Integral Ad Science released research today showing that most of paid traffic is, in many ways, less valuable to advertisers than their free counterparts.
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Integral Ad Science (IAS) today announced the appointment of Tony Marlow as Chief Marketing Officer effective April 29, 2019.
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Ad-verification company IAS helps marketers measure whether an ad was seen by a person; detects ad fraud; and ensures ads appear in brand-safe environments.
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Integral Ad Science, an advertising verification company, is hosting its global summit in London to discuss the state of the industry with partners including Google, Facebook, and many others. Lisa Utzschneider, CEO, Integral Ad Science, joined to discuss the health of the digital advertising market. Originally aired on Cheddar.
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Lisa Utzschneider tells CNBC's James Wright what they're doing to help marketers measure marketing ROI with new media advertising opportunities.
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The growth will be fuelled by hiring across the board to provide full-service capabilities in Singapore, regional headquarters of Integral Ad Science. Singapore – 2nd April, 2019 – Integral Ad Science (IAS), today announced Laura Quigley’s appointment as the Managing Director, Southeast Asia (SEA). She was previously Director, Publisher Solutions, APAC at IAS. In her new role, Read the full article...
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IAS launches Online Conversion Lift, empowering advertisers to tie ad verification and exposure-time metrics to campaign success March 19, 2019 – New York, NY – Advertisers now have the ability to understand how viewability and time-in-view truly impact consumers and drive conversions. Online Conversion Lift (OCL) from Integral Ad Science (IAS) ties verification metrics to Read the full article...
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