C\u00f3mo impulsar el rendimiento con la evasi\u00f3n contextual<\/li><\/ul>\n\n\n\nDescarga el caso de estudio ahora.<\/p>\n","protected":false},"excerpt":{"rendered":"
Dentsu impulsa la eficiencia con IAS Context Control Uno de los principales clientes anunciantes de dentsu se cimentaba en IAS Context Control Avoidance para la preoferta de idoneidad de la marca. Aunque la soluci\u00f3n funcionaba bien y manten\u00eda protegida su…<\/p>\n","protected":false},"author":1,"featured_media":326258,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[719,726,729,731],"tags":[],"class_list":["post-326257","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-casos-de-estudio","category-eficiencia-y-optimizacion-latam","category-segmentacion-contextual-latam","category-seguridad-e-idoneidad-de-marca-latam"],"acf":[],"yoast_head":"\n
Caso de estudio: C\u00f3mo dentsu impulsa la eficiencia - Integral Ad Science<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/latam\/insider\/caso-de-estudio-como-dentsu-impulsa-la-eficiencia\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Caso de estudio: C\u00f3mo dentsu impulsa la eficiencia\" \/>\n<meta property=\"og:description\" content=\"Dentsu impulsa la eficiencia con IAS Context Control Uno de los principales clientes anunciantes de dentsu se cimentaba en IAS Context Control Avoidance para la preoferta de idoneidad de la marca. Aunque la soluci\u00f3n funcionaba bien y manten\u00eda protegida su...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/integralads.com\/latam\/insider\/caso-de-estudio-como-dentsu-impulsa-la-eficiencia\/\" \/>\n<meta property=\"og:site_name\" content=\"Integral Ad Science\" \/>\n<meta property=\"article:published_time\" content=\"2022-01-20T20:27:24+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-09-27T09:53:19+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/integralads.com\/wp-content\/uploads\/2023\/09\/admin-ajax-2-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"400\" \/>\n\t<meta property=\"og:image:height\" content=\"400\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"IAS TEAM\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@integralads\" \/>\n<meta name=\"twitter:site\" content=\"@integralads\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"IAS TEAM\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/integralads.com\\\/latam\\\/insider\\\/caso-de-estudio-como-dentsu-impulsa-la-eficiencia\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/latam\\\/insider\\\/caso-de-estudio-como-dentsu-impulsa-la-eficiencia\\\/\"},\"author\":{\"name\":\"IAS TEAM\",\"@id\":\"https:\\\/\\\/integralads.com\\\/#\\\/schema\\\/person\\\/dbee79df007713b5bab3127e3f349399\"},\"headline\":\"Caso de estudio: C\u00f3mo dentsu impulsa la eficiencia\",\"datePublished\":\"2022-01-20T20:27:24+00:00\",\"dateModified\":\"2023-09-27T09:53:19+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/latam\\\/insider\\\/caso-de-estudio-como-dentsu-impulsa-la-eficiencia\\\/\"},\"wordCount\":133,\"publisher\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/latam\\\/insider\\\/caso-de-estudio-como-dentsu-impulsa-la-eficiencia\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/integralads.com\\\/wp-content\\\/uploads\\\/2023\\\/09\\\/admin-ajax-2-1.png\",\"articleSection\":[\"Casos de Estudio\",\"Eficiencia y Optimizaci\u00f3n\",\"Segmentaci\u00f3n Contextual\",\"Seguridad e idoneidad de marca\"],\"inLanguage\":\"es-419\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/integralads.com\\\/latam\\\/insider\\\/caso-de-estudio-como-dentsu-impulsa-la-eficiencia\\\/\",\"url\":\"https:\\\/\\\/integralads.com\\\/latam\\\/insider\\\/caso-de-estudio-como-dentsu-impulsa-la-eficiencia\\\/\",\"name\":\"Caso de estudio: C\u00f3mo dentsu impulsa la eficiencia - Integral Ad Science\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/latam\\\/insider\\\/caso-de-estudio-como-dentsu-impulsa-la-eficiencia\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/latam\\\/insider\\\/caso-de-estudio-como-dentsu-impulsa-la-eficiencia\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/integralads.com\\\/wp-content\\\/uploads\\\/2023\\\/09\\\/admin-ajax-2-1.png\",\"datePublished\":\"2022-01-20T20:27:24+00:00\",\"dateModified\":\"2023-09-27T09:53:19+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/latam\\\/insider\\\/caso-de-estudio-como-dentsu-impulsa-la-eficiencia\\\/#breadcrumb\"},\"inLanguage\":\"es-419\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/integralads.com\\\/latam\\\/insider\\\/caso-de-estudio-como-dentsu-impulsa-la-eficiencia\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es-419\",\"@id\":\"https:\\\/\\\/integralads.com\\\/latam\\\/insider\\\/caso-de-estudio-como-dentsu-impulsa-la-eficiencia\\\/#primaryimage\",\"url\":\"https:\\\/\\\/integralads.com\\\/wp-content\\\/uploads\\\/2023\\\/09\\\/admin-ajax-2-1.png\",\"contentUrl\":\"https:\\\/\\\/integralads.com\\\/wp-content\\\/uploads\\\/2023\\\/09\\\/admin-ajax-2-1.png\",\"width\":400,\"height\":400},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/integralads.com\\\/latam\\\/insider\\\/caso-de-estudio-como-dentsu-impulsa-la-eficiencia\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/integralads.com\\\/latam\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Caso de estudio: C\u00f3mo dentsu impulsa la eficiencia\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/integralads.com\\\/#website\",\"url\":\"https:\\\/\\\/integralads.com\\\/\",\"name\":\"Integral Ad Science\",\"description\":\"The Hidden Cost of MFA Webinar\",\"publisher\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/integralads.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es-419\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/integralads.com\\\/#organization\",\"name\":\"Integral Ad Science\",\"url\":\"https:\\\/\\\/integralads.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es-419\",\"@id\":\"https:\\\/\\\/integralads.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/integralads.com\\\/wp-content\\\/uploads\\\/2023\\\/10\\\/IAS_Square-Logo-600x600-1.png\",\"contentUrl\":\"https:\\\/\\\/integralads.com\\\/wp-content\\\/uploads\\\/2023\\\/10\\\/IAS_Square-Logo-600x600-1.png\",\"width\":600,\"height\":600,\"caption\":\"Integral Ad Science\"},\"image\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/x.com\\\/integralads\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/integralads.com\\\/#\\\/schema\\\/person\\\/dbee79df007713b5bab3127e3f349399\",\"name\":\"IAS TEAM\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es-419\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/255e04bda9c08f76d15834db86e6d973bed5d92c701c65e4e3781e74f8b79551?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/255e04bda9c08f76d15834db86e6d973bed5d92c701c65e4e3781e74f8b79551?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/255e04bda9c08f76d15834db86e6d973bed5d92c701c65e4e3781e74f8b79551?s=96&d=mm&r=g\",\"caption\":\"IAS TEAM\"},\"description\":\"Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.\",\"sameAs\":[\"https:\\\/\\\/integralads.com\"],\"jobTitle\":\"TEST\",\"url\":\"https:\\\/\\\/integralads.com\\\/latam\\\/insider\\\/author\\\/ias2023\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Caso de estudio: C\u00f3mo dentsu impulsa la eficiencia - Integral Ad Science","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/integralads.com\/latam\/insider\/caso-de-estudio-como-dentsu-impulsa-la-eficiencia\/","og_locale":"es_ES","og_type":"article","og_title":"Caso de estudio: C\u00f3mo dentsu impulsa la eficiencia","og_description":"Dentsu impulsa la eficiencia con IAS Context Control Uno de los principales clientes anunciantes de dentsu se cimentaba en IAS Context Control Avoidance para la preoferta de idoneidad de la marca. Aunque la soluci\u00f3n funcionaba bien y manten\u00eda protegida su...","og_url":"https:\/\/integralads.com\/latam\/insider\/caso-de-estudio-como-dentsu-impulsa-la-eficiencia\/","og_site_name":"Integral Ad Science","article_published_time":"2022-01-20T20:27:24+00:00","article_modified_time":"2023-09-27T09:53:19+00:00","og_image":[{"width":400,"height":400,"url":"https:\/\/integralads.com\/wp-content\/uploads\/2023\/09\/admin-ajax-2-1.png","type":"image\/png"}],"author":"IAS TEAM","twitter_card":"summary_large_image","twitter_creator":"@integralads","twitter_site":"@integralads","twitter_misc":{"Written by":"IAS TEAM","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/integralads.com\/latam\/insider\/caso-de-estudio-como-dentsu-impulsa-la-eficiencia\/#article","isPartOf":{"@id":"https:\/\/integralads.com\/latam\/insider\/caso-de-estudio-como-dentsu-impulsa-la-eficiencia\/"},"author":{"name":"IAS TEAM","@id":"https:\/\/integralads.com\/#\/schema\/person\/dbee79df007713b5bab3127e3f349399"},"headline":"Caso de estudio: C\u00f3mo dentsu impulsa la eficiencia","datePublished":"2022-01-20T20:27:24+00:00","dateModified":"2023-09-27T09:53:19+00:00","mainEntityOfPage":{"@id":"https:\/\/integralads.com\/latam\/insider\/caso-de-estudio-como-dentsu-impulsa-la-eficiencia\/"},"wordCount":133,"publisher":{"@id":"https:\/\/integralads.com\/#organization"},"image":{"@id":"https:\/\/integralads.com\/latam\/insider\/caso-de-estudio-como-dentsu-impulsa-la-eficiencia\/#primaryimage"},"thumbnailUrl":"https:\/\/integralads.com\/wp-content\/uploads\/2023\/09\/admin-ajax-2-1.png","articleSection":["Casos de Estudio","Eficiencia y Optimizaci\u00f3n","Segmentaci\u00f3n Contextual","Seguridad e idoneidad de marca"],"inLanguage":"es-419"},{"@type":"WebPage","@id":"https:\/\/integralads.com\/latam\/insider\/caso-de-estudio-como-dentsu-impulsa-la-eficiencia\/","url":"https:\/\/integralads.com\/latam\/insider\/caso-de-estudio-como-dentsu-impulsa-la-eficiencia\/","name":"Caso de estudio: C\u00f3mo dentsu impulsa la eficiencia - Integral Ad Science","isPartOf":{"@id":"https:\/\/integralads.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/integralads.com\/latam\/insider\/caso-de-estudio-como-dentsu-impulsa-la-eficiencia\/#primaryimage"},"image":{"@id":"https:\/\/integralads.com\/latam\/insider\/caso-de-estudio-como-dentsu-impulsa-la-eficiencia\/#primaryimage"},"thumbnailUrl":"https:\/\/integralads.com\/wp-content\/uploads\/2023\/09\/admin-ajax-2-1.png","datePublished":"2022-01-20T20:27:24+00:00","dateModified":"2023-09-27T09:53:19+00:00","breadcrumb":{"@id":"https:\/\/integralads.com\/latam\/insider\/caso-de-estudio-como-dentsu-impulsa-la-eficiencia\/#breadcrumb"},"inLanguage":"es-419","potentialAction":[{"@type":"ReadAction","target":["https:\/\/integralads.com\/latam\/insider\/caso-de-estudio-como-dentsu-impulsa-la-eficiencia\/"]}]},{"@type":"ImageObject","inLanguage":"es-419","@id":"https:\/\/integralads.com\/latam\/insider\/caso-de-estudio-como-dentsu-impulsa-la-eficiencia\/#primaryimage","url":"https:\/\/integralads.com\/wp-content\/uploads\/2023\/09\/admin-ajax-2-1.png","contentUrl":"https:\/\/integralads.com\/wp-content\/uploads\/2023\/09\/admin-ajax-2-1.png","width":400,"height":400},{"@type":"BreadcrumbList","@id":"https:\/\/integralads.com\/latam\/insider\/caso-de-estudio-como-dentsu-impulsa-la-eficiencia\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/integralads.com\/latam\/"},{"@type":"ListItem","position":2,"name":"Caso de estudio: C\u00f3mo dentsu impulsa la eficiencia"}]},{"@type":"WebSite","@id":"https:\/\/integralads.com\/#website","url":"https:\/\/integralads.com\/","name":"Integral Ad Science","description":"The Hidden Cost of MFA Webinar","publisher":{"@id":"https:\/\/integralads.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/integralads.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es-419"},{"@type":"Organization","@id":"https:\/\/integralads.com\/#organization","name":"Integral Ad Science","url":"https:\/\/integralads.com\/","logo":{"@type":"ImageObject","inLanguage":"es-419","@id":"https:\/\/integralads.com\/#\/schema\/logo\/image\/","url":"https:\/\/integralads.com\/wp-content\/uploads\/2023\/10\/IAS_Square-Logo-600x600-1.png","contentUrl":"https:\/\/integralads.com\/wp-content\/uploads\/2023\/10\/IAS_Square-Logo-600x600-1.png","width":600,"height":600,"caption":"Integral Ad Science"},"image":{"@id":"https:\/\/integralads.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/x.com\/integralads"]},{"@type":"Person","@id":"https:\/\/integralads.com\/#\/schema\/person\/dbee79df007713b5bab3127e3f349399","name":"IAS TEAM","image":{"@type":"ImageObject","inLanguage":"es-419","@id":"https:\/\/secure.gravatar.com\/avatar\/255e04bda9c08f76d15834db86e6d973bed5d92c701c65e4e3781e74f8b79551?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/255e04bda9c08f76d15834db86e6d973bed5d92c701c65e4e3781e74f8b79551?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/255e04bda9c08f76d15834db86e6d973bed5d92c701c65e4e3781e74f8b79551?s=96&d=mm&r=g","caption":"IAS TEAM"},"description":"Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.","sameAs":["https:\/\/integralads.com"],"jobTitle":"TEST","url":"https:\/\/integralads.com\/latam\/insider\/author\/ias2023\/"}]}},"_links":{"self":[{"href":"https:\/\/integralads.com\/latam\/wp-json\/wp\/v2\/posts\/326257","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/integralads.com\/latam\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/integralads.com\/latam\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/integralads.com\/latam\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/integralads.com\/latam\/wp-json\/wp\/v2\/comments?post=326257"}],"version-history":[{"count":0,"href":"https:\/\/integralads.com\/latam\/wp-json\/wp\/v2\/posts\/326257\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/integralads.com\/latam\/wp-json\/wp\/v2\/media\/326258"}],"wp:attachment":[{"href":"https:\/\/integralads.com\/latam\/wp-json\/wp\/v2\/media?parent=326257"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/integralads.com\/latam\/wp-json\/wp\/v2\/categories?post=326257"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/integralads.com\/latam\/wp-json\/wp\/v2\/tags?post=326257"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}