{"id":326266,"date":"2022-02-04T16:31:28","date_gmt":"2022-02-04T16:31:28","guid":{"rendered":"https:\/\/integralads.com\/insider\/quick-bytes-de-ias-optimizacion-de-la-cadena-de-suministro\/"},"modified":"2023-09-27T09:49:13","modified_gmt":"2023-09-27T09:49:13","slug":"quick-bytes-de-ias-optimizacion-de-la-cadena-de-suministro","status":"publish","type":"post","link":"https:\/\/integralads.com\/latam\/insider\/quick-bytes-de-ias-optimizacion-de-la-cadena-de-suministro\/","title":{"rendered":"Quick Bytes de IAS: Optimizaci\u00f3n de la cadena de suministro"},"content":{"rendered":"\n<p>En el siguiente video de la serie Quick Bytes, te ayudamos a estar al d\u00eda al ofrecerte una gu\u00eda r\u00e1pida sobre un reciente avance en la publicidad digital relacionado con la transparencia en las compras program\u00e1ticas: la optimizaci\u00f3n de la cadena de suministro. La din\u00e1mica de la publicidad program\u00e1tica ha cambiado a medida que m\u00e1s y m\u00e1s presupuestos fluyen hacia ella. Los anunciantes exigen cada vez m\u00e1s transparencia en sus medios program\u00e1ticos y desean asegurarse de que est\u00e1n obteniendo un inventario de calidad con su inversi\u00f3n en medios. Esta demanda de transparencia en las compras program\u00e1ticas se ha visto impulsada por la ampliaci\u00f3n del acceso a la publicidad program\u00e1tica, que ha permitido ofrecer a los anunciantes m\u00faltiples v\u00edas para acceder al mismo inventario publicitario. Aqu\u00ed es donde entra en juego la optimizaci\u00f3n de la cadena de suministro, ya que ayuda a los compradores a acceder al inventario program\u00e1tico relevante de una forma m\u00e1s eficiente. La optimizaci\u00f3n de la cadena de suministro ayuda a los anunciantes a elegir los canales de compra que deseen, y con la mejor relaci\u00f3n costo-beneficio.<\/p>\n\n\n\n<p>En IAS, estamos decididos a incrementar el nivel de transparencia y asegurar transacciones program\u00e1ticas eficientes. Por eso creamos Total Visibility, una soluci\u00f3n pionera en la industria que permite a los anunciantes optimizar sus campa\u00f1as program\u00e1ticas hacia las cadenas de suministro que proporcionan los medios de mayor calidad y con la mejor relaci\u00f3n costo-beneficio. Mira ahora el video de Quick Bytes sobre la Optimizaci\u00f3n de la cadena de suministro para mayor transparencia en publicidad program\u00e1tica.<\/p>\n\n\n\n<p>Si quieres descubrir m\u00e1s, echa un vistazo a nuestro Juego de herramientas de publicidad program\u00e1tica.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>En el siguiente video de la serie Quick Bytes, te ayudamos a estar al d\u00eda al ofrecerte una gu\u00eda r\u00e1pida sobre un reciente avance en la publicidad digital relacionado con la transparencia en las compras program\u00e1ticas: la optimizaci\u00f3n de la&#8230;<\/p>\n","protected":false},"author":1,"featured_media":326061,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[726,715,724],"tags":[690],"class_list":["post-326266","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-eficiencia-y-optimizacion-latam","category-programatica-latam","category-webinars-videos-latam","tag-optimizacion-de-la-cadena-de-suministro"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.4 (Yoast SEO v26.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Quick Bytes de IAS: Optimizaci\u00f3n de la cadena de suministro - Integral Ad Science<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/latam\/insider\/quick-bytes-de-ias-optimizacion-de-la-cadena-de-suministro\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Quick Bytes de IAS: Optimizaci\u00f3n de la cadena de suministro\" \/>\n<meta property=\"og:description\" content=\"En el siguiente video de la serie Quick Bytes, te ayudamos a estar al d\u00eda al ofrecerte una gu\u00eda r\u00e1pida sobre un reciente avance en la publicidad digital relacionado con la transparencia en las compras program\u00e1ticas: la optimizaci\u00f3n de la...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/integralads.com\/latam\/insider\/quick-bytes-de-ias-optimizacion-de-la-cadena-de-suministro\/\" \/>\n<meta property=\"og:site_name\" content=\"Integral Ad Science\" \/>\n<meta property=\"article:published_time\" content=\"2022-02-04T16:31:28+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-09-27T09:49:13+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/integralads.com\/wp-content\/uploads\/2023\/09\/Play-Button-SPO.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1396\" \/>\n\t<meta property=\"og:image:height\" content=\"1396\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"IAS TEAM\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@integralads\" \/>\n<meta name=\"twitter:site\" content=\"@integralads\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"IAS TEAM\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/integralads.com\/latam\/insider\/quick-bytes-de-ias-optimizacion-de-la-cadena-de-suministro\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/integralads.com\/latam\/insider\/quick-bytes-de-ias-optimizacion-de-la-cadena-de-suministro\/\"},\"author\":{\"name\":\"IAS TEAM\",\"@id\":\"https:\/\/integralads.com\/#\/schema\/person\/dbee79df007713b5bab3127e3f349399\"},\"headline\":\"Quick Bytes de IAS: Optimizaci\u00f3n de la cadena de suministro\",\"datePublished\":\"2022-02-04T16:31:28+00:00\",\"dateModified\":\"2023-09-27T09:49:13+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/integralads.com\/latam\/insider\/quick-bytes-de-ias-optimizacion-de-la-cadena-de-suministro\/\"},\"wordCount\":311,\"publisher\":{\"@id\":\"https:\/\/integralads.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/integralads.com\/latam\/insider\/quick-bytes-de-ias-optimizacion-de-la-cadena-de-suministro\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/integralads.com\/wp-content\/uploads\/2023\/09\/Play-Button-SPO.png\",\"keywords\":[\"Optimizaci\u00f3n de la cadena de suministro\"],\"articleSection\":[\"Eficiencia y Optimizaci\u00f3n\",\"Program\u00e1tica\",\"Webinars &amp; V\u00eddeos\"],\"inLanguage\":\"es-419\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/integralads.com\/latam\/insider\/quick-bytes-de-ias-optimizacion-de-la-cadena-de-suministro\/\",\"url\":\"https:\/\/integralads.com\/latam\/insider\/quick-bytes-de-ias-optimizacion-de-la-cadena-de-suministro\/\",\"name\":\"Quick Bytes de IAS: Optimizaci\u00f3n de la cadena de suministro - Integral Ad Science\",\"isPartOf\":{\"@id\":\"https:\/\/integralads.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/integralads.com\/latam\/insider\/quick-bytes-de-ias-optimizacion-de-la-cadena-de-suministro\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/integralads.com\/latam\/insider\/quick-bytes-de-ias-optimizacion-de-la-cadena-de-suministro\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/integralads.com\/wp-content\/uploads\/2023\/09\/Play-Button-SPO.png\",\"datePublished\":\"2022-02-04T16:31:28+00:00\",\"dateModified\":\"2023-09-27T09:49:13+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/integralads.com\/latam\/insider\/quick-bytes-de-ias-optimizacion-de-la-cadena-de-suministro\/#breadcrumb\"},\"inLanguage\":\"es-419\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/integralads.com\/latam\/insider\/quick-bytes-de-ias-optimizacion-de-la-cadena-de-suministro\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es-419\",\"@id\":\"https:\/\/integralads.com\/latam\/insider\/quick-bytes-de-ias-optimizacion-de-la-cadena-de-suministro\/#primaryimage\",\"url\":\"https:\/\/integralads.com\/wp-content\/uploads\/2023\/09\/Play-Button-SPO.png\",\"contentUrl\":\"https:\/\/integralads.com\/wp-content\/uploads\/2023\/09\/Play-Button-SPO.png\",\"width\":1396,\"height\":1396},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/integralads.com\/latam\/insider\/quick-bytes-de-ias-optimizacion-de-la-cadena-de-suministro\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/integralads.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Quick Bytes de IAS: Optimizaci\u00f3n de la cadena de suministro\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/integralads.com\/#website\",\"url\":\"https:\/\/integralads.com\/\",\"name\":\"Integral Ad Science\",\"description\":\"The Hidden Cost of MFA Webinar\",\"publisher\":{\"@id\":\"https:\/\/integralads.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/integralads.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es-419\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/integralads.com\/#organization\",\"name\":\"Integral Ad Science\",\"url\":\"https:\/\/integralads.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es-419\",\"@id\":\"https:\/\/integralads.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/integralads.com\/wp-content\/uploads\/2023\/10\/IAS_Square-Logo-600x600-1.png\",\"contentUrl\":\"https:\/\/integralads.com\/wp-content\/uploads\/2023\/10\/IAS_Square-Logo-600x600-1.png\",\"width\":600,\"height\":600,\"caption\":\"Integral Ad Science\"},\"image\":{\"@id\":\"https:\/\/integralads.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/x.com\/integralads\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/integralads.com\/#\/schema\/person\/dbee79df007713b5bab3127e3f349399\",\"name\":\"IAS TEAM\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es-419\",\"@id\":\"https:\/\/integralads.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/255e04bda9c08f76d15834db86e6d973bed5d92c701c65e4e3781e74f8b79551?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/255e04bda9c08f76d15834db86e6d973bed5d92c701c65e4e3781e74f8b79551?s=96&d=mm&r=g\",\"caption\":\"IAS TEAM\"},\"description\":\"Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.\",\"sameAs\":[\"https:\/\/integralads.com\"],\"jobTitle\":\"TEST\",\"url\":\"https:\/\/integralads.com\/latam\/insider\/author\/ias2023\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Quick Bytes de IAS: Optimizaci\u00f3n de la cadena de suministro - Integral Ad Science","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/integralads.com\/latam\/insider\/quick-bytes-de-ias-optimizacion-de-la-cadena-de-suministro\/","og_locale":"es_ES","og_type":"article","og_title":"Quick Bytes de IAS: Optimizaci\u00f3n de la cadena de suministro","og_description":"En el siguiente video de la serie Quick Bytes, te ayudamos a estar al d\u00eda al ofrecerte una gu\u00eda r\u00e1pida sobre un reciente avance en la publicidad digital relacionado con la transparencia en las compras program\u00e1ticas: la optimizaci\u00f3n de la...","og_url":"https:\/\/integralads.com\/latam\/insider\/quick-bytes-de-ias-optimizacion-de-la-cadena-de-suministro\/","og_site_name":"Integral Ad Science","article_published_time":"2022-02-04T16:31:28+00:00","article_modified_time":"2023-09-27T09:49:13+00:00","og_image":[{"width":1396,"height":1396,"url":"https:\/\/integralads.com\/wp-content\/uploads\/2023\/09\/Play-Button-SPO.png","type":"image\/png"}],"author":"IAS TEAM","twitter_card":"summary_large_image","twitter_creator":"@integralads","twitter_site":"@integralads","twitter_misc":{"Written by":"IAS TEAM","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/integralads.com\/latam\/insider\/quick-bytes-de-ias-optimizacion-de-la-cadena-de-suministro\/#article","isPartOf":{"@id":"https:\/\/integralads.com\/latam\/insider\/quick-bytes-de-ias-optimizacion-de-la-cadena-de-suministro\/"},"author":{"name":"IAS TEAM","@id":"https:\/\/integralads.com\/#\/schema\/person\/dbee79df007713b5bab3127e3f349399"},"headline":"Quick Bytes de IAS: Optimizaci\u00f3n de la cadena de suministro","datePublished":"2022-02-04T16:31:28+00:00","dateModified":"2023-09-27T09:49:13+00:00","mainEntityOfPage":{"@id":"https:\/\/integralads.com\/latam\/insider\/quick-bytes-de-ias-optimizacion-de-la-cadena-de-suministro\/"},"wordCount":311,"publisher":{"@id":"https:\/\/integralads.com\/#organization"},"image":{"@id":"https:\/\/integralads.com\/latam\/insider\/quick-bytes-de-ias-optimizacion-de-la-cadena-de-suministro\/#primaryimage"},"thumbnailUrl":"https:\/\/integralads.com\/wp-content\/uploads\/2023\/09\/Play-Button-SPO.png","keywords":["Optimizaci\u00f3n de la cadena de suministro"],"articleSection":["Eficiencia y Optimizaci\u00f3n","Program\u00e1tica","Webinars &amp; V\u00eddeos"],"inLanguage":"es-419"},{"@type":"WebPage","@id":"https:\/\/integralads.com\/latam\/insider\/quick-bytes-de-ias-optimizacion-de-la-cadena-de-suministro\/","url":"https:\/\/integralads.com\/latam\/insider\/quick-bytes-de-ias-optimizacion-de-la-cadena-de-suministro\/","name":"Quick Bytes de IAS: Optimizaci\u00f3n de la cadena de suministro - Integral Ad Science","isPartOf":{"@id":"https:\/\/integralads.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/integralads.com\/latam\/insider\/quick-bytes-de-ias-optimizacion-de-la-cadena-de-suministro\/#primaryimage"},"image":{"@id":"https:\/\/integralads.com\/latam\/insider\/quick-bytes-de-ias-optimizacion-de-la-cadena-de-suministro\/#primaryimage"},"thumbnailUrl":"https:\/\/integralads.com\/wp-content\/uploads\/2023\/09\/Play-Button-SPO.png","datePublished":"2022-02-04T16:31:28+00:00","dateModified":"2023-09-27T09:49:13+00:00","breadcrumb":{"@id":"https:\/\/integralads.com\/latam\/insider\/quick-bytes-de-ias-optimizacion-de-la-cadena-de-suministro\/#breadcrumb"},"inLanguage":"es-419","potentialAction":[{"@type":"ReadAction","target":["https:\/\/integralads.com\/latam\/insider\/quick-bytes-de-ias-optimizacion-de-la-cadena-de-suministro\/"]}]},{"@type":"ImageObject","inLanguage":"es-419","@id":"https:\/\/integralads.com\/latam\/insider\/quick-bytes-de-ias-optimizacion-de-la-cadena-de-suministro\/#primaryimage","url":"https:\/\/integralads.com\/wp-content\/uploads\/2023\/09\/Play-Button-SPO.png","contentUrl":"https:\/\/integralads.com\/wp-content\/uploads\/2023\/09\/Play-Button-SPO.png","width":1396,"height":1396},{"@type":"BreadcrumbList","@id":"https:\/\/integralads.com\/latam\/insider\/quick-bytes-de-ias-optimizacion-de-la-cadena-de-suministro\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/integralads.com\/"},{"@type":"ListItem","position":2,"name":"Quick Bytes de IAS: Optimizaci\u00f3n de la cadena de suministro"}]},{"@type":"WebSite","@id":"https:\/\/integralads.com\/#website","url":"https:\/\/integralads.com\/","name":"Integral Ad Science","description":"The Hidden Cost of MFA Webinar","publisher":{"@id":"https:\/\/integralads.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/integralads.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es-419"},{"@type":"Organization","@id":"https:\/\/integralads.com\/#organization","name":"Integral Ad Science","url":"https:\/\/integralads.com\/","logo":{"@type":"ImageObject","inLanguage":"es-419","@id":"https:\/\/integralads.com\/#\/schema\/logo\/image\/","url":"https:\/\/integralads.com\/wp-content\/uploads\/2023\/10\/IAS_Square-Logo-600x600-1.png","contentUrl":"https:\/\/integralads.com\/wp-content\/uploads\/2023\/10\/IAS_Square-Logo-600x600-1.png","width":600,"height":600,"caption":"Integral Ad Science"},"image":{"@id":"https:\/\/integralads.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/x.com\/integralads"]},{"@type":"Person","@id":"https:\/\/integralads.com\/#\/schema\/person\/dbee79df007713b5bab3127e3f349399","name":"IAS TEAM","image":{"@type":"ImageObject","inLanguage":"es-419","@id":"https:\/\/integralads.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/255e04bda9c08f76d15834db86e6d973bed5d92c701c65e4e3781e74f8b79551?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/255e04bda9c08f76d15834db86e6d973bed5d92c701c65e4e3781e74f8b79551?s=96&d=mm&r=g","caption":"IAS TEAM"},"description":"Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.","sameAs":["https:\/\/integralads.com"],"jobTitle":"TEST","url":"https:\/\/integralads.com\/latam\/insider\/author\/ias2023\/"}]}},"_links":{"self":[{"href":"https:\/\/integralads.com\/latam\/wp-json\/wp\/v2\/posts\/326266","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/integralads.com\/latam\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/integralads.com\/latam\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/integralads.com\/latam\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/integralads.com\/latam\/wp-json\/wp\/v2\/comments?post=326266"}],"version-history":[{"count":0,"href":"https:\/\/integralads.com\/latam\/wp-json\/wp\/v2\/posts\/326266\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/integralads.com\/latam\/wp-json\/wp\/v2\/media\/326061"}],"wp:attachment":[{"href":"https:\/\/integralads.com\/latam\/wp-json\/wp\/v2\/media?parent=326266"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/integralads.com\/latam\/wp-json\/wp\/v2\/categories?post=326266"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/integralads.com\/latam\/wp-json\/wp\/v2\/tags?post=326266"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}