7ca38311698f93cf95a6fa6f?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/fd91e008885a0cc580cc032e53313c99cfdb402c7ca38311698f93cf95a6fa6f?s=96&d=mm&r=g\",\"caption\":\"IAS Marketing\"},\"url\":\"https:\\\/\\\/integralads.com\\\/latam\\\/insider\\\/author\\\/2021-04-05-221343-9\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Tag Automatizada: optimiza la medici\u00f3n por parte de socios externos - Integral Ad Science","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/integralads.com\/latam\/insider\/tag-automatizada-optimiza-la-medicion-por-parte-de-socios-externos\/","og_locale":"es_ES","og_type":"article","og_title":"Tag Automatizada: optimiza la medici\u00f3n por parte de socios externos","og_description":"IAS es la primera compa\u00f1\u00eda externa en proporcionar verificaci\u00f3n automatizada para campa\u00f1as publicitarias de video y display en Google Campaign Manager. Esta integraci\u00f3n ahorra tiempo a los expertos de marketing al lanzar campa\u00f1as con protecci\u00f3n y medici\u00f3n externa.","og_url":"https:\/\/integralads.com\/latam\/insider\/tag-automatizada-optimiza-la-medicion-por-parte-de-socios-externos\/","og_site_name":"Integral Ad Science","article_published_time":"2020-11-20T05:00:00+00:00","article_modified_time":"2023-09-27T10:02:43+00:00","og_image":[{"width":760,"height":760,"url":"https:\/\/integralads.com\/wp-content\/uploads\/2023\/06\/insider-image-template-Recovered-03-1.png","type":"image\/png"}],"author":"IAS Marketing","twitter_card":"summary_large_image","twitter_creator":"@integralads","twitter_site":"@integralads","twitter_misc":{"Written by":"IAS Marketing","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/integralads.com\/latam\/insider\/tag-automatizada-optimiza-la-medicion-por-parte-de-socios-externos\/#article","isPartOf":{"@id":"https:\/\/integralads.com\/latam\/insider\/tag-automatizada-optimiza-la-medicion-por-parte-de-socios-externos\/"},"author":{"name":"IAS Marketing","@id":"https:\/\/integralads.com\/#\/schema\/person\/7385283b34c18807943c65833f585b49"},"headline":"Tag Automatizada: optimiza la medici\u00f3n por parte de socios externos","datePublished":"2020-11-20T05:00:00+00:00","dateModified":"2023-09-27T10:02:43+00:00","mainEntityOfPage":{"@id":"https:\/\/integralads.com\/latam\/insider\/tag-automatizada-optimiza-la-medicion-por-parte-de-socios-externos\/"},"wordCount":143,"publisher":{"@id":"https:\/\/integralads.com\/#organization"},"image":{"@id":"https:\/\/integralads.com\/latam\/insider\/tag-automatizada-optimiza-la-medicion-por-parte-de-socios-externos\/#primaryimage"},"thumbnailUrl":"https:\/\/integralads.com\/wp-content\/uploads\/2023\/06\/insider-image-template-Recovered-03-1.png","articleSection":["Featured","Insights","Plataformas Proprietarias","Recursos","Seguridad e idoneidad de marca","T\u00f3picos"],"inLanguage":"es-419"},{"@type":"WebPage","@id":"https:\/\/integralads.com\/latam\/insider\/tag-automatizada-optimiza-la-medicion-por-parte-de-socios-externos\/","url":"https:\/\/integralads.com\/latam\/insider\/tag-automatizada-optimiza-la-medicion-por-parte-de-socios-externos\/","name":"Tag Automatizada: optimiza la medici\u00f3n por parte de socios externos - Integral Ad Science","isPartOf":{"@id":"https:\/\/integralads.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/integralads.com\/latam\/insider\/tag-automatizada-optimiza-la-medicion-por-parte-de-socios-externos\/#primaryimage"},"image":{"@id":"https:\/\/integralads.com\/latam\/insider\/tag-automatizada-optimiza-la-medicion-por-parte-de-socios-externos\/#primaryimage"},"thumbnailUrl":"https:\/\/integralads.com\/wp-content\/uploads\/2023\/06\/insider-image-template-Recovered-03-1.png","datePublished":"2020-11-20T05:00:00+00:00","dateModified":"2023-09-27T10:02:43+00:00","breadcrumb":{"@id":"https:\/\/integralads.com\/latam\/insider\/tag-automatizada-optimiza-la-medicion-por-parte-de-socios-externos\/#breadcrumb"},"inLanguage":"es-419","potentialAction":[{"@type":"ReadAction","target":["https:\/\/integralads.com\/latam\/insider\/tag-automatizada-optimiza-la-medicion-por-parte-de-socios-externos\/"]}]},{"@type":"ImageObject","inLanguage":"es-419","@id":"https:\/\/integralads.com\/latam\/insider\/tag-automatizada-optimiza-la-medicion-por-parte-de-socios-externos\/#primaryimage","url":"https:\/\/integralads.com\/wp-content\/uploads\/2023\/06\/insider-image-template-Recovered-03-1.png","contentUrl":"https:\/\/integralads.com\/wp-content\/uploads\/2023\/06\/insider-image-template-Recovered-03-1.png","width":760,"height":760},{"@type":"BreadcrumbList","@id":"https:\/\/integralads.com\/latam\/insider\/tag-automatizada-optimiza-la-medicion-por-parte-de-socios-externos\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/integralads.com\/latam\/"},{"@type":"ListItem","position":2,"name":"Tag Automatizada: optimiza la medici\u00f3n por parte de socios externos"}]},{"@type":"WebSite","@id":"https:\/\/integralads.com\/#website","url":"https:\/\/integralads.com\/","name":"Integral Ad Science","description":"The Hidden Cost of MFA Webinar","publisher":{"@id":"https:\/\/integralads.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/integralads.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es-419"},{"@type":"Organization","@id":"https:\/\/integralads.com\/#organization","name":"Integral Ad Science","url":"https:\/\/integralads.com\/","logo":{"@type":"ImageObject","inLanguage":"es-419","@id":"https:\/\/integralads.com\/#\/schema\/logo\/image\/","url":"https:\/\/integralads.com\/wp-content\/uploads\/2023\/10\/IAS_Square-Logo-600x600-1.png","contentUrl":"https:\/\/integralads.com\/wp-content\/uploads\/2023\/10\/IAS_Square-Logo-600x600-1.png","width":600,"height":600,"caption":"Integral Ad Science"},"image":{"@id":"https:\/\/integralads.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/x.com\/integralads"]},{"@type":"Person","@id":"https:\/\/integralads.com\/#\/schema\/person\/7385283b34c18807943c65833f585b49","name":"IAS Marketing","image":{"@type":"ImageObject","inLanguage":"es-419","@id":"https:\/\/secure.gravatar.com\/avatar\/fd91e008885a0cc580cc032e53313c99cfdb402c7ca38311698f93cf95a6fa6f?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/fd91e008885a0cc580cc032e53313c99cfdb402c7ca38311698f93cf95a6fa6f?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/fd91e008885a0cc580cc032e53313c99cfdb402c7ca38311698f93cf95a6fa6f?s=96&d=mm&r=g","caption":"IAS Marketing"},"url":"https:\/\/integralads.com\/latam\/insider\/author\/2021-04-05-221343-9\/"}]}},"_links":{"self":[{"href":"https:\/\/integralads.com\/latam\/wp-json\/wp\/v2\/posts\/326114","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/integralads.com\/latam\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/integralads.com\/latam\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/integralads.com\/latam\/wp-json\/wp\/v2\/users\/22"}],"replies":[{"embeddable":true,"href":"https:\/\/integralads.com\/latam\/wp-json\/wp\/v2\/comments?post=326114"}],"version-history":[{"count":0,"href":"https:\/\/integralads.com\/latam\/wp-json\/wp\/v2\/posts\/326114\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/integralads.com\/latam\/wp-json\/wp\/v2\/media\/293773"}],"wp:attachment":[{"href":"https:\/\/integralads.com\/latam\/wp-json\/wp\/v2\/media?parent=326114"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/integralads.com\/latam\/wp-json\/wp\/v2\/categories?post=326114"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/integralads.com\/latam\/wp-json\/wp\/v2\/tags?post=326114"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}