Integral Ad Science (IAS) and Channel Factory today announced the launch of Channel Science, an industry-leading partnership that gives advertisers the opportunity to leverage both companies’ technologies through a single product to ensure their YouTube campaigns are even more brand-safe, brand-suitable and performance-optimized.
More than ever before, advertisers are searching for ways to streamline their media buying and improve efficiencies and performance. IAS’s channel and video level protection combined with Channel Factory’s expert curation of YouTube content and performance-led approach provides marketers with a powerful, one-stop solution for YouTube advertising.
“We are thrilled to jointly announce the world’s first combined brand safety and performance optimization solution for YouTube campaigns. End-to-end solutions like this one save time and money for advertisers who are seeking to manage both the quality and performance of their YouTube investments” said Lisa Utzschneider, Chief Executive Officer, IAS.
As joint YouTube Measurement Partners (YTMP), both IAS and Channel Factory bring unique value in building a solution advertisers can trust. IAS is certified in both Brand Suitability & Contextual Targeting and Brand Safety Reporting. Channel Factory is certified in Brand Suitability & Contextual Targeting and incorporates performance-driven enhancements that can increase the efficiency of YouTube buys up to 30%.
The joint-product offering provides clients with the following:
- An end-to-end, continually optimized campaign that delivers real outcomes, like increased click through rates, view through rates, and reduced costs
- One seamless and combined workflow for pre-campaign and reporting solutions to solve multiple needs for your TrueView YouTube targeting
- Increased efficiency by investing in media that performs and minimizes ad waste
- Verification and brand safety monitoring from IAS to validate the campaign
“We are incredibly excited to partner with IAS to combine expertise, innovation, and technology to help advertisers achieve their brand safety, brand suitability, and ROI goals in one product from two trusted YTMP partners,” said Tony Chen, CEO of Channel Factory.