Integral Ad Science released research today showing that most of paid traffic is, in many ways, less valuable to advertisers than their free counterparts.

Ad-verification company IAS helps marketers measure whether an ad was seen by a person; detects ad fraud; and ensures ads appear in brand-safe environments.

Integral Ad Science, an advertising verification company, is hosting its global summit in London to discuss the state of the industry with partners including Google, Facebook, and many others. Lisa Utzschneider, CEO, Integral Ad Science, joined to discuss the health of the digital advertising market. Originally aired on Cheddar.

Lisa Utzschneider tells CNBC's James Wright what they're doing to help marketers measure marketing ROI with new media advertising opportunities.

New IAS Offering Helps Reduce Brand Safety Risk in the Digital Ecosystem. December 5, 2018 – New York, NY –   Last year, Integral Ad Science (IAS) and YouTube partnered to launch a beta test addressing the need for third-party brand safety and suitability measurement on the platform. Today the Brand Safety and Suitability solution moves Read the full article...

IAS was included as one of Business Insiders 19 most interesting ad-tech and mar-tech companies in 2018. “In the past our list has often highlighted the hottest pre-IPO companies, but given all the activity this year — and a dwindling number of private companies — we’ve now opened it to public and private firms. So on this list, major companies that generate billions of dollars in revenue join startups expecting to make a few million dollars this year. The lines between ad-tech companies and mar-tech companies continue to blur. So, similar to last year, this list reflects the growing number of mar-tech players we’re watching, including some that don’t touch paid media at all but instead specialize in data or analytics.” Integral Ad Science: Verifying that digital ads are seen CEO: Scott Knoll Employees: More than 600 2018 revenue: $180 million (trailing 12 months as of June Read the full article...

Maria Pousa moved her life from Argentina to the United States in the early 2000s. Over the last 18 years, she’s built a career that reflects not only hard-work, but also the willpower that drives Latinxs alike. “I have a much better sense of the impact I have as a Latina, immigrant, and a woman Read the full article...