IAS launches Online Conversion Lift, empowering advertisers to tie ad verification and exposure-time metrics to campaign success March 19, 2019 – New York, NY – Advertisers now have the ability to understand how viewability and time-in-view truly impact consumers and drive conversions. Online Conversion Lift (OCL) from Integral Ad Science (IAS) ties verification metrics to Read the full article...
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News, Press Releases
Mar 14, 2019

Tony Lucia Named Chief Technology Officer At IAS

March 14, 2018 – New York, NY – Integral Ad Science (IAS) announced today that Tony Lucia will join the company as Chief Technology Officer (CTO), effective April 1, 2019. Lucia who most recently served as SVP, Software and Data Engineering at Patients Like Me, an iCarbonX company, will lead the technology organization for IAS. Read the full article...
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News, Press Releases
Feb 13, 2019

IAS Earns IAB Tech Lab Service Excellence Award

Michael Tuminello, VP of Publisher Products Recognized For Work to Unify Video Measurement With VAST 4.1 NEW YORK, Feb. 12, 2019  — Michael Tuminello, VP of Publisher Products at Integral Ad Science (IAS) has been honored with the IAB Tech Lab Service Excellence Award for outstanding contributions to VAST 4.1 video specifications. The award recognizes Read the full article...
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IAS U.S. Industry Pulse Report Explores Top Priorities and Opportunities For 2019  January 29, 2019 –  New York, NY – Fifty-six percent of advertisers who participated in Integral Ad Science (IAS) Industry Pulse Report said data privacy is number one on their list of priorities for the coming year. Demand for consistent measurement across platforms Read the full article...
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Current CEO Scott Knoll will move into an advisory role. December 12, 2018 – New York, NY – Integral Ad Science (IAS) today announced that Lisa Utzschneider will join the company as CEO and member of its board of directors, effective January 7, 2019. After eight years as CEO & President of IAS, Scott Knoll Read the full article...
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The H1 2018 IAS Media Quality Report Released Today Offers an Updated Industry Snapshot of Viewability, Fraud, Brand Safety, and New Time-in-View Benchmarks. September 25, 2018 New York, NY —  The Integral Ad Science (IAS) Media Quality Report measures key factors that erode the value of digital advertising. The latest edition of the report, released Read the full article...
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September 20, 2018 – New York, NY — Over 188 million people use Snapchat every day to express themselves, live in the moment, and learn about the world — making it a leading platform where brands want to advertise. Following a successful six-month beta, Integral Ad Science (IAS) and Snapchat now offer advertisers viewability and Read the full article...
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