Maria joined Integral Ad Science in 2016 to lead global marketing, product marketing, and brand strategy. She joins from Mediaocean, where she led the global marketing team and aided in the company’s acquisition by Vista Equity Partners in 2015. Prior to Mediaocean, Maria headed up marketing for targeting provider interclick, and was instrumental in its acquisition by Yahoo! and transformation to Genome in 2012.
Maria has more than 15 years of experience and has held key roles at media/technology companies including AOL Advertising, TACODA, Innovid, and The NewsMarket. She started her career in market research at Kantar IBOPE Media in her native Argentina.
Maria is licentiate in Political Science and Public Opinion from Universidad de Buenos Aires and holds an MA in Media Studies from The New School in New York.