Taro joined Integral Ad Science in 2015 to launch the Tokyo office.  With over 15 years of experience in advertising and technology industries, Taro crafts the product and market strategy to resonate with Japan’s digital advertising ecosystem and engage leading advertisers, agencies, publishers, and tech partners to accelerate the shift of traditional advertising budgets online.

Prior to joining IAS, Taro established the programmatic buying arm of IPG in Japan as the MD for IPG Mediabrands Audience Platform, launching Cadreon and Reprise businesses which pioneered the integrated use of DSP, DMP, and PMP technologies in Japan. Before that, Taro spent 7 years at Yahoo Japan leading the development of paid search products, and also served as a lead product manager for Electronic Arts.

Taro holds a BS in Economics from Tokyo’s Sophia University.