IAS Team, Author at Integral Ad Science

Misinformation & Media Quality: How fake news impacts the digital advertising industry

Misinformation continues to be an ominous concern looming over the digital landscape. Media professionals are becoming increasingly uneasy about the spread of misleading content – in fact, experts flag it as the most concerning of all media quality threats. So...

June 7, 2022

Introducing Control Panel: A Suite of Tools to Measure ROI on Contextual Targeting

Contextual Targeting Contextual Targeting

Introducing Control Panel: A Suite of Tools to Measure ROI on Contextual Targeting

The currency of data is evolving in the digital advertising world. With the looming deprecation of third-party cookies and Apple’s impending removal of device IDs, it’s becoming even more apparent that deterministic, user-level targeting will decrease considerably. That’s why contextual...

May 17, 2022

Brand Safety & Suitability

Navigating brand safety and suitability during geopolitical conflict

Russia’s war on Ukraine is challenging for all businesses. The crisis is forcing brands to think long and hard about where is and isn’t acceptable for their ads to show up. Advertisers are worried about appearing next to distressing information,...

March 29, 2022

Interviews Uncategorised

Masters of Media – Q&A with Paul Nasse

In this “IAS Masters of Media” series, we speak to the people behind the IAS brand on all matters digital. Meet Paul Nasse, our RVP Agency Development, EMEA. Tell us a bit about yourself – who you are, what you...

January 20, 2022

Interviews

Masters of Media – Q&A with Tom Page

In this “IAS Masters of Media” series, we speak to the people behind the IAS brand on all matters digital. Meet Tom Page, our Director Publisher and Platform. Tell us about yourself and your role at IAS My role is to...

December 6, 2021

OMG HK Reduces Tag Wrapping Time by 80% for IKEA by Using IAS’s Automated Tag with Google

Case Studies Efficiency & Optimisation

OMG HK Reduces Tag Wrapping Time by 80% for IKEA by Using IAS’s Automated Tag with Google

Omnicom Media Group (OMG), known for driving efficiencies on behalf of clients, proved its ability to meet quick turnaround times from initial briefs to go-live for two recent campaigns. To accelerate, automate, and streamline the processes of getting campaigns live,...

October 11, 2021

Channels

Brand suitability with Facebook & IAS

IAS and Facebook are committed to providing marketers brand safety and suitability solutions that help them protect their media investment and grow their brand. Learn more.

May 12, 2020