{"id":326285,"date":"2022-12-20T20:37:17","date_gmt":"2022-12-20T20:37:17","guid":{"rendered":"https:\/\/integralads.com\/insider\/reporte-de-calidad-de-medios\/"},"modified":"2024-02-23T14:52:35","modified_gmt":"2024-02-23T14:52:35","slug":"reporte-de-calidad-de-medios","status":"publish","type":"post","link":"https:\/\/integralads.com\/latam\/insider\/reporte-de-calidad-de-medios\/","title":{"rendered":"Reporte de Calidad de Medios"},"content":{"rendered":"\n<p>A medida que salimos de varios a\u00f1os de incertidumbre, la industria de la publicidad ha aprendido que las tendencias digitales pueden no ser tan uniformes o duraderas como lo eran antes. Vemos que los medios digitales est\u00e1n evolucionando m\u00e1s r\u00e1pido que nunca, con un gran auge en la creaci\u00f3n de contenido y el constante surgimiento de nuevas plataformas. <\/p>\n\n\n\n<p>En la 17\u00aa edici\u00f3n del Reporte de Calidad de Medios, exploramos c\u00f3mo ha evolucionado la calidad de los medios en los \u00faltimos seis meses y c\u00f3mo los mercad\u00f3logos pueden utilizar estos cambios para maximizar el rendimiento de las futuras campa\u00f1as. Mientras exploras esta edici\u00f3n del Reporte de Calidad de Medios, presta especial atenci\u00f3n a algunos de estos puntos destacados: <\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>M\u00e9tricas de visibilidad, sustentadas en la investigaci\u00f3n del equipo Insights As A Service de IAS <\/li>\n\n\n\n<li>Desgloses globales simplificados por entorno <\/li>\n\n\n\n<li>Avances con vistas al futuro en los medios digitales <\/li>\n<\/ul>\n\n\n\n<p>En Integral Ad Science, evaluamos billones de eventos de datos cada mes y observamos tendencias globales en la calidad de los medios en tiempo real. El Reporte de Calidad de Medios se cimienta en esta enorme cantidad de datos para ofrecer un bar\u00f3metro de la industria con el que tanto compradores como vendedores de publicidad pueden comparar la calidad de sus campa\u00f1as e inventario. <\/p>\n\n\n\n<p>Descarga hoy el reporte y aprovecha las m\u00e9tricas globales l\u00edderes en el mercado que te ofrece IAS para impulsar los resultados empresariales. <\/p>\n\n\n\n<p>\u00bfInteresado en m\u00e1s insights globales sobre la calidad de los medios? Echa un vistazo a nuestros reportes regionales aqu\u00ed, que se han traducido para apoyar a los expertos de la industria en todo el mundo.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A medida que salimos de varios a\u00f1os de incertidumbre, la industria de la publicidad ha aprendido que las tendencias digitales pueden no ser tan uniformes o duraderas como lo eran antes. Vemos que los medios digitales est\u00e1n evolucionando m\u00e1s r\u00e1pido&#8230;<\/p>\n","protected":false},"author":1,"featured_media":323576,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[734,723,736],"tags":[671,672],"class_list":["post-326285","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-media-quality","category-mqr-latam","category-editors-picks-latam","tag-calidad-de-medios","tag-investigacion-y-reportes"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.4 (Yoast SEO v26.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Reporte de Calidad de Medios - Integral Ad Science<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/latam\/insider\/reporte-de-calidad-de-medios\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Reporte de Calidad de Medios\" \/>\n<meta property=\"og:description\" content=\"A medida que salimos de varios a\u00f1os de incertidumbre, la industria de la publicidad ha aprendido que las tendencias digitales pueden no ser tan uniformes o duraderas como lo eran antes. 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