Channel Science, a new combined YouTube product for brand safety and campaign optimization from IAS and Channel Factory, launches.
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IAS integrates with Google Ads Data Hub first, giving advertisers privacy-centric data for YouTube viewability, ad fraud, & brand safety.
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She Runs It named IAS CEO Lisa Utzschneider a 2020 Woman of the Year for outstanding business achievements and uplifting women in the ad industry.
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First platform-wide agreement with the LinkedIn Audience Network announced; IAS to provide brand safety & fraud protection for all native ads.
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While 89% of consumers say data privacy is important, more than half (55%) are unaware of any data privacy regulation, according to a new study by IAS.
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IAS announced an expansion of its video verification offerings with the general availability of its Connected Television (CTV) Verification Solution, and the launch of a Unified Video Tag. 
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With Total Visibility, advertisers not only see the percentage of wasted media but also the financial impact of that media.
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