{"id":346823,"date":"2026-04-20T12:30:00","date_gmt":"2026-04-20T12:30:00","guid":{"rendered":"https:\/\/integralads.com\/insider\/ias-brings-total-media-quality-measurement-to-tiktoks-performance-solutions\/"},"modified":"2026-04-24T10:43:52","modified_gmt":"2026-04-24T10:43:52","slug":"ias-brings-total-media-quality-measurement-to-tiktoks-performance-solutions","status":"publish","type":"post","link":"https:\/\/integralads.com\/latam\/insider\/ias-brings-total-media-quality-measurement-to-tiktoks-performance-solutions\/","title":{"rendered":"Expanding Transparency: IAS Brings Total Media Quality Measurement to TikTok\u2019s Performance Solutions"},"content":{"rendered":"\t\t
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As advertisers continue to scale investment on TikTok, ensuring transparency and control across evolving ad formats is critical. With a global community of more than 1 billion users and expanding performance solutions, TikTok presents significant opportunity, alongside the need for trusted, independent measurement.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Introducing Expanded Total Media Quality Coverage on TikTok and TikTok Lite<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Integral Ad Science is expanding its Total Media Quality (TMQ) coverage to TikTok Lite and TikTok\u2019s performance-driven ad formats: Search, Upgraded Campaign Creation Experience for Brand & Smart+ Traffic Objectives, and GMV Max. This expansion provides advertisers with comprehensive media quality measurement across these solutions.<\/span><\/p>

IAS\u2019s TMQ combines image, audio, and text analysis to classify content at scale, delivering video-level insights. By leveraging AI-driven multimedia technology, IAS provides independent measurement that helps advertisers protect brand equity while scaling campaigns with confidence.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\u201cWe are proud to expand our collaborative partnership with TikTok by offering trusted independent measurement for their most performant ad formats,\u201d said Lisa Utzschneider, CEO of IAS. \u201cBy extending our Total Media Quality coverage across these new formats, we are providing advertisers with the transparency and granular insights they need to protect their brand equity, so they can use media quality signals to unlock greater performance across one of the world’s largest short-form video and creator platforms.\u201d<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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What This Expansion Includes\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Search Ad Campaigns<\/b> IAS introduces protection for the TikTok Search Results Page, one of the platform’s highest-intent environments, unlocking measurement for Search Ads Campaigns and Automatic Search Placements for traffic & performance objectives. By combining TikTok\u2019s first-party pre-bid brand safety controls with IAS\u2019s third-party post-bid measurement for suitability, viewability, and invalid traffic (IVT), advertisers gain increased transparency and performance.<\/span><\/p>

Upgraded Campaign Creation Experience (Brand & Smart+ Traffic)<\/b> TikTok\u2019s AI-enabled, automated optimization tool now includes IAS measurement. Advertisers can now adopt the upgraded Smart+ experience with confidence by integrating independent brand safety and suitability directly into the buying flow.<\/span><\/p>

GMV Max (US Only)<\/b> Specifically designed to maximize Gross Merchandise Value (GMV) by identifying the best products, creatives, and placements for conversions. This new integration provides TikTok Shop sellers with IAS post-campaign suitability insights for GMV Max for automated, commerce-driven campaigns. This allows advertisers to optimize returns while maintaining rigorous brand-specific safety and transparency standards.<\/span><\/p>

TikTok Lite (US Only)<\/b> IAS also introduces brand safety and suitability measurement for TikTok Lite, the version of the app optimized for devices with limited storage or slower connectivity. This ensures advertisers maintain consistent measurement and independent transparency as TikTok\u2019s reach extends to new audience segments and device types.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Supporting Scalable, Transparent Growth\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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This expansion strengthens IAS\u2019s global coverage across TikTok by combining independent measurement with platform controls. Through frame-by-frame analysis of video, audio, and text, IAS delivers detailed content insights alongside performance measurement.<\/span><\/p>

By extending TMQ across TikTok\u2019s performance formats, IAS continues to provide advertisers with consistent, transparent measurement, supporting confident investment and scalable growth across the platform.<\/span><\/p>

\u00a0<\/p>

Ready to learn more?<\/b> Connect with an IAS representative<\/a><\/span> to discover how Integral Ad Science can help you drive performance with trusted, independent measurement across TikTok.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Integral Ad Science is expanding its Total Media Quality (TMQ) coverage to TikTok Lite and TikTok\u2019s performance-driven ad formats: Search, Upgraded Campaign Creation Experience for Brand & Smart+ Traffic Objectives, and GMV Max. This expansion provides advertisers with comprehensive media quality measurement across these solutions.<\/p>\n","protected":false},"author":59,"featured_media":346752,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[857,858,859],"tags":[],"class_list":["post-346823","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-our-partners-latam","category-products-latam","category-proprietary-platforms-latam"],"acf":[],"yoast_head":"\nExpanding Transparency: IAS Brings Total Media Quality Measurement to TikTok\u2019s Performance Solutions - Integral Ad Science<\/title>\n<meta name=\"description\" content=\"Integral Ad Science is expanding its Total Media Quality (TMQ) coverage to TikTok Lite and TikTok\u2019s performance-driven ad formats: Search, Upgraded Campaign Creation Experience for Brand & Smart+ Traffic Objectives, and GMV Max. This expansion provides advertisers with comprehensive media quality measurement across these solutions.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/latam\/insider\/ias-brings-total-media-quality-measurement-to-tiktoks-performance-solutions\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Expanding Transparency: IAS Brings Total Media Quality Measurement to TikTok\u2019s Performance Solutions\" \/>\n<meta property=\"og:description\" content=\"Integral Ad Science is expanding its Total Media Quality (TMQ) coverage to TikTok Lite and TikTok\u2019s performance-driven ad formats: Search, Upgraded Campaign Creation Experience for Brand & Smart+ Traffic Objectives, and GMV Max. 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