{"id":344836,"date":"2026-01-16T08:40:53","date_gmt":"2026-01-16T08:40:53","guid":{"rendered":"https:\/\/integralads.com\/?p=344836"},"modified":"2026-01-16T08:49:05","modified_gmt":"2026-01-16T08:49:05","slug":"ias-agent-tu-asistente-con-ia-que-descubre-insights-profundos-al-instante-y-potencia-el-desempeno","status":"publish","type":"post","link":"https:\/\/integralads.com\/latam\/insider\/ias-agent-tu-asistente-con-ia-que-descubre-insights-profundos-al-instante-y-potencia-el-desempeno\/","title":{"rendered":"IAS Agent: Tu asistente con IA que descubre insights profundos al instante y potencia el desempe\u00f1o"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"344836\" class=\"elementor elementor-344836\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-a7d4984 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"80950\" data-id=\"a7d4984\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ba850b4\" data-eae-slider=\"79794\" data-id=\"ba850b4\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fdea30f elementor-widget elementor-widget-heading\" data-id=\"fdea30f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">El nuevo asistente con IA convierte a cualquier mercad\u00f3logo en experto \u2014 al instante\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-955616b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"63965\" data-id=\"955616b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-12a2c37\" data-eae-slider=\"6649\" data-id=\"12a2c37\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8e19912 elementor-widget elementor-widget-text-editor\" data-id=\"8e19912\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">IAS se complace en presentar IAS Agent: un nuevo asistente impulsado por IA dise\u00f1ado para ayudar a los mercad\u00f3logos a activar campa\u00f1as m\u00e1s r\u00e1pido, descubrir insights m\u00e1s profundos al instante y optimizar el desempe\u00f1o a escala.<\/span><\/p><p><span style=\"font-weight: 400;\">Basado en el conjunto de datos m\u00e1s completo de la industria y en m\u00e1s de 15 a\u00f1os de conocimientos propietarios de IAS, IAS Agent empodera a cualquier mercad\u00f3logo para entregar la inteligencia de confianza que las marcas necesitan para proteger e impulsar el rendimiento de campa\u00f1as multimillonarias.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-3daa3ce elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"75840\" data-id=\"3daa3ce\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b510255\" data-eae-slider=\"66790\" data-id=\"b510255\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3dae9a6 elementor-widget elementor-widget-heading\" data-id=\"3dae9a6\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Transparencia total en cada recomendaci\u00f3n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-087dcbb elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"85328\" data-id=\"087dcbb\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7266ca4\" data-eae-slider=\"449\" data-id=\"7266ca4\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b20d5d0 elementor-widget elementor-widget-text-editor\" data-id=\"b20d5d0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">A diferencia de muchas soluciones de IA de &#8220;caja negra&#8221;, IAS Agent se basa en el principio de &#8220;IA explicable&#8221;. Cada recomendaci\u00f3n incluye un contexto claro y f\u00e1cil de entender. Los mercad\u00f3logos reciben sugerencias y explicaciones dentro de la interfaz de usuario (UI) de IAS para ver exactamente qu\u00e9 propone IAS Agent y por qu\u00e9; adem\u00e1s, les otorga el control para personalizar, ignorar o adoptar dichas recomendaciones.<\/span><\/p><p><span style=\"font-weight: 400;\">Con IAS Agent, los anunciantes pueden convertir los insights en acci\u00f3n, mejorando el flujo de trabajo y potenciando el desempe\u00f1o al instante.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-3867e15 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"63873\" data-id=\"3867e15\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3ea9b97\" data-eae-slider=\"27717\" data-id=\"3ea9b97\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b888d1d elementor-widget elementor-widget-heading\" data-id=\"b888d1d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Capacidades clave de IAS Agent:<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-7485242 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"20304\" data-id=\"7485242\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3af09d0\" data-eae-slider=\"42766\" data-id=\"3af09d0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c8a6375 elementor-widget elementor-widget-text-editor\" data-id=\"c8a6375\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li aria-level=\"1\"><b>Reportes transparentes: <\/b><span style=\"font-weight: 400;\">IAS Agent muestra su proceso, permiti\u00e9ndote entender el razonamiento detr\u00e1s de cada recomendaci\u00f3n para que puedas explicar decisiones con confianza y comprender la l\u00f3gica de los resultados.<\/span><\/li><\/ul><ul><li aria-level=\"1\"><b>Control y visibilidad total: <\/b><span style=\"font-weight: 400;\">Personaliza, ignora o adopta recomendaciones con total visibilidad del proceso de toma de decisiones de la IA para mejorar la configuraci\u00f3n de campa\u00f1a e impulsar el desempe\u00f1o.<\/span><\/li><\/ul><ul><li aria-level=\"1\"><b>Optimizaci\u00f3n de la eficiencia: <\/b><span style=\"font-weight: 400;\">Recibe recomendaciones generadas por IA para configuraciones de Brand Safety y Suitability con un esfuerzo m\u00ednimo, escalando la protecci\u00f3n en todas tus inversiones.<\/span><\/li><\/ul><ul><li aria-level=\"1\"><b>Insights instant\u00e1neos: <\/b><span style=\"font-weight: 400;\">Detecta autom\u00e1ticamente tendencias y patrones en todos los dashboards de IAS, resaltando lo que funciona y entregando insights de desempe\u00f1o hasta 5 veces m\u00e1s r\u00e1pido \u2014 sin an\u00e1lisis manuales.<\/span><\/li><li aria-level=\"1\"><b>Activaci\u00f3n de campa\u00f1as: <\/b><span>Simplemente platica con el agente usando lenguaje natural para obtener gu\u00eda con IA y agilizar la configuraci\u00f3n previa a la campa\u00f1a \u2014 sin necesidad de conocimientos t\u00e9cnicos.<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-7b8f944 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"9055\" data-id=\"7b8f944\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a3a497e\" data-eae-slider=\"70067\" data-id=\"a3a497e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-83b8c69 elementor-widget elementor-widget-heading\" data-id=\"83b8c69\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Comienza con IAS Agent\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-ff955e1 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"51323\" data-id=\"ff955e1\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b8b45d9\" data-eae-slider=\"77235\" data-id=\"b8b45d9\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3e6d4f1 elementor-widget elementor-widget-text-editor\" data-id=\"3e6d4f1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">IAS Agent estar\u00e1 disponible globalmente en la plataforma de IAS a principios del Q1 de 2026 sin costo adicional. Los mercad\u00f3logos que busquen acelerar la activaci\u00f3n, reducir el trabajo manual y optimizar el desempe\u00f1o al instante pueden empezar a prepararse para el lanzamiento hoy mismo.<\/span><\/p><p><b>Para saber m\u00e1s sobre IAS Agent o ver c\u00f3mo puede apoyar los objetivos de tu equipo, <\/b><strong><a href=\"https:\/\/integralads.com\/ias-agent-demo-request\/\"><span style=\"text-decoration: underline;\">solicita una demo a continuaci\u00f3n o contacta al equipo de IAS para m\u00e1s informaci\u00f3n.<\/span><\/a><\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>El nuevo asistente con IA convierte a cualquier mercad\u00f3logo en experto \u2014 al instante IAS se complace en presentar IAS Agent: un nuevo asistente impulsado por IA dise\u00f1ado para ayudar a los mercad\u00f3logos a activar campa\u00f1as m\u00e1s r\u00e1pido, descubrir insights&#8230;<\/p>\n","protected":false},"author":37,"featured_media":344457,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[710,726,730],"tags":[],"class_list":["post-344836","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brand-safety-suitability-latam","category-eficiencia-y-optimizacion-latam","category-visibilidad-latam"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.4) - 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