10 years,
10 lessons learned

IAS is celebrating our 10th birthday, and looking back on the lessons we’ve learned along the way. When we started out as a small team on the forefront of verification, solutions were few and far between. Now, after a decade of working to protect the digital ad space we have the scale and experience to champion a unified industry taking an active role in the optimization of ads.

Here are a few lessons we learned...

1

Your customers are
your greatest teachers.

Your customers are your greatest teachers.

Always listen to feedback, whatever form it comes in. Learn what IAS can do for you.

2

With great data comes
great responsibility.

With great data comes great responsibility.

Science is in our DNA at IAS. Using data for the greater good means scaling up thoughtfully to create value that spans markets, devices, and industries.

3

Build a product
to face the future.

The future is not something you enter, it’s something you create. Here’s how IAS continues to use science and scale to build cutting-edge products, like our Connected TV verification solution.

4

Always be upfront.
Trust is earned in drops, lost in buckets.

Always be upfront. Trust is earned in drops, lost in buckets.

IAS measures and analyzes media quality metrics from 10B impressions every day to ensure that the insights we provide to our customers are real and reliable. That’s 10 billion drops of trust.

5

Great talent is what
makes work fun.

Great talent is what makes work fun.

What your team does on their weekends should be just as important as what they do during work. Build a company culture that makes Sundays a little less scary.

6

All markets are not created equal,
but all must be considered.

All markets are not created equal, but all must be considered.

Expand intentionally. IAS has offices in 17 countries in 13 markets, with local teams who provide on the ground support and understand each market’s specific needs.

7

Quality over quantity.
Focus on your strengths.

Build a reputation of excellence in your category by ensuring your products meet and exceed your consumer expectations.

8

Lead with innovation to
benefit your industry.

Create and push new initiatives to benefit your industry at large. Learn how IAS collaborated with the IAB Tech Lab to release an Open Measurement SDK solution into the market.

9

Build valuable relationships.
Strengthen each other.

Commit to being a great partner and great partners will come to you. IAS values the opportunity to service all sides of the advertising ecosystem and is committed to establishing meaningful relationships to strengthen the industry.

10

A great impression is
your greatest asset.

A great impression is your greatest asset.

Regardless of your business, the only way to truly determine success is to measure positive impact.

IAS helps every great ad make a great impression.