{"id":326278,"date":"2022-12-08T21:59:07","date_gmt":"2022-12-08T21:59:07","guid":{"rendered":"https:\/\/integralads.com\/insider\/el-poder-del-contexto\/"},"modified":"2024-02-23T15:08:53","modified_gmt":"2024-02-23T15:08:53","slug":"el-poder-del-contexto","status":"publish","type":"post","link":"https:\/\/integralads.com\/latam\/insider\/el-poder-del-contexto\/","title":{"rendered":"El Poder del Contexto\u00a0"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Debido a que el escenario de la publicidad digital ha evolucionado, las marcas tienen ahora la oportunidad de impactar positivamente en su seguridad e idoneidad al aprovechar los elementos claves del viaje del consumidor. Las listas de bloqueo y exclusi\u00f3n ya no son la \u00fanica forma de administrar la seguridad e idoneidad para la marca; de hecho, estas soluciones binarias a menudo pueden desencadenar una sobreprotecci\u00f3n, excluyendo marcas con un mejor y m\u00e1s efectivo inventario.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">M\u00e1s bien, las marcas han optado por un enfoque m\u00e1s personalizable: <strong>El Contexto<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En nuestro \u00faltimo reporte, consultamos con consumidores mexicanos sobre c\u00f3mo el contexto afectar\u00eda su respuesta a los anuncios de una marca:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>El <strong>89%<\/strong> de los consumidores dicen que es m\u00e1s probable que recuerden un anuncio contextualmente relevante.<\/li>\n\n\n\n<li>El <strong>88%<\/strong> de los consumidores dice que un anuncio debe estar relacionado con su entorno.<\/li>\n\n\n\n<li>El <strong>71%<\/strong> de los consumidores est\u00e1 de acuerdo en que la sensaci\u00f3n de confianza de una p\u00e1gina afecta c\u00f3mo se sienten respecto de un anuncio.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Los anunciantes est\u00e1n reci\u00e9n comenzando a entender el papel crucial que juega la relevancia contextual. Descargue nuestro reporte para profundizar y comprender mejor el poder del contexto.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Debido a que el escenario de la publicidad digital ha evolucionado, las marcas tienen ahora la oportunidad de impactar positivamente en su seguridad e idoneidad al aprovechar los elementos claves del viaje del consumidor. Las listas de bloqueo y exclusi\u00f3n&#8230;<\/p>\n","protected":false},"author":22,"featured_media":326280,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[712,717,669,722,736],"tags":[694],"class_list":["post-326278","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ctv-video-latam","category-featured-latam","category-investigacion","category-investigacion-latam","category-editors-picks-latam","tag-reporte"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.4 (Yoast SEO v28.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>El Poder del Contexto\u00a0 - Integral Ad Science<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/latam\/insider\/el-poder-del-contexto\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"El Poder del Contexto\u00a0\" \/>\n<meta property=\"og:description\" content=\"Debido a que el escenario de la publicidad digital ha evolucionado, las marcas tienen ahora la oportunidad de impactar positivamente en su seguridad e idoneidad al aprovechar los elementos claves del viaje del consumidor. 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