{"id":347490,"date":"2026-07-09T08:14:25","date_gmt":"2026-07-09T08:14:25","guid":{"rendered":"https:\/\/integralads.com\/?p=347490"},"modified":"2026-07-10T08:31:04","modified_gmt":"2026-07-10T08:31:04","slug":"informe-de-calidad-de-medios-de-ias-21a-edicion","status":"publish","type":"post","link":"https:\/\/integralads.com\/latam\/insider\/informe-de-calidad-de-medios-de-ias-21a-edicion\/","title":{"rendered":"Informe de Calidad de Medios de IAS &#8211; 21\u00aa Edici\u00f3n"},"content":{"rendered":"\n<h2 id=\"h-compara-el-rendimiento-de-tus-campanas-con-los-ultimos-indicadores-del-sector\" class=\"wp-block-heading\">Compara el rendimiento de tus campa\u00f1as con los \u00faltimos indicadores del sector<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">El Informe de Calidad de Medios, Media Quality Report (MQR) proporciona cada a\u00f1o a los anunciantes indicadores, informaci\u00f3n detallada y orientaci\u00f3n pr\u00e1ctica para evaluar el rendimiento de la publicidad digital. Como novedad este a\u00f1o, el informe incluye indicadores sectoriales y tendencias de rendimiento mensuales en el an\u00e1lisis global y regional de la calidad en medios.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Aunque la calidad de los medios ha mejorado en general, los datos revelan una realidad con m\u00e1s matices, y es precisamente en esos matices donde reside el riesgo.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Accede al informe de este a\u00f1o, que incluye conclusiones clave como:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>El formato display en web m\u00f3vil representa el 45% de las impresiones, pero acumula el 72% del MFA y el 55% de los fallos en idoneidad de marca (brand suitability).<\/li>\n\n\n\n<li>El v\u00eddeo supera al display en t\u00e9rminos de viewability, registrando una ventaja de 11,8 puntos porcentuales y ampliando la brecha a medida que la atenci\u00f3n se convierte en una m\u00e9trica determinante del rendimiento.<\/li>\n\n\n\n<li>La calidad de los medios mejora significativamente a nivel global, pero el riesgo varia seg\u00fan la regi\u00f3n, el sector y el tipo de contenido, lo que demuestra las limitaciones de las estrategias \u201cpara todos\u201d.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">No dejes que tu presupuesto de medios se desperdicie. Descubre exactamente c\u00f3mo se comparan tus campa\u00f1as con los est\u00e1ndares del sector.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Compara el rendimiento de tus campa\u00f1as con los \u00faltimos indicadores del sector El Informe de Calidad de Medios, Media Quality Report (MQR) proporciona cada a\u00f1o a los anunciantes indicadores, informaci\u00f3n detallada y orientaci\u00f3n pr\u00e1ctica para evaluar el rendimiento de la&#8230;<\/p>\n","protected":false},"author":15,"featured_media":347491,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[717,723,498],"tags":[671],"class_list":["post-347490","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-featured-latam","category-mqr-latam","category-uncategorized-latam","tag-calidad-de-medios"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.7 (Yoast SEO v27.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Informe de Calidad de Medios de IAS - 21\u00aa Edici\u00f3n - Integral Ad Science<\/title>\n<meta name=\"description\" content=\"Informe de Calidad de Medios de IAS - 21\u00aa Edici\u00f3n. Compara el rendimiento de tus campa\u00f1as con los \u00faltimos indicadores del sector\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/latam\/insider\/informe-de-calidad-de-medios-de-ias-21a-edicion\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Informe de Calidad de Medios de IAS - 21\u00aa Edici\u00f3n\" \/>\n<meta property=\"og:description\" content=\"Informe de Calidad de Medios de IAS - 21\u00aa Edici\u00f3n. Compara el rendimiento de tus campa\u00f1as con los \u00faltimos indicadores del sector\" \/>\n<meta property=\"og:url\" content=\"https:\/\/integralads.com\/latam\/insider\/informe-de-calidad-de-medios-de-ias-21a-edicion\/\" \/>\n<meta property=\"og:site_name\" content=\"Integral Ad Science\" \/>\n<meta property=\"article:published_time\" content=\"2026-07-09T08:14:25+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-07-10T08:31:04+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/integralads.com\/wp-content\/uploads\/2026\/07\/MQR-21st-Edition-Insider.png\" \/>\n\t<meta property=\"og:image:width\" content=\"860\" \/>\n\t<meta property=\"og:image:height\" content=\"860\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Friederike Pries\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@integralads\" \/>\n<meta name=\"twitter:site\" content=\"@integralads\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Friederike Pries\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/integralads.com\\\/latam\\\/insider\\\/informe-de-calidad-de-medios-de-ias-21a-edicion\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/latam\\\/insider\\\/informe-de-calidad-de-medios-de-ias-21a-edicion\\\/\"},\"author\":{\"name\":\"Friederike Pries\",\"@id\":\"https:\\\/\\\/integralads.com\\\/#\\\/schema\\\/person\\\/d82e8bdc0962d5af107e66bf70070571\"},\"headline\":\"Informe de Calidad de Medios de IAS &#8211; 21\u00aa Edici\u00f3n\",\"datePublished\":\"2026-07-09T08:14:25+00:00\",\"dateModified\":\"2026-07-10T08:31:04+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/latam\\\/insider\\\/informe-de-calidad-de-medios-de-ias-21a-edicion\\\/\"},\"wordCount\":249,\"publisher\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/latam\\\/insider\\\/informe-de-calidad-de-medios-de-ias-21a-edicion\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/integralads.com\\\/wp-content\\\/uploads\\\/2026\\\/07\\\/MQR-21st-Edition-Insider.png\",\"keywords\":[\"Calidad de medios\"],\"articleSection\":[\"Featured\",\"Reporte de Calidad de Medios\",\"Uncategorized @latam\"],\"inLanguage\":\"es-419\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/integralads.com\\\/latam\\\/insider\\\/informe-de-calidad-de-medios-de-ias-21a-edicion\\\/\",\"url\":\"https:\\\/\\\/integralads.com\\\/latam\\\/insider\\\/informe-de-calidad-de-medios-de-ias-21a-edicion\\\/\",\"name\":\"Informe de Calidad de Medios de IAS - 21\u00aa Edici\u00f3n - Integral Ad Science\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/latam\\\/insider\\\/informe-de-calidad-de-medios-de-ias-21a-edicion\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/latam\\\/insider\\\/informe-de-calidad-de-medios-de-ias-21a-edicion\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/integralads.com\\\/wp-content\\\/uploads\\\/2026\\\/07\\\/MQR-21st-Edition-Insider.png\",\"datePublished\":\"2026-07-09T08:14:25+00:00\",\"dateModified\":\"2026-07-10T08:31:04+00:00\",\"description\":\"Informe de Calidad de Medios de IAS - 21\u00aa Edici\u00f3n. Compara el rendimiento de tus campa\u00f1as con los \u00faltimos indicadores del sector\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/latam\\\/insider\\\/informe-de-calidad-de-medios-de-ias-21a-edicion\\\/#breadcrumb\"},\"inLanguage\":\"es-419\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/integralads.com\\\/latam\\\/insider\\\/informe-de-calidad-de-medios-de-ias-21a-edicion\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es-419\",\"@id\":\"https:\\\/\\\/integralads.com\\\/latam\\\/insider\\\/informe-de-calidad-de-medios-de-ias-21a-edicion\\\/#primaryimage\",\"url\":\"https:\\\/\\\/integralads.com\\\/wp-content\\\/uploads\\\/2026\\\/07\\\/MQR-21st-Edition-Insider.png\",\"contentUrl\":\"https:\\\/\\\/integralads.com\\\/wp-content\\\/uploads\\\/2026\\\/07\\\/MQR-21st-Edition-Insider.png\",\"width\":860,\"height\":860,\"caption\":\"Media Quality Benchmarks\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/integralads.com\\\/latam\\\/insider\\\/informe-de-calidad-de-medios-de-ias-21a-edicion\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/integralads.com\\\/latam\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Informe de Calidad de Medios de IAS &#8211; 21\u00aa Edici\u00f3n\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/integralads.com\\\/#website\",\"url\":\"https:\\\/\\\/integralads.com\\\/\",\"name\":\"Integral Ad Science\",\"description\":\"The Hidden Cost of MFA Webinar\",\"publisher\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/integralads.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es-419\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/integralads.com\\\/#organization\",\"name\":\"Integral Ad Science\",\"url\":\"https:\\\/\\\/integralads.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es-419\",\"@id\":\"https:\\\/\\\/integralads.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/integralads.com\\\/wp-content\\\/uploads\\\/2023\\\/10\\\/IAS_Square-Logo-600x600-1.png\",\"contentUrl\":\"https:\\\/\\\/integralads.com\\\/wp-content\\\/uploads\\\/2023\\\/10\\\/IAS_Square-Logo-600x600-1.png\",\"width\":600,\"height\":600,\"caption\":\"Integral Ad Science\"},\"image\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/x.com\\\/integralads\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/integralads.com\\\/#\\\/schema\\\/person\\\/d82e8bdc0962d5af107e66bf70070571\",\"name\":\"Friederike Pries\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es-419\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/9516d179af46e27b61ad4f9ea99f569aa8c6a9581caa3642bf018132626aec6a?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/9516d179af46e27b61ad4f9ea99f569aa8c6a9581caa3642bf018132626aec6a?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/9516d179af46e27b61ad4f9ea99f569aa8c6a9581caa3642bf018132626aec6a?s=96&d=mm&r=g\",\"caption\":\"Friederike Pries\"},\"url\":\"https:\\\/\\\/integralads.com\\\/latam\\\/insider\\\/author\\\/2021-04-05-221343-2\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Informe de Calidad de Medios de IAS - 21\u00aa Edici\u00f3n - Integral Ad Science","description":"Informe de Calidad de Medios de IAS - 21\u00aa Edici\u00f3n. Compara el rendimiento de tus campa\u00f1as con los \u00faltimos indicadores del sector","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/integralads.com\/latam\/insider\/informe-de-calidad-de-medios-de-ias-21a-edicion\/","og_locale":"es_ES","og_type":"article","og_title":"Informe de Calidad de Medios de IAS - 21\u00aa Edici\u00f3n","og_description":"Informe de Calidad de Medios de IAS - 21\u00aa Edici\u00f3n. Compara el rendimiento de tus campa\u00f1as con los \u00faltimos indicadores del sector","og_url":"https:\/\/integralads.com\/latam\/insider\/informe-de-calidad-de-medios-de-ias-21a-edicion\/","og_site_name":"Integral Ad Science","article_published_time":"2026-07-09T08:14:25+00:00","article_modified_time":"2026-07-10T08:31:04+00:00","og_image":[{"width":860,"height":860,"url":"https:\/\/integralads.com\/wp-content\/uploads\/2026\/07\/MQR-21st-Edition-Insider.png","type":"image\/png"}],"author":"Friederike Pries","twitter_card":"summary_large_image","twitter_creator":"@integralads","twitter_site":"@integralads","twitter_misc":{"Written by":"Friederike Pries","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/integralads.com\/latam\/insider\/informe-de-calidad-de-medios-de-ias-21a-edicion\/#article","isPartOf":{"@id":"https:\/\/integralads.com\/latam\/insider\/informe-de-calidad-de-medios-de-ias-21a-edicion\/"},"author":{"name":"Friederike Pries","@id":"https:\/\/integralads.com\/#\/schema\/person\/d82e8bdc0962d5af107e66bf70070571"},"headline":"Informe de Calidad de Medios de IAS &#8211; 21\u00aa Edici\u00f3n","datePublished":"2026-07-09T08:14:25+00:00","dateModified":"2026-07-10T08:31:04+00:00","mainEntityOfPage":{"@id":"https:\/\/integralads.com\/latam\/insider\/informe-de-calidad-de-medios-de-ias-21a-edicion\/"},"wordCount":249,"publisher":{"@id":"https:\/\/integralads.com\/#organization"},"image":{"@id":"https:\/\/integralads.com\/latam\/insider\/informe-de-calidad-de-medios-de-ias-21a-edicion\/#primaryimage"},"thumbnailUrl":"https:\/\/integralads.com\/wp-content\/uploads\/2026\/07\/MQR-21st-Edition-Insider.png","keywords":["Calidad de medios"],"articleSection":["Featured","Reporte de Calidad de Medios","Uncategorized @latam"],"inLanguage":"es-419"},{"@type":"WebPage","@id":"https:\/\/integralads.com\/latam\/insider\/informe-de-calidad-de-medios-de-ias-21a-edicion\/","url":"https:\/\/integralads.com\/latam\/insider\/informe-de-calidad-de-medios-de-ias-21a-edicion\/","name":"Informe de Calidad de Medios de IAS - 21\u00aa Edici\u00f3n - Integral Ad Science","isPartOf":{"@id":"https:\/\/integralads.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/integralads.com\/latam\/insider\/informe-de-calidad-de-medios-de-ias-21a-edicion\/#primaryimage"},"image":{"@id":"https:\/\/integralads.com\/latam\/insider\/informe-de-calidad-de-medios-de-ias-21a-edicion\/#primaryimage"},"thumbnailUrl":"https:\/\/integralads.com\/wp-content\/uploads\/2026\/07\/MQR-21st-Edition-Insider.png","datePublished":"2026-07-09T08:14:25+00:00","dateModified":"2026-07-10T08:31:04+00:00","description":"Informe de Calidad de Medios de IAS - 21\u00aa Edici\u00f3n. Compara el rendimiento de tus campa\u00f1as con los \u00faltimos indicadores del sector","breadcrumb":{"@id":"https:\/\/integralads.com\/latam\/insider\/informe-de-calidad-de-medios-de-ias-21a-edicion\/#breadcrumb"},"inLanguage":"es-419","potentialAction":[{"@type":"ReadAction","target":["https:\/\/integralads.com\/latam\/insider\/informe-de-calidad-de-medios-de-ias-21a-edicion\/"]}]},{"@type":"ImageObject","inLanguage":"es-419","@id":"https:\/\/integralads.com\/latam\/insider\/informe-de-calidad-de-medios-de-ias-21a-edicion\/#primaryimage","url":"https:\/\/integralads.com\/wp-content\/uploads\/2026\/07\/MQR-21st-Edition-Insider.png","contentUrl":"https:\/\/integralads.com\/wp-content\/uploads\/2026\/07\/MQR-21st-Edition-Insider.png","width":860,"height":860,"caption":"Media Quality Benchmarks"},{"@type":"BreadcrumbList","@id":"https:\/\/integralads.com\/latam\/insider\/informe-de-calidad-de-medios-de-ias-21a-edicion\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/integralads.com\/latam\/"},{"@type":"ListItem","position":2,"name":"Informe de Calidad de Medios de IAS &#8211; 21\u00aa Edici\u00f3n"}]},{"@type":"WebSite","@id":"https:\/\/integralads.com\/#website","url":"https:\/\/integralads.com\/","name":"Integral Ad Science","description":"The Hidden Cost of MFA Webinar","publisher":{"@id":"https:\/\/integralads.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/integralads.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es-419"},{"@type":"Organization","@id":"https:\/\/integralads.com\/#organization","name":"Integral Ad Science","url":"https:\/\/integralads.com\/","logo":{"@type":"ImageObject","inLanguage":"es-419","@id":"https:\/\/integralads.com\/#\/schema\/logo\/image\/","url":"https:\/\/integralads.com\/wp-content\/uploads\/2023\/10\/IAS_Square-Logo-600x600-1.png","contentUrl":"https:\/\/integralads.com\/wp-content\/uploads\/2023\/10\/IAS_Square-Logo-600x600-1.png","width":600,"height":600,"caption":"Integral Ad Science"},"image":{"@id":"https:\/\/integralads.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/x.com\/integralads"]},{"@type":"Person","@id":"https:\/\/integralads.com\/#\/schema\/person\/d82e8bdc0962d5af107e66bf70070571","name":"Friederike Pries","image":{"@type":"ImageObject","inLanguage":"es-419","@id":"https:\/\/secure.gravatar.com\/avatar\/9516d179af46e27b61ad4f9ea99f569aa8c6a9581caa3642bf018132626aec6a?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/9516d179af46e27b61ad4f9ea99f569aa8c6a9581caa3642bf018132626aec6a?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/9516d179af46e27b61ad4f9ea99f569aa8c6a9581caa3642bf018132626aec6a?s=96&d=mm&r=g","caption":"Friederike Pries"},"url":"https:\/\/integralads.com\/latam\/insider\/author\/2021-04-05-221343-2\/"}]}},"_links":{"self":[{"href":"https:\/\/integralads.com\/latam\/wp-json\/wp\/v2\/posts\/347490","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/integralads.com\/latam\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/integralads.com\/latam\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/integralads.com\/latam\/wp-json\/wp\/v2\/users\/15"}],"replies":[{"embeddable":true,"href":"https:\/\/integralads.com\/latam\/wp-json\/wp\/v2\/comments?post=347490"}],"version-history":[{"count":2,"href":"https:\/\/integralads.com\/latam\/wp-json\/wp\/v2\/posts\/347490\/revisions"}],"predecessor-version":[{"id":348292,"href":"https:\/\/integralads.com\/latam\/wp-json\/wp\/v2\/posts\/347490\/revisions\/348292"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/integralads.com\/latam\/wp-json\/wp\/v2\/media\/347491"}],"wp:attachment":[{"href":"https:\/\/integralads.com\/latam\/wp-json\/wp\/v2\/media?parent=347490"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/integralads.com\/latam\/wp-json\/wp\/v2\/categories?post=347490"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/integralads.com\/latam\/wp-json\/wp\/v2\/tags?post=347490"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}