{"id":326246,"date":"2021-12-01T15:07:21","date_gmt":"2021-12-01T15:07:21","guid":{"rendered":"https:\/\/integralads.com\/insider\/reporte-de-calidad-de-medios-s1-2021\/"},"modified":"2023-09-27T09:54:19","modified_gmt":"2023-09-27T09:54:19","slug":"reporte-de-calidad-de-medios-s1-2021","status":"publish","type":"post","link":"https:\/\/integralads.com\/latam\/insider\/reporte-de-calidad-de-medios-s1-2021\/","title":{"rendered":"Reporte de Calidad de Medios S1 2021"},"content":{"rendered":"\n<figure class=\"wp-block-table\"><table><tbody><tr><td><\/td><\/tr><tr><td><meta charset=\"utf-8\">Benchmarks globales para mejorar la calidad de medios<\/td><\/tr><tr><td>Despu\u00e9s de un a\u00f1o de cambios sin precedentes en nuestras comunidades globales y en los lugares de trabajo, la industria de la publicidad dio la bienvenida a 2021 como un nuevo comienzo. Los cambios en el estilo de vida y el comportamiento de los consumidores han influido de manera generalizada en las tendencias de publicidad digital, pero \u00bfqu\u00e9 efectos tuvieron en la calidad de los medios en el S1 2021?<br><br>&nbsp;En nuestro Reporte de Calidad de Medios S1 2021, nos cimentamos en nuestra enorme cantidad de datos para evaluar las tendencias globales y ofrecer m\u00e9tricas aprovechables que reflejan un panorama en evoluci\u00f3n. El RCM es una de las muchas formas en que seguimos yendo m\u00e1s all\u00e1 de la verificaci\u00f3n, esforz\u00e1ndonos por garantizar que cada impresi\u00f3n cuente. Desc\u00e1rgalo ahora y utiliza las m\u00e9tricas globales l\u00edderes en el mercado que te ofrece IAS para una mejor calidad de los medios hoy<\/td><\/tr><\/tbody><\/table><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Benchmarks globales para mejorar la calidad de medios Despu\u00e9s de un a\u00f1o de cambios sin precedentes en nuestras comunidades globales y en los lugares de trabajo, la industria de la publicidad dio la bienvenida a 2021 como un nuevo comienzo&#8230;.<\/p>\n","protected":false},"author":1,"featured_media":293893,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[717,723],"tags":[],"class_list":["post-326246","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-featured-latam","category-mqr-latam"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Reporte de Calidad de Medios S1 2021 - Integral Ad Science<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/latam\/insider\/reporte-de-calidad-de-medios-s1-2021\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Reporte de Calidad de Medios S1 2021\" \/>\n<meta property=\"og:description\" content=\"Benchmarks globales para mejorar la calidad de medios Despu\u00e9s de un a\u00f1o de cambios sin precedentes en nuestras comunidades globales y en los lugares de trabajo, la industria de la publicidad dio la bienvenida a 2021 como un nuevo comienzo....\" \/>\n<meta property=\"og:url\" content=\"https:\/\/integralads.com\/latam\/insider\/reporte-de-calidad-de-medios-s1-2021\/\" \/>\n<meta property=\"og:site_name\" content=\"Integral Ad Science\" \/>\n<meta property=\"article:published_time\" content=\"2021-12-01T15:07:21+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-09-27T09:54:19+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/integralads.com\/wp-content\/uploads\/2023\/06\/Copy-of-H1-2021-MQR-Social-Promo-Template-1080-x-1080-px.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1620\" \/>\n\t<meta property=\"og:image:height\" content=\"1620\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"IAS TEAM\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@integralads\" \/>\n<meta name=\"twitter:site\" content=\"@integralads\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"IAS TEAM\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/integralads.com\\\/latam\\\/insider\\\/reporte-de-calidad-de-medios-s1-2021\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/latam\\\/insider\\\/reporte-de-calidad-de-medios-s1-2021\\\/\"},\"author\":{\"name\":\"IAS TEAM\",\"@id\":\"https:\\\/\\\/integralads.com\\\/#\\\/schema\\\/person\\\/dbee79df007713b5bab3127e3f349399\"},\"headline\":\"Reporte de Calidad de Medios S1 2021\",\"datePublished\":\"2021-12-01T15:07:21+00:00\",\"dateModified\":\"2023-09-27T09:54:19+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/latam\\\/insider\\\/reporte-de-calidad-de-medios-s1-2021\\\/\"},\"wordCount\":172,\"publisher\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/latam\\\/insider\\\/reporte-de-calidad-de-medios-s1-2021\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/integralads.com\\\/wp-content\\\/uploads\\\/2023\\\/06\\\/Copy-of-H1-2021-MQR-Social-Promo-Template-1080-x-1080-px.png\",\"articleSection\":[\"Featured\",\"Reporte de Calidad de Medios\"],\"inLanguage\":\"es-419\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/integralads.com\\\/latam\\\/insider\\\/reporte-de-calidad-de-medios-s1-2021\\\/\",\"url\":\"https:\\\/\\\/integralads.com\\\/latam\\\/insider\\\/reporte-de-calidad-de-medios-s1-2021\\\/\",\"name\":\"Reporte de Calidad de Medios S1 2021 - 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