Yann Le Roux joined Integral Ad Science in early 2015 to launch the Paris office. With over 18 years in the global advertising technology market, Yann is charged with developing the business across France.

Prior to joining IAS, Yann co-founded Matiro, the very first ad trading desk in France, pioneering the RTB revolution. Matiro was acquired by Numberly/1000mercisGroup in 2013.

Before launching Matiro, Yann spent three years leading Havas Digital’s global ad technology strategy, as well as the Artemis Alliance, which runs Havas’ proprietary ad analytics platform. He also spent nine years running Havas Digital in France and 2 years managing Havas Digital Canada.