Niall joined Integral Ad Science in 2013 to lead the rapidly growing U.K. and European team. He is responsible for new business, employee recruitment, and on-going client engagement. Niall also oversees the coordination of various department efforts across the U.K. office and has grown the team from a single employee to 65.

Niall has 14 years of experience in nurturing digital and technology businesses in the U.K. and European markets. Most recently, Niall was the U.K. Sales Director at Tribal Fusion (now Exponential), where he helped establish the company as a key player in the U.K. network space. Prior to Tribal Fusion, he held Digital Sales Director roles at Hearst Digital and EMAP Interactive (now Bauer Advertising).

Niall holds a B.A./B.S. in Communication and Marketing Management from London Guildhall University.