Presentamos la Cobertura Ampliada de Calidad Total de Medios en TikTok y TikTok Lite<\/strong><\/p>\n\n\n\nIntegral Ad Science (IAS) est\u00e1 expandiendo su cobertura de Calidad Total de Medios (TMQ) a TikTok Lite y a los formatos de anuncios de TikTok orientados al performance: Search, Experiencia de Creaci\u00f3n de Campa\u00f1as Mejorada para Objetivos de Marca y Tr\u00e1fico Smart+, y GMV Max. Esta expansi\u00f3n proporciona a los anunciantes una medici\u00f3n integral de la calidad de los medios en todas estas soluciones.<\/p>\n\n\n\n
El TMQ de IAS combina el an\u00e1lisis de imagen, audio y texto para clasificar el contenido a escala, entregando insights a nivel de video. Al aprovechar la tecnolog\u00eda multimedia impulsada por IA, IAS proporciona una medici\u00f3n independiente que ayuda a los anunciantes a proteger el valor de su marca mientras escalan sus campa\u00f1as con confianza.<\/p>\n\n\n\n
\u201cEstamos orgullosos de expandir nuestra asociaci\u00f3n colaborativa con TikTok al ofrecer una medici\u00f3n independiente y confiable para sus formatos de anuncios de mayor rendimiento\u201d, dijo Lisa Utzschneider, CEO de IAS. \u201cAl extender nuestra cobertura de Calidad Total de Medios a estos nuevos formatos, estamos proporcionando a los anunciantes la transparencia y los insights granulares que necesitan para proteger el valor de su marca, de modo que puedan utilizar las se\u00f1ales de calidad de medios para desbloquear un mayor rendimiento en una de las plataformas de video de formato corto y creadores m\u00e1s grandes del mundo.\u201d<\/p>\n\n\n\n
Qu\u00e9 Incluye Esta Expansi\u00f3n<\/strong><\/p>\n\n\n\nCampa\u00f1as de Anuncios de B\u00fasqueda (Search Ad Campaigns) IAS introduce protecci\u00f3n para la P\u00e1gina de Resultados de B\u00fasqueda de TikTok, uno de los entornos de m\u00e1s alta intenci\u00f3n de la plataforma, desbloqueando la medici\u00f3n para Campa\u00f1as de Anuncios de B\u00fasqueda y Ubicaciones de B\u00fasqueda Autom\u00e1ticas para objetivos de tr\u00e1fico y performance. Al combinar los controles de brand safety pre-bid de primera parte de TikTok con la medici\u00f3n post-bid de terceros de IAS para idoneidad, visibilidad y tr\u00e1fico inv\u00e1lido (IVT), los anunciantes obtienen una mayor transparencia y rendimiento.<\/p>\n\n\n\n
Experiencia de Creaci\u00f3n de Campa\u00f1as Mejorada (Marca y Tr\u00e1fico Smart+) La herramienta de optimizaci\u00f3n automatizada y habilitada por IA de TikTok ahora incluye la medici\u00f3n de IAS. Los anunciantes ahora pueden adoptar la experiencia mejorada Smart+ con confianza al integrar la brand safety e idoneidad independientes directamente en el flujo de compra.<\/p>\n\n\n\n
GMV Max (Solo en EE. UU.) Dise\u00f1ado espec\u00edficamente para maximizar el Valor Bruto de la Mercanc\u00eda (GMV) al identificar los mejores productos, creatividades y ubicaciones para las conversiones. Esta nueva integraci\u00f3n proporciona a los vendedores de TikTok Shop insights de idoneidad post-campa\u00f1a de IAS para GMV Max para campa\u00f1as automatizadas e impulsadas por el comercio. Esto permite a los anunciantes optimizar los retornos mientras mantienen rigurosos est\u00e1ndares de seguridad y transparencia espec\u00edficos de la marca.<\/p>\n\n\n\n
TikTok Lite (Solo en EE. UU.) IAS tambi\u00e9n introduce la medici\u00f3n de brand safety e idoneidad para TikTok Lite, la versi\u00f3n de la aplicaci\u00f3n optimizada para dispositivos con almacenamiento limitado o conectividad m\u00e1s lenta. Esto asegura que los anunciantes mantengan una medici\u00f3n consistente y una transparencia independiente a medida que el alcance de TikTok se extiende a nuevos segmentos de audiencia y tipos de dispositivos.<\/p>\n\n\n\n
Apoyando el Crecimiento Escalable y Transparente<\/strong><\/p>\n\n\n\nEsta expansi\u00f3n fortalere la cobertura global de IAS en TikTok al combinar la medici\u00f3n independiente con los controles de la plataforma. A trav\u00e9s del an\u00e1lisis cuadro por cuadro de video, audio y texto, IAS ofrece insights detallados del contenido junto con la medici\u00f3n del rendimiento.<\/p>\n\n\n\n
Al extender TMQ a los formatos de performance de TikTok, IAS contin\u00faa proporcionando a los anunciantes una medici\u00f3n consistente y transparente, apoyando la inversi\u00f3n con confianza y el crecimiento escalable en toda la plataforma.<\/p>\n\n\n\n
\u00bfListo para saber m\u00e1s? Con\u00e9ctate con un representante de IAS para descubrir c\u00f3mo Integral Ad Science puede ayudarte a impulsar el rendimiento con una medici\u00f3n confiable e independiente en todo TikTok.<\/p>\n\n\n\n
<\/p>\n","protected":false},"excerpt":{"rendered":"
A medida que los anunciantes contin\u00faan escalando su inversi\u00f3n en TikTok, es fundamental garantizar la transparencia y el control sobre los formatos de anuncios en evoluci\u00f3n. Con una comunidad global de m\u00e1s de mil millones de usuarios y soluciones de…<\/p>\n","protected":false},"author":15,"featured_media":346752,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":true,"footnotes":""},"categories":[498],"tags":[],"class_list":["post-346825","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized-latam"],"acf":[],"yoast_head":"\n
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