IAS Team, Author at Integral Ad Science

Track your brand’s carbon footprint with measurement from Good-Loop and IAS

Reduce the environmental impact of your ad campaigns with seamless, end-to-end carbon emission tracking IAS has teamed up with Good-Loop, a purpose-led ad platform, to offer advertisers the opportunity to measure the carbon emissions generated by their digital ad campaigns....

May 16, 2023

Featured Media Quality Reports

Media Quality Report: 18th Edition

The annual MQR is the gold standard that gives marketers, publishers, and platforms across the globe actionable metrics to make informed marketing decisions. Download the report today to utilise IAS’s market-leading global benchmarks to help you drive business results.

May 11, 2023

Brand Safety & Suitability Featured

Brand Safety and Suitability Measurement for YouTube

Video content is rapidly increasing, blurring the lines between what is and isn't suitable for your brand. Gain control of your brand message amid the content boom with IAS's industry-leading brand safety and suitability measurement for YouTube.

May 3, 2023

IAS Partners with Lumen Research to Further Bolster Attention Measurement

Featured Insights

IAS Partners with Lumen Research to Further Bolster Attention Measurement

Integral Ad Science has been on the forefront of defining and advancing the concept of Attention in digital advertising. Based on extensive advertiser campaign data and groundbreaking AI, IAS has already built a first-of-its-kind Attention model, which found that Attention is a function of visibility, situation, and interaction and must drive business results.

May 1, 2023

IAS now offers viewability and invalid traffic measurement across Pinterest

Ad Fraud Proprietary Platforms Uncategorised Viewability

IAS now offers viewability and invalid traffic measurement across Pinterest

With over 416 million monthly active Pinners and billions of searches each month, marketers have the opportunity to reach millions of consumers while they are actively seeking inspiration. Our new solution offers access to daily refreshed Viewability and Invalid Traffic reporting for mobile in-app campaigns.

April 13, 2023

Ad Fraud CTV & Video Insights Viewability

Validate your media quality on Netflix

It’s here: Experience industry-leading transparency on Netflix. As previously announced, IAS is among the first media quality partners to measure Viewability and Invalid Traffic (IVT) on Netflix, available now. Through IAS’s global solution for Netflix, advertisers can validate the quality...

April 12, 2023

Brand Safety & Suitability Contextual Targeting Contextual Targeting Featured Insights Uncategorised Viewability

Taking Action on Attention:
Volume I

We’ve seen firsthand how ad measurement and optimization capture attention that drives ROI. Download the white paper, Taking Action on Attention, to harness the power of attention and drive superior business results now.

April 10, 2023

Industry-leading media quality on Amazon Publisher Services Connections Marketplace

Featured Publisher

Industry-leading media quality on Amazon Publisher Services Connections Marketplace

Maximise inventory and increase yield with automation from IAS IAS is integrating with Amazon Publisher Services (APS) as the first verification provider on APS’s Connections Marketplace — a services marketplace where publishers can easily activate technology solutions with little or...

March 28, 2023

International Women’s Day Spotlight: EMEA Leaders

Insights Stories

International Women’s Day Spotlight: EMEA Leaders

You’d be forgiven for assuming that International Women’s Day is a fairly new occasion. Something that was born out of modern protest freedoms or pay transparency perhaps? But in fact the first recognised IWD was all the way back in...

March 9, 2023

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Author: IAS Team

Track your brand’s carbon footprint with measurement from Good-Loop and IAS

Media Quality Report: 18th Edition

Brand Safety and Suitability Measurement for YouTube

IAS Partners with Lumen Research to Further Bolster Attention Measurement

IAS now offers viewability and invalid traffic measurement across Pinterest

Validate your media quality on Netflix

Taking Action on Attention:
Volume I

Industry-leading media quality on Amazon Publisher Services Connections Marketplace

International Women’s Day Spotlight: EMEA Leaders

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