Kelly Kauffmann, Author at Integral Ad Science

Undercover Context: Driving consumer engagement through non-obvious contextual links

Undercover Context: Driving consumer engagement through non-obvious contextual links

In our latest research, IAS dives into the motivations behind consumer preferences for contextually relevant ads, uncovering what consumers consider to be effective contextual links — and what this means for your brand.

February 27, 2023

Brand Safety & Suitability Featured Insights Mobile & In-App Uncategorised

IAS now a badged TikTok Measurement Partner

IAS is excited to join the TikTok Marketing Partners Program as a badged Measurement partner for their new Brand Safety & Suitability category. IAS joins a community of carefully selected and innovative third-party providers that allow marketers to effectively monitor the quality of their media buys, ensuring their media investments across TikTok are appearing next to content that is brand safe and suitable.

February 24, 2023

Brand Safety & Suitability Insights Proprietary Platforms

Introducing IAS pre-bid brand safety on TikTok

From moms and Millennials to Gen Z trend-spotters, everyone is on TikTok and we’re excited to announce that IAS is too. Advertisers can now ensure their brands run near high-quality, safe, and suitable content in the US, Canada, UK, Germany,...

January 18, 2023

Brand Safety & Suitability Contextual Targeting CTV & Video Featured Mobile & In-App Research Uncategorised

Converting Gamers to Consumers: How advertisers can drive positive perception in gaming environments

Gaming is gearing up to be a powerhouse channel for marketers. And with more than half of gamers spending at least eight hours playing video games each week, marketers have the opportunity to tap into this highly engaged audience to drive their brand messages. But how should marketers navigate the gaming landscape to propel positive consumer receptivity?

January 10, 2023

Brand Safety & Suitability Guides Guides

Navigating the ongoing European energy crisis

Protect your brand, support quality news outlets, and avoid funding misinformation According to the World Economic Forum, European gas prices have skyrocketed 8x higher than their 10-year average, throwing the continent into crisis. As Europe navigates this unprecedented energy crisis,...

November 22, 2022

Quick Bytes: How Viewability Makes Every Impression Count

CTV & Video Webinars & Videos Mobile & In-App Uncategorised Viewability

Quick Bytes: How Viewability Makes Every Impression Count

A quick guide on the impact of viewability It’s simple — unseen ads don’t have the opportunity to make an impact. So how can advertisers optimize their placements to ensure their ads are actually seen? Enter viewability. Viewability measures how...

July 8, 2022

Introducing IAS Quality Sync Pre-bid Segments with Xandr

Efficiency & Optimisation Efficiency & Optimisation Featured Featured Insights Insights Programmatic Programmatic

Introducing IAS Quality Sync Pre-bid Segments with Xandr

Pre-bid and post-bid campaign settings, seamlessly mirrored In today’s ever-evolving digital landscape and constant news cycle, it’s paramount that digital ads land in safe and suitable environments – arguably more so than ever before. That’s why IAS is optimizing media...

June 27, 2022

Author: Kelly Kauffmann

Undercover Context: Driving consumer engagement through non-obvious contextual links

IAS now a badged TikTok Measurement Partner

Introducing IAS pre-bid brand safety on TikTok

Converting Gamers to Consumers: How advertisers can drive positive perception in gaming environments

Navigating the ongoing European energy crisis

Quick Bytes: How Viewability Makes Every Impression Count

Introducing IAS Quality Sync Pre-bid Segments with Xandr

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Undercover Context: Driving consumer engagement through non-obvious contextual links

IAS now a badged TikTok Measurement Partner

Introducing IAS pre-bid brand safety on TikTok

Converting Gamers to Consumers: How advertisers can drive positive perception in gaming environments

Navigating the ongoing European energy crisis

Quick Bytes: How Viewability Makes Every Impression Count

Introducing IAS Quality Sync Pre-bid Segments with Xandr

Access the content now.

Access the case study now.

Access the guide now.

Access the research now.

Sign up for insights right to your inbox.

Download Content

Subscribe now