Low volume, high risk: Is your brand ready for the weekend?
We take a close look at average weekend media quality to help you decide if you're marketing dollars are ready for the weekend.
Author: Evan Desimone Torres
Sex and Violence: How the UK and US block content keywords
See the top blocked keywords in the United States and the United Kingdom and learn how each region defines brand safety differently.
IAS Influencers – Dave Marquard on publisher inventory
Video -Publisher optimization, ad fraud, and brand safety. How digital publisher can optimize their inventory to boost their bottom line.
The 20 most blocked keywords by auto brands
The 20 most blocked digital advertising keywords by automotive brands.
Brand safety in a social world
Brand safety is a problem on social platforms. How can third party brand safety partners add transparency to walled gardens.
Why publishers are struggling to monetize Trump traffic
Publishers are doubling down on content about Donald Trump to boost views. Learn why monetizing this content is a challenge despite the Trump traffic bump.
3 Trends: What’s in store for digital advertising in 2018
Viewability, transparency, and collaboration top IAS' list of major trends for digital advertising in 2018.
How to turn Returns Week into Exchange Week
Returns can take a big bite out of retailers' holiday profits. Learn to take advantage of lower fraud and higher viewability in early January to launch a digital campaign that will take the sting out of returns week.
The flavours of fraud: GIVT vs. SIVT
Invalid traffic costs the US digital marketing industry$4.6 billion every year. This traffic comes in two flavors: General Invalid Traffic (GIVT) and Sophisticated Invalid Traffic (SIVT) learn the extent to which each will impact your campaign.