Lisa Utzschneider tells CNBC's James Wright what they're doing to help marketers measure marketing ROI with new media advertising opportunities.
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The growth will be fuelled by hiring across the board to provide full-service capabilities in Singapore, regional headquarters of Integral Ad Science. Singapore – 2nd April, 2019 – Integral Ad Science (IAS), today announced Laura Quigley’s appointment as the Managing Director, Southeast Asia (SEA). She was previously Director, Publisher Solutions, APAC at IAS. In her new role, Read the full article...
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IAS launches Online Conversion Lift, empowering advertisers to tie ad verification and exposure-time metrics to campaign success March 19, 2019 – New York, NY – Advertisers now have the ability to understand how viewability and time-in-view truly impact consumers and drive conversions. Online Conversion Lift (OCL) from Integral Ad Science (IAS) ties verification metrics to Read the full article...
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News, Press Releases
Mar 14, 2019

Tony Lucia Named Chief Technology Officer At IAS

March 14, 2018 – New York, NY – Integral Ad Science (IAS) announced today that Tony Lucia will join the company as Chief Technology Officer (CTO), effective April 1, 2019. Lucia who most recently served as SVP, Software and Data Engineering at Patients Like Me, an iCarbonX company, will lead the technology organization for IAS. Read the full article...
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What happened: On February 20th, Oracle announced the discovery of a major mobile ad fraud operation known as DrainerBot. The bot uses malicious code from the Tapcore SDK on Android devices to deliver fraudulent and invisible video ads to the device defrauding advertisers and consuming large amounts of consumer data and draining the phone’s battery. Read the full article...
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News, Press Releases
Feb 13, 2019

IAS Earns IAB Tech Lab Service Excellence Award

Michael Tuminello, VP of Publisher Products Recognized For Work to Unify Video Measurement With VAST 4.1 NEW YORK, Feb. 12, 2019  — Michael Tuminello, VP of Publisher Products at Integral Ad Science (IAS) has been honored with the IAB Tech Lab Service Excellence Award for outstanding contributions to VAST 4.1 video specifications. The award recognizes Read the full article...
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IAS U.S. Industry Pulse Report Explores Top Priorities and Opportunities For 2019  January 29, 2019 –  New York, NY – Fifty-six percent of advertisers who participated in Integral Ad Science (IAS) Industry Pulse Report said data privacy is number one on their list of priorities for the coming year. Demand for consistent measurement across platforms Read the full article...
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