IAS Team, Author at Integral Ad Science

The 2023 Industry Pulse – Media experts predict more advertising opportunities

As the industry reflects on the past year, IAS conducted our annual deep dive into the trends and technology that will shape the future: The Industry Pulse. In 2023, industry experts are anticipating even greater advertising opportunities on channels like...

January 10, 2023

Masters of Media – 10 minutes with Ben Millar, Agency Success Director at IAS

Interviews

Masters of Media – 10 minutes with Ben Millar, Agency Success Director at IAS

Tell us a bit about yourself – who you are, what you do at IAS! As an ex-agency guy my job is to help agencies understand and navigate what we do here at IAS; how we maximize quality in digital...

December 5, 2022

Masters of Media, 10 minutes with Gemma Jebb, Agency Success Director at IAS

Interviews

Masters of Media, 10 minutes with Gemma Jebb, Agency Success Director at IAS

Tell us a bit about yourself – who you are, what you do at IAS! Hi! My name is Gemma Jebb. I made the move to IAS after 14 years at MediaCom and a 4 year stint at Starcom before...

December 5, 2022

Driving Outcomes with Viewability & Attention

Research Viewability

Driving Outcomes with Viewability & Attention

Viewability is perhaps the most basic requirement for marketers. It’s the starting point that leads to analysing time-in-view, providing key insight on what captures consumers’ attention. But when it comes to fueling sales, how crucial is consumer engagement? And is...

November 22, 2022

Efficiency & Optimisation

Constructing your Quality Path

Programmatic advertising is rapidly growing in adoption among marketers, but the purchasing experience is getting more complicated. Industry experts recognize that it’s critical to implement supply path optimization (SPO) into their programmatic strategy to ease the complexity — but recent...

November 16, 2022

Insights

Avoid Scoring an Own Goal with your FIFA World Cup Campaigns

With the huge advances in contextual targeting technology, there’s no real reason any advertiser should be relying solely on keywords in their campaigns. But we understand that letting go is sometimes difficult; and so if you must use keywords you...

November 9, 2022

Research

Research: Sustainability and advertising

Consumer awareness of the climate crisis is reaching new peaks. In 2021, we saw a renewed focus on global efforts to fight climate change with COP26 and a series of social movements in the UK. However, misinformation surrounding climate change...

October 19, 2022

Brand Safety & Suitability

Post-Bid Brand Safety & Suitability on TikTok

Access end-to-end transparency and protection for your entire TikTok campaign IAS Post-Bid Brand Safety & Suitability is now on TikTok, available in select regions globally and in line with the GARM Brand Safety and Suitability categories. This newest advancement joins...

October 17, 2022

Ad Fraud CTV & Video Viewability

IAS brings media quality to Netflix

Viewability and Invalid Traffic verification on the upcoming Netflix advertising platform Netflix and IAS are joining forces to provide industry-leading global transparency to Netflix’s upcoming ad-supported platform. With this integration, IAS will be among the first to measure Viewability and...

October 13, 2022

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Author: IAS Team

The 2023 Industry Pulse – Media experts predict more advertising opportunities

Masters of Media – 10 minutes with Ben Millar, Agency Success Director at IAS

Masters of Media, 10 minutes with Gemma Jebb, Agency Success Director at IAS

Driving Outcomes with Viewability & Attention

Constructing your Quality Path

Avoid Scoring an Own Goal with your FIFA World Cup Campaigns

Research: Sustainability and advertising

Post-Bid Brand Safety & Suitability on TikTok

IAS brings media quality to Netflix

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