IAS is celebrating our 10th birthday, and looking back on the lessons we’ve learned along the way. When we started out as a small team on the forefront of verification, solutions were few and far between. Now, after a decade of working to protect the digital ad space we have the scale and experience to champion a unified industry taking an active role in the optimization of ads.
Science is in our DNA at IAS. Using data for the greater good means scaling up thoughtfully to create value that spans markets, devices, and industries.
The future is not something you enter, it’s something you create. Here’s how IAS continues to use science and scale to build cutting-edge products, like our Connected TV verification solution.
IAS measures and analyzes media quality metrics from 10B impressions every day to ensure that the insights we provide to our customers are real and reliable. That’s 10 billion drops of trust.
What your team does on their weekends should be just as important as what they do during work. Build a company culture that makes Sundays a little less scary.
Expand intentionally. IAS has offices in 17 countries in 13 markets, with local teams who provide on the ground support and understand each market’s specific needs.
Build a reputation of excellence in your category by ensuring your products meet and exceed your consumer expectations.
Create and push new initiatives to benefit your industry at large. Learn how IAS collaborated with the IAB Tech Lab to release an Open Measurement SDK solution into the market.
Commit to being a great partner and great partners will come to you. IAS values the opportunity to service all sides of the advertising ecosystem and is committed to establishing meaningful relationships to strengthen the industry.