Abs Hassanali, Author at IAS Ad Science

The DMEXCO Wave – Great Ideas Flood 2021’s Virtual Installment

September has been a big month for comebacks: ABBA, an elongated Summer, and of course, DMEXCO! DMEXCO hasn’t really had a year off, but with it being shifted online since last year, 2021 made way for a smooth and sleek...

September 10, 2021

OTT vs CTV vs Satellite TV vs Streaming: What’s the Difference (with examples)

CTV & Video Featured Insights

OTT vs CTV vs Satellite TV vs Streaming: What’s the Difference (with examples)

A foolproof roadmap with examples to see whether you’re streaming through a CTV device Consumers on couches are spending more time than ever binge-watching streaming content on Connected TV (CTV) devices, but have you ever tried explaining that to them?...

March 3, 2021

2020 Holiday Shopping: Consumer Predictions vs. Reality

Insights Research

2020 Holiday Shopping: Consumer Predictions vs. Reality

Last September, IAS asked European consumers about their shopping and advertising preferences during the upcoming holiday season. We wanted to gauge what eCommerce may look like during a time where in-person shopping saw major disruptions. As the holidays end and...

March 1, 2021

Ad Fraud Brand Safety & Suitability Contextual Targeting CTV & Video Efficiency & Optimisation Insights Mobile & In-App Programmatic Publisher Research Viewability

Industry Pulse 2021: The Most Unexpected Predictions

Last year, a global pandemic took the world by surprise and led to massive changes in all aspects of life. Together, we adapted to a turbulent year and have arrived in 2021 with both uncertainty and hope. In December 2021,...

February 22, 2021

Brand Safety & Suitability Contextual Targeting Featured Programmatic Webinars & Videos

IAS Webinar: Addressing Targeting in the Cookieless World

Third-party cookies are about to crumble as a result of growing data privacy regulations, and its demise through 2021 will remain top of mind for every marketer. The IAS Industry Pulse Report, which surveyed digital advertising experts, found that for...

February 19, 2021

The At-Home Audience: What the Future Holds for CTV – Webinar Recording

CTV & Video Featured Insights Research Webinars & Videos

The At-Home Audience: What the Future Holds for CTV – Webinar Recording

It’s no secret that Connected-TV (CTV) adoption has skyrocketed in recent years. But what are the most preferred devices and platforms? And what are consumers’ preferences when it comes to paying for subscription services? On 16th February 2021, IAS joined...

February 18, 2021

Staying Connected with CTV – Streaming Wars UK

CTV & Video Insights Research Resources

Staying Connected with CTV – Streaming Wars UK

Over the last year, we’re all guilty of binge watching our favourite TV shows. Stay-at-home orders have got us couching on the sofa, flicking through recommendations and hitting play like never before! Connected TV (CTV) devices are in more UK...

February 17, 2021

Ad Fraud Brand Safety & Suitability Contextual Targeting CTV & Video Efficiency & Optimisation Insights Programmatic Proprietary Platforms

Looking ahead: Top digital advertising trends in 2021

While many have long anticipated the end of 2020, we would be remiss not to discuss the top digital advertising trends we witnessed during an unforgettable year. Don’t worry—we’re looking ahead, too. Last month, we released our annual Industry Pulse...

January 18, 2021

Contextual Targeting Featured Insights Publisher

A contextual revolution for publishers

This article was written by Paul Nasse, Managing Director, Northern Europe, IAS. It was originally published in What’s New in Publishing. “It’s been a year like no other.” I’m sure you’ve likely heard that statement every week this year...

December 23, 2020

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Author: Abs Hassanali

The DMEXCO Wave – Great Ideas Flood 2021’s Virtual Installment

OTT vs CTV vs Satellite TV vs Streaming: What’s the Difference (with examples)

2020 Holiday Shopping: Consumer Predictions vs. Reality

Industry Pulse 2021: The Most Unexpected Predictions

IAS Webinar: Addressing Targeting in the Cookieless World

The At-Home Audience: What the Future Holds for CTV – Webinar Recording

Staying Connected with CTV – Streaming Wars UK

Looking ahead: Top digital advertising trends in 2021

A contextual revolution for publishers

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