IAS Team, Author at Integral Ad Science

Navigating Fifa World Cup Advertising Amidst Human Rights Issues

The FIFA World Cup is a month-long celebration of football, rituals, and even international relations. While the location of this year’s Qatar 2022 World Cup makes it the most controversial yet, it is still a huge global moment that fans...

September 28, 2022

Uncategorised

Wake Me Up Before You DMEXCO-GO

It’s been 3 long years since the crème de la crème of advertising descended on Cologne, but the wait is almost over, as DMEXCO 2022 is just around the corner. Even if you’re a seasoned DMEXCO-er, you may feel as...

September 15, 2022

Media Quality Reports

Media Quality Report: 17th Edition

Drive business outcomes with better media quality As we emerge from several years of unpredictability, the advertising industry has learned that digital trends may not be as consistent or long-lasting as they once were. We’re seeing digital media progressing at...

September 15, 2022

How context impacts the back-to-school consumer shopping experience

Contextual Targeting Featured Research

How context impacts the back-to-school consumer shopping experience

The back-to-school season is a lucrative time for retail. According to Mintel, Brits spend £1.2 billion sending kids back to school and M&S says it is the third biggest shopping event of the year – eclipsed only by Christmas and...

August 26, 2022

IAS & Anzu bring media quality to in-game advertising

Ad Fraud Featured Programmatic Viewability

IAS & Anzu bring media quality to in-game advertising

Gaming has emerged as a crucial format to reach engaged consumers. In fact, consumer spend for mobile gaming is projected to reach $136 billion worldwide this year alone, proving that the gaming audience is invested and shouldn’t be overlooked. But...

August 26, 2022

Ad Fraud Brand Safety & Suitability

Introducing Industry-Leading Media Quality for Pandora

Access greater transparency on the impact of your audio campaigns The way consumers listen to audio is evolving. They’re flocking to digital audio streaming services — and industry experts have taken note, with 78% agreeing that ad-supported audio streaming will continue to...

July 19, 2022

Ad Context & Attention: The impact of contextually relevant ads on attention and outcomes

Contextual Targeting Research

Ad Context & Attention: The impact of contextually relevant ads on attention and outcomes

The human eye doesn’t lie. Contextual relevance is one of the industry’s hottest topics, and it’s clear why. In a digital landscape that seems like a revolving door for content, context can be the key to driving awareness for your...

July 4, 2022

Brand Safety & Suitability Featured Research

Misinformation & Media Quality: How fake news impacts the digital advertising industry

Misinformation continues to be an ominous concern looming over the digital landscape. Media professionals are becoming increasingly uneasy about the spread of misleading content – in fact, experts flag it as the most concerning of all media quality threats. So...

June 7, 2022

Introducing Control Panel: A Suite of Tools to Measure ROI on Contextual Targeting

Contextual Targeting Contextual Targeting

Introducing Control Panel: A Suite of Tools to Measure ROI on Contextual Targeting

The currency of data is evolving in the digital advertising world. With the looming deprecation of third-party cookies and Apple’s impending removal of device IDs, it’s becoming even more apparent that deterministic, user-level targeting will decrease considerably. That’s why contextual...

May 17, 2022

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Author: IAS Team

Navigating Fifa World Cup Advertising Amidst Human Rights Issues

Wake Me Up Before You DMEXCO-GO

Media Quality Report: 17th Edition

How context impacts the back-to-school consumer shopping experience

IAS & Anzu bring media quality to in-game advertising

Introducing Industry-Leading Media Quality for Pandora

Ad Context & Attention: The impact of contextually relevant ads on attention and outcomes

Misinformation & Media Quality: How fake news impacts the digital advertising industry

Introducing Control Panel: A Suite of Tools to Measure ROI on Contextual Targeting

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