Quality Impressions™
Quality ads deserve Quality Impressions™. Now more than ever, it is critical for marketers to make every impression count by controlling the quality of media they buy or bid on. It has always been our goal at IAS to provide our customers with transparency into the quality of their media.
Learn how to put quality at the heart of every campaign with our one sheet.
Make your first impression a quality one
The IAS Quality Impression™ is an MRC-accredited, proprietary metric that helps ensure media quality standards. To be counted as a Quality Impression, a digital ad must be viewable, by a real person, in a brand-safe and suitable environment. All within the correct geo.
Viewability
If an ad is served, but no one sees it, does it make an impact? Viewability is the bedrock of quality.
Fraud Free
Bots don’t buy products, real people do. Quality Impressions™ always exclude invalid traffic.
Safe+Suitable
Ad context impacts memorability, engagement, and affinity, so we help ensure ads appear in the right environment for you.
In Geo
Don’t pay for impressions that fall outside of your ideal location and eliminate wasted spend.
Quality Impressions™
To ensure that campaigns have the potential to connect with their audiences, advertisers need transparency into the holistic quality of their impressions, and they need to be able to optimize campaigns effectively. Our Quality Impression™ metric helps advertisers do just that; it’s a media quality metric that summarizes campaign performance and proves campaign value.
IAS reporting gives advertisers full control over their digital media investments by providing granular insights at the campaign, partner, placement, domain, and app-level, along with outlining reasons for failures to guide better optimization.
With Quality Impressions™, the control is in your hands.
Expert industry insights
Get the insights you need to decode industry trends, capture consumer attention, and drive better outcomes with the IAS Insider.
IAS has teamed up with Twitter to offer marketers access to industry-leading brand safety and suitability measurement. There are 229 million active Twitter users worldwide. That’s 229 million potential opportunities for brands to connect with consumers. But with thousands of Tweets sent every second, how can marketers sift through the volume and noise to determine their ads are appearing in suitable environments?
Gaming is gearing up to be a powerhouse channel for marketers. And with more than half of gamers spending at least eight hours playing video games each week, marketers have the opportunity to tap into this highly engaged audience to drive their brand messages. But how should marketers navigate the gaming landscape to propel positive consumer receptivity?
As the industry reflects on the past year, IAS conducted our annual deep dive into the trends and technology that will shape the future: The Industry Pulse.