{"id":326118,"date":"2021-01-14T05:00:00","date_gmt":"2021-01-14T05:00:00","guid":{"rendered":"https:\/\/integralads.com\/insider\/ias-acquires-amino-payments\/"},"modified":"2023-09-27T10:01:48","modified_gmt":"2023-09-27T10:01:48","slug":"ias-acquires-amino-payments","status":"publish","type":"post","link":"https:\/\/integralads.com\/latam\/insider\/ias-acquires-amino-payments\/","title":{"rendered":"Integral Ad Science adquiere Amino Payments"},"content":{"rendered":"<p><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><\/span><\/span><\/span><\/span><\/p>\n<h2>La alianza permitir\u00e1 a anunciantes y agencias conocer el destino de cada c\u00e9ntimo que invierten en este tipo de campa\u00f1as a trav\u00e9s de la herramienta Total Visibility<\/h2>\n<p><a href=\"https:\/\/integralads.com\/es\/\">Integral Ad Science<\/a> (IAS), l\u00edder mundial en verificaci\u00f3n, anuncia hoy la adquisici\u00f3n del proveedor l\u00edder de transparencia en program\u00e1tica Amino Payments. La compra refuerza el compromiso de IAS de ofrecer al mercado la tecnolog\u00eda m\u00e1s completa en transparencia para compra program\u00e1tica, que incluye la herramienta <a href=\"\/\/total-visibility-amino\/\">Total Visibility<\/a> con la que se ofrece informaci\u00f3n detallada sobre la inversi\u00f3n en medios digitales as\u00ed como de los costos en cada fase del proceso.<\/p>\n<p>\u201cLa publicidad program\u00e1tica contin\u00faa creciendo a un ritmo vertiginoso y con esta adquisici\u00f3n estamos haciendo llegar a la industria digital en su conjunto la transparencia total en el proceso de compra program\u00e1tica\u201d, se\u00f1ala Lisa Utzschneider, CEO de IAS. \u201cCon la adquisici\u00f3n de Amino Payments, IAS pone a disposici\u00f3n de los especialistas de marketing todo el potencial de la program\u00e1tica al permitirles una mayor eficacia y rentabilidad en sus campa\u00f1as digitales\u201d.<\/p>\n<p>En abril de 2020 IAS y Amino Payments, cuya marca se retirar\u00e1 del mercado, se asociaron para lanzar Total Visibility. Esta herramienta, disponible a nivel mundial, ofrece a los anunciantes informaci\u00f3n financiera acerca de las impresiones, as\u00ed como verificaci\u00f3n de la calidad de los medios que permite optimizar campa\u00f1as en tiempo real. Con la adquisici\u00f3n anunciada hoy, IAS acelera sus inversiones en favor de la transparencia en la compra program\u00e1tica. Total Visibility, que formar\u00e1 parte de la marca IAS, ayuda as\u00ed a los anunciantes a determinar la calidad de medios, al ofrecer informaci\u00f3n relevante sobre las m\u00e9tricas de <em>viewability<\/em>, seguridad de marca y fraude digital, as\u00ed como el control de la optimizaci\u00f3n de campa\u00f1as al permitir orientarlas hacia ubicaciones m\u00e1s rentables para las marcas y que garantizan una mayor calidad.<\/p>\n<p>Total Visibility puede ahorrar hasta un 15% de la inversi\u00f3n en compra program\u00e1tica al optimizar las campa\u00f1as y dirigirlas a ubicaciones con mejor impacto y con una cadena de suministro con costos m\u00e1s bajos. eMarketer estima que los anunciantes de Estados Unidos invertir\u00e1n 79,610 millones de d\u00f3lares en compra program\u00e1tica en 2021.<\/p>\n<p>\u201cA medida que crece la compra de medios digitales a trav\u00e9s de tecnolog\u00eda program\u00e1tica, la necesidad de transparencia seguir\u00e1 siendo fundamental para los anunciantes\u201d, se\u00f1ala Will Luttrell, CEO de Amino Payments. \u201cNuestro equipo est\u00e1 encantado de unirse a IAS, el l\u00edder en verificaci\u00f3n, para ofrecer una visi\u00f3n conjunta de transparencia sin precedentes en la publicidad program\u00e1tica\u201d.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La alianza permitir\u00e1 a anunciantes y agencias conocer el destino de cada c\u00e9ntimo que invierten en este tipo de campa\u00f1as a trav\u00e9s de la herramienta Total Visibility<\/p>\n","protected":false},"author":1,"featured_media":293803,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[717,715],"tags":[],"class_list":["post-326118","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-featured-latam","category-programatica-latam"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.4) - 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