{"id":326259,"date":"2022-01-20T18:37:51","date_gmt":"2022-01-20T18:37:51","guid":{"rendered":"https:\/\/integralads.com\/insider\/caso-de-estudio-de-ias-context-control-con-bench-media\/"},"modified":"2023-09-27T09:53:51","modified_gmt":"2023-09-27T09:53:51","slug":"caso-de-estudio-de-ias-context-control-con-bench-media","status":"publish","type":"post","link":"https:\/\/integralads.com\/latam\/insider\/caso-de-estudio-de-ias-context-control-con-bench-media\/","title":{"rendered":"Caso de estudio de IAS Context Control con Bench Media"},"content":{"rendered":"\n<p class=\"has-medium-font-size wp-block-paragraph\">Bench Media mejora m\u00e9tricas clave con IAS Context Control<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ante la inminente desaparici\u00f3n de las cookies, los profesionales del marketing digital est\u00e1n explorando alternativas de segmentaci\u00f3n aparte de las cookies de terceros. Esto tambi\u00e9n est\u00e1 ocurriendo en Bench Media, una agencia de marketing program\u00e1tico con sede en Australia. Una de las soluciones alternativas disponibles es dirigirse a las audiencias a trav\u00e9s de la relevancia contextual utilizando IAS Context Control.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Bench realiz\u00f3 una prueba comparativa con IAS y la segmentaci\u00f3n de audiencias de una importante plataforma de DSP para tres de sus clientes en tres sectores diferentes, con el fin de determinar con cu\u00e1l de las soluciones se pod\u00edan obtener resultados efectivos en funci\u00f3n de los costos y al mismo tiempo escalables.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Como resultado de la prueba, Bench Media descubri\u00f3 que, al usar las soluciones Context Control de IAS, lograban mejoras en m\u00e9tricas clave tales como CPM, CTR, CPC y la tasa de completaci\u00f3n de videos. Algunos de los resultados m\u00e1s destacados son:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Reducci\u00f3n de un 36% en el costo por clic (CPC)<\/li><li>Aumento de un 21% en la tasa de clics (CTR)<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Descarga el juego de herramientas para ver el caso de estudio completo y aprender m\u00e1s sobre nuestra soluci\u00f3n de segmentaci\u00f3n contextual.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Bench Media mejora m\u00e9tricas clave con IAS Context Control Ante la inminente desaparici\u00f3n de las cookies, los profesionales del marketing digital est\u00e1n explorando alternativas de segmentaci\u00f3n aparte de las cookies de terceros. Esto tambi\u00e9n est\u00e1 ocurriendo en Bench Media, una&#8230;<\/p>\n","protected":false},"author":22,"featured_media":326058,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[719,729,731],"tags":[],"class_list":["post-326259","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-casos-de-estudio","category-segmentacion-contextual-latam","category-seguridad-e-idoneidad-de-marca-latam"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.4 (Yoast SEO v28.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Caso de estudio de IAS Context Control con Bench Media - Integral Ad Science<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/latam\/insider\/caso-de-estudio-de-ias-context-control-con-bench-media\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Caso de estudio de IAS Context Control con Bench Media\" \/>\n<meta property=\"og:description\" content=\"Bench Media mejora m\u00e9tricas clave con IAS Context Control Ante la inminente desaparici\u00f3n de las cookies, los profesionales del marketing digital est\u00e1n explorando alternativas de segmentaci\u00f3n aparte de las cookies de terceros. Esto tambi\u00e9n est\u00e1 ocurriendo en Bench Media, una...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/integralads.com\/latam\/insider\/caso-de-estudio-de-ias-context-control-con-bench-media\/\" \/>\n<meta property=\"og:site_name\" content=\"Integral Ad Science\" \/>\n<meta property=\"article:published_time\" content=\"2022-01-20T18:37:51+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-09-27T09:53:51+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/integralads.com\/wp-content\/uploads\/2023\/09\/admin-ajax-3.png\" \/>\n\t<meta property=\"og:image:width\" content=\"400\" \/>\n\t<meta property=\"og:image:height\" content=\"225\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"IAS Marketing\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@integralads\" \/>\n<meta name=\"twitter:site\" content=\"@integralads\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"IAS Marketing\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/integralads.com\\\/latam\\\/insider\\\/caso-de-estudio-de-ias-context-control-con-bench-media\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/latam\\\/insider\\\/caso-de-estudio-de-ias-context-control-con-bench-media\\\/\"},\"author\":{\"name\":\"IAS Marketing\",\"@id\":\"https:\\\/\\\/integralads.com\\\/#\\\/schema\\\/person\\\/7385283b34c18807943c65833f585b49\"},\"headline\":\"Caso de estudio de IAS Context Control con Bench Media\",\"datePublished\":\"2022-01-20T18:37:51+00:00\",\"dateModified\":\"2023-09-27T09:53:51+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/latam\\\/insider\\\/caso-de-estudio-de-ias-context-control-con-bench-media\\\/\"},\"wordCount\":229,\"publisher\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/latam\\\/insider\\\/caso-de-estudio-de-ias-context-control-con-bench-media\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/integralads.com\\\/wp-content\\\/uploads\\\/2023\\\/09\\\/admin-ajax-3.png\",\"articleSection\":[\"Casos de Estudio\",\"Segmentaci\u00f3n Contextual\",\"Seguridad e idoneidad de marca\"],\"inLanguage\":\"es-419\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/integralads.com\\\/latam\\\/insider\\\/caso-de-estudio-de-ias-context-control-con-bench-media\\\/\",\"url\":\"https:\\\/\\\/integralads.com\\\/latam\\\/insider\\\/caso-de-estudio-de-ias-context-control-con-bench-media\\\/\",\"name\":\"Caso de estudio de IAS Context Control con Bench Media - 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