News, Press Releases
Jul 16, 2019

New Biometric Study Shows a Halo Effect for Ads

Tuesday, July 16, 2019 – New York, NY – Since the inception of digital advertising, marketers have debated the impact of an ad’s environment on how that ad is perceived by its intended audience. The latest biometric research released by Integral Ad Science (IAS) today shows neurological evidence that an ad’s environment has a dramatic Read the full article...
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Today, IAS announced a brand safety solution that allows advertisers to ensure ads placed on are next to content suitable for their brands.
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June 5, 2019 – New York, NY –  Over half of the US population, 182 million people, used a Connected Television (CTV) in 2018. The CTV space is growing at a rapid pace, driven in no small part by devices like Roku, Apple TV and Amazon’s FireTV (eMarketer). This shift in consumer behavior has made Read the full article...
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IAS was awarded the I-COM Smart Data Marketing Technology of the Year award for excellence in data science and for innovation in the digital ecosystem.
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Integral Ad Science (IAS) today announced the appointment of Tony Marlow as Chief Marketing Officer effective April 29, 2019.
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The growth will be fuelled by hiring across the board to provide full-service capabilities in Singapore, regional headquarters of Integral Ad Science. Singapore – 2nd April, 2019 – Integral Ad Science (IAS), today announced Laura Quigley’s appointment as the Managing Director, Southeast Asia (SEA). She was previously Director, Publisher Solutions, APAC at IAS. In her new role, Read the full article...
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IAS launches Online Conversion Lift, empowering advertisers to tie ad verification and exposure-time metrics to campaign success March 19, 2019 – New York, NY – Advertisers now have the ability to understand how viewability and time-in-view truly impact consumers and drive conversions. Online Conversion Lift (OCL) from Integral Ad Science (IAS) ties verification metrics to Read the full article...
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