{"id":326249,"date":"2022-01-21T17:56:02","date_gmt":"2022-01-21T17:56:02","guid":{"rendered":"https:\/\/integralads.com\/insider\/impulso-de-la-demanda-en-una-escuela-internacional\/"},"modified":"2023-09-27T09:52:37","modified_gmt":"2023-09-27T09:52:37","slug":"impulso-de-la-demanda-en-una-escuela-internacional","status":"publish","type":"post","link":"https:\/\/integralads.com\/latam\/insider\/impulso-de-la-demanda-en-una-escuela-internacional\/","title":{"rendered":"Impulso de la demanda en una escuela internacional"},"content":{"rendered":"\n<p class=\"has-medium-font-size wp-block-paragraph\">Impulso de la demanda en una escuela internacional con IAS Context Control<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Un anunciante y socio desde hace mucho tiempo de Matterkind posee un producto de educaci\u00f3n que constituye un nicho de mercado: las escuelas internacionales. Su estrategia comercial es impulsar la matriculaci\u00f3n dirigi\u00e9ndose a los trabajadores internacionales y expatriados para que se inscriban en sus jornadas de \u201cOpen House\u201d.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Debido a la pandemia de COVID-19, tuvieron que cambiar su enfoque hacia la activaci\u00f3n puramente digital, incluyendo el traslado de sus jornadas de \u201cOpen House\u201d a un entorno virtual. A Matterkind se le encomend\u00f3 la tarea de impulsar el inter\u00e9s y el tr\u00e1fico de calidad hacia estos \u201cOpen Houses\u201d virtuales.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Con IAS Context Control Targeting, Matterkind logr\u00f3 apuntar a contenido contextualmente relevante sin tener que usar cookies de terceros, lo que ayud\u00f3 a aumentar el nivel de conciencia y la consideraci\u00f3n del anunciante a trav\u00e9s de:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Clasificaci\u00f3n exacta del contenido a escala<\/li><li>Una clasificaci\u00f3n m\u00e1s profunda del contenido mediante la detecci\u00f3n de sentimientos y emociones<\/li><li>Regreso a clases \u2013 Segmentos de indicadores proxy de audiencia \u201cEscuela elemental y preparatoria\u201d y \u201cComenzar una familia\u201d<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Descarga el caso de estudio para mayor informaci\u00f3n.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Impulso de la demanda en una escuela internacional con IAS Context Control Un anunciante y socio desde hace mucho tiempo de Matterkind posee un producto de educaci\u00f3n que constituye un nicho de mercado: las escuelas internacionales. Su estrategia comercial es&#8230;<\/p>\n","protected":false},"author":22,"featured_media":326048,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[719,729],"tags":[],"class_list":["post-326249","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-casos-de-estudio","category-segmentacion-contextual-latam"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.5 (Yoast SEO v28.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Impulso de la demanda en una escuela internacional - Integral Ad Science<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/latam\/insider\/impulso-de-la-demanda-en-una-escuela-internacional\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Impulso de la demanda en una escuela internacional\" \/>\n<meta property=\"og:description\" content=\"Impulso de la demanda en una escuela internacional con IAS Context Control Un anunciante y socio desde hace mucho tiempo de Matterkind posee un producto de educaci\u00f3n que constituye un nicho de mercado: las escuelas internacionales. 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