{"id":326272,"date":"2022-10-24T14:54:22","date_gmt":"2022-10-24T14:54:22","guid":{"rendered":"https:\/\/integralads.com\/insider\/ias-netflix-calidad-de-medios\/"},"modified":"2023-09-27T09:46:55","modified_gmt":"2023-09-27T09:46:55","slug":"ias-netflix-calidad-de-medios","status":"publish","type":"post","link":"https:\/\/integralads.com\/latam\/insider\/ias-netflix-calidad-de-medios\/","title":{"rendered":"IAS trae la calidad de medios a Netflix"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/integralads.com\/wp-content\/uploads\/2023\/09\/IAS-Netflix_1200x600_Email-Header_ES-LATAM-1-1024x512.png\" alt=\"\" class=\"wp-image-292129\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Verificaci\u00f3n de visibilidad y tr\u00e1fico no v\u00e1lido en la pr\u00f3xima plataforma de anuncios en Netflix<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Netflix y IAS unen fuerzas para proporcionar superior transparencia global a la pr\u00f3xima plataforma de publicidad en Netflix. Con esta integraci\u00f3n, IAS estar\u00e1 entre los primeros en medir la visibilidad y el tr\u00e1fico no v\u00e1lido (IVT) en la tan esperada nueva plataforma de Netflix, disponible a principios de 2023.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Maximiza la participaci\u00f3n a trav\u00e9s de los insights y haz que cada impresi\u00f3n en Netflix cuente con IAS. Con nuestra pr\u00f3xima soluci\u00f3n, los anunciantes de Netflix podr\u00e1n acceder a:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Verificaci\u00f3n independiente por tercero de la visibilidad y el tr\u00e1fico no v\u00e1lido<\/li><li>Reportes dentro de la plataforma IAS Signal con insights aprovechables para expandir el inventario de CTV<\/li><li>Medici\u00f3n coherente en todas las compras de medios para entender y optimizar la participaci\u00f3n<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Accede al valioso inventario de CTV de Netflix con confianza. Descarga la hoja promocional para conocer c\u00f3mo IAS puede validar la calidad de tus medios en Netflix en el T1 2023<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Verificaci\u00f3n de visibilidad y tr\u00e1fico no v\u00e1lido en la pr\u00f3xima plataforma de anuncios en Netflix<\/p>\n","protected":false},"author":22,"featured_media":293954,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[734,712,717,714,689,730],"tags":[],"class_list":["post-326272","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-media-quality","category-ctv-video-latam","category-featured-latam","category-plataformas-proprietarias-latam","category-visibilidad","category-visibilidad-latam"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.4 (Yoast SEO v28.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>IAS trae la calidad de medios a Netflix - Integral Ad Science<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/latam\/insider\/ias-netflix-calidad-de-medios\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"IAS trae la calidad de medios a Netflix\" \/>\n<meta property=\"og:description\" content=\"Verificaci\u00f3n de visibilidad y tr\u00e1fico no v\u00e1lido en la pr\u00f3xima plataforma de anuncios en Netflix\" \/>\n<meta property=\"og:url\" content=\"https:\/\/integralads.com\/latam\/insider\/ias-netflix-calidad-de-medios\/\" \/>\n<meta property=\"og:site_name\" content=\"Integral Ad Science\" \/>\n<meta property=\"article:published_time\" content=\"2022-10-24T14:54:22+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-09-27T09:46:55+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/integralads.com\/wp-content\/uploads\/2023\/06\/IAS-Netflix_860x860_Tile-image-v1-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"3585\" \/>\n\t<meta property=\"og:image:height\" content=\"3584\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"IAS Marketing\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@integralads\" \/>\n<meta name=\"twitter:site\" content=\"@integralads\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"IAS Marketing\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/integralads.com\\\/latam\\\/insider\\\/ias-netflix-calidad-de-medios\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/latam\\\/insider\\\/ias-netflix-calidad-de-medios\\\/\"},\"author\":{\"name\":\"IAS Marketing\",\"@id\":\"https:\\\/\\\/integralads.com\\\/#\\\/schema\\\/person\\\/7385283b34c18807943c65833f585b49\"},\"headline\":\"IAS trae la calidad de medios a Netflix\",\"datePublished\":\"2022-10-24T14:54:22+00:00\",\"dateModified\":\"2023-09-27T09:46:55+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/latam\\\/insider\\\/ias-netflix-calidad-de-medios\\\/\"},\"wordCount\":192,\"publisher\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/latam\\\/insider\\\/ias-netflix-calidad-de-medios\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/integralads.com\\\/wp-content\\\/uploads\\\/2023\\\/06\\\/IAS-Netflix_860x860_Tile-image-v1-1.png\",\"articleSection\":[\"Calidad de medios\",\"CTV y Video\",\"Featured\",\"Plataformas Proprietarias\",\"Visibilidad\",\"Visibilidad\"],\"inLanguage\":\"es-419\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/integralads.com\\\/latam\\\/insider\\\/ias-netflix-calidad-de-medios\\\/\",\"url\":\"https:\\\/\\\/integralads.com\\\/latam\\\/insider\\\/ias-netflix-calidad-de-medios\\\/\",\"name\":\"IAS trae la calidad de medios a Netflix - 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