IAS earns the IAB Tech Lab Service Excellence Award for Open Measurement SDK Initiative. In December 2016, IAS announced that it would be contributing its proprietary SDK towards an industry solution that would enable all verification vendors to align on a single SDK solution. read more
Marketing budgets grew at the slowest rate in nearly two years in the final quarter of 2017, reveals the Q4 2017 IPA Bellwether Report released this Wednesday (17 January). Although growth in marketing budgets is maintained, uncertainty and cost pressures are weighing on budgets. read more
“We're currently in a beta with Integral Ad Science (IAS) and we're planning to launch a beta with DoubleVerify soon. We are also exploring partnerships with OpenSlate, comScore and Moat and look forward to scaling our third-party measurement offerings over the course of the year.” read more
Sublime Skinz, the leading solution for high-impact non-intrusive digital advertising, today announced a partnership with Integral Ad Science (IAS), the measurement and analytics company that empowers the advertising industry, to improve the measurement of its skin-based ad formats, meeting industry demand for improved brand exposure metrics and consistent viewability metrics. The partnership helped to demonstrate Read the full article...
S4M (Success for Mobile), a leading mobile programmatic technology, announces a global partnership with Integral Ad Science, the measurement and analytics company that empowers the advertising industry. read more
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