{"id":344420,"date":"2025-12-09T10:01:33","date_gmt":"2025-12-09T10:01:33","guid":{"rendered":"https:\/\/integralads.com\/?p=344420"},"modified":"2025-12-09T16:44:30","modified_gmt":"2025-12-09T16:44:30","slug":"the-2026-industry-pulse-report","status":"publish","type":"post","link":"https:\/\/integralads.com\/latam\/insider\/the-2026-industry-pulse-report\/","title":{"rendered":"The 2026 Industry Pulse Report"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"344420\" class=\"elementor elementor-344420\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-71a1818 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"81940\" data-id=\"71a1818\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d9f03ac\" data-eae-slider=\"94593\" data-id=\"d9f03ac\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7344458 elementor-widget elementor-widget-heading\" data-id=\"7344458\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Expertos de la industria revelan el futuro de los medios digitales en 2026<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-4d669b2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"94326\" data-id=\"4d669b2\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9931721\" data-eae-slider=\"12204\" data-id=\"9931721\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4118a4d elementor-widget elementor-widget-text-editor\" data-id=\"4118a4d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">A medida que nos acercamos al 2026, el ecosistema de medios digitales est\u00e1 ingresando a un nuevo cap\u00edtulo que lo definir\u00e1. IAS se asoci\u00f3 con YouGov para encuestar a casi 300 expertos en medios de EE. UU. (incluyendo marcas, agencias, <\/span><i><span style=\"font-weight: 400;\">publishers<\/span><\/i><span style=\"font-weight: 400;\"> y <\/span><i><span style=\"font-weight: 400;\">ad tech<\/span><\/i><span style=\"font-weight: 400;\">) para descubrir las oportunidades y los retos que moldear\u00e1n el pr\u00f3ximo a\u00f1o.<\/span><\/p><p><span style=\"font-weight: 400;\">El Industry Pulse Report 2026 ofrece un primer vistazo a c\u00f3mo los anunciantes y <\/span><i><span style=\"font-weight: 400;\">publishers<\/span><\/i><span style=\"font-weight: 400;\"> se est\u00e1n preparando para una era marcada por la Inteligencia Artificial (IA), el comportamiento del consumidor centrado en el video, y la exigencia de calidad.<\/span><\/p><p><span style=\"font-weight: 400;\">Aqu\u00ed un adelanto de lo que encontrar\u00e1 en el interior:<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-2b2cb0d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"67590\" data-id=\"2b2cb0d\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8bf0f87\" data-eae-slider=\"82131\" data-id=\"8bf0f87\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0273da3 elementor-widget elementor-widget-heading\" data-id=\"0273da3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">El Video Digital y Social est\u00e1n en el Centro de la Evoluci\u00f3n de los Medios\n<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-701cbee elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"93528\" data-id=\"701cbee\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-83a91e9\" data-eae-slider=\"71311\" data-id=\"83a91e9\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e48df83 elementor-widget elementor-widget-text-editor\" data-id=\"e48df83\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">El video contin\u00faa dominando la atenci\u00f3n&#8230; y la inversi\u00f3n.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">El 88% de los expertos en medios cita al video digital como una prioridad principal, por encima de <\/span><i><span style=\"font-weight: 400;\">display<\/span><\/i><span style=\"font-weight: 400;\"> y audio.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Con el auge de los entornos impulsados por creadores, el 87% afirma que la seguridad de marca y la idoneidad (<\/span><i><span style=\"font-weight: 400;\">suitability<\/span><\/i><span style=\"font-weight: 400;\">) del <\/span><i><span style=\"font-weight: 400;\">influencer<\/span><\/i><span style=\"font-weight: 400;\"> o creador es fundamental en el video digital.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Y en todas las plataformas sociales, el 82% concuerda en que la idoneidad del creador es igualmente importante a medida que aumentan los riesgos de adyacencia.<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-39958f7 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"9439\" data-id=\"39958f7\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ca041c5\" data-eae-slider=\"97633\" data-id=\"ca041c5\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-eae56f8 elementor-widget elementor-widget-heading\" data-id=\"eae56f8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Los Marketers se est\u00e1n Apoyando en las Oportunidades de la IA a Pesar de los Retos\n<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-1317659 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"43259\" data-id=\"1317659\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f0b9bea\" data-eae-slider=\"77816\" data-id=\"f0b9bea\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4a33492 elementor-widget elementor-widget-text-editor\" data-id=\"4a33492\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">La IA est\u00e1 transformando la forma en que se crea, distribuye y optimiza el contenido.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">El 61% de los expertos est\u00e1 entusiasmado con el auge de la IA generativa en los medios digitales y las oportunidades que habilita para nuevos entornos de publicidad escalables.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">No obstante, el 53% indica que la adyacencia a contenido generado por IA ser\u00e1 un reto principal durante el pr\u00f3ximo a\u00f1o.<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-08810a6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"96397\" data-id=\"08810a6\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-eca428e\" data-eae-slider=\"46921\" data-id=\"eca428e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4653a13 elementor-widget elementor-widget-heading\" data-id=\"4653a13\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">La Calidad de Medios es un Pilar Fundamental del Desempe\u00f1o\n<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-9484bea elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"45911\" data-id=\"9484bea\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-bc3a0df\" data-eae-slider=\"28836\" data-id=\"bc3a0df\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5da0f3d elementor-widget elementor-widget-text-editor\" data-id=\"5da0f3d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">A medida que los canales se vuelven m\u00e1s complejos, los <\/span><i><span style=\"font-weight: 400;\">marketers<\/span><\/i><span style=\"font-weight: 400;\"> se est\u00e1n enfocando en los aspectos b\u00e1sicos.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">En redes sociales, los expertos se\u00f1alan la <\/span><i><span style=\"font-weight: 400;\">viewability<\/span><\/i><span style=\"font-weight: 400;\"> o visibilidad (85%) y la atenci\u00f3n (77%) como m\u00e9tricas esenciales para evaluar el desempe\u00f1o real.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Y dentro del universo de <\/span><i><span style=\"font-weight: 400;\">retail media<\/span><\/i><span style=\"font-weight: 400;\"> (en r\u00e1pida expansi\u00f3n), el 83% afirma que medir el fraude publicitario, la <\/span><i><span style=\"font-weight: 400;\">viewability<\/span><\/i><span style=\"font-weight: 400;\"> y la idoneidad ser\u00e1 crucial para impulsar los resultados.<\/span><\/li><\/ul><p><strong>Descargue el informe completo para acceder a m\u00e1s <i>insights<\/i> y perspectivas de los expertos.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Expertos de la industria revelan el futuro de los medios digitales en 2026 A medida que nos acercamos al 2026, el ecosistema de medios digitales est\u00e1 ingresando a un nuevo cap\u00edtulo que lo definir\u00e1. IAS se asoci\u00f3 con YouGov para&#8230;<\/p>\n","protected":false},"author":37,"featured_media":344400,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[720,721,722],"tags":[],"class_list":["post-344420","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-guias-latam","category-insights-latam","category-investigacion-latam"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.7 (Yoast SEO v27.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>The 2026 Industry Pulse Report - Integral Ad Science<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/latam\/insider\/the-2026-industry-pulse-report\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The 2026 Industry Pulse Report\" \/>\n<meta property=\"og:description\" content=\"Expertos de la industria revelan el futuro de los medios digitales en 2026 A medida que nos acercamos al 2026, el ecosistema de medios digitales est\u00e1 ingresando a un nuevo cap\u00edtulo que lo definir\u00e1. 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