
{"id":326257,"date":"2022-01-20T20:27:24","date_gmt":"2022-01-20T20:27:24","guid":{"rendered":"https:\/\/integralads.com\/insider\/caso-de-estudio-como-dentsu-impulsa-la-eficiencia\/"},"modified":"2023-09-27T09:53:19","modified_gmt":"2023-09-27T09:53:19","slug":"caso-de-estudio-como-dentsu-impulsa-la-eficiencia","status":"publish","type":"post","link":"https:\/\/integralads.com\/latam\/insider\/caso-de-estudio-como-dentsu-impulsa-la-eficiencia\/","title":{"rendered":"Caso de estudio: C\u00f3mo dentsu impulsa la eficiencia"},"content":{"rendered":"\n<p class=\"has-medium-font-size wp-block-paragraph\">Dentsu impulsa la eficiencia con IAS Context Control<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Uno de los principales clientes anunciantes de dentsu se cimentaba en IAS Context Control Avoidance para la preoferta de idoneidad de la marca. Aunque la soluci\u00f3n funcionaba bien y manten\u00eda protegida su marca, dentsu y el anunciante quer\u00edan reducir sus tasas de bloqueo y aumentar la eficiencia de sus campa\u00f1as.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Explora los hallazgos y descubre:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>C\u00f3mo maximizar la eficiencia program\u00e1tica con la idoneidad de la marca para impulsar la interacci\u00f3n de los consumidores con la marca<\/li><li>C\u00f3mo mantener los costos bajos y evitar pagar tarifas adicionales por publicaci\u00f3n de anuncios&nbsp;<\/li><li>C\u00f3mo impulsar el rendimiento con la evasi\u00f3n contextual<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Descarga el caso de estudio ahora.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Dentsu impulsa la eficiencia con IAS Context Control Uno de los principales clientes anunciantes de dentsu se cimentaba en IAS Context Control Avoidance para la preoferta de idoneidad de la marca. Aunque la soluci\u00f3n funcionaba bien y manten\u00eda protegida su&#8230;<\/p>\n","protected":false},"author":22,"featured_media":326258,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[719,726,729,731],"tags":[],"class_list":["post-326257","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-casos-de-estudio","category-eficiencia-y-optimizacion-latam","category-segmentacion-contextual-latam","category-seguridad-e-idoneidad-de-marca-latam"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.4 (Yoast SEO v28.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Caso de estudio: C\u00f3mo dentsu impulsa la eficiencia - Integral Ad Science<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/latam\/insider\/caso-de-estudio-como-dentsu-impulsa-la-eficiencia\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Caso de estudio: C\u00f3mo dentsu impulsa la eficiencia\" \/>\n<meta property=\"og:description\" content=\"Dentsu impulsa la eficiencia con IAS Context Control Uno de los principales clientes anunciantes de dentsu se cimentaba en IAS Context Control Avoidance para la preoferta de idoneidad de la marca. Aunque la soluci\u00f3n funcionaba bien y manten\u00eda protegida su...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/integralads.com\/latam\/insider\/caso-de-estudio-como-dentsu-impulsa-la-eficiencia\/\" \/>\n<meta property=\"og:site_name\" content=\"Integral Ad Science\" \/>\n<meta property=\"article:published_time\" content=\"2022-01-20T20:27:24+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-09-27T09:53:19+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/integralads.com\/wp-content\/uploads\/2023\/09\/admin-ajax-2-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"400\" \/>\n\t<meta property=\"og:image:height\" content=\"400\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"IAS Marketing\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@integralads\" \/>\n<meta name=\"twitter:site\" content=\"@integralads\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"IAS Marketing\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/integralads.com\\\/latam\\\/insider\\\/caso-de-estudio-como-dentsu-impulsa-la-eficiencia\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/latam\\\/insider\\\/caso-de-estudio-como-dentsu-impulsa-la-eficiencia\\\/\"},\"author\":{\"name\":\"IAS Marketing\",\"@id\":\"https:\\\/\\\/integralads.com\\\/#\\\/schema\\\/person\\\/7385283b34c18807943c65833f585b49\"},\"headline\":\"Caso de estudio: C\u00f3mo dentsu impulsa la eficiencia\",\"datePublished\":\"2022-01-20T20:27:24+00:00\",\"dateModified\":\"2023-09-27T09:53:19+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/latam\\\/insider\\\/caso-de-estudio-como-dentsu-impulsa-la-eficiencia\\\/\"},\"wordCount\":133,\"publisher\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/latam\\\/insider\\\/caso-de-estudio-como-dentsu-impulsa-la-eficiencia\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/integralads.com\\\/wp-content\\\/uploads\\\/2023\\\/09\\\/admin-ajax-2-1.png\",\"articleSection\":[\"Casos de Estudio\",\"Eficiencia y Optimizaci\u00f3n\",\"Segmentaci\u00f3n Contextual\",\"Seguridad e idoneidad de marca\"],\"inLanguage\":\"es-419\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/integralads.com\\\/latam\\\/insider\\\/caso-de-estudio-como-dentsu-impulsa-la-eficiencia\\\/\",\"url\":\"https:\\\/\\\/integralads.com\\\/latam\\\/insider\\\/caso-de-estudio-como-dentsu-impulsa-la-eficiencia\\\/\",\"name\":\"Caso de estudio: C\u00f3mo dentsu impulsa la eficiencia - 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