Maria Pousa moved her life from Argentina to the United States in the early 2000s. Over the last 18 years, she’s built a career that reflects not only hard-work, but also the willpower that drives Latinxs alike. “I have a much better sense of the impact I have as a Latina, immigrant, and a woman Read the full article...
Congratulations to our very own APAC Marketing Director Felicia Li-Gaillard for being selected as a 2018 Women to Watch by Campaign Asia. Felicia Li Gaillard is good at data-driven marketing, but what she’s best at is creating from scratch. This makes her completely at home as IAS’s first marketing hire in Asia-Pacific, a position tasked Read the full article...
After being acquired by private-equity firm Vista Equity Partners earlier this month, Knoll says he's interested in moving into the business of measuring TV and billboard ads. read more
Deal is latest involving digital ad measurement firms, including Oracle’s acquisition of Moat and Providence’s investment in DoubleVerify Private-equity firm Vista Equity Partners has agreed to acquire a majority stake in Integral Ad Science, the latest in a wave of deals involving advertising technology companies that help marketers measure the effectiveness of their digital ads. Founded Read the full article...
Leaders from brands, agencies and publishers pushed the brand-safety debate forward at a Campaign-GumGum hosted breakfast... read more
Sizmek, an independent buy-side advertising platform, on Tuesday announced its partnerships with DoubleVerify, comScore and Integral Ad Science (IAS) to provide advertisers with greater workflow efficiency for HTML5 video measurement. read more
On the occasion of the 2017 Cannes Lions Creativity Festival, I sat down with Integral Ad Science, President and CEO, Scott Knoll to discuss the ad tech landscape, the need for transparency in the digital ad supply chain, and his journey to the CEO role. read more