Airbnb: Drive connection and belonging with your digital ads
The digital landscape is evolving. A future-forward, global company like Airbnb requires digital media coverage that meets the needs of hosts and travelers worldwide. Upgrade Airbnb’s digital presence with precise, data-driven contextual targeting, dedicated fraud defenders, and full visibility into your global digital media spend.
Improve your digital advertising outcomes
Here's the proof.
more bot traffic is identified by IAS tech than by that of a leading competitor
increase in click-through-rate for IAS client using Context Control Targeting
Average budget advertisers save with Total Visibility™ that would otherwise be lost in the supply chain
Airbnb, meet your IAS team.
Larry Miller
Global Sales Director
Sarah Martinez
CRO
Lisa Kopp Johnson
SVP, Agency Development & Brand Partnerships
Kyle Spraker
VP, Client Strategy, Sales
Craig Ziegler
SVP, Product Management
Jeremy Kanterman
VP, Research & Insights
Diana Hummel
VP, Customer Success
Megan DiBello
Senior Agency Development Director
Reach billions of travelers across the globe with industry-leading media quality
Lean on contextual. Market by customer mindset.
Start driving outcomes today with context. Target the ideal Airbnb audience with IAS’s first-of-its-kind in-market contextual classification. Our advanced solutions simultaneously evaluate sentiment, emotion, and topic of the content surrounding your ads and allow you to choose from over 250 pre-bid segments.
With IAS contextual targeting solutions, Airbnb gets:
- 200+ vertical, topical, seasonal and audience proxy segments available
- Accurate classification at scale of content using best-in-class semantic intelligence
- Pre-bid segments for targeting within major global DSPs including Google Display & Video 360, The Trade Desk, Verizon Media DSP, Adelphic, and more
See exactly where every digital ad dollar goes.
Gain full financial transparency into your programmatic media buys. Activate more efficient Airbnb campaigns, protect spend, and deliver better ROI with Total Visibility™–– IAS’s exclusive, industry-first solution.
With Total Visibility™, Airbnb gets:
- Transparent and actionable quality path optimization
- Near real-time, impression-level financial reporting
- In-depth reporting on violations and optimizations
We fight fraud so Airbnb can focus on your customers.
IAS can identify where, when, and how illegal bots are infiltrating Airbnb’s media plan. Ensure your digital ads are only shown to travel-hungry humans on legitimate publishers, and start blocking ad fraud threats with precision before the impression is even served.
Our three pillar ad fraud approach includes:
- Behavioral and Network analysis: our 10+ billion daily impressions provide a macro view of bot activity
- Browser and Device analysis: real-time signals at the ad call
- Targeted Reconnaissance: malware analysis, software disassembly, and the infiltration of hacker communities guides detection and identification of emerging threats
So Airbnb, where to next?
Like Airbnb, IAS values connection and belonging. IAS thinks globally and acts locally. We’ve got your back wherever you’re off to next, with coverage across 20+ languages, local market experts across 19 cities, and solutions activated in 111+ countries. We create custom solutions that meet the needs for the locals and explorers you’re looking to connect with.
With IAS global coverage Airbnb has access to:
- Coverage across 20+ languages
- Local market experts across 19 cities
- Solutions activated in 111+ countries
